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University of Southern Denmark, Odense

Per Østergaard
Bernard Cova 
Avi Shankar

CLICK HERE for the detailed programme.

Next year marks the 10th anniversary of the biennial EIASM Interpretive Consumer Research workshop. The workshop attracts scholars mainly, but not exclusively, from Europe. We are interested in examining the symbolic, socio-cultural, historical, ideological and experiential aspects of consumption and we draw our theoretical inspiration from a wide variety of research traditions from the social sciences, arts and humanities.

A key feature of the workshop that makes it ‘special’ is that we strive to maintain it as a ‘workshop’; we don’t want it to become ‘just another conference’. This means that it’s relatively small and intimate. The upside of this is that junior and senior scholars mix together to share and discuss ideas in a friendly, supportive atmosphere.

To foster dialogue and debate the focus of ICR6 will be theoretical and methodological innovation in interpretive consumer research; that is, we are not overly concerned with empirically grounded papers (in fact we would prefer there to be no “data” in your papers!). This year we are inviting both single papers and special sessions (a series of three papers focused around a single theoretical or methodological theme).

We invite papers and special sessions that address (but are not limited to) the following themes:

• Methodological innovation in interpretive consumer research (e.g. new modes of representation);
• New or reassessment of existing philosophical approaches to understanding consumption;
• The examination of under theorised domains of consumer action and experience (e.g. space, nature, the mundane, consciousness etc.);
• Critical reviews of existing theoretical/ methodological approaches;

Paper guidelines:  - 1 page abstract, 12 pt Times New Roman, single spaced,
                                    - for special sessions, 2 pages with 1 section that introduces the theme and three short abstracts of each paper in the session.

For accepted abstract, 5 pages paper (without including front page, references and appendix) must be sent before 31 March 2011.

Abstract submission: Monday, 13 December 2010
Author Notification: as of January 10
Final/complete papers due by: 31 March 2011 

VENUE
University of Southern Denmark
Department of Marketing & Management
Campusvej 55
5230 Odense C
Denmark

RECOMMENDED HOTELS
To receive the special prices please book through this FORM. These prices are offered upon availability until April 15, 2011.

Radisson Blu H.C. Andersen Hotel
119 Euros/day (breakfast included)
http://www.radissonblu.com/hotel-odense

Hotel Ansgar
79 Euros/day (breakfast included)
http://www.millinghotels.dk/page.php?p_id=101

For a map with the location of the hotels CLICK HERE

TRANSPORTATION
From Copenhagen airport to Odense
From Copenhagen Airport (Kastrup) you can take the train to Odense. You can buy train tickets at the airport. 4 times every hour there is a train leaving for Odense. One is direct (on 0.38) and the others you have to change at Copenhagen Central Station. It takes about 1 hour 45 minutes to get to Odense by train.

Bus to and from the university
The hotel personnel can direct you to the nearest bus stop and inform you about the timetable.
Guests at the Ansgar Hotel will need to go to the train station where the bus station is located on the ground floor. Take the bus from platform B.
Guests at the Radisson Hotel only need to walk 3 minutes to find the bus stop.
The bus (number 41 and 40) will take you to the university. Please get off at the main entrance.
The bus ride will cost DKR 19 each way. You can buy tickets in the bus (only cash). It will take 20 minutes to get to the university.
You can see the bus timetable here

Taxi to and from the university
The taxi ride to the university will cost about DKR 150 (about € 20). Ask the driver to leave you at the main entrance.

ODENSE
You can find more information about Odense and the city’s attractions on the website www.visitodense.com

We can recommend the evening walk with the night watchman: Go for an evening walk with the night watch man in the Overgade / H.C. Andersen Quarter. The walk starts in Overgade at 9 pm. During the walk the night watch man will sing the traditional hourly verses and tell stories about local history.

REGISTRATION

Cancellations made before April 20, 2011 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

• The following credit cards: Visa or Eurocard/Mastercard/Access

ADMINISTRATION