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Product innovation is increasingly considered to be a central source for competitive advantage and a crucial driver for economic growth. Corporations are trying to face the challenges of global competition by launching new products that better satisfy explicit and latent user needs and desires, and that have improved performance, superior functionality, lower cost, higher symbolic and emotional value, and sustainable impact on the environment
In this scenario, companies are seeking to understand how new products may be conceived and developed successfully. Managing product development is a major challenge because of its inherent uncertain, complex and multidisciplinary nature. Product development requires the management of creative resources and experimental processes with uncertain outputs. Also, it requires the management of many different types of interfaces: both interactions between different units within a firm (marketing, research, manufacturing, etc.) and interactions with external actors, being them users, suppliers, partners, designers, or universities. The interfaces today cross the borders countries and continents. Different types of knowledge, competencies, attitudes and values have to work together.
Research on product development management is challenged by this uncertain, complex and multidisciplinary nature. In order to understand the dynamics of new product conception and development, scholars have increasingly to operate across different disciplines: strategy, management of innovation, technology and R&D management, project management, research policy, marketing, design, anthropology, sociology, organization, operations management, etc.
Please click HERE to upload the conference FINAL programme.
The winner of the traditional Christer Karlsson Best Paper Award is :
Victor SEIDEL from Saïd Business School , University of Oxford
with the paper entitled :
"CRAFTING NOVEL PRODUCT CONCEPTS: CONCEPT SHIFTING AND THE RADICAL DEVELOPMENT PROCESS"
The Runner Up Best Paper is from
Claus VARNES and John CHRISTIANSEN from Copenhagen business School, Department of Operations Management
and is entitled :
"THE IGNORANCE OF INFORMATION AT GATE MEETINGS"
CONFERENCE CHAIRMAN - ORGANIZING COMMITTEES |
Conference Chairmen :
Roberto VERGANTI - Politecnico di Milano, Italy Tommaso BUGANZA - Politecnico di Milano, Italy
Organising Committee :
Christer KARLSSON - Copenhagen Business School, Denmark, and EIASM – Chairman Harry BOER - Aalborg University, Denmark John CHRISTIANSEN - Copenhagen Business School, Denmark Paul COUGHLAN - University of Dublin, Trinity College, Ireland Koenraad DEBACKERE - Catholic University of Leuven, Belgium Keith GOFFIN - Cranfield School of Management, U.K. Abbie GRIFFIN - University of Illinois, Urbana-Champaign, U.S.A. Armand HATCHUEL - Ecole des Mines de Paris, France Erik Jan HULTINK - Delft University of Technology, The Netherlands Thomas HUSTAD - Indiana University, U.S.A. Marco IANSITI - Harvard Business School, USA James M. UTTERBACK - MIT, USA Roberto VERGANTI - Politecnico di Milano, Italy
Local Organising Committee :
Roberto VERGANTI - Politecnico di Milano, Italy Tommaso BUGANZA - Politecnico di Milano, Italy Claudio DELL'ERA - Politecnico di Milano, Italy
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