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Suzanne C. BECKMANN
Copenhagen Business School

Richard ELLIOTT
Warwick Business School

Please click here for the LATEST programme.

Please click here for the latest list of Accepted Papers & Authors

Interpretivist approaches to theory and methodology in consumer research continue to thrive, as established methodologies such as phenomenology, semiotics, hermeneutics, literary theory, introspection, and discourse analysis are supplemented and developed by perspectives and insights from cultural theory, critical theory, poststructuralism and feminist theory. These and other approaches of the “postmodern turn” have been taken up enthusiastically by a new cohort of researchers who are expanding the compass of the subject area and generating considerable excitement. At the same time there is concern that this in turn may be encouraging relativism, theoretical confusion and even methodological anarchy, thus possibly enhancing the communication gap between different paradigmatic approaches in marketing and cognate areas.

This workshop aims to provide a forum for researchers interested in all aspects of interpretive consumer research to review the state of the discipline, analyse current developments and discuss the possibilities for integration and differentiation of theoretical assumptions and identification of the limitations of approaches.

We invite papers addressing the following themes:

• Critical reviews of theory and practice in interpretivist consumer research
• Integrative approaches to theory and methodology
• New developments in theory and practice

Final Papers are required by April 1!!!

LOCATION :

The whole event will take place at the Copenhagen Business School (Main Hallway of CBS at Dalgas Have 15, 2000 Frederiksberg), which is close to Copenhagen Centre.

Click HERE for directions and a useful map to the CBS.

Click HERE for useful information on travel to & from the airport & hotels, and in & around the city.

Weather: http://www.dmi.dk/index_uk.html

ACCOMMODATION :

Here are some hotels suggested. You are requested to contact them directly to make your reservation.

10 rooms have been booked at CAB INN Copenhagen Express from Thursday, May 5 to Sunday, May 8.
The price per single room is DKK 565 including breakfast (equal to approx. €77).
The reference no. is 11270 and their web address is:
http://www.cabinn.dk.
Partipants should book their hotel rooms before April 5.

For further details, and an introduction to Copenhagen see:
http://www3.aok.dk/Copenhagen/Visiting_Copenhagen/

Workshop fees include the Participant Pack, coffee breaks & lunches & dinner on Friday night.

* Click here for detalis on an optional dinner on Saturday night.*

* Participants are invited to visit the Tivoli Gardens after dinner at the CBS on Friday May 7th, if they so wish!
Entrance is DKK 68 or €9 *

Cancellations made before April 25, 2005 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

• The following credit cards: Visa or Eurocard/Mastercard/Access

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