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Branko Božič is an associate professor of marketing at NEOMA Business School (Paris, Rouen, Reims) in France. He received his PhD from the University of Glasgow (UK). His research focuses on organizational trust, stakeholder trust, crisis communication, and advancements in grounded theory methodology. He learned grounded theory from Kathy Charmaz, and is his research methodology of choice. He is currently researching trust and distrust in secret service organizations, emotions and crisis response strategies, and the transformation of organizational trust into distrust. He has published in Organization Studies, Human Resource Management Journal, Journal of Business Research, and European Management Journal.
A grounded theory is a popular methodology for theorizing from data.
This seminar helps PhD candidates use grounded theory methodology for designing and conducting their research. In particular, participants will:
• Understand the nexus between various philosophical assumptions and grounded theory approach
• Understand the logic of grounded theory coding
• Learn theoretical sampling and write analytical memos
• Integrate theoretical categories
• Use the extant literature in their grounded theory project
• Perform qualitative research with rigor and transparency
• Advance their research project (e.g., they will be able to work on their PhD research material; troubleshooting)
Doctoral students from various social science disciplines, including management, marketing, sociology, and more.
Day 1
The session introduces the grounded theory methodology. It focuses on philosophical considerations concerning all grounded theory research, its implications for grounded theory analysis, and presents the main grounded theory guidelines and main analytical tools. A substantial part of the session is dedicated to the theory and practice of constant comparison and open coding. The session includes practical exercises and some pre-reading (which will be supplied before the workshop). If available (relevant), participants should bring to class their qualitative data (e.g., interview transcripts). If not available, the coding material will be provided during the session.
Day 2
Building on session 1, session 2 continues with analytical tools zooming in on selective and theoretical coding, theoretical sampling, memoing, and theoretical sorting. The session includes practical exercises and some pre-reading. If available (relevant), participants should bring to class their qualitative data (e.g., interview transcripts). If not available, the coding material will be provided during the session.
Day 3
The session deals with the role of extant literature in grounded theory methodology, introduces evaluation criteria relevant to grounded theory research, and provides guidelines and best practices in writing and publishing grounded theory research in leading academic publications. The session includes practical exercises and some pre-reading.
Application deadline: 23 September 2024
Full attendance is required to obtain the certificate.
APPLICATIONS
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