• INTRODUCING EDEN
• PROGRAMME & TIMING
• PROGRAMME COORDINATOR & FACULTY
• SEMINAR ORIGIN
• PROGRAMME OBJECTIVES
• LEARNING GOALS
• TARGET AUDIENCE
• DEADLINES
• PARTICIPANT FEEDBACK FROM PRIOR EDITIONS
• APPLICATION PROCESS
• EVALUATION & ECTS
• REGISTRATION & FEES
• ADDRESS(ES)
• PRACTICALITIES

For full information on the EDEN concept and benefits, please click here.

Prof.dr. Elio Keko (Program Coordinator & Faculty)	Elio is visiting professor of marketing at Ghent University, Belgium. Elio obtained his PhD at the Business Economics department of the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. There Elio taught marketing strategy for five years, and now teaches marketing & innovation courses. Elio is working in several high impact research topics, specializing in the effects of innovation on company performance, and studying the benefits of crowdsourcing and grassroots (employee-based) innovation (published in the Internal Journal of Research in Marketing). Elio is also a Principal at MTI², where he has been involved in innovation initiatives for several multinational companies and organizations including Michelin, SKF, Ghent University, Merck, Aliaxis, Baloise, etc. He has offered coaching and research to innovation teams on their way to bringing their ideas to market. He also authored several case studies with companies such as Komatsu Ltd., Babcock International and Rabobank.
Prof. dr. Elke Cabooter (Faculty)	Elke is also an associate professor at IESEG School of Management, France, where she is part of the marketing and sales department. Elke has expertise in Market Research and Consumer Behavior. At IESEG, Elke teaches marketing strategy, pricing and market research. Elke is working in several high impact research topics, specializing consumer psychology and marketing research. Her papers are published in the Internal Journal of Research in Marketing, the Journal of Consumer Psychology, Journal of Business Research and others. Elke Cabooter is an Associate Principal at MTI². She has more than a decade of experience in Consumer Behavior and Customer Insights. She has, prior to her PhD, expertise in market research at a major market research company Censydiam-Ipsos, Belgium) where she worked with clients like Heineken, and Unilever.
Prof.dr. Stefan Stremersch (Additional Faculty)	Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam, the Netherlands. Previously he held positions at IESE Business School, Barcelona, Spain, Fuqua School of Business, Duke University, USA, Goizueta Business School, Emory University, USA, USC Marshall School of Business, USA, and Ghent University, Belgium. Stefan’s research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He is recognized as one of the most productive scholars in top journals in marketing. Read more...

Guest speakers: Depending on the final group of participants, we also invite guest speakers to share their specific knowledge and experience. This may be on a specific topic (e.g. experiments in research) or area of research (e.g. finance or entrepreneurship).

The course instructors bring together unique knowledge from academia and business. There is a long tradition in academia of work on topics such as idea quality and creativity. Many tools widely used in business, such as business model canvas, jobs to be done, and design thinking step from academic work. However, there is no concise academic work explaining the process of generating impactful research ideas.

Upon receiving the EMAC Distinguished Marketing Scholar Award 2020, the highest honor from the European Marketing Academy (EMAC), Prof. Stefan Stremersch was invited to write a paper for the International Journal of Research in Marketing (IJRM). Given the work with companies and research organizations, and the lack of work on explaining the process to follow to generate good research ideas in academia, Prof. Stremersch and his team have adapted the company process to academic purposes.

The seminar will train academics in ideation tools that have proven their value in companies, governments and academic institutions for 20+ years, adapted to the specific context of generating impactful research ideas for young scholars. Through their consulting work, the instructors have applied this process and ideation tooling in multinationals such as Air France-KLM, Michelin, Nokia, Siemens, including many science-based companies (with several PhDs working within them) such as Baxter, Merck, Novartis, and Takeda. Several tools have also been applied together with academic institutions such as Ghent University, the Netherlands Organisation for Scientific Research (NWO), and Metals Consortium. 

While the process and tools are helpful in any stage of an academic career, this seminar is focused on PhD students and early career faculty. We will work with a cross-disciplinary group of a maximum of 25 students.

Application deadline: 26 April 2024 (last places available: contact setyar@eiasm.be by May 10th. )
 

APPLICATIONS
Interested doctoral students and early career faculty should apply online (and add the required documents, in English) no later than 26 April 2024. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the seminar’s faculty. They will review the following documents which should necessarily complement each application form:

• the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
• a letter of recommendation of his/her local faculty supporting the application ;
• a short description of his/her doctoral research, indicating the general objectives.

PROCESS

1 – Apply for the seminar by submitting all necessary documents online by the announced deadline. All documents need to be in English. 
2 – EIASM will notify you of the selection results. If you are accepted to participate, the Institute will inform you at this point if you are eligible for a scholarship and will confirm the amount of scholarship. 
3 – EIASM will ask you to confirm your participation and once this confirmation is received, you will be invoiced for your attendance. 

Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar.

PARTICIPATION FEE
The participation fee is 830 € (VAT exempt).
This fee includes participation to the seminar and access to documents. 

EIASM SCHOLARSHIPS
EIASM provides 3 scholarships per EIASM Academic Council Member for this seminar (50% off the registration fee). Allocation of the scholarships is entirely at the discretion of the European Institute.

Important: please double check the validity of your university’s membership. It may run until a specific month of a given year and thus only make you eligible for a discount until the end of that month. For the complete list of members click here. 

CANCELLATION POLICY
Requests for registration cancellations must be received in writing by the EDEN Team (eden@eiasm.be) before 26 April 2024. Cancellations received before this date are eligible for 90% refund. Cancellations received on or after 26 April 2024 are not eligible for a refund. 

TIME AND LOCATION

The seminar will be held ONLINE between 15 - 23 May 2024. 

Application link below: