• INTRODUCING EDEN
• EDEN IN MARKETING
• A JOINT EIASM - KATAJA COLLABORATION
• LEARNING GOALS & OBJECTIVES
• INSTRUCTION & EXAMINATION
• PROGRAMME & TIME SCHEDULE
• APPLICATION PROCESS
• REGISTRATION & FEES
• COURSE COORDINATOR
• ADDRESS(ES)
• PRACTICALITIES

For full information on the EDEN concept and benefits, please click here.

The programme in Marketing will include seminars on :

• Research Methods in Marketing and Management
• Consumer Research
• Building Models for Marketing Decisions
• Strategic Marketing Research
• Interpretive Research Methods
• Advanced Model Building in Marketing
• Meta-Analysis for Management Research
• Research Traditions in International Sales Management

The Finnish Doctoral Programme in Business Studies

Learning Goal and Objectives:
Recently, the importance of sales management in international context has been widely recognized, yet, there is a lack of courses offering high-level understanding of the relevant theories and research traditions.

Hence, this course sets as its learning goal that students will familiarize themselves with theoretical and methodological approaches to the study of international sales management, which can be divided into following objectives:

• Knowledge related: The students will be able to describe and explain the body of theoretical and methodological approaches used in the study of sales management in international context.
• Skills related: The students will be able to carry out critical analysis of scientific articles and other academic texts and apply their ideas to the student's own research.

Instruction and Examination: Four instruction days offered by internationally recognized Professors. Study material: a set of articles specified by the teacher. Examination: Based on participation and term paper.

Credits: 6 ECTS

Grading: 1-5

Prerequisites: Earlier studies of marketing and international business preferable.

Time Schedule & /Instructors
Start of Seminar: 15th April 10.00 a.m. 
End of Seminar: 8th April 4.00 p.m.

Programme

15th April:   Professor Dr. Mika Gabrielsson (University of Eastern Finland):
                     Sales channels and their Management in international context
16th April:   Professor Dr. Ellen Pullins (University of Toledo):
                     Sales processes and Communication in international context
17th April:   Professor Dr. Petri Parvinen (Aalto University):
                     Phenomenal and Methodological advancements of sales research in international  context
18st April:   Professor Dr. Ellen Pullins (University of Toledo) & 
                    Professor Dr. Mika Gabrielsson:
                    Strategic sales management and Leadership in international context

Interested doctoral students should register online (and add the required documents) by latest January 15, 2019. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

• the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
• a letter of recommendation of his/her local faculty supporting the application ;
• a two-page description of his/her doctoral research,

Admittance: 25 students, based on application. 

PARTICIPATION FEE

The normal participation fee for an EDEN seminar is 1.100€.

As part of the collaboration between KATAJA and EIASM, the participation fee is waived for students from Finnish member universities

Thanks to the generous support of the Kataja  in Finland, we are able to offer a considerable reduction for International students.

This fee covers participation to the seminar, the course materials, lunches as well as one group dinner.

It does not include travel, accommodation and any additional expenses.

Cancellations made before March 11, 2019 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

Course coordinator and contact information:
Marina Kovalchuk;  marina.kovalchuk@uef.fi

TIME AND LOCATION
The seminar will be held at the University of Eastern Finland, Kuopio, Finlans.
The programme will start on April 15, 2019 at 10.00 hr and is scheduled to end April 18, 2019 at 16.00 hr.

HOW TO REACH KUOPIO
Details here

HOTEL ACCOMMODATION

You are requested to make your own hotel arrangement.

Recommended hotels.

APPLICATIONS

TO APPLY CLICK ON THE LINK BELOW.