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For full information on the EDEN concept and benefits, please click here.
| PROGRAMME COORDINATOR & FACULTY |
Luk Warlop, KU Leuven & BI Oslo. Programme Coordinator & Faculty
Stefano Puntoni, Erasmus University
Mario Pandelaere, U Gent
Ozlem Sandikci , Istanbul Sehir University
The programme in Marketing will include seminars on :
- Research Methods in Marketing
- Consumer Behaviour
- Building Models for Marketing Decisions
- Managerial Issues in Marketing
- Interpretive Research Methods
- Advanced Model Building in Marketing
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields. All ideas developed during the week will be kept and displayed.
On the last day teams reform and choose one of the developed ideas, in order to develop it further into a full-fledged research proposal.
The schedule includes morning, afternoon and evening sessions. Evening sessions are reserved for team work.
The course requires a considerable amount of preparation, primarily to read the assigned papers, and active involvement throughout the week. All readings will be made available one month before the start of the course.
Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar
APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than September 30, 2015. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
PARTICIPATION FEE
The participation fee is 1100 €. This fee includes participation to the seminar, the documents, and one group dinner.
EIASM SCHOLARSHIPS
The Institute offers a substantial reduction of the participation fee per member institution. These scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Cancellations made before November 1, 2015 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
TIME AND LOCATION
The seminar will be held in Brussels, Belgium.
Venue:
Hotel NH Atlanta ****
Boulevard Adolph Max 7 - 1000 Brussels
The programme will start on November 30, 2015 and is scheduled to end December 4, 2015
HOTEL ACCOMMODATION
You are requested to make your own hotel arrangement.
Please book your room as soon as possible to benefit from special rate.
Citadines Sainte-Catherine Brussels, property of the « Citadines Apart’Hotel » group : (10 minutes walk) - 51 Quai au Bois à Brûler. B-1000 Brussels
Room types & rates (without breakfast) :
Studio (+/- 25 sqm) – for 1 to 2 persons - 119.-€ / room-night
One-Bedroom Apartment (+/- 50 sqm) – for 1 to 4 persons : 158.-€ / room-night
Internet access: included. Breakfast: excluded – at 14.-€ /person. Cleaning: included – Full housekeeping service once a week
To book a room : Direct e-mail to stecatherine@citadines.com and/or to coralie.carels@citadines.com - Mention “EIASM” to get the preferential rates 2015
Hotel NH Atlanta **** (event location)
Boulevard Adolph Max 7 - 1000 Brussels - Tel 00800 0115 0116 (free of charge) - reservations@nh-hotels.com
Standard room for single use : €155,00,-/night
Standard double room : €170,-/night
Including breakfast. Not including the city tax of € 7.58 per room per night.
Please mention "EIASM " when making your reservation.
To take advantage of these special rates, please mention “EIASM” when making your reservation.
Hotel Métropole *****
Place de Brouckère 31 - 1000 Bruxelles - http://www.metropolehotel.com
During the week :
Superior Single room at € 160 ,-/ night
Superior Double room at € 190,-/night
Including breakfast. Not including the city tax of € 9.28 per room per night.
During the week-end : (Night of Friday/Saturday & Sunday) :
Superior Single room at € 140 ,-/ night
Superior Double room at € 170,-/night
Including breakfast. Not including the city tax of € 9.28 per room per night.
To take advantage of these special rates, please mention “EIASM” when making your reservation.
However, according to the period of the booking, some better rates could be offered by contacting the hotel directly. We advice you to check prices on the internet too !!
Tel. : + 32 2 214 24 25 or + 32 2 214 24 26 or + 32 2 2142424 - Fax : 32 2 2180240
Email : info@metropolehotel.be
You can also book on www.booking.com
ONLINE APPLICATION
TO APPLY CLICK ON THE LINK BELOW
For more information, please contact:
The EDEN Team
EIASM - Rue FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69
Email: eden@eiasm.be
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