Marketing Chair Session
EMAC 2008 Conference, Brighton

Dear Colleague,

I am writing this letter to you in my capacity as Vice President Membership of the European Marketing Academy (EMAC). We are exploring alternatives to further broaden the number of members of our association. To this extent institutional (in addition to individual) memberships appear to be a feasible option. Such kind of membership might make it easier for individuals to renew their membership more regularly since we observed a tendency of many colleagues of subscribing to EMAC only when also attending EMAC’s yearly conference. To serve institutional matters we intent to establish a platform of cooperation on an institutional level, e.g. among heads of marketing departments, for exchanging ideas about support of research and teaching, for administrative
issues, for academic job market or student job placement and the like.

During EMAC’s upcoming conference in Brighton, United Kingdom, there will be a special meeting in which we will try to identify services attractive to institutional members. This session will take place on May 28th, 2008, at 17:45. Graham Hooley, former president of EMAC, will chair this meeting.

If you are a head of a marketing department, I invite you to attend this special meeting and, moreover, to take an active role in EMAC’s activities. You may find further information on EMAC at the following address:
www.emac-online.org

I urge you to attend the meeting and the conference. For further information on how to register for
the conference please visit
www.emac2008.org

If you cannot make it for the conference but want to share some ideas on the institutional membership, please do not hesitate to contact me directly by e-mail. I am very open to all suggestions.

I hope to meet you in Brighton in person!

With kind regards,

Udo Wagner
EMAC Vice President Membership
University of Vienna
Fakultät für Wirtschaftswissenschaften
Prof. Dr. Udo Wagner
Brünner Straße 72
A-1210 WienVienna
T +43 (1) 4277-38011
F +43 (1) 4277-38014
http://marketing.univie.ac.at/