EMAC 2008 Conference |
Updated on April 2, 2008 |
37th EMAC Conference Brighton, May 27-30, 2008
Marketing Landscapes: A Pause for Thought
Marketing has come under increasing scrutiny by scholars, practitioners, governments, and pressure groups in the past decade. Leading scholars in the field have held special forums to debate what is perceived as a decline in the status of marketing as a discipline, and its position in the corporate hierarchy from a central role in strategy making to a lower order functional role. Influential non-governmental organisations and governments are bringing marketing to task over its perceived and real lack of concern for ethical and socially responsible behaviour. Marketing academics have been accused of disengaging with the corporate world and their research as becoming increasingly irrelevant to the practice of marketing.
The theme of the EMAC 2008 Conference is to examine the marketing landscape, to continue the debate, and assess if we have over specialised the discipline into ‘silos’ and narrowed our perspectives resulting in a failure to look at the bigger picture. Marketing has broadened in the last three decades of the 20th century adding to the complexity and diversity of the field. The questions to be raised at the 2008 conference are: Have we gone too far? Do we need a single universal paradigm or multiple paradigms? How can we reconnect with the corporate world? How does marketing respond to its critics?
We look forward to welcoming you to Brighton for EMAC 2008 and to some stimulating presentations, discussions and networking in the proclaimed ‘fun capital’ of the United Kingdom.
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Early bird online registration: 25th April 2008
Latest online registration: 12th May 2008
For more information: http://www.emac2008.org
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MSI's Conference on The New Media Landscape |
Updated on April 7, 2008 |
MSI's Conference on The New Media Landscape The New Media Landscape May 8 - 9, 2008 IESE Business School, Barcelona, Spain
Deadline: March 31, 2008
Mark your calendar and make your travel plans now to attend the May 8-9, 2008 conference on “The New Media Landscape” at the IESE Business School in Barcelona, Spain.
Beginning in the 1990s, Internet advertising augmented the set of communications tools that marketers had used for decades: television, radio, print (magazines, newspapers), and outdoor. “New” media channels have rapidly expanded to include paid search advertising, customer-generated blogs, social networking, mobile marketing, video game advertising, and others. Although the “old” media are not disappearing—and, in some cases, are flourishing—it is clear that most major marketers are shifting their budgets into online media categories.
Co-chaired by MSI and Professor Julián Villanueva of the IESE Business School of Madrid and Barcelona, this conference will bring the current thinking of both business and academia to bear on three key questions: How is the media landscape changing? What is the current state-of-the-art for assessing the ROI of new media? How are the new media forms being integrated?
CONFIRMED SPEAKERS TO DATE:
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Nicolas Brezet, Director of Relationship Marketing, L’Oréal Strategic Development
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Bill Havlena, Vice President, Research Analytics, Dynamic Logic Inc.
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Prasad A. Naik, University of California, Davis
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José Luis Nueno, IESE Business School
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Eric Salama, Chairman & CEO, The Kantar Group
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Hernán Sánchez, CEO, Havas Media Intelligence, Havas Media
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Bernd Skiera, Johann Wolfgang Goethe-Universität Frankfurt am Main
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Gerard J. Tellis, University of Southern California
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Russell S. Winer, Marketing Science Institute and New York University
More information on this conference will be sent later via e-mail, but for continual updates on speakers and to register, please visit our website at: http://www.msi.org/conferences/conferences.cfm?conf=83.
HOTEL ACCOMMODATIONS Please make your hotel reservations by calling either the Hotel Sansi Pedralbes or the Hotel ABBA Garden by March 31. To receive the group rates, please be sure to mention “The May MSI Conference.” Rooms are limited.
For your reference, below is general contact information for the hotels.
Hotel Sansi Pedralbes Av. Pedralbes, 1 08034 Barcelona Tel: +34-93-206-38-80 http://www.sansihotels.com/hotels.php?id=1 Rate: 130 Euro 5 minute walk to IESE
Hotel ABBA Garden C/Santa Rosa, 33 08950 Esplugues de Llobregat (Barcelona) Tel: +34-93-503-54-54 http://www.abbagardenhotel.com/presentacion_hotel.aspx Rate: 120 Euro Shuttle service to IESE (5 minute drive)
Should you have any questions, please e-mail meetings@msi.org.
We look forward to seeing you in May!
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ICMMS 2008 |
Updated on April 2, 2008 |
FIRST ANNOUNCEMENT AND CALL FOR PAPERS
International Conference on Management and Marketing Sciences 2008 (ICMMS 2008)
23 - 25 May 2008
URL address: http://www.icmms.org/
The aim of ICMMS 2008 is to to discuss and publish research on change in societies, cultures, networks, organizations, teams, and individuals as well as the processes that are most effective in managing transitions from dominant structures to more evolutionary, developmental forms.
Business Administration, Business Law and Ethics, Decision Sciences and Operations Management, E-Business, E-Government, and E-Society, Economics, Finance and Banking, Human Resource, Innovation and Learning, International Business, Knowledge Management, Negotiation, Management and Organizational Behaviour, Management and Sustainable Development, Management Information Systems, Marketing, Online Learning and Management in Education, Operational Research and its applications to industry and economy, Research Methods, Small Business and Entrepreneurship, Social Issues in Management, Strategic Business, Technology and Innovation, Other Relevant Topics (see http://www.icmms.org/topics.htm).
Chairman
Dr. Damianos Sakas, Department of Computer Sciences & Technology, University of Peloponnese Vice-Chairman
Mr. Efstathios Kefalidis, General Manager, Rodopi Development S.A., N. Plastira and G. Antoniadi 691 00 Komotini, Greece Organizer and Managing Editor
Professor Dr. T.E. Simos, Active Member of the European Academy of Sciences and Arts, Corresponding Member of the European Academy of Sciences, Corresponding Member of European Academy of Arts, Sciences and Humanities, President of the ESCMSE,Laboratory of Computational Sciences, Department of Computer Science and Technology, Faculty of Sciences and Technology, University of Peloponnese, GR-221 00 Tripolis, Greece. E-mail: tsimos@mail.ariadne-t.gr and tsimos.conf@gmail.com Scientific Committee Professor Dr. Dr. habil. Reinhard Hunerberg, Fachgebiet Marketing / FB 07, Universitat Kassel, Diagonale 12, D-34109 Kassel Germany.
Dr. Zhongqi Jin, Middlesex University Business School, The Burroughs, London NW4 4BT, England. Tel: +44 (0) 8411 5000
Dr. N. Konstantopoulos, Department of Business Administration, University of the Aegean, Greece
Prof. Sonja Petrovic-Lazarevic, Deputy Director of the Social and Economic Interface Research Network (SEIRnet), Director of the East European Studies, Associate Professor, Monash University, Department of Management, Australia, Professor University of Belgrade
Dr. C. Lymperopoulos, Department of Business Administration, University of the Aegean, Greece
Dr. Thomas Matheis, Institute for information Systems (IWi) at the German Research Center for Artificial Intelligence (DFKI), Stuhlsatzenhausweg 3, Building D3 2, 66123 Saarbrucken, Germany.
Dr. Damianos Sakas, Department of Computer Sciences & Technology, University of Peloponnese Organising Committee
Mrs Eleni Ralli-Simou (Secretary of the Conference) Dr. Z. Anastassi Mr. N. Kanellos Mr. T. V. Triantafyllidis Mr. G. Vourganas Proceedings:
The extended abstracts will be published in the Proceedings of ICMMS 2008 (which will be published Imperial College Press - see for more information: http://www.icmms.org/proceeding.htm)
A selected number of full papers will be published (as letters of ~ 7-8 A4 pages length) in Computing Letters (CoLe - see http://www.brill.nl/cole. From the beginning of 2008 this will be a journal under the copyright of European Society of Computational Methods in Sciences and Engineering (ESCMSE)) or in Management Sciences and Practices Journal. We mention that Computing is under evaluation for the inclusion of this journal in SCI. The first report (after 2 years was very positive. Now we expect a report after 1-2 year which if will be also positive, then the journal will be included in SCI).
Call for Sessions Workshops and Minisymposia:
We invite proposals for Sessions, Workshops or Minisymposia.
Each session should have at least 8 paper presentations. For this session the organizer or his team can have at most 2 papers. Each workshop or minisymposium should have at least 10 paper presentations. For this workshop or minisymposium the organizer or his team can have at most 2 papers. The Session, Workshop or Minisymposium organizer will be responsible for advertising the workshop, reviewing and selecting the papers. The Session and the Symposium organizers will have benefits that are negotiable with the General Chair Professor Theodore Simos (tsimos@mail.ariadne-t.gr and tsimos.conf@gmail.com). The basic rule is: For every 6 registrations, one registration is free.
Papers accepted for Sessions, Workshops or Minisymposia will be published in the Proceedings of ICMMS 2008.
After the Conference the papers presented at the Sessions, Workshops or Minisymposia will be considered for publication in the appropriate journals.
Submission of Proposals
Proposals to organize Sessions, Workshops or Minisymposia should include the following information:
title of the workshop, name, affiliation, mailing address and e-mail address of the proposer(s), description of the topic of the session (not exceeding 100 words), a short description on how the session will be advertised The deadline for proposal submission is May 10, 2008. Please send your proposal to tsimos@mail.ariadne-t.gr and tsimos.conf@gmail.com
Important Information
Papers for Sessions, Workshops or Minisymposia should be submitted directly to the Sessions, Workshops or Minisymposia organizers who also defines the deadline.
After the selection, the Sessions, Workshops or Minisymposia organizers must send the final accepted papers to the Secretary of ICMMS 2008 not later than the deadlines defined by the Conference.
SESSIONS AND MINISYMPOSIA WHICH HAVE BEEN APPROVED
1. Title: Shaping Culture and Leadership Research Workshop (Mapping and Framing the Research Methodology)
Organizer: Dodi Wirawan Irawanto, Management Department - Faculty of Economics, Brawijaya University, Malang, Indonesia. E-mail: me-dodi@dodeelecture.com, dodiwirawan@hotmail.com
2. Title: Hospitality & Tourism Knowledge Management
Organizer: Dr. Konstantinos Andriotis, Nottingham Trent University, UK and Dr. Dimitrios Diamantis, Sheffield Hallam University, UK. E-mail: kostas.andriotis@ntu.ac.uk or d.diamantis@shu.ac.uk
3. Title: Management Library
Organizer: Associate Professor Dr. Georgios Giannakopoulos, Technological Educational Institute of Athens, Greece
4. Title: 1st Symposium on Knowledge-Based Industrial and Environmental Management
Organizer: Porf. Fragiskos Batzias, Vice Head of the Department of Industrial Management & Technology at the University of Piraeus, Greece; Head of the Laboratory of Simulation of Industrial Processes and the Research Group of Systems Analysis. Karaoli & Dimitriou 80, 18534, Piraeus, Greece. Tel.: +30 210 4142369; +30 2104142368 Fax.: +30 210 4142392. Email: fbatzi@unipi.gr or csiontor@unipi.gr
Call for papers
You are invited to submit a paper and/or proposal to organise a woskshop, session or minisymposium.
The conference will have the following format
1. Keynote Speakers (only after invitation)
2. Original papers (selection based on short papers of 3-4 A4 pages)
3. Posters (selection similar to original papers)
4. Virtual Papers (papers which will be presented in the Conference without the attendance of the participant)
Presentation of papers
Accepted papers will be divided into several sessions. The full program will be announced later.
Duration: 20 minutes, followed by 10 minutes discussion
PAPERS IN THE FORM OF SHORT PAPERS (3-4 A4 PAGES) SHOULD BE SEND TO THE SECRETARY NOT LATER THAN Normal Call: 10 May 2008 - Final Date.
A selected number of full papers will be published (as letters of ~ 7-8 A4 pages length) in Computing Letters (CoLe - see http://www.brill.nl/cole. From the beginning of 2008 this will be a journal under the copyright of European Society of Computational Methods in Sciences and Engineering (ESCMSE)) or in Management Sciences and Practices Journal. We mention that Computing is under evaluation for the inclusion of this journal in SCI. The first report (after 2 years was very positive. Now we expect a report after 1-2 year which if will be also positive, then the journal will be included in SCI).
All the papers should be send to: Secretary of the Editor of ICMMS 2008. E-mail: tsimos@mail.ariadne-t.gr with a carbon copy to: tsimos.conf@gmail.com, Postal Address: 10 Konitsis Street, Amfithea Paleon Faliro, GR-175 64 Athens, Greece, Fax: +30210 94 20 091, +302710 237397.
Contact information:
Secretary ICMMS 2008, E-mail: tsimos@mail.ariadne-t.gr with a carbon copy to: tsimos.conf@gmail.com. Postal Address: 10 Konitsis Street, Amfithea Paleon Faliron, GR-175 64, Athens, Greece, Fax: +30210 94 20 091 or + 302710 237 397
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2nd Annual GSSI Conference |
Updated on April 2, 2008 |
2nd Annual GSSI Conference
The 2nd Annual GSSI Conference is jointly organized by the Department of Marketing & Communication of the Athens University of Economics & Business (Athens, Greece) and the Russ Berrie Institute for Professional Sales at the William Patterson University (U.S.A.), with the collaboration of the Greek Marketing Academy and the Greek Sales Institute.
Please remember that the registration deadline is April 15, 2008.
For additional information visit the Conference’s website www.gssi2008.org.
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1st World Social Marketing Conference - Extension of deadline |
Updated on April 2, 2008 |
The Chinese University of Hong Kong The 1st World Social Marketing Conference Brighton, 29-30 September 2008
Call For Papers: Academic Program Conference Website www.nsmcentre.org.uk
Location: Brighton Centre, Brighton U.K. Conference Dates: September 29-30, 2008 Submission Deadline: Extended until April 14, 2008
Description: We encourage submissions from all disciplines, from all parts of the world, on all topics related to social marketing. We are interested in empirical or theoretical contributions to social marketing, whether quantitative or qualitative. We do discourage case study submissions; because the conference has a practitioner track, we would encourage case studies to be submitted in that track.
Participants have two options for submission: Complete paper submissions and working paper submissions. All submissions will be evaluated in a blind peer review process. Accepted complete paper submissions will be scheduled for oral presentations. Accepted working paper submissions will be scheduled for poster sessions.
Format: Complete Paper Submissions. Authors should submit a completed paper no more than 20 pages in length, inclusive of title page, references, and tables/figures. Authors should submit two documents: (1) a title page that identifies the authors, their affiliations, and their contact details; and (2) a main document that begins with a title, which is followed by a brief abstract, and then followed by the remainder of the article with authorship information removed. Figures and tables should be embedded within the document, not separated and appended. Please use the Chicago style, which is that used by the Journal of Marketing and Journal of Consumer Research. Authors will have the option of publishing in the proceedings their accepted papers in either the full version (not to exceed 20 pages) or as an extended abstract (not to exceed 1,500 words). When submitting your paper, please indicate your publication preference.
Format: Working Paper Submissions. This option is for researchers interested in presenting their work that has not been completed, but sufficiently under development to present ideas to colleagues for feedback in a poster session. Authors should submit an extended abstract, not to exceed 1,500 words, inclusive of all parts of document. Two documents should be submitted: (1) a title page that identifies authors, containing their affiliations, and contact details; and (2) the extended abstract which begins with the title. Figures and tables should be embedded within the document, not separated and appended. Please use the Chicago style, which is that used by the Journal of Marketing and Journal of Consumer Research.
Note: The Centre for Socially Responsible Marketing at the University of Lethbridge is organizing the academic program for the 2008 World Social Marketing Conference instead of hosting its own “Social Marketing Advances in Research and Theory” (SMART) conference for 2008.
Submission Instructions: Please submit your papers electronically by April 14th, 2008, to srm@uleth.ca
Inquiries: Please direct your inquiries to srm@uleth.ca
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ITP - International Teachers Programme. |
Updated on April 2, 2008 |
Dear Colleagues,
This is the second consecutive year that SDA Bocconi School of Management hosts the ITP - International Teachers Programme.
The ITP is an intensive faculty-development Programme offered by the International Schools of Business Management (ISBM), a group of 10 leading Business Schools located in Europe and North America. ITP has been serving over 1,000 high calibre faculty and educators from many countries for more than 30 years. According to a rotation process involving all the ISBM Schools, the SDA Bocconi School of Management hosts the Programme for the academic year 2008-2009, after having already hosted it the year before.
We all know very well the importance of both academic circuits and word of mouth in order to create awareness and promote such an outstanding experience. So, will you be so kind to take a look at the enclosed prospectus and application form and to forward them to any colleague of yours who could be interested in?
I thank you very much in advance for your support.
The programme website is: www.sdabocconi.it/itp/
Please feel free to contact the Programme Management for any further information at the following addresses:
stefano.gatti@unibocconi.it - Programme Director
andrea.benocci@sdabocconi.it - Programme Coordinator
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2nd International Scientific Conference:Marketing Theory Challenges In Transitional Societies |
Updated on April 2, 2008 |
2nd International Scientific Conference: MARKETING THEORY CHALLENGES IN TRANSITIONAL SOCIETIES
Call for Papers
University of Zagreb Faculty of Economics & Business Marketing department
invites you to submit papers for the
2nd International Scientific Conference: MARKETING THEORY CHALLENGES IN TRANSITIONAL SOCIETIES
The purpose of the conference is to provide a research forum among academic researchers, doctoral and graduate students engaged in the research about marketing discipline. This conference offers an opportunity for an exchange of research experiences concerning marketing issues in the scientific and business environment in order to promote marketing knowledge amongst scholars by disseminating new research findings, and by encouraging the evolution of new research topics. It also serves as a platform for the transfer of knowledge and interaction between scholars and practitioners.
The main objective is to restore and/or give a fresh impetus to the enhancement of the cooperation among academic marketing researchers in the area of transitional countries of Central and Eastern Europe. The second, but not less important objective is to motivate better networking between academic researchers and marketing practitioners in this area, and to participate in building new paradigms and theories.
Papers We invite authors to submit the results of their best current marketing research. The papers presented should aim to reflect the state of marketing science.
Papers can be submitted for the following categories: (a) Research paper (b) Conceptual paper (c) Case study (d) General review (e) Literature review
Submitted papers should: (a) be original (i.e. not have been published elsewhere), (b) be relevant with the overall conference theme objectives, (c) be written in English and (d) be submitted in time.
If you wish to have your paper included in the proceedings, the final manuscript must be prepared using Microsoft Word and fully prepared in the way you want it to be in the proceedings. For, example tables and pictures must be placed where you want them to appear. The manuscript must be single-spaced, have 2,5 cm margins on all four sides, written in Times New Roman font, size 12 (with the exception of the title, which must be size 18). Please submit only complete papers from 5 to 7 pages in the length (excluding title page).
The manuscript should consist of: (a) Title page: the title of the paper and information about the author(s), (b) Body of the paper: abstract, keywords, body of the paper and references. References and endnotes need to be consistent and in a generally accepted format.
Detailed "Instructions for authors" and "Sample paper" can be found at the Conference web site, www.efzg.hr/mtc
Submissions will be blind-reviewed. Please submit papers exclusively by e-mail as Word document attachments to the following address: mtc@efzg.hr
All accepted papers will be included in the official conference proceedings. The proceedings will be published with ISBN and will be available at the Conference. Each registered delegate will receive one free copy of the Proceedings. Authors of selected conference papers will have the opportunity to publish their papers in the international scientific journal Tržište (Market), indexed in CAB Abstract, ProQuest ABI/INFORM and EBSCO.
Dates to remember 7th April, 2008 Submission of abstract (300-500 words) 21st April, 2008 Abstract acceptance notification 2nd June, 2008 Paper submission deadline 7th July, 2008 Paper acceptance notification 11th August, 2008 Registration deadline 26th -27th September, 2008 Conference
The conference fee The registration fee of 120 EUR includes: • Conference proceedings • Coffee and refreshments during breaks • Lunches (on 26th and 27th September, 2008) • Official Conference Dinner (on 26th September, 2008).
For Additional information, please contact: o e-mail: mtc@efzg.hr o phone: +385 1 238 33 05
All further details will be published and adequately updated at the Conference web www.efzg.hr/mtc.
We look forward to meeting you at Faculty of Economics and Business in Zagreb on 26th and 27th September, 2008.
Ðurðana Ozretiæ Došen, Ph. D. Program Committee Chair
Zoran Krupka, M. Sc. and Vatroslav Škare, M. Sc. Organizing Committee Co-Chairs
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MICE Workshop |
Updated on April 2, 2008 |
1st Workshop of the Marketing, Innovation and Chinese Economy (MICE) Network Tsinghua University, Beijing, China 30 March 2008
The First Workshop of the Marketing, Innovation and Chinese Economy (MICE) Network - Look backward and forward on Innovation in China after 30 years of reform (1978-2008), in conjunction with the Academy of Innovation and Entrepreneurship (AIE) annual conference Venue: School of Economics, Tsinghua University, Beijing, China, Date: 30 March 2008,
Co-chairs:
Qing Wang, Chair of the MICE Network, Warwick Business School, University of Warwick Jian Gao, School of Economics and Management, Tsinghua University
Overview
The economic growth of China since its reform policy in 1978 has been phenomenal. The transition from planned economy to market economy has brought about many issues that are of great interests to innovation researchers and have practical implications for policy makers and managers. Therefore, the aim of this workshop is to facilitate dialogues among international scholars, government policy makers and executives of multinational and Chinese firms and examine the distinctiveness of China as a context for innovation derived from its unique historical and economic path of development, particularly over the past 30 years since the reform policy in 1978. A list of possible topics is provided at the end of this document.
The workshop welcomes presentations of both empirical studies that feature new data from China as well as thought-provoking new ideas on how China will/should develop in the next 30 years to come. Comparative studies that examine similarities and differences between China and other emerging, developing or advanced countries such as India are also welcome.
Notes for prospective presenters
Prospective presenters should submit an extended abstract (3 pages), which will be refereed through a peer review process. The extended abstract where appropriate should include: (1) objectives, (2) conceptual framework/hypotheses, (3) research methods, results and analysis, and (4) discussion and implications.
A selection of best presentations from the Workshop and the AIE conference will be encouraged to be developed into full papers and published in a special issue of International Journal of Innovation Management. The format of the papers is similar to the format required for the International Journal of Innovation Management. A guide for authors, sample copies and other relevant information is available at http://www.worldscinet.com/ijim/ijim.shtml
Important Dates for the Workshop
Submission of 3-page extended abstract 3 March 2008 Notification to authors 8 March 2008 Workshop 30 March 2008
The Workshop immediately follows the AIE conference. Therefore, participants of the AIE conference are welcome to also attend the MICE Workshop. The Workshop consists of presentations in the morning and roundtable discussions in the afternoon.
Registration and Hotel Information
Workshop only: US$50 AIE conference and Workshop: US$100. You can register online at the AIE website: AIE2008/regcn.asp
You can book the hotels from http://www.elong.net/, http://english.ctrip.com/, or directly from the website of the hotels.
You are encouraged to contact the organisers to discuss the topic of your presentation:
Qing Wang, Associate Professor of Marketing & Innovation, Warwick Business School, University of Warwick Qing.Wang@wbs.ac.uk
Jian Gao, Professor, School of Economics and Management, Tsinghua University gaoj@sem.tsinghua.edu.cn
For more information about the MICE Network please go to http://www2.warwick.ac.uk/fac/soc/wbs/research/mice/
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1st World Social Marketing Conference |
Updated on April 2, 2008 |
1st World Social Marketing Conference Brighton, 29-30 September 2008
The National Social Marketing Centre, in partnership with the University of Lethbridge and the Chinese University of Hong Kong, are pleased to announce the first World Social Marketing Conference.
The Conference which takes place on 29-30 September 2008 in Brighton will be the first ever world event where delegates, exhibitors and speakers from around the world will meet to discuss the application of social marketing.
For more information:
The conference website is http://www.tcp-events.co.uk/wsmc/ |
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Seminar on PLS Path Modeling |
Updated on April 2, 2008 |
Seminar on PLS Path Modeling Hamburg, Germany, June 20 - 21, 2008
Joerg Henseler (Radboud University Nijmegen) and Christian Ringle (University of Hamburg) organize a seminar on PLS Path Modeling on June 20 and 21 in Hamburg, Germany.
This seminar presents PLS Path Modeling as a flexible and powerful means to predict latent variables and to assess relationships between latent variables in academic and applied research. Participants will learn how to apply PLS Path Modeling. Moreover, participants will be provided SmartPLS software.
In addition to an introduction to PLS Path Modeling and a SmartPLS tutorial, this seminar covers several advanced topics:
- modeling second-order constructs
- tests for mediating effects
- investigating moderating effects
- multi-group analysis
- segmentation through Finite Mixture PLS
Link: http://www.pls-school.com/Homepage_Seminar/Seminar1.htm
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Annual Conference of European Academy of Management and Business Economics |
Updated on April 2, 2008 |
Annual Conference of European Academy of Management and Business Economics University Salamanca, Spain, 18-20 June 2008
Venue: University Salamanca (Spain)
Theme: " Building Bridges in a Global Economy" From the 18th to the 20th of June 2008, this conference will be held at the University of Madrid (Spain). Web site: http://www.aedem-virtual.com/congresos/salamanca08/index.php Paper submission: Papers and works in progress written in Spanish will be sent electronically. They are accepted by a double-blind reviewing process. All accepted papers will be published in the proceedings of the Conference.
Key dates: Deadline 4th April, 2008
Tracks: all the papers and works in progress should be written on one of the following working areas.
- Familiar entrepreneurs
- Operations management
- Organization and Business Management
- Tourism management
- Human resources
- Methodology in firm economics
- Colectable goods
- Marketing
- Organizational Information systems
- Markets and financial assets
- Finance
- Knowledge management
- New modelling research
- Accounting and audit
- Social responsibilities and ethics
Further information visit: http://www.aedem-virtual.com/congresos/salamanca08/index.php
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2008 Latin-American Conference of the Association for Consumer Research |
Updated on April 2, 2008 |
THE 2008 LATIN-AMERICAN CONFERENCE OF THE ASSOCIATION FOR CONSUMER RESEARCH Sao Paulo, Brazil, July 31-August 3, 2008
Conference Co-chairs: Claudia R. A. Acevedo, Uninove, Sao Paulo, Brazil, claudia.acevedo@uninove.br Jose Mauro C. Hernandez, Uninove & EACH-USP, Sao Paulo, Brazil, jmhernandez@uninove.br Tina M. Lowrey, University of Texas at San Antonio, TX, USA, tina.lowrey@utsa.edu
Film Festival Co-chairs Russell Belk, York University, rbelk@schulich.yorku.ca Robert Kozinets, York University, rkozinets@schulich.yorku.ca
The 2008 Latin-American Conference of the Association for Consumer Research will be held in Sao Paulo, Brazil from Thursday, July 31st through Sunday, August 3rd, 2008. Registration and the opening reception will occur on July 31st, with presentations from Friday, August 1st through early afternoon on Sunday, August 3rd. As with the inaugural Latin-American ACR in Monterrey in early 2006, the conference will provide a multi-topical forum for scholarly presentations, discussions, and collaborations on consumer behavior.
There will be five main forums for presenting and discussing research and scholarly thought:
- Competitive Paper Sessions include papers that represent the completed work of their authors.
The conference co-chairs will assign accepted papers to sessions that reflect similar scholarly interests.
- Film Festival: Enables scholars to present their videographies on consumption-related topics at the conference.
- Special Topic Sessions provide opportunities for focused attention on cutting-edge and important topics. Successful sessions offer a coherent perspective on emerging substantive, theoretical, or methodological issues.
- Working Paper Session where posters of current work will be posted and discussed during a reception.
- Workshops on methodological issues will continue the tradition from the 1st ACR-LA – as with that
conference there will be several workshops on different topics (to be determined). Workshops will be selected from submissions of interested parties, as well as invited. For more information on these workshops, contact Tina M. Lowrey at tina.lowrey@utsa.edu.
Submission and Decision Deadlines Submissions must be received no later than Thursday, January 31, 2008. Non-video submissions will be accepted on a website devoted to ACR-LA from November 15, 2007 to January 31, 2008. Notification of acceptance in all categories will be made by April 30, 2008. Early registration will occur from May 15-June 30, 2008. |
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ISBM Academic Conference 2008 |
Updated on April 2, 2008 |
Dear Faculty and PhD Student Friends of the ISBM:
The Institute for the Study of Business Markets will be hosting its Academic Conference this year in San Diego, California on August 6-7, 2008 (preceding the Summer AMA Educators’ Conference). The venue is the University of California, San Diego at the newly constructed Rady School of Management. The conference will “kick-off” Wednesday, August 6th at noon and continue until 4:00PM on Thursday, August 7th.
The objective of the conference is to develop new ideas and new ways to address the most pressing issues at the interface of the B-to-B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B-to-B researchers.
We will be co-chairing the conference this year. The program committee consists of many well known business marketing researchers. For committee and conference details visit http://www.smeal.psu.edu/isbm/seminars/aca08.html. As this website details, we invite you to submit an abstract and/or special session for the conference. Abstracts are due by March 1, 2008.
We hope you will be able to attend the conference. If you have any questions, please do not hesitate to contact us (RUG2@psu.edu or GLilien@psu.edu).
Sincerely,
Rajdeep Grewal Gary L. Lilien
Conference Co-Chair Conference Co-Chair
ISBM Academic Conference 2008
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ICORIA conference |
Updated on April 2, 2008 |
Dear colleagues,
On behalf of the European Advertising Acadamy, we are happy to bring you exciting news from Antwerp regarding the upcoming Icoria conference:
- Prof. John Rossiter (University of Wollongong) is now confirmed as keynote speaker at the conference.
- Fons Van Dyck (former strategic director of international ad agency VVL BBDO and founder of Think ½ BBDO) has kindly agreed to hold a keynote address from a practitioner’s point of view.
- The conference dinner on Friday will be held in one of Antwerp’s many historic buildings, the beautiful neoclassicistic Bourla theatre, designed in 1827. The dinner will be preceded by a diamond cocktail in the theatre lobby, during which we will give away a real diamond!
- The International Journal of Advertising, the official journal of the conference, will be sponsoring the €400 best paper award.
Paper submissions are expected at papers@icoria.org before March 9! For full details, see the original call for papers and style sheet in attachment, or visit the website http://www.icoria.org.
Looking forward to welcoming you in Antwerp next June!
Patrick De Pelsmacker (chair)
Nathalie Dens (co-chair)
University of Antwerp, Belgium
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2008 Academy of Marketing Conference |
Updated on April 2, 2008 |
2008 Academy of Marketing Conference Aberdeen, Scotland, 29th February 2008
Attention marketing scholars and professionals!
The deadline for paper submissions for the 2008 Academy of Marketing Conference is Friday 29th February 2008.
The 2008 conference will be held at Aberdeen Business School, part of The Robert Gordon University (RGU), in Aberdeen, Scotland, and is set to take place from Tuesday 8th July to Thursday 10th July, with the Doctoral Colloquium running from Monday 7th July to Tuesday 8th July. The theme for the conference is “Reflective Marketing in a Material World”.
Aberdeen is located in the historic and picturesque Grampian region, and has excellent transport links with the surrounding area, being just a short drive from popular tourist attractions such as medieval castles, distilleries, and the famous Royal Deeside. Why not experience all Scotland has to offer by making a summer vacation out of your trip, and stay a few days longer to see such attractions as Loch Ness, the Scottish Highlands, and Edinburgh?
In addition to the day program, there is a fantastic set of evening events planned for the conference, with distinguished keynote speakers, and visits to historic Scottish locations, including a whisky tasting at a historic nearby castle… all included in and covered by the full conference fee.
Don’t miss your chance to experience Scotland while attending the marketing event of the year. Scholars and professionals from around the world will be in attendance, and you can register now by visiting www.am2008.org. For more information, please visit www.am2008.org, or email am2008@rgu.ac.uk.
See you in July!
AM 2008 Organising Committee
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4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG |
Updated on April 2, 2008 |
4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG Goizueta Business School, Emory University, Atlanta, Georgia; September 12-14, 2008
Co-Chairs: Raj Srivastava and Francisco Guzman
Call for Papers
In an effort to create bridges, the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group, crosses the Atlantic Ocean for its 2008 conference. The theme of the 4th International Colloquium, "Experiential Brands, Identity and Reputation: The Power of Intangible Assets in Expressive Organsations and Markets," is aimed to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on how intangible relationships demand fresh thinking about brands in the 21st century.
The submission deadline for abstracts is February 15, 2008. The deadline for full papers is May 15, 2008.
Further information about this event is available at
http://www.academyofmarketing.info/sigebrand.cfm
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Relationship Marketing Conference |
Updated on April 2, 2008 |
Relationship Marketing Conference Swansea, Wales, 14-17 September 2008
The International Colloquium in Relationship Marketing is well established as a forum for critical discussion of theories and practices of Relationship Marketing. The 16th Annual Colloquium will be hosted by University of Wales, Swansea from Sunday 14th - Wednesday 17th September 2008.
The Colloquium organisers invite submission of papers, especially those which:
Provide new and challenging insights to the study of buyer-seller relationships, particularly from the perspectives of disciplines beyond the specialism of marketing. Develop innovative methodologies for researching buyer-seller relationships.
Please send an Abstract of no more than one page by 28 April 2008.
The Colloquium organising committee will assess Abstracts on the basis of their likelihood of generating informed, critical debate. We will notify acceptance of Abstracts by 9 May 2008. The final version of the paper should be submitted by 16 June 2008 and will be double blind reviewed.
Please indicate with your Abstract whether you wish it to be considered for a full paper presentation, or a poster presentation.
For detailed submission guidelines, and further information about the Colloquium, please visit www.icrm2008.com.
Further information is available from Professor Adrian Palmer, University of Wales Swansea, e-mail a.j.palmer@swan.ac.uk or info@icrm2008.com
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EMARK 2008 |
Updated on April 2, 2008 |
XX SPANISH MARKETING ACADEMIC CONFERENCE (EMARK 2008) (XX Encuentro de Profesores Universitarios de Marketing) September 17-19, 2008, Spain
From the 17th to the 19th of September, 2008, the XX Spanish Marketing Academic Conference (http://www.aemark.es/congresos2008) is to be held at the University of Las Palmas de Gran Canaria (Spain).
Paper submission The organizing committee invites electronic submission of. Papers and Works in Progress, being written in Spanish. All accepted papers and works in progress will be published in the Proceedings of the Conference.
Key dates All submissions must be in electronic form and be assigned to a specific track. Submissions should be sent by the web of the Conference. Papers and Work in Progress are accepted by a double-blind review process. Deadline: May 19th 2008.
Conference tracks The conference programme is divided into fourteen tracks, which cover all the widely accepted research fields within the marketing discipline. Those interested in submitting a paper are invited to send it to one of following tracks:
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Consumer behaviour
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Commercial distribution
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Marketing strategy and relationship marketing
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Innovation, value creation and new product development
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Brand management
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Pricing decisions
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Marketing communications
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Training and teaching in Marketing
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New technologies & E-marketing
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Services marketing
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International marketing
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Market research and research methodology
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Tourism marketing
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Agrifood marketing
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Social responsibility, ethics and marketing of non-profit organisations
Further information: for further and more detailed information, please visit the website: http://www.aemark.es/congreso2008/
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XVIII Congreso Nacional de ACEDE |
Updated on April 2, 2008 |
XVIII Spanish Scientific Association of Economy and Business Administration Conference (XVIII Congreso Nacional de ACEDE) León, 14th-16th September 2008
Venue: University of León
Theme: From the 14th to the 16th of September 2008, this conference will be held at the University of León (Spain). Web site: http://www.acede2008.org/
Paper submission: Papers and works in progress written in Spanish will be sent electronically. They are accepted by a double-blind reviewing process. All accepted papers will be published in the proceedings of the Conference. Doctoral students in different stages of their dissertation process can apply for the participation in the doctoral colloquium that will be held previous to the conference (13th September)
Key dates: Deadline 1st may, 2008
Tracks: all the papers and works in progress should be submitted in a specific track. There are 20 different tracks in order to depict the diversity of research themes.
- Corporate and competitive strategies
- Internationalization
- Strategic alliances
- Mergers and acquisitions
- Quality management
- Behavioral and organizational change
- Organizational design
- Human resources
- Corporate governance and social responsibility
- Markets and financial assets
- Corporate finance
- Strategic marketing
- Operational marketing
- Business setting up
- Innovation management
- Logistic and supply channels
- Production
- Information systems and new technologies
- Others
Further information: for further and more detailed information, please visit the website: http://www.acede2008.org/
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5th Marketing Dynamics Conference |
Updated on April 2, 2008 |
The fifth Marketing Dynamics Conference University of Waikato, Hamilton, New Zealand January 4-6, 2009
Call for papers
The University of Waikato (Hamilton, New Zealand) hosts the fifth Marketing Dynamics Conference on January 4-6, 2009. This event brings together academics from around the globe to one of the world's most scenic countries to present, hear, and discuss new research within the realm of marketing dynamics. The Marketing Dynamics Conference is a recently established forum whose relatively small scale (about 100 participants) ensures a vibrant discussion about cutting-edge research on managerially relevant dynamic marketing problems.
The conference starts on Sunday January 4 with a workshop on Dynamic Structural Models taught by Jean-Pierre Dubé, Professor of Marketing at the University of Chicago. The conference itself takes place on Monday January 5 and Tuesday January 6 in the Novotel-Tainui hotel in Hamilton, New Zealand.
This conference also provides you with an opportunity to visit New Zealand, one of the most beautiful countries in the world. East of campus is the area that featured as Hobbiton in the Lord of the Rings, and a bit further is Mount Doom from the same trilogy. Close to Hamiltonis Rotorua with world-famous geothermal activities. To Hamilton's east are white-sand Pacific Ocean beaches at the Coromandel Peninsula and the Bay of Plenty, and to the west are world-class surf beaches. New Zealand's scenery combined with excellent wines, superb lamb and seafood dishes, as well as a vivid Maori culture makes the country well worth an extended visit.
We invite you to submit three-page abstracts (one title page and two text pages) of your research papers, present your work, and actively participate in the conference. The deadline for submitting abstracts is June 30, 2008. All details are provided on the conference website http://www.mngt.waikato.ac.nz/marketingdynamics2009
We hope to welcome you in New Zealand on January 4-6, 2009!
Harald van Heerde (University of Waikato; conference chair)
Advisory committee: Marnik Dekimpe (Tilburg University and Catholic University of Leuven) Prasad Naik (University of California at Davis)
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2009 World Marketing Congress |
Updated on April 2, 2008 |
2009 World Marketing Congress Oslo, Norway, July 22-25, 2009
CALL FOR PAPERS
2009 World Marketing Congress Oslo, Norway July 22-25, 2009 Submission Deadline: October 1, 2008 Conference Theme – “Marketing in Transition: Scarcity, Globalism, and Sustainability”
Conference Co-Chairs: Victoria L. Crittenden, Boston College, USA Linda Ferrell, University of New Mexico, USA Goran Svensson, Oslo School of Management—Campus Kristiania, Norway
Businesses around the world are facing a ‘changing playing field.’ We are more aware than ever of the impact of limited resources on all business decisions, especially those related to marketing strategy and implementation. As markets become borderless, we have an increasing responsibility to pursue marketing management with a sensitivity and concern for eco-responsibility and developing sustainable business practices, while maintaining excellence in all of our marketing activities. Everything we do in marketing will be affected by scarcity, globalism, and sustainability. This conference seeks to address these issues and more to provide a forum for discussing pertinent, emerging concerns in marketing.
The venue of the conference is at the Oslo School of Management – Campus Kristiania, which is located in the heart of Oslo. Within walking distance, one can experience the beauty and serenity of the great Scandinavian capital of Norway. The city of Oslo offers both urban and outdoor experiences. The conference venue is by the main commercial street and within walking distance to major tourist attractions (e.g. the Royal castle, the harbor area) and transport facilities (e.g. airport, buses, trains and taxis). The conference hotel is the Clarion Hotel Royal Christiania.
To participate, submit competitive papers (not abstracts) or special session proposals electronically to the appropriate track chair listed below. Important Note: It is against AMS policy to submit the same paper or special session proposal to multiple tracks. We look forward to seeing you and engaging in the lively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science and the World Marketing Congress.
Victoria L. Crittenden North American Co-Chair Department of Marketing Boston College 140 Commonwealth Avenue Chestnut Hill, MA 02467 USA Phone: 617.552.0430 E-mail: victoria.crittenden@bc.edu
Linda Ferrell North American Co-Chair Anderson School of Management University of New Mexico MSC05-3090 Albuquerque, NM 87131 USA Phone: 505.277.7056 Email: LFerrell@mgt.unm.edu
Goran Svensson Conference Co-Chair Oslo School of Management PO Box 1195 Sentrum 0107 Oslo, NORWAY E-mail: goran.svensson@hh.se
For more detailed information:
AMS Web Site: www.ams-web.org |
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Measuring Customer Lifetime Value with Marketing Engineering for Excel |
Updated on February 29, 2008 |
Dear Colleague,
Marketing analytics are more important than ever in modern marketing programs. Join us for another in the Decision Insight Webinar Series:
Measuring Customer Lifetime Value with Marketing Engineering for Excel (MEXL).
Thursday, March 13, 2008 at 11:00 EDT
In today’s fierce competitive environment, acquiring new customers –and keeping them– has become marketing's Holy Grail. While acquiring new customers and loyalty programs become more expensive, companies rightfully see these costs as worthy investments only when they consider medium and long-term benefits. With the increasing focus on and use of marketing metrics, today’s marketers must make and justify such investments systematically.
Yet, it is not easy to calculate the long-term monetary value of a customer and few companies, especially in the Business-to-Business domain, use Customer Lifetime Value as a guiding metric to gauge the effectiveness of their marketing programs. If it is expensive to acquire a new customer, will that investment pay off? What is my customer list worth? How much revenue will my current customers still be generating five years from now, and how many new customers do I need to acquire by then to compensate for the loss of those not around? If my retention campaign reduces my customers’ churn rate by 10%, but is very expensive, is it still profitable?
In this webinar, Dr. De Bruyn will review a range of customer lifetime value concepts, linking marketing strategy and customers’ observed behaviors to predict their direct and indirect future value. He will introduce a tool called Customer Lifetime Value, part of the Marketing Engineering for Excel (ME>XL) toolkit that is designed to implement one of these approaches. He will conclude by discussing how participants can make immediate use of the concepts and the related software.
Details Thursday, March 13, 2008 8:00 a.m. - 9:00 a.m. PDT 9:00 a.m. - 10:00 a.m. MDT 10:00 a.m. - 11:00 a.m. CDT 11:00 a.m. - 12:00 p.m. EDT
Click here for a time zone converter. This webinar will be held at 11:00 a.m. EDT (New York City). To register: online registration
The Decision/Insight webinar series has explored how to deploy marketing analytic tools in today's complex marketing environment. If you have missed any of the previous webinars in this series, you way view them at any time by visiting http://mktgeng.com/instructor/downloads/webinars.cfm
We hope you will be able to join us on March 13.
Best Regards, Gary Lilien Arvind Rangaswamy Arnaud De Bruyn
Gary L. Lilien
Distinguished Research Professor of Management Science
Research Director, Institute for the Study of Business Markets (ISBM)
Penn State
484 Business Building
University Park PA 16802 USA
+1 814 863 2782 (ph) +1 814 863 0413 (fax) garylilien.info
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