Call for Papers:
IJRM/MSI Special Issue on Organic Growth
(Editors: David James, Donald Lehmann, Russell Winer)

Firms are under increasing pressure to grow. With acquisitions becoming more complex and expensive, the M&A route is no longer an attractive avenue for growth. Internally generated growth is therefore becoming an increasingly attractive option. As a consequence, marketing and CMO’s are increasingly being expected togenerate and spearhead growth. A key question, therefore, is how to generate, evaluate, and implement growth options. This special issue, sponsored by the International Journal of Research in Marketing (IJRM) and the
Marketing Science Institute (MSI), is designed to stimulate work on exactly that topic.

IJRM/MSI invites papers dealing with both conceptual and empirical studies across a broad range of organic growth issues. We encourage papers covering, but not limited to, the following areas:

Generation of growth options

•  Where do growth ideas come from?
• How much growth comes from “big ideas” vs from minor innovations?
• What is the return on organic growth efforts?
• What metrics capture/predict the quality of growth initiatives?
  

Implementation of Growth Options

•  What resources are needed to promote growth options once they
  are identified?
• What elements of the marketing mix are most crucial for driving growth?
• How should the marketing department interface with other parts of the
  organization?
  

Organizational Issues

• Which types of organizations (structure, culture) are most effective for
  producing organic growth?
• What capabilities are most crucial and how can they be measured?
• Is entrepreneurship or intrapreneurship more effective?
• Is there a sustainable growth process?
• Are there important country/culture differences in growth strategies?
• What are the best incentives to drive growth?
• What is the impact of growth initiatives on employees?
• How can you get an organization to focus on organic growth?
• Can growth be outsourced?
  

General

• How does organic growth relate to market orientation, satisfaction, CRM, Branding, etc.?
• What are the social welfare impacts of a focus on organic growth?
  

The deadline for submitting papers for the special issue is June 30, 2008. Authors will be notified by October 1st of the results of the review. Those papers that are encouraged to continue will have until January 1, 2009 to respond to the reviews. Final decision will be made by March 1, 2009 and final versions of the paper due June 30th. The plan is for the special issue to appear in December 2009.

Papers should be submitted to IJRM (Submission site: http://ees.elsevier.com/ijrm) with the notation that they should be considered for the special issue. Detailed guidelines for authors are available at

http://www.elsevier.com/wps/find/journaldescription.cws home/505550/authorinstructions

Inquiries can be sent to editors-ijrm@few.eur.nl.

In addition to the special issue, a conference on organic growth is being planned by IJRM and MSI for May 2009 at Henley Management College (U.K.) for a select group of submitted papers. Details on the conference will be forthcoming.

Corporate Communications: An International Journal

Special issue call for papers

International Communication Strategies of Technology or Knowledge Companies

• The role of international communication strategies in policy planning and marketing of technology companies.
• How a company’s international communications influence business performance, technology marketing development and knowledge marketing?
• The role of international communication strategies in service delivery of knowledge companies.
• Do international communication strategies play a significant role in the venture capitalists interests?
• The creation of effective international communication strategies for stakeholders’ management in a technology-based and knowledge based economy.
• Does a company’s corporate social responsibility play a role in the international communication strategies of technology or knowledge companies?
• The risk and crisis involved in international communication.
• How international communication strategies help a knowledge-based company to develop a better recognition?
• Human roles or software roles in international communication strategies.
  
  

Prospective contributors with queries concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact directly by email either to Dr. Lynn Lim (lynnlklim@gmail.com) or Professor T.C. Melewar (t.c.melewar@brunel.ac.uk). Submission should be between 4000 and 6000 words in length and articles should follow the author guidelines as specified by the journal (http://www.emeraldinsight.com/info/journals/ccij/notes.jsp).


Deadline for submissions : October 1, 2008
Notification to authors : January 30, 2009
Deadline for revisions : March 1, 2009
Publication : July, 2009


Papers should be submitted as electronic attachments in MS Word file to the Guest Editors:


Dr. Lynn L. K. Lim
School of Business and Social Sciences,
Roehampton University,
Email: lynnlklim@gmail.com

Professor T. C. Melewar
Brunel Business School,
Brunel University,
Email: t.c.melewar@brunel.ac.uk

Call for Papers
JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING

Special Issue on The Global B2B Challenge

The deadline for submission is June 30, 2008.

The Journal of Business Industrial Marketing announces a Call for Papers for a Special Issue on the The Global B2B Challenge. Business-to-business marketers are facing growing challenges as the once thought “regional concentration” of business markets has become dispersed and fragmented globally. Global customers, global sourcing and global supply chains have increased the complexity and risk for B2B marketer. The purpose of this is to focus on the various issues that affect the organization, coordination and complexity of B2B marketing in a global economy.

Specific topics may include, but are not limited to:

• Integrating Marketing Processes
• Value Migration in Global Business Models
• Partnership/Cooperative Knowledge Creation
• Knowledge Management In Global Context
• New Organizational Forms In Global Markets
• Transactional vs Relational Orientations
• Challenges and Opportunities In BRIC and Emerging Markets
• Global Sustainability In B2b
• B2b Brands In Global Markets
• New Value Proposition Development
• Inside-Out Versus Outside-In Innovations
• Global B2B Service Chain
• Global Buying/Selling Centers
• Value Management In Supply Chains
• Network Strategies
• Emerging Marketing Channels
• Aligning Technology with Business Strategy
• B2B Portals and Interactive Sales Technology
• Customer-Centric Strategies
• Consumer Experience Management
• Reaching Key Decision Makers
• Global CRM Strategies
• Global Key Account Management
  
  

Preference will be given to empirical papers (both qualitative and quantitative), although theoretical papers (B2B case studies )that examine key issues in purchasing orientation or offer comprehensive frameworks of organizations' orientation towards their suppliers are also welcomed. As the Journal of Business and Industrial Marketing is widely read by an academic and business audience, all submissions should include implications for practitioners.

Processes for the submission of papers…..Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication. Submissions should be approximately 6,000 words in length. Copies should be submitted via email Word attachment (in one file including all figures and tables) to both special issue editors. The first page must contain the title, author/s, and contact information for the author(s). For additional guidelines including the requirement for a structured abstract, please see the “Notes for Contributors” from a recent issue of the Journal of Business and Industrial Marketing, or see the home page at www.emeraldinsight.com/jbim.htm. Suitable articles will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper.

Please address questions to the special issue editors:


Dr. Aurea Helena Puga Ribeiro
Fundação Dom Cabral
Av. Princesa Diana, 760
Alphaville - 34000-000
Nova Lima - MG – Brazil
+55 31 3589 7200
áurea@fdc.org.br

Thomas Brashear Alejandro
Isenberg School of Management
University of Massachusetts Amherst
University of Massachusetts Amherst
Amherst, MA 01003
+1 413 545 5666
brashear@mktg.umass.edu

SPECIAL ISSUE - CALL FOR PAPERS

International Marketing Review invites submissions for a special issue on the following theme:

“Globalisation and Regionalisation”

Guest editors: Stan Paliwoda and Stephanie Slater

The special issue will address the challenges that marketers face with the continuing trends towards speed and harmonisation of markets, technology push, credit availability and supposed homogenisation of consumer demand. In the field that we know as international marketing, the contrasting styles of adaptation and standardisation with their respective benefits and disadvantages have been mooted for years, culminating in the advice: ‘Go glocal’, thereby coining a hybrid word to attempt to capture a concept that seeks to harness opposing forces.

Globalisation is a word that today fills many magazines, has been the focus of many books and learned articles, but we understand little about it. The forces of technology, people and organisations together create market demand but, given its importance, we ought to be able to delve deeper and learn more about its internal workings.

Standardisation and adaptation have been a regular part of the international marketing literature and appear in a discussion of each of the 4Ps (do we need then to think of seven or more?) but they have not been properly challenged as such. We have national, regional and global product mandates that host countries seek to guarantee for the subsidiaries based within their borders. Again, little scrutiny has been paid. Alan Rugman has gone further than most in arguing that there is no such thing as globalisation and that the most that we can seriously hope for is regionalisation. This would have an important effect on investment if evidenced. Over the years, Alan Rugman has contributed tremendously to the literature with conceptual work on internalisation and on the Porter Diamond. We need more conceptualisation to drive research in this area.

The special issue aims to include, but should not be limited to, the following topics:

•  Marketing opportunities in the enlarged European Union and the growing consumer markets of India and China
• Offshoring and outsourcing and their role in international marketing today
• India and China and their position within the new world trade order
• Marketing to the West by the least developed countries and an action agenda
• Market development and brand development when going global
• Branding strategies at local, national, regional, European-wide and global levels
• Competition policy, anti-trust and voluntary regulation of marketing and business practices
• Legislative constraints against advertising, promotion and communication
• Marketing planning on a pan-global scale
• Born global companies and their need to service an international market from corporate inception
• Corporate culture, language and conventions within the modern multinational
• Evaluating local information and adapting global plans
• Corporate structures and typologies for managing global business
• Intellectual property and industrial property rights in an age of fast communication and national interdependence
• Challenges to standardisation and finding an effective marketing mix
• The Euro and its place in international marketing inside and outside Europe
• Cross-cultural challenges to globalisation
• The ethics of doing business across world markets and whether there is or can be uniformity of approach
• The future implications for global consumers of increasing corporate size and regulation
• Can extant marketing theory teach us anything about what to expect, whether practitioner or academic?
  

Empirical papers are being sought. All articles should be original contributions and should not be under consideration for any other publication at the same time. Single country studies will not be considered, and preference will be given to contributions that bridge the gaps between countries on shared topical issues.

All submissions will be reviewed in accordance with the established reviewing process of the International Marketing Review. They will be evaluated on the basis of originality, contribution and rigour.

The deadline for submission is 30 August 2008.

Submitted papers should be approximately 4000-6000 words in length, double-spaced, including figures, tables, notes, and references. The papers should be in line with the Notes for Contributors to the International Marketing Review. Please be sure to include a Structured Abstract. Up to six keywords should be included which encapsulate the principal areas covered by the article.

Please send four hard copies of your papers to either of the Guest Co-editors of the special issue at the following addresses:

Dr Stan Paliwoda, Professor of Marketing
Department of Marketing, University of Strathclyde,
Stenhouse Building, 173 Cathedral Street,
Glasgow G4 0RQ, UK
Email: stan.paliwoda@strath.ac.uk

Dr Stephanie Slater
Lecturer in International Marketing, Strategy and Business
Cardiff Business School
Aberconway Building, Colum Drive
Cardiff CF10 3EU, UK
Email: slaters@cardiff.ac.uk

Australasian Marketing Journal (AMJ)
Special Issue on:
“Corporate Reputation and Marketing”

Deadline for submissions: March 31, 2008

An organisation’s reputation is one of its most complex and valued assets. Yet, there is rising public concern about the appropriateness of traditional capitalist business models, especially given the questionable ethical behaviour of many firms in the post-Enron era. As a result, researchers from different academic domains, managers in various industries, and delegates of international institutions such as the World Economic Forum have highlighted the need for firms to scrutinize their reputations and seek ways to regain trust and credibility.

To date, little is known about how stakeholders develop an appreciation of a firm’s corporate reputation or why stakeholders react to reputation management activities in different ways. However, the outcomes of a good reputation are claimed to be manifold, including: loyal and less price-conscious customers; motivated employees; easier access to capital markets; greater ability to attract top suppliers and partners; and more supportive reactions from actors in the fields of politics, media, and the general public. Far less is known, though, about the effectiveness of different approaches to enhance or protect corporate reputation, or how reputation management can be integrated into marketing and other organisational functions. Therefore, there is a need for more extensive research to generate knowledge and frameworks to help firms manage their reputations more effectively.

The editors of this special issue encourage the submission of high-quality theoretical and empirical papers which analyse this field of enquiry from a variety of perspectives. Possible topics include, but are not limited to, issues such as:

•  Corporate communications’ role in shaping reputation
• Marketing communications (advertising, PR or IMC) and reputation management
• Does it pay to have a good reputation?
• Assessing reputation “value” from financial and stakeholder perspectives
• Shareholder value and reputation management: The role of financial communications
• How do stakeholders develop an appreciation of corporate reputation?
• Using reputation to attract customers, suppliers, partners and/or employees
• Customer orientation and corporate reputation
• Internal marketing and corporate reputation
• The role of corporate reputation in service marketing
• Communicating reputation in B2B and B2C markets
• Embeddedness of corporate reputation in multi-national/multi-product firms
• Managing reputation in different markets: Cross-cultural implications
• Reputation management in an e-business environment
• Aligning product, brand and corporate reputations
• Supply chain management and corporate reputation
• Reputation management and corporate responsibility: Two sides of the same coin?
• Managing risk by managing reputation
• Can reputation management be outsourced effectively?
• Authenticity of corporate reputation
• The reputation of the marketing concept and/or marketing function
  
  

Contributors should note:
This call is open and competitive, and the submitted papers will be blind reviewed in the customary way. Submitted papers must be based on original material not under consideration by any other journal or outlet.

The deadline for submissions is March 31, 2008. Final proofs will need to be checked by December, 2008. The special issue is due to be published in early 2009.

Papers to be considered for this special issue should be submitted online. Please direct questions about the submission process, or any administrative matter, to Richard Varey, Editor of the Australasian Marketing Journal, University of Waikato, at amjeditorial@waikato.ac.nz. Submit your article directly to the guest editors. We do not accept hardcopy submissions.

The guest editors of the special issue are happy to discuss initial ideas for papers, and can be contacted directly:
Brendan Gray, University of Otago, New Zealand [ BGray@business.otago.ac.nz ]
Sabrina Helm, Witten/Herdecke University, Germany [ Sabrina.Helm@uni-wh.de ]

CALL FOR PAPERS - Journal of Communication Management

Special issue on “History of Public Relations”

Guest editor: Dr Tom Watson, Bournemouth University, UK

The term “public relations” can be broadly interpreted to include corporate and government communications, non-advertising publicity, media relations, political campaigning, health communications and other methods that seek to persuade “below the line” and to create dialogue. It does not include direct marketing and sales promotion.

The Journal of Communication Management invites papers for a special issue on the ‘History of Public Relations’.

Potential topics include:

•  Public relations in history, before it became a named or defined discipline
• Archival sources for the history of public relations
• The evolution of public relations in nations or in parts of government or industry
• Key personalities or events that shaped the formation of public relations as a discipline
• Key books or articles that have influenced public relations
• The evolution of public relations theory over time
• Influences on public relations practice, such as in government, industry and consultancy
• The formation of industry and professional bodies and their impact, over time, on public relations practice and education
• The evolution of public relations education, training and continuing professional education
• How technology has shaped public relations practice and theory.
  

The deadline for submissions is 16 May 2008. It is planned that the issue will be published as the Autumn 2008 (October) issue of the Journal of Communication Management.

Submissions should be sent by e-mail to the Guest Editor, Dr Tom Watson: twatson@bournemouth.ac.uk 

Initial enquiries and outline proposals for articles are welcomed.

European Journal of Marketing

Call for Papers

Special Issue on Shaping the Research Agenda for Corporate Branding

Guest Editors:
Professor T. C. Melewar, Brunel Business School, Brunel University, UK
Dr. Manto Gotsi, Brunel Business School, Brunel University
Dr. Costas Andriopoulos, Brunel Business School, Brunel University

Almost three decades ago, Philips noted in their company report that a positive corporate reputation will increasingly influence purchase decisions when there is little differentiation in terms of price, quality, design and product features. Today, with even more intensified competition, lack of differentiation, and a rapid growth of the service economy, the importance of building well-reputed corporate brands has been propelled to unprecedented heights. The subject of corporate branding has therefore, not surprisingly, become a central part of the corporate agenda, and, mirroring these developments, a hot topic for academic research.

Interestingly, despite growing consensus on the unequivocal value of corporate branding, the substance and determinants of corporate branding, its measurement and management remain largely undefined. Scholars have identified several challenges for researchers in this respect. First, a wide range of concepts are influencing the corporate branding process and there is growing debate on their definitions and interrelationships. These include but are not limited to corporate and organisational identity, corporate strategy, internal branding, marketing and corporate communications, brand and corporate image, brand and corporate reputation, product and corporate branding, corporate and brand culture; concepts that are interlinked and invariably more complicated when researched at the corporate level than when applied to individual products. Theorising on the interrelationships of these concepts, contemporary writings have criticised early conceptual frameworks of corporate image/identity/reputation formation for not encapsulating the complexity of corporate branding and failing to capture the influence that the aforementioned determinants exert on corporate brand management. A second challenge for researchers in the area of corporate branding is its multidisciplinary foundations. Corporate branding frameworks reflect the disciplinary and research traditions of areas as diverse as business communications and corporate communications, graphic design, corporate identity, corporate image, reputation, marketing, organisational behaviour, public relations, psychology and strategy. Frameworks depict corporate branding as a process which is inextricably linked to issues related to corporate strategy, organisational behaviour, design human resources and, often, organisational change. As such, corporate brand management necessitates a multi-level approach which needs to reflect the multiplicity of stakeholders influencing and influenced by this process.

Taking into consideration the thought-provoking challenges surrounding this field, scholars increasingly call for a radical reappraisal of branding at the corporate level in terms of its conceptualisation, measurement and management. The aim of this special issue is to welcome submissions offering innovative insights into shaping the research agenda for corporate branding. All rigorous and thoughtful conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. A wide variety of topics will be suitable for this special edition and might include (but is not limited to) the following:

• Methodologies in corporate branding, corporate identity, corporate image, corporate reputation, corporate communications and corporate rebranding research and advice for those thinking of using these techniques
• Reviews of existing knowledge in corporate branding and development of research propositions and/or hypotheses
• Conceptual and empirical frameworks on corporate brand management
• Theoretical developments in corporate brand management
• Theoretical and conceptual foundations for the integration of areas such as corporate branding, corporate communications, corporate identity, organisational identity, organisational change, corporate reputation, corporate marketing
• Conceptualising the relationships between corporate brand identity, corporate culture, corporate communications, corporate image and corporate reputation
• Theoretical development for internal brand management at the corporate level
• Case studies developing theory in the areas of corporate branding, corporate identity, corporate communications, corporate reputation
• Corporate branding in mergers and acquisitions
• Corporate branding in strategic alliances, start-ups and new ventures
• Ethics and corporate branding
• Conceptual and empirical frameworks on corporate rebranding
• Processes and methodologies for building business-to-business corporate brands
• Corporate branding and organisational change
• Theoretical development for corporate brand management in the public sector
• Conceptualising corporate brand management in charity organisations
• Corporate brand management in the digital age
• Global corporate brand management and corporate identity strategies
• Likely trends and future research directions in corporate branding
  

All papers will be subject to the usual double blind review process. Authors should consult the journal's author guidelines. In general, articles should be no more than 5,000 words in length (excluding tables and references). Please send manuscripts (3 hard copies) and an electronic version (in Microsoft Word as an e-mail attachment) to the guest editors by 1st November 2009:

Professor T. C. Melewar
Brunel Business School,
Brunel University,
Uxbridge, Middlesex,
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265859
Fax: +44 (0) 1895 269775
Email: t.c.melewar@brunel.ac.uk

Dr. Manto Gotsi
Brunel Business School,
Brunel University,
Uxbridge, Middlesex,
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 267278
Fax: +44 (0) 1895 269775
Email: manto.gotsi@brunel.ac.uk

Dr. Costas Andriopoulos
Brunel Business School,
Brunel University,
Uxbridge, Middlesex,
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 267280
Fax: +44 (0) 1895 269775
Email: costas.andriopoulos@brunel.ac.uk


Prospective contributors with questions concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact directly by email the editors at T.C.Melewar@brunel.ac.uk, manto.gotsi@brunel.ac.uk or costas.andriopoulos@brunel.ac.uk

International Marketing Review is delighted to announce that Professor John W. Cadogan has taken over as co-editor, working alongside Jeryl Whitelock. Professor Cadogan is Professor of Marketing and Coordinator of the Marketing and Retailing Research Group at the Loughborough University Business School, UK, and is highly regarded amongst international marketing scholars.

This occasion marks the retirement of Robert Morgan from the editorial team. We would like to take this opportunity to thank Professor Morgan for his very valued contribution over the past six years work in continuing to improve the standing of IMR as a high-quality journal of international standing. We will miss him and wish him well in his future endeavours.

ABOUT THE JOURNAL

Now in its 25th year, International Marketing Review provides a platform for contemporary ideas in international marketing: the thinking, theory and practice. It is not a home for general marketing papers, but delivers research based on empirical studies of marketing strategy issues as well as comparative studies of markets and marketing practice with a purely 'international' flavour. It seeks to publish academically robust papers that communicate effectively – papers which make a real contribution to international marketing.

Three special issues are planned for the 2008 volume:

• Country of Origin – State of the Art Review for International Marketing Strategy and Practice
• Conceptualizing culture: implications for international marketing theory and practice
• Business-to-Business as International Business: exploration of international market strategies in business markets
  

MANUSCRIPT SUBMISSION

Papers for IMR should be between 3,000 and 6,000 words in length. Full details on how to prepare articles for publication can be found at the journal homepage: www.emeraldinsight.com/imr.htm.

To subscribe to IMR and receive all 2008 issues of the journal in print and online, please email emerald@emeraldinsight.com.

For a full list of all journals published by Emerald, visit www.emeraldinsight.com/journals.

CALL FOR PAPERS

International Marketing Review

Special Issue on

Marketing Strategies of MNCs from Emerging Markets

Deadline for Submission: 31 May 2008

For more detailed information, please click HERE

Corporate Communications: An International Journal

Special issue call for papers

International Communication Strategies of Technology or Knowledge Companies

This special issue welcomes papers with profound analysis of innovative theory, empirical research, case studies, or practice arising from international communication strategies in the technology and knowledge environments. The communication function in the technology and knowledge environment is more than the classical approaches to marketing, advertising and public relation. Companies are employing innovative communication strategies in hope to generate more venture capitalists’ interests from overseas to supplement the local business or investment. The developments of overseas alliances and partnerships as well depend on a company’s success in their international communication strategies.

Research studies on a wide variety of topics in relation to the international communication strategies of technology or knowledge companies, industries and economies will be suitable for this special issue and might include (but is not limited to) the following:

• The role of international communication strategies in policy planning and marketing of technology companies.
• How a company’s international communications influence business performance, technology marketing development and knowledge marketing?
• The role of international communication strategies in service delivery of knowledge companies.
• Do international communication strategies play a significant role in the venture capitalists interests?
• The creation of effective international communication strategies for stakeholders’ management in a technology-based and knowledge based economy.
• Does a company’s corporate social responsibility play a role in the international communication strategies of technology or knowledge companies?
• The risk and crisis involved in international communication.
• How international communication strategies help a knowledge-based company to develop a better recognition?
• Human roles or software roles in international communication strategies.
  
  

Prospective contributors with queries concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact directly by email either to Dr. Lynn Lim (lynnlklim@gmail.com) or Professor T.C. Melewar (t.c.melewar@brunel.ac.uk). Submission should be between 4000 and 6000 words in length and articles should follow the author guidelines as specified by the journal (http://www.emeraldinsight.com/info/journals/ccij/notes.jsp).


Deadline for submissions : October 1, 2008
Notification to authors : January 30, 2009
Deadline for revisions : March 1, 2009
Publication : July, 2009


Papers should be submitted as electronic attachments in MS Word file to the Guest Editors:


Dr. Lynn L. K. Lim
School of Business and Social Sciences,
Roehampton University,
Email: lynnlklim@gmail.com

Professor T. C. Melewar
Brunel Business School,
Brunel University,
Email: t.c.melewar@brunel.ac.uk

Publications from the chair of Professor Homburg, University of Mannheim, Germany.

• Ch. Homburg, O. Jensen, (2007), Configurations of Marketing and Sales: A Taxonomy, Journal of Marketing, forthcoming.
  
• Ch. Homburg, M. Grozdanovic, M. Klarmann, (2007), Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems, Journal of Marketing, 71, 3, 18 – 38.
  
• J. Wieseke, Ch. Homburg, N. Lee (2007), Understanding the adoption of new brands through salespeople: a multilevel framework, Journal of the Academy of Marketing Science, forthcoming.
  
• Ch. Homburg, A. Fürst (2007), See No Evil, Hear No Evil, Speak No Evil: A Study of Defensive Organizational Behavior towards Customer Complaints, Journal of the Academy of Marketing Science, forthcoming.
  
• Ch. Homburg, W. Hoyer, R. Stock-Homburg (2007), How to Get Customers Back? Insights Into Customer Relationship Revival Activities, Journal of the Academy of Marketing Science, forthcoming.
  
  

MARKETING INTELLIGENCE AND PLANNING

ISSN: 0263-4503

Call for papers

Special Issue: Emerging issues in Integrated Marketing Communication

Integrated marketing communication (IMC) has attracted a considerable body of research since the early 1990s (see, for example, Duncan & Everett, 1993; Kitchen & Schultz, 1999) and some inevitable criticism of its contribution to marketing theory (for example, Cornelissen & Lock, 2000). Research-based literature has developed around aspects of the integration of all marketing communication activity in order to maximise synergistic effects and, ultimately, campaign effectiveness as a key tool to build and maintain brand equity (Madhavaram, Badrinarayanan, & McDonald, 2005). Additionally, IMC has been examined from a range of perspectives, such as multiple media use (Stammerjohan, Wood, Chang, & Thorson, 2005) and applications in specific industries (see, for example, Low, 2000; Reid, Johnson, Ratcliffe, Skrip, & Wilson, 2001). The focus in these studies has been on manufacturer-branded products and communication. Few studies have examined how manufacturer and retailer communications interact and combine to influence brand equity, or how retailer communication is utilised to build and maintain equity in retailer own-brands (‘house brands’) These are just two the gaps in the research literature. The purpose of this Special Issue is to provide a forum for the discussion of the ways in which IMC as a concept has developed and is being operationalised. Specific topics might include the following, but papers of good quality on any appropriate IMC-related issue would be welcome. 
 

• Critical evaluation of the evolution of IMC
• Cross-cultural research into the operationalisation of IMC
• Comparative studies of IMC across industry sectors, e.g. FMCG, service, B2B, social and not-for-profit marketing
• Comparative studies of IMC implementation across large, medium and small companies
• Barriers to IMC implementation
• The use of academic and practitioner research in developing IMC programmes
• Influence of retailer communication on branded IMC programmes
• Use of new and emerging consumer media in IMC campaigns
• Use of hybrid media forms such as product placements, advergames and joint company tie-ins in IMC campaigns
• Evidence of superior return on investment from IMC campaigns
• Challenges to IMC programmes of increased restrictions (e.g. restrictions on advertising to children)
  

Send your submission to the Guest Editors by email no later than 30 May 2008, and preferably as early as possible. Submissions should follow the format prescribed in the journal Notes for Contributors which are available in the inside back cover of any hard copy of the journal or on the journal website at www.emeraldinsight.com/mip.htm .
All submissions will be acknowledged as they are received. Direct any general indications of interest or requests for further information to the Guest Editors via email.

Guest editor contact details

Professor Lynne Eagle
Bristol Business School
Uiversity of the West of England
Coldharbour Lane
Bristol
United Kingdom
Telephone: +44 (0)117 965 6261
Email: Lynne.Eagle@uwe.ac.uk

David Pickton
Head of Department of Marketing
Leicester Business School
Bosworth House
De Montfort University
Leicester
United Kingdom
Telephone: +44 (0)116 257 7219
Email: dpmar@dmu.ac.uk

References

- Cornelissen, J. P., & Lock, A. R. (2000). Theoretical Concept or Management Fashion? Examining the Significance of IMC. Journal of Advertising Research, 40(5), 7-15.
- Duncan, T. R., & Everett, S. E. (1993). Client Perceptions of Integrated Marketing Communication. Journal of Advertising Research, 33(3), 30-39.
- Kitchen, P. J., & Schultz, D. E. (1999). A Multi-Country Comparison of the Drive for IMC. Journal of Advertising Research, 39(1), 21-38.
- Low, G. S. (2000). Correlates of Integrated Marketing Communications. Journal of Advertising Research, 40(1), 27 - 39.
- Madhavaram, S., Badrinarayanan, V., & McDonald, R. E. (2005). Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy. Journal of Advertising, 34(4), 69-80.
- Reid, M., Johnson, T., Ratcliffe, M., Skrip, K., & Wilson, J. (2001). Integrated marketing communications in the Australian and New Zealand wine industry. International Journal of Advertising, 20(2), 239-262.
- Stammerjohan, C., Wood, C. M., Chang, Y., & Thorson, E. (2005). An Empircal Investigation of the Interaction Between Publicity, Advertising , and Previous Brand Attitudes and Knowledge. Journal of Advertising, 34(4), 55-67.

Call for Papers for a Special Issue of
The Journal of Consumer Behaviour

NEURO MARKETI NG?

Special Issue Editors:
Carl Senior, School of Life & Health Sciences, Aston University UK
Nick Lee, Aston Business School, UK

The rise in popularity of brain imaging machines has generated considerable excitement among researchers who study market behaviour. By and large this excitement has been mirrored by the cognitive neuroscience community. The emergence of 'neuromarketing' as a unique field of study has provided proof of the successful marriage of these two fields.

Yet several fundamental, and general, questions remain unanswered. To what extent does the use of techniques, such as functional brain imaging (fMRI), allow us to examine the cortical areas that drive consumer behaviour? Does knowledge of the neural substrates of consumer behaviour impact on our understanding of social behaviour in general?

Empirical reports that address these questions are invited for a special issue of the Journal of Consumer Behaviour. The aim of this special issue is to help set the agenda for future research in neuromarketing and help both new and established researchers view the current 'state of the art' in this exciting area of marketing science. Topics could include, among others: multimodal neuroimaging of marketing questions, application of large scale neuroimaging analysis or other cognitive neuroscientific techniques such as transcranial magnetic stimulation (TMS) or skin conductance response (SCR) to understanding consumer behavior etc.

Papers are invited from specialists in the field of neuroscience but also from researchers examining neuroscience issues from other social science perspectives. This may include research providing critical and conceptual work on the imagined, current and potential consequences of neuroscientific enquiries into consumer behaviour, consideration of broader social and ethical implications, as well as practical and commercial applications.

The deadline for submissions is 01 December 2007. All papers will undergo double blind peer review. Colour images will only be available on the online version of the special issue. Reports must not exceed 6000 words (not including references and legends) and a maximum of two figures (2 panels each). Authors are requested to consult the journal for issues of style. It is expected that the special issue will be published in 2008 (Volume 7).

Submissions should sent by email to the Journal of Consumer Behaviour: jcb.editors@le.ac.uk.

Informal enquiries and expressions of general interest can be addressed to either guest editor via email: Carl Senior, PhD [c.senior@aston.ac.uk] & Nick Lee, PhD [n.j.lee@aston.ac.uk] School of Life & Health Sciences & Aston Business School, Aston University, UK, or to the managing editors of the Journal of Consumer Behaviour [jcb.editors@le.ac.uk]

CALL FOR PAPERS

JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT

SPECIAL ISSUE: “Beyond Geographic Boundaries: Sales Force Research in an
International Business and Scholarly World”

Deadline 31 August 2008

The Journal of Personal Selling and Sales Management (JPSSM) is pleased to announce a special issue on ‘Sales Force Research in an International Business and Scholarly World.’

The growing trend toward globalization and internationalization in business means that new issues of importance may emerge, and also that sales force research must examine key existing topics in a wide range of settings. Despite the increased international mobility, and growing multinational body, of sales scholars, key sales issues in many parts of the world have – with few notable exceptions – largely remained under-represented in the leading sales force research outlets. With the increasing globalization of both business activity and high-quality scholarly research, this is an issue which needs addressing urgently. This special issue seeks papers examining a wide range of topics in settings other than North America. Hence, we would especially like to encourage submissions from scholars based outside the United States. However, authors based in the United States, and North American sales force topics that intimately involve internalization issues, such as global account management, are also welcome. Examples of possible topics include:

Strategic deployment of sales resources	International account management
Cross-cultural sales force research	Sales force motivation
Salesperson performance	Job demands and job tensions
Optimal designs of team selling	International sales negotiations
Adapting to international markets	Competitive selling strategies
CRM in an international or cross-cultural context	Cultural and cross-cultural issues in sales management
Design of sales compensation plans	Sales force – supply chain interface
Recruiting, training, and promotion issues	Repatriation of overseas salespeople
Sales force metrics across multiple countries	Mobile sales technologies
Ethics and social responsibility in international sales	The international sales and marketing interface

Manuscripts should be submitted electronically, following the usual JPSSM guidelines for authors (see www.jpssm.org), to the following Special Issue Editors depending on the location of the contact author:

Continental Europe or Africa:
Dr. Artur Baldauf
Professor of Management
University of Bern
Engehaldenstrasse 4
3012 Bern
Switzerland 
baldauf@imu.unibe.ch
Tel: +41 31 631 53 31

Europe or Australasia
Dr. Nick Lee
Research Group Convenor
Marketing Group
Aston Business School
Aston University
Birmingham B4 7ET
UK
n.j.lee@aston.ac.uk
Tel: +44 121 204 3152

South America
Dr. Áurea Helena Puga Ribeiro
Professor of Marketing
Fundação Dom Cabral
Av. Princesa Diana,
Alphaville - 34000-000
Nova Lima - MG – Brazil aureap@fdc.org.br
tel: +55 31 3589 7200

Asia or North America
Dr. Thomas Brashear Alejandro
Department of Marketing
Isenberg School of Management
760 University of Massachusetts Amherst
Amherst, MA 01003
USA
brashear@mktg.umass.edu
Tel: +1 413 545 5666

Special Issue of the
International Journal of Sports Marketing & Sponsorship (IJSMS)

Call For papers

“Marketing the Olympic Games”

Editor:

Dr Simon Chadwick, Birkbeck Sport Business Centre, University of London, UK

Guest Editors:

Dr Frank Pons, University of San Diego, USA.
Dr David Stotlar, University of Northern Colorado, USA.
Dr Cheri Bradish, Brock University, Canada.

In sports, the Olympic Games are considered by most athletes as the pinnacle of their career. Every four years, this global event also transcends the political and cultural arena to create unforgettable moments for individuals, sports fan or not, around the world. For a long period, the Games were the reserved territory of amateur athletes and organizing committees struggled to make them happen every four years. However in recent years, pushed by the presence of professional athletes, the Olympic arena has become a fabulous playground for marketers of all types. The Olympic brand has become an incredible commercial asset and sponsors (along with other commercial partners) compete every four years for a piece of the Olympic dream, alongside consumers who also become gripped by Olympic fever.

The aim of this special issue is to examine the unique aspects of marketing activities surrounding the Olympic Games. Submissions are welcome on any analysis related to the Olympic Games. International submissions are encouraged as a global perspective on the Games is sought. All marketing topics associated with the Olympic Games are welcome, although some examples of possible foci and issues may include:

• Olympic Brand Strategies.
• Olympic Brand equity
• Positioning of the Games.
• Olympic Sponsorship.
• Ambush Marketing and the Olympics
• Marketing of Olympic Sports
• Olympic Fans and Spectators(segmentation)
• Sponsoring conflicts between athletes, national teams and the Olympic brand.
• Rumors and scandals impact on the Olympic brand
• Cross-cultural differences in Olympic Games perception
• Strategic marketing and the Olympics
• Olympic Bid marketing
  

The original article should be submitted electronically with double-spaced typing preferred and a wide margin on the left. The author(s) name(s) and affiliation should appear on the cover page. Manuscripts should normally total approximately 4,000 to 8,000 words.

Each article submitted for consideration should include an Executive Summary of approximately 500 words which should give a flavour of the article, include the rationale for the study, methods used, key findings and conclusions.
A shorter abstract of about 70 words should also be included. Interviews are welcomed, but should be discussed with the Editor. Book Reviews should normally be less than 1,500 words.

Endnotes should be used only sparingly; footnotes not at all. Tables, charts, diagrams and figures should be in black and white, placed on separate pages at the end of the manuscript. Jargon should be reduced to a minimum, with technical language and acronyms clearly defined. The accuracy of any citations is the responsibility of the author(s).

For more specific style questions, please consult a recent edition of the journal, which can be found at: http://www.im-reports.com/SM/IJSM/

The date for submitting completed manuscripts is 31st October 2007. All papers submitted will be double-blind peer reviewed. Authors will normally receive a decision regarding the paper status by January 15th 2008.

The International Journal of Sports Marketing and Sponsorship brings together academics and practitioners in one forum, with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. The topics presented in the journal include issues involving individual, team, event or organisation marketing and sponsorship; event management; advertising; and broadcasting. To this end, submissions from academics and practitioners relating to these topics from a wide variety of perspectives, including management, strategy, politics, history, cultural studies, sociology, psychology and economics are encouraged. IJSMS is now cited in the APA PsycINFO database and used by academics and practitioners all over the world.

For further information about this special issue, for expressions of interest or to submit a finished paper you should contact:

Dr Frank Pons
University of San Diego
School of Business Administration
5998 Alcala Park ,
San Diego, CA 92110-2492
e-mail: frankpons@sandiego.edu
Phone: 619-260-4869
Fax: 619-260-4891

CALL FOR PAPERS - October 2, 2007
Journal of Retailing
Special Issue: “Consumer Behavior and Retailing”

James R. Brown, West Virginia University and Rajiv P. Dant, University of South Florida
Co-Editors Journal of Retailing

William O. Bearden, University of South Carolina and David M. Hardesty, University of Kentucky
Special Issue Co-Editors

We are actively seeking manuscripts that focus on consumer behavior in retail settings. We hope to encourage consumer research within any context related to retailing. Manuscripts testing theoretical propositions tied to consumer behavior are particularly relevant. Topics for this special issue could include (but are not limited to): 

•  Empirical studies that describe quantitative or qualitative findings related to consumer behavior within the context of retailing
• The impact of price and other promotion forms on consumer behavior
• Theoretical or conceptual papers that introduce new perspectives on consumer behavior within a retailing context
• Integrative review articles (including meta-analyses) that synthesize existing literature and identify opportunities for important future research
• Reassessments of prior consumer research in retail contexts with insightful refinements
• Understanding consumer information search in online retailing contexts
• The role of the customer in service operations
• Consumer knowledge of retailer pricing tactics
• Understanding customers’ service experiences over time
• Consumer decision-making in online retailer auctions
• Consumer service and its impact on loyalty and profitability
• Negative consumer behaviors, such as shoplifting, fraudulent returns, rebate fraud
• Consumer reactions to the integrated use of online and offline retail efforts
• Consumer responses to new retail technology (e.g., self-checkout, payment by finger scan)
  

Papers should be submitted to Journal of Retailing (JournalOfRetailing@mail.wvu.edu or jr@coba.usf.edu) by March 31, 2008 with a cover letter indicating that the paper is intended for the Special Issue.
See www.elsevier.com/locate/jretai  for submission guidelines. This Special Issue of Journal of Retailing will be published in early to mid 2009.

Special Issue Co-Editors:
Professor William O. Bearden
Bank of America Chair Professor in Marketing
Moore School of Business
University of South Carolina
Columbia, SC 29208
Phone: 803-777-4914
Email: bbearden@moore.sc.edu
wbearden1@sc.rr.com

Professor David M. Hardesty
455Q Gatton College of Business & Economics
University of Kentucky
Lexington, KY 40506-0034
Phone: 859-257-9419
Email: david.hardesty@uky.edu

CALL FOR PAPERS -- October 2, 2007
Journal of Retailing Special Issue: "Modeling the Retail Phenomenon"

James R. Brown, West Virginia University and Rajiv P. Dant, University of South Florida
Co-Editors Journal of Retailing

James D. Hess (University of Houston) and Praveen K. Kopalle (Dartmouth College)
Special Issue Co-Editors

Marketing scientists and practitioners have devoted considerable attention to quantitative models in retailing. Recently, their attention has intensified with the emergence of wide array of customer data combined with solid computing horsepower and the science of retailing. This provides a new perspective for retailers that are striving to create value for customers and capture value for shareholders.

The Journal of Retailing is sponsoring a special issue on the topic of “Modeling the Retail Phenomena,” which will be published in the Journal of Retailing in early to middle 2009. We invite both empirical and analytic models. The topics could include (but not limited to):

• Price matching guarantees • Internet auctions
• Confronting consumer opportunism • Retailer-Manufacturer Interaction
• Return Policies • Internet retailing
• Retail promotions • E-commerce
• Shelf space models • Product assortment
• Retailer reputations • Category management
• Multichannel competition • Pricing
• Customer loyalty programs • Stockouts
• Private labels
  

Papers should be submitted to Journal of Retailing (JournalOfRetailing@mail.wvu.edu or jr@coba.usf.edu) by March 31, 2008 with a cover letter indicating that the paper is intended for the Special Issue.
See www.elsevier.com/locate/jretai for submission guidelines.

Special Issue Co-Editors:

Professor James D. Hess
University of Houston
Bauer College of Business 
334 Melcher Hall 
Houston, TX 77204-6021
Phone: 713-743-4175
Email: jhess@uh.edu

Professor Praveen K. Kopalle
Dartmouth College
Tuck School of Business at Dartmouth
Department of Marketing
100 Tuck Hall
Hanover,NH 03755
Phone: 603-646-3612
E-mail: praveen.k.kopalle@dartmouth.edu

Call for Papers:
Journal of Korean Academy of Marketing Science

Korean Academy of Marketing Science (KAMS) welcomes manuscript submission for the Journal of Korean Academy of Marketing Science (JKAMS). The authors may submit your manuscript at any time of the year. Submitted manuscript could be published at JKAMS 4 times of the year (March, June, September, December) after the review process.

Any topic related to marketing in general, including consumer behavior, marketing strategy, hotel and tourism, restaurant business, fashion marketing, real-estate and sports marketing could be considered for the publication. Manuscripts are reviewed by the editor and at least two anonymous reviewers.

Submission Guidelines
Manuscripts must be edited according to the editorial policy of Journal of Korean Academy of Marketing Science. The authors may find the details of the editing styles in our web site (www.kams.org). The authors may send your manuscript written with MS Word (papers in English) to editor’s email
yongki2@sejong.ac.kr
editormarketing@hotmail.com

 Please note that the length of the manuscript should not exceed 25 pages (single space) including tables, figures and references.

For further information:

Editor-in-Chief
Prof. Yong Ki Lee, School of Business, Sejong University

Reviews Editor
Prof. Dong Il Lee, School of Business, Sejong University

Assistant to Editor
Moon Hyun Sohn, Doctoral Student, School of Business, Sejong University

Email: yongki2@sejong.ac.kr, editormarketing@hotmail.com
Web: http://www.kams.org 
Telephone: +82 (2) 3408-3158 (office)
+82 (10) 4755-6623 (mobile)

CALL FOR PAPERS
THE JOURNAL OF VALUE CHAIN MANAGEMENT (JVCM)
Special Issue on “Internationalization of Services”

Deadline for Submissions: July 31, 2007

The Journal of Value Chain Management, in association with the Marketing Center Muenster (University of Muenster), will be publishing a special issue on
Internationalization of Services and a concurrent edited volume containing the same papers.

This special issue aims at offering a thorough introduction and systematic overview of the field ‘Internationalization of Services’. It covers the state-of-the-art of the research and development in various aspects including theory development, empirical studies, and case studies on Internationalization of Services.

The Editorial Board of JVCM invites authors to submit original conceptual and empirical manuscripts. All submission received will be subjected to a double-blind review process.

Suggested topics, include but are not limited to:

• Market Entry Strategies of Service Firms
• Strategies of International Service Management
• Internationalization Process of Service Providers
• Performance Measurement of International Business Operations
• Performance of SMEs in Emerging Markets
• Management of International Service Networks
• International Management of Marketing Innovations
• Cross Cultural Investigation of Relationship Marketing Effectiveness
• Cross Cultural Differences in Customer Perceptions of Service Offerings
• Managing International Service Brands
• Multi Channel Management
• Managing Service Quality in a Global Environment
• Managing Service Relationships in a Global Economy
• Best Practices in Internationalization of Services
• Challenges of International Marketing Research
• Further Topics: Alliances, Joint Ventures, Service Engineering, etc.
  

Empirical papers are especially welcome. Strong and innovative conceptual work with a clear contribution to the advancement of marketing and management science would also be considered.
Edited Volume: All manuscripts accepted for publication will also be published in an edited volume that will be published and released concurrently.

Submission Guidelines and Further Information
Requests for submission guidelines as well as further questions can be addressed to Johannes Berentzen (02jobe@wiwi.uni-muenster.de).
Potential authors may also access the journal homepage at www.jvcm.org for comprehensive authors’ guidelines.

We are looking forward to receiving your papers!

Kind Regards from your Editors,

Dieter Ahlert,  Johannes Berentzen,  Markus Blut,  Christian Brock

INDUSTRIAL MARKETING MANAGEMENT
CALL FOR PAPERS

Organizing and Integrating Marketing and Purchasing in Business Markets

Despite the increasing attention international marketing and management scholars pay to the nature and dynamics of business markets and on management strategies within these contexts, research and debate on organizing marketing and purchasing in companies operating in business markets is still limited. Although, during the past decade, a broad stream of research on “supply chain management” and “business relationships and networks” has emerged, only few authors have discussed the implications of these perspectives on business markets
- for companies’ marketing and purchasing strategies and
- for the role of as well as the capabilities needed in companies’ marketing and purchasing organizations.
The aim of the special issue is to address research issues dealing with the impact that a relational context - and in particular a variety of interactions and interdependencies with customers and suppliers - may have on the strategic role, organization, capabilities and performance of the marketing and purchasing functions within firms acting in business markets.

Authors are invited to take the Marketing and/or the Purchasing perspective and to present papers dealing with the following specific topics:

Marketing Side
• The strategic role of marketing in business-to-business companies;
• The organization of the marketing function and its interaction with other functional units;
• Professional skills and capabilities needed in the marketing function;
• Measuring the economic performance of marketing;
• The impact of purchasing strategies on the marketing function

Purchasing Side
• The role of purchasing in business-to-business companies;
• The organization of the purchasing function and its interaction with other functional units;
• Professional skills and capabilities needed in the purchasing function;
• Measuring the economic performance of purchasing;
• The impact of marketing strategies on the purchasing function

Marketing/Purchasing Integration
• Integrating strategies;
• Marketing/Purchasing integration and its impact on distribution channels
• Marketing/Purchasing integration and its impact on supply chain
• Marketing/Purchasing integration and its impact on customer relationships

Papers must be submitted as MSWord documents by September 30th  2007 to plaplaca@journalIMM.com AND all three special issue editors.

Special issue editors:
Björn Ivens, HEC Lausanne (Switzerland), Bjoern.Ivens@unil.ch,
Catherine Pardo, EM Lyon (France), Pardo@em-lyon.com
Annalisa Tunisini, University of Urbino (Italy), tunisini@uniurb.it

RAM ENGLISH ELECTRONIC VERSION

In order to improve the international visibility of French-speaking Research, an English version of the RAM (Marketing Research and Applications) journal - which is published by the French Marketing Association - now exists in an electronic format.

General principal

When a paper is accepted, the author can have it translated into English by a registered translator or a translator of his/her choice approved by the French Marketing Association (AFM).
The translation fees are at the authors charge at a price negotiated by AFM. Howerver, as mentioned below, PhD students ou recent PhDs can, on request and under certain conditions, be funded for translation.
The English version of the paper appears in a pdf format respecting RAM graphic charter. This pdf file is diffused at the same time as the French paper by EBSCO/Business Source Complete and possibly by other databases with which AFM is still negotiating.

Help to PhD students or recent PhDs

For a two year experimental period (2007-2008), the French Marketing Association will fund young researchers for the translation of the RAM papers.

On written request, addressed to the RAM Editor, AFM will meet the cost of the translation in the following cases :

1/ The contact author (considered here, for practical reasons, as the principal author even if the research task was equally shared) is still completing his/her PhD or submitted the paper in the 12 months following the thesis approval.

2/ The paper is accepted within a 2-year time period after submission.

3/ The contact author is a member of the French Marketing Association when the paper is officially accepted.

The grant does not depend on the number and status of possible coauthors.


More information can be found on the RAM journal on www.revue-ram.org. 

Contact : Professor Christian Pinson, Editor christian.pinson@insead

Prof. Dr. Dr. h.c. Christian Homburg

X. Luo, Ch. Homburg, (2007), Neglected Outcomes of Customer Satisfaction, Journal of Marketing, 71, 4, 133-149.

Revista romana de marketing (Romanian Marketing Review)

The only one scientific marketing review in Romania, Revista romana de marketing (Romanian Marketing Review).
It is a quarterly journal, and each article is published in Romanian and English (full text).
Website: www.revistademarketing.ro

CALL FOR PAPERS

JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT

SPECIAL ISSUE: “Beyond Geographic Boundaries: Sales Force Research in an
International Business and Scholarly World”

Deadline 31 August 2008

The Journal of Personal Selling and Sales Management (JPSSM) is pleased to announce a special issue on ‘Sales Force Research in an International Business and Scholarly World.’

The growing trend toward globalization and internationalization in business means that new issues of importance may emerge, and also that sales force research must examine key existing topics in a wide range of settings. Despite the increased international mobility, and growing multinational body, of sales scholars, key sales issues in many parts of the world have – with few notable exceptions – largely remained under-represented in the leading sales force research outlets. With the increasing globalization of both business activity and high-quality scholarly research, this is an issue which needs addressing urgently. This special issue seeks papers examining a wide range of topics in settings other than North America. Hence, we would especially like to encourage submissions from scholars based outside the United States. However, authors based in the United States, and North American sales force topics that intimately involve internalization issues, such as global account management, are also welcome. Examples of possible topics include:

• Strategic deployment of sales resources
• International account management
• Cross-cultural sales force research
• Sales force motivation
• Salesperson performance
• Job demands and job tensions
• Optimal designs of team selling
• International sales negotiations
• Adapting to international markets
• Competitive selling strategies
• CRM in an international or cross-cultural context
• Cultural and cross-cultural issues in sales management
• Design of sales compensation plans
• Sales force – supply chain interface
• Recruiting, training, and promotion issues
• Repatriation of overseas salespeople
• Sales force metrics across multiple countries
• Mobile sales technologies
• Ethics and social responsibility in international sales
• The international sales and marketing interface
  
  

Manuscripts should be submitted electronically, following the usual JPSSM guidelines for authors (see www.jpssm.org), to the following Special Issue Editors depending on the location of the contact author:

Continental Europe or Africa:
Dr. Artur Baldauf
Professor of Management
University of Bern
Engehaldenstrasse 4 3012
Bern
Tel:+41 31 631 53 31
Switzerland baldauf@imu.unibe.ch

Europe or Australasia
Dr. Nick Lee
Research Group
Convenor Marketing Group
Aston Business School
Aston University 
Birmingham B4 7ET UK
n.j.lee@aston.ac.uk 
Tel: +44 121 204 3152

South America
Dr. Áurea Helena Puga Ribeiro
Professor of Marketing
Fundação Dom Cabral
Av. Princesa Diana, 760
Alphaville - 34000-000
Nova Lima - MG – Brazil
aureap@fdc.org.br
+55 31 3589 7200

Asia or North America
Dr. Thomas Brashear Alejandro
Department of Marketing
Isenberg School of Management
University of Massachusetts Amherst
Amherst, MA 01003
USA
brashear@mktg.umass.edu
 +1413 545 5666

European Journal of Marketing

Call for papers - Special issue

The Sales Function in the 21st Century: Evolutions and Revolutions

Special Issue Editors:
Susi Geiger, University College Dublin and Paolo Guenzi, Bocconi University

While some commentators argue that the craft of selling has remained essentially the same since ancient times, many others have observed rapid changes in the way selling is done and managed in the 21st century. Some of the forces of change have been the internationalisation of the sales force in a virtually borderless Europe and an increasingly globalised world economy, a move toward consultative and relationship selling, hypercompetition in many industries, the gradual replacement of personal selling through internet sales in some industries, heightened customers’ price sensitivity, an increased emphasis on customer value and customer co-creation, greater need for interfunctional cooperation, and others.

This Special Issue of the European Journal of Marketing seeks to explore these developments and how they impact on the sales function in a European and international context. It specifically invites contributions that explore how sales forces are successfully managed in the face of these changes and how the skills, competencies and behaviours of salespersons can be adapted to the new challenges.

Issues that could be explored include, but are not limited to:

• The evolution of sales force roles
• Value creation and relationship building in the buyer-seller interface
• Change management in the sales function
• Integrating sales strategies and corporate strategies
• Strategic partnerships in sales
• Efficient customer value delivery through managing cross-functional relationships between sales and other departments
• Key Account Management
• Organizational issues in sales force design
• Managing the international sales force
• Designing and managing multi-channel sales structures, for example:
• Integrating off-line and on-line selling
• Integrating inside and outside selling
• New strategies for salespeople’s recruitment and selection
• How to respond to new challenges in salespeople’s capabilities through sales force training
• Motivating the sales force in the 21st century
• Innovative perspectives in goal setting and performance evaluation and appraisal
• Leadership in sales management
• Measuring return on investment in sales
• Sales force control systems in the era of relationship selling
• Sales accountability
• Selling and ethics, selling and corporate social responsibility
  

Deadline for submission to this Special Issue is Friday June 1st 2007.
Publication is expected in late 2008.
Contributions can be both conceptual and empirical in nature and should follow the European Journal of Marketing guidelines available from this website or in the back of any hard copy of the journal.

Submissions (and any questions) should be sent as an email attachment to one of the Special Issue Editors on or before the deadline:

Dr Susi Geiger
Marketing Group
University College Dublin Business School
Carysfort Avenue
Blackrock, Co Dublin, Ireland.
Tel. +353 1 7168959
Fax +353 1 7168019
Email: susi.geiger@ucd.ie

Dr Paolo Guenzi,
Department of Marketing
Bocconi University
SDA Bocconi School of Business
Via Bocconi 8
20136 Milano, Italy
Email: paolo.guenzi@sdabocconi.it

CALL FOR PAPERS
Journal of Marketing Management Special Issue
Market Segmentation: Bridging the Theory/Practice Divide

Editors: Sally Dibb and Lyndon Simkin

Market segmentation is a fundamental marketing concept with a long research heritage, spanning a diverse range of topics. Nearly three decades ago Wind’s (1978) seminal review presented a market segmentation research agenda. These priorities encompassed analytical, methodological and context-specific issues, and included questions on effectiveness and the integration of segmentation research into strategic decision-making. In the intervening period, research has focused on segmentation bases, models, research techniques and identifying statistically sound solutions, targeting criteria and positioning strategies, through to the segment of one and impact of the web on target marketing. Practical questions on implementation and integration have received less attention. As Wedel and Kamakura (2002, p. 183) explain, “Although much progress has been made in the areas of models for segmentation, much remains to be done in the conceptualization of strategic market segmentation and in the integration of marketing research and strategy”.

The potential for further research in these areas was echoed in a recent survey of research priorities carried out by the Academy of Marketing’s Special Interest Group in Market Segmentation. Indeed, the question of segmentation’s impact on productivity strongly featured in this study, just as it is also at the heart of the Marketing Science Institute’s priorities. Nearly three decades after Wind’s original research agenda, it is clear that questions about effectiveness and productivity remain; namely: (i) concerns about the link between segmentation and performance, and its measurement; (ii) the notion that productivity improvements arising from segmentation are only achievable if the segmentation process is effectively implemented. Such questions are central themes in this call for papers. The following is an indicative list of areas in which papers are encouraged:

Segmentation value, productivity and strategies

• Segmentation value and the creation of an enhanced basis for competing
• Segmentation effectiveness and the impact on performance
• Performance metrics for segmentation and methodologies for measuring contribution
• Market segmentation as the basis of customer life-time value
• Identifying managerially compatible segmentation schemes and metrics
  

Managerial issues and implementation concerns

• Segmentation strategies and the competences/capabilities required to pursue them
• Diagnosing and overcoming segmentation implementation problems
• Bridging the academic/practice gap for segmentation application
• Developing managerially useful segmentation tools

Case illustrations in submissions will be accepted, but case-only papers will not.

Queries and submissions should be to Professor Sally Dibb, the Open University Business School, Michael Young Building, Walton Hall, Milton Keynes, United Kingdom, MK7 6AA. Email: S.Dibb@open.ac.uk.

There is a double issue of JMM allocated for this Special Issue in February 2009. The submission deadline for papers is September 2007.

Special Issue of the
International Journal of Sports Marketing & Sponsorship (IJSMS)

Call For papers

“Marketing the Olympic Games”

Editor:

Dr Simon Chadwick, Birkbeck Sport Business Centre, University of London, UK

Guest Editors:

Dr Frank Pons, University of San Diego, USA.
Dr David Stotlar, University of Northern Colorado, USA.
Dr Cheri Bradish, Brock University, Canada.

In sports, the Olympic Games are considered by most athletes as the pinnacle of their career. Every four years, this global event also transcends the political and cultural arena to create unforgettable moments for individuals, sports fan or not, around the world. For a long period, the Games were the reserved territory of amateur athletes and organizing committees struggled to make them happen every four years. However in recent years, pushed by the presence of professional athletes, the Olympic arena has become a fabulous playground for marketers of all types. The Olympic brand has become an incredible commercial asset and sponsors (along with other commercial partners) compete every four years for a piece of the Olympic dream, alongside consumers who also become gripped by Olympic fever.

The aim of this special issue is to examine the unique aspects of marketing activities surrounding the Olympic Games. Submissions are welcome on any analysis related to the Olympic Games. International submissions are encouraged as a global perspective on the Games is sought. All marketing topics associated with the Olympic Games are welcome, although some examples of possible foci and issues may include:

• Olympic Brand Strategies.
• Olympic Brand equity
• Positioning of the Games.
• Olympic Sponsorship.
• Ambush Marketing and the Olympics
• Marketing of Olympic Sports
• Olympic Fans and Spectators(segmentation)
• Sponsoring conflicts between athletes, national teams and the Olympic brand.
• Rumors and scandals impact on the Olympic brand
• Cross-cultural differences in Olympic Games perception
• Strategic marketing and the Olympics
• Olympic Bid marketing

The original article should be submitted electronically with double-spaced typing preferred and a wide margin on the left. The author(s) name(s) and affiliation should appear on the cover page. Manuscripts should normally total approximately 4,000 to 8,000 words.

Each article submitted for consideration should include an Executive Summary of approximately 500 words which should give a flavour of the article, include the rationale for the study, methods used, key findings and conclusions.
A shorter abstract of about 70 words should also be included. Interviews are welcomed, but should be discussed with the Editor. Book Reviews should normally be less than 1,500 words.

Endnotes should be used only sparingly; footnotes not at all. Tables, charts, diagrams and figures should be in black and white, placed on separate pages at the end of the manuscript. Jargon should be reduced to a minimum, with technical language and acronyms clearly defined. The accuracy of any citations is the responsibility of the author(s).

For more specific style questions, please consult a recent edition of the journal, which can be found at: http://www.im-reports.com/SM/IJSM/

The date for submitting completed manuscripts is 31st October 2007. All papers submitted will be double-blind peer reviewed. Authors will normally receive a decision regarding the paper status by January 15th 2008.

The International Journal of Sports Marketing and Sponsorship brings together academics and practitioners in one forum, with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. The topics presented in the journal include issues involving individual, team, event or organisation marketing and sponsorship; event management; advertising; and broadcasting. To this end, submissions from academics and practitioners relating to these topics from a wide variety of perspectives, including management, strategy, politics, history, cultural studies, sociology, psychology and economics are encouraged. IJSMS is now cited in the APA PsycINFO database and used by academics and practitioners all over the world.

For further information about this special issue, for expressions of interest or to submit a finished paper you should contact:

Dr Frank Pons
University of San Diego
School of Business Administration

5998 Alcala Park ,
San Diego, CA 92110-2492

e-mail: frankpons@sandiego.edu
Phone: 619-260-4869
Fax: 619-260-4891

EUROPEAN JOURNAL OF MARKETING

CALL FOR PAPERS

Special Issue on
“Marketing Perspectives of Logistics Firms”

Logistics firms have long been considered of minor importance in the area of marketing channel management. The traditional view has been that the marketing channels were governed by the wholesaler’s and manufacturers’ key role whilst, during the past two decades, the substantial emergence, and heightened role, of major international retailers initiated further discussion about, inter alia, the structure, processes and dynamics within marketing channels. Currently, logistics firms support the expansion of primary suppliers, manufacturers, wholesalers, and retailers and are becoming major firms in their own right. These logistics firms have been active in expanding overseas and are growing rapidly by competing in a very dynamic and evolving sector. Yet, the marketing aspects and perspectives of these firms are still under-researched.

Unsurprisingly, the role of logistics firms has increased substantially in the marketing channel over the past decade and subsequently they have emerged as valuable partners to other marketing channel intermediaries operating in most commercial sectors including automotive and industrial products, technological products and fast moving consumer goods to name a few. Hence, the objective of this special issue is to examine logistics firms in the context of the evolving internal and external marketing channel environment and to stimulate further thought within this rapidly growing marketing phenomenon.

This special issue accepts empirical studies for the analysis of marketing perspectives of logistics firms. Theoretical and conceptual papers on contemporary marketing issues of logistics firms are also welcomed. Papers are expected to have an original perspective and to include both managerial and research implications.

A wide variety of topics in relation to the marketing perspectives of logistics firms will be suitable for this special issue and might include (but is not limited to) the following:

• Collaboration, cooperation and partnerships between logistics firms and other marketing channel intermediaries
• Trust and power issues between logistics firms and other intermediaries
• Outsourcing and externalisation issues involving logistics firms
• Marketing channel communications between logistics firms and intermediaries
• Role and importance of information technology for logistics firms during their marketing interaction with intermediaries
• Corporate branding for logistics firms
• Brand image and marketing for logistics firms
• International marketing comparisons of logistics firms
• Role and contribution of logistics firms towards customer service
• Evolutionary role of logistics firms within the marketing channel
• Marketing perspectives for both 3rd / 4th party logistics firms
• Future marketing perspectives for logistics firms
• Role and contribution of logistics firms towards B2B and B2C environments and towards related marketing channel intermediaries
• Domestic and international marketing strategies for logistics firms
• Intelligent technologies (e.g. RFID, telematics) and marketing issues for logistics firms
• Customer relationship management
• Creation and management of marketing networks
• Sustainable marketing strategies and logistics firms
• Customised marketing strategies and logistics firms
• Demand management and logistics firms
• Logistics firms and the marketing environment
• Performance measurement

The deadline for submission of papers is 30th November 2007.

All papers will be subjected to double-blind peer review. Full notes for prospective contributors are available at:
http://www.emeraldinsight.com/info/journals/ejm/notes.jsp

Please send manuscripts (3 hard copies) and an electronic version (in Microsoft word as an e-mail attachment) to the guest editors:

Dr Michael Bourlakis
Brunel Business School
Brunel University
Uxbridge, Middlesex
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265427
Fax: +44 (0) 1895 269775
Email: michael.bourlakis@brunel.ac.uk

Professor T. C. Melewar
Brunel Business School
Brunel University
Uxbridge, Middlesex
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265859
Fax: +44 (0) 1895 269775
Email: t.c.melewar@brunel.ac.uk

Prospective contributors with questions concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact directly by email either Michael Bourlakis at michael.bourlakis@brunel.ac.uk or T.C. Melewar at t.c.melewar@brunel.ac.uk.

CALL FOR PAPERS

THE JOURNAL OF VALUE CHAIN MANAGEMENT (JVCM)
Special Issue on “Internationalization of Services”

Deadline for Submissions: July 31, 2007

The Journal of Value Chain Management, in association with the Marketing Center Muenster (University of Muenster), will be publishing a special issue on
Internationalization of Services and a concurrent edited volume containing the same papers.

This special issue aims at offering a thorough introduction and systematic overview of the field ‘Internationalization of Services’. It covers the state-of-the-art of the research and development in various aspects including theory development, empirical studies, and case studies on Internationalization of Services.

The Editorial Board of JVCM invites authors to submit original conceptual and empirical manuscripts. All submission received will be subjected to a double-blind review process.

Suggested topics, include but are not limited to:

• Market Entry Strategies of Service Firms
• Strategies of International Service Management
• Internationalization Process of Service Providers
• Performance Measurement of International Business Operations
• Performance of SMEs in Emerging Markets
• Management of International Service Networks
• International Management of Marketing Innovations
• Cross Cultural Investigation of Relationship Marketing Effectiveness
• Cross Cultural Differences in Customer Perceptions of Service Offerings
• Managing International Service Brands
• Multi Channel Management
• Managing Service Quality in a Global Environment
• Managing Service Relationships in a Global Economy
• Best Practices in Internationalization of Services
• Challenges of International Marketing Research
• Further Topics: Alliances, Joint Ventures, Service Engineering, etc.
  

Empirical papers are especially welcome. Strong and innovative conceptual work with a clear contribution to the advancement of marketing and management science would also be considered.

Edited Volume: All manuscripts accepted for publication will also be published in an edited volume that will be published and released concurrently.

Submission Guidelines and Further Information
Requests for submission guidelines as well as further questions can be addressed to Johannes Berentzen (02jobe@wiwi.uni-muenster.de).
Potential authors may also access the journal homepage at www.jvcm.org for comprehensive authors’ guidelines.

We are looking forward to receiving your papers!

Kind Regards from your Editors,

Dieter Ahlert Johannes Berentzen Markus Blut Christian Brock

Call for Papers
Consumption Markets and Culture: Special Issue on Anti-consumption Issues

As a phenomenon, anti-consumption ranges from activist movements to anti-brand discourses, from anti-globalization demonstrations to utopian communities, from culture jamming and alternative podcasting to voluntary simplicity book clubs, from brand and category avoidance to careful carbon-counting “green” consumption and sustainable and social marketing practices. The study of those who resist, defy, or otherwise “go against” consumption is a nascent yet burgeoning domain. Consumption Markets and Culture (CMC), along with this special issue’s guest editors, Robert Kozinets, Jay Handelman and Mike Lee, is pleased to announce a Call for Papers towards a Special Issue on Anti-consumption.

Research Topics that would fit this special issue include, but are not limited to:

- authenticity in relation to anti-consumption;
- boycotting;
- brand avoidance and / or dislike;
- consumer resistance
- culture-jamming;
- consumer grudge-holding and retaliation;
- demarketing;
- dissatisfaction;
- frugality;
- materialism and materiality;
- risk aversion towards genetically modified foods;
- social marketing to promote responsible consumption and behaviour;
- technophobia;
- undesired self and image congruency;
- voluntary simplification.

Interested authors are also invited to discuss the fit of other topics with the guest editors.

The fit between anti-consumption interests and CMC is perfect. An interdisciplinary and international journal, CMC focuses on consumerism and the markets as the site of social behaviour and discourse, and encourages pragmatic research that engages role of management. The guest editors will manage this special issue with the assistance of the existing CMC review panel and a specialist review panel. All manuscripts will be double blind peer reviewed. In addition to addressing an anti-consumption topic, eligible papers should also take into consideration the intended audience, and the unique aims and scope of CMC.

CMC plans to publish the special issue in 2008. This call for papers has been developed in association with the International Centre for Anti-Consumption Research (ICAR; see the ICAR website www.icar.auckland.ac.nz).

Submission
• The deadline for manuscript submissions is September 15th, 2007.
• Manuscripts should be formatted according to the ‘Instruction for Authors’ guidelines given on the Journal's web site:

(http://www.tandf.co.uk.ezproxy.auckland.ac.nz/journals/authors/gcmcauth.asp)

• Email attachments should be addressed to: CMC Special Issue, Michael S W Lee, msw.lee@auckland.ac.nz
• Please do not submit hard copies. Electronic submissions in PDF format or Word .doc compatible files are preferred.
• Please do not submit the manuscripts to the Editors-in-Chiefs, and please direct all Special Issue inquires to the Special Issue Guest Editors.

Looking forward to your submissions,
The Guest Editors:

Rob Kozinets (rkozinets@schulich.yorku.ca),
Jay Handelman (jhandelman@business.queensu.ca),
Mike Lee (msw.lee@auckland.ac.nz).

INTERNATIONAL JOURNAL OF SPORTS MARKETING GETS PSYCINFO LISTING

The American Psychological Association's citation service PsycINFO has accepted the International Journal of Sports Marketing and Sponsorship for indexing into its database. The IJSMS therefore becomes the first sport business management journal in the world to receive such a citation and takes up its place alongside other marketing journals such as the Journal of Marketing, the Journal of Advertising Research and the Journal of Marketing Research.

To receive further information about the IJSMS or to see a copy, please contact Dr Simon Chadwick at the Birkbeck Sport Business Centre, University of London (s.chadwick@bbk.ac.uk)

• P. Guenzi, G. Troilo (2007), "The joint contribution of Marketing and Sales to
  the creation of superior customer value", Journal of Business Research,
  February.
• Guenzi P., Troilo G. (2006), "Developing marketing capabilities for customer
  value creation through Marketing-Sales integration", Industrial Marketing
  Management, September.
• G. Troilo (2006), Marketing knowledge management. Managng knowledge in market
  oriented companies, Edward Elgar, Cheltenham, UK.
• Joy A., Sherry J., Troilo G., Deschenes J. (2006), "Writing it up, writing it down: Being reflexive in accounts of consumer behaviour", in Belk R. (ed.), Handbook of Qualitative Research in Marketing, Cheltenham, UK, Edward Elgar.
• Santoro C., Troilo G. (2006), "The Drivers of Consumption Experience in Rock
  Concerts", in Carù A., Cova B. (eds), Consuming experiences, London, Routledge.

EUROPEAN JOURNAL OF MARKETING

CALL FOR PAPERS

Special Issue on
“Branding and the Marketing of Technological and Industrial Products”

Branding was once perceived as a relatively minor importance in technological or industrial products market. The dimensions and mechanisms of marketing and branding of technological or industrial products are quite different from consumer marketing. The construct of branding is multidimensional and not by simply putting the corporate name and creating a logo on a product and disseminating that brand name to its target markets. Yet, the marketing aspects of engineering, technological, manufacturing related intensive products are still under-researched.

The trend of companies developing new products through OEM has seen branding becoming a valuable tool to add value to the products. Branding plays a broader role in technological and industrial products than services or fast moving consumer goods. High technology and industrial marketers largely differentiate their products through branding to avoid their products essentially being viewed as commodities. Hence, the objective of this special issue is to examine the role of branding in the context of ever-changing internal and external environments in the marketing development and management of technological and industrial products.

This special issue accepts empirical studies in the area of marketing of technological and industrial products, and the impact of branding has on the marketing performance and development of the products. Theoretical and conceptual papers on contemporary issues of branding surrounding the area of marketing of technological and industrial products are also welcomed. Papers are expected to have an original perspective.

Research studies, either B2B or B2C, of the following technology-intensive products and industrial products are encouraged:

Technological Products (not limited)
Communication/telecommunication products
Computing and networking systems
Fuzzy logic products
Medical/health (such as branding the new marketing development of Anti-SARS technological products)
Mobile device and technological products
Scientific instruments
Security surveillance system
Satellite and digital systems
Wireless and 3G/4G products (such as Bluetooth, WiFi, RFID, UMTS, WiMax)

Industrial Products (not limited)
Components and advance materials
Electronics
Electricals
Flexible manufacturing products
Industrial clean-room products
Industrial consumables
Machine tools
Mechanical materials (tools, pneumatics, hydraulics, pumps, valves, etc)
Pharmaceuticals
Semiconductor

A wide variety of topics in relation to the marketing of technological, technology-intensive or industrial products will be suitable for this special issue and might include (but is not limited to) the following:

• Co-branding in collaborative marketing
• Corporate branding and direct marketing
• Brand equity and database marketing for technology-intensive products
• Brand image and marketing
• International brand comparisons and overseas marketing presence
• Brand influencing international marketplace for technology products
• Branding receptive and differences for B2B or B2C marketing
• Brands as internal or external branding in marketing
• Branding and launching decision of new product
• Global branding and marketing management decisions
• The science of branding and how it works in the marketing of these products
• Direct marketing and the developing the science of branding
• Industrial business brands in marketing
• Brand involvement in marketing mix
• Antecedents of technological and industrial brand equity in marketing
• Evolution of generic brands in marketing technological and industrial products
• Brand naming in marketing communication these products
• Brand differentiation of marketing identical products
• Brand development in the process of marketing development
• Branding and product commoditization
• Branding and procurement attitudes in marketing
• Intrabrand and Interbrand in marketing
• Branding strategy and marketing management
• Co-branding in marketing technological and industrial products
• Branding and marketing of 3G/4G mobile technology
• OEM and generic brands in marketing development
• Technology and industrial marketers’ consciousness of branding
• Branding influence marketing distribution channels

The deadline for submission of papers is 1st November 2007.

All papers will be subjected to double-blind peer review. Full notes for prospective contributors are available at:

http://www.emeraldinsight.com/info/journals/ejm/notes.jsp

Please send manuscripts (3 hard copies) and an electronic version (in Microsoft word as an e-mail attachment) to the guest editors:

Professor T. C. Melewar
Brunel Business School,
Brunel University,
Uxbridge, Middlesex,
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265859
Fax: +44 (0) 1895 269775
Email: t.c.melewar@brunel.ac.uk

Dr. Lynn L. K. Lim
Brunel Business School,
Brunel University,
Uxbridge, Middlesex,
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 266976
Fax: +44 (0) 1895 269775
Email: lynn.lim@brunel.ac.uk

Prospective contributors with questions concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact directly by email either to T.C. Melewar at t.c.melewar@brunel.ac.uk or Lynn Lim at lynn.lim@brunel.ac.uk

Emerald launches two new marketing titles

Emerald is delighted to announce the launch of the following new titles:

• Direct Marketing: An International Journal
• International journal of Pharmaceutical and Healthcare Marketing

Direct Marketing: An International Journal is specifically produced for academics, business practitioners, and others engaged in direct and multi-channel marketing activities. Edited by Dr Bruce Keillor, University of Akron, Direct Marketing: An International Journal combines basic academic research with practitioner-focused “best practices” application-based content

International Journal of Pharmaceutical and Healthcare Marketing is dedicated to advancing theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. Edited by Professor Avinandan Mukherjee, Montclair State University, International Journal of Pharmaceutical and Healthcare Marketing highlights cutting edge research and fresh practical ideas and initiatives in the pharmaceutical and healthcare industries

To celebrate the journal launches we would like to give you FREE online access to these inaugural issues. Please email journals@emeraldinsight.com with the text “free trial to DMIJ first issue” or “free trial to IJPHM first issue” in the subject line. We will then email you back the login details. Be quick as this offers ends on 07 June 2007!

Emerald's portfolio of marketing titles continues to publish quality content from some of the world's leading figures in the field of marketing. The portfolio is highly respected in both the academic and corporate communities and usage is increasing globally. These journals will publish 97 issues and around 590 articles in 2007, and accumulated over 2,800,000 article downloads in 2006.

About Direct Marketing: An International Journal http://www.emeraldinsight.com/dmij.htm

About the International Journal of Pharmaceutical and Healthcare Marketing http://www.emeraldinsight.com/ijphm.htm
About Emerald http://www.emeraldinsight.com