New Chair in Marketing & Advertising at Coventry University Business School



Dr. Amanda J. Broderick, Professor of Marketing and Advertising
BA (Hons) PhD DipM DipMRS PGCTL FRSA MBGS FHEA
Chartered Marketer
Coventry University Business School, The Priory, Coventry, CV1 5FB
Home tel: 01543 432772 Work tel: 024 7679 5438
Email: amanda.broderick@coventry.ac.uk


I am pleased to announce that Amanda Broderick joined Coventry University Business School in September 2007 as Professor of Marketing and Advertising. She leads the new Marketing and Advertising Applied Research Group established to advance theory and practice in Advertising Psychology, Relationship and Services Marketing, and Marketing Ethics. Each research theme supports a group of active researchers with complementary research interests which provides synergies with contacts in industry, professional bodies, media and government. The Group has a developing international reputation for its research and will host the 2010 Academy of Marketing Conference. Amanda says “High-quality research depends upon creative thinking, strong theoretical conceptualisation and rigorous research methods. Whether the target is an A-ranked journal or starting from scratch on the research process, the most effective approach is to build a team of people that bring their own strengths to the team as well as developing the set of research skills for the team as a whole. My objectives for the Group are to attract and support a team committed to excellence in their research, consultancy and teaching; conduct research that contributes to effective practice and policy in organizations, commerce and for government; and disseminate research internationally. We are developing a flourishing and vibrant research culture to foster innovative, ground-breaking, rigorous and relevant applied research which is producing compelling contributions to marketing knowledge for business, academe and the wider community.”

Amanda previously led the Marketing Research Group at Aston Business School together with the Aston Centre for e-Business Research. She has an international reputation in the field of marketing psychology where she seeks to understand how the human information evaluation process can be best utilised in strategic communications particularly in the electronic, international and public-sector marketplaces. Her academic work has appeared in the Journal of International Business Studies, Psychology and Marketing, Journal of Product Innovation Management, European Journal of Operational Research and many other learned journals. Her third edition of the market-leading Pearson Education textbook, Integrated Marketing Communications (co-authored with David Pickton) will be published in 2008. She currently serves as Editor of Direct Marketing: An International Journal and has generated over £1 million in research funding with awarding bodies from both governmental (ESRC, SCRIF, HEFCE) and commercial (IDM, CIM) sources. She has been an academic for 13 years and regularly consults for business, commerce and public policy including Unilever, Tesco, The NEC Group and the DTI.


Dr. Harjit Sekhon
Head of Marketing Department.

The European price for the Best research in E Marketing-E Commerce and Direct Marketing Awarded to Pablo Lambert de Diesbach

The European price for the Best research in E Marketing-E Commerce and Direct Marketing, was given on October 17th 2007 in Lille, during the ceremony of handing-over of the "Golden Cubes” of the International direct Marketing and E Marketing Fair (VAD Fair), to the thesis of Pablo Lambert de Diesbach, Associate professor at the Rouen School of Management (Groupe ESC Rouen, pablo.diesbach@groupe-esc-rouen.fr).

This competition is organized by LA POSTE Group, the VAD Fair, and the Group ESC Lille to support high level researches which prove to take into account relevant problems for the online sale or communication corporations. The thesis, entitled "Virtual Agents and Brand website stickiness", had been defended with the highest honours at the IAE of Aix-en-Provence (Joint Doctoral program ESSEC/IAE Aix-en-Provence, Supervisors: Prof. J.L. Chandon, Prof. E. Le Nagard).

Applications for the next Golden Cubes Award should be submitted directly to Brigitt Albrecht-Rohn at b.albrecht@esc-lille.fr no later than June 30th 2008.

Following  services available:

Roland Rust (U. of Maryland, USA) was awarded the 2007 Cutco-Vector Distinguished Marketing Educator Award from the Academy of Marketing Science.  Rust, a national class distance runner while a collegian, was also recently inducted into the DePauw University Athletic Hall of Fame.

Roland T. Rust
David Bruce Smith Chair in Marketing
Executive Director, Center for Excellence in Service, www.rhsmith.umd.edu/ces
Chair, Department of Marketing
Robert H. Smith School of Business
3451 Van Munching Hall
University of Maryland
College Park, MD 20742-1815
301-405-4300 TEL
301-405-0146 FAX
rrust@rhsmith.umd.edu
http://www.rhsmith.umd.edu

"Member-gets-Member-Campaigns - An Empirical Analysis of Sender-Receiver-Dyads for designing a systematic referral management"

Publication (dissertation)by Dr. Daniel Nießing to be published at the Institute of Marketing
Directed by Prof. Dr. Manfred Krafft at Institute for Marketing Münster


Because of increasing customer-networking and decreasing contact-quality of classical media, Dr. Daniel Nießing analyzed the importance of interpersonal communication from a company's perspective. Based on a word-of-mouth-campaign of a well-known German tour operator the author identified appropriate differentiation criteria of senders and non-senders and systematical correlations between senders and receivers of recommendations by using the methods of the logistic regression and the hierarchical log linear analysis. The results allow the efficient use of word-of-mouth campaigns.

Prof. Dr.  h.c. Christian Homburg, Mathias Droll and Dirk Totzek received the Best Paper Award in the Marketing Strategy Track as well as the Overall Best Paper Award at the 2007 AMA Winter Marketing Educators' Conference in San Diego (California).

Their paper "Should Firms Prioritize Their Customers?" deals with the impact of customer prioritization strategies on a firm's profitability. Their findings are based on a sample of 310 higher-level managers from a broad range of services and manufacturing companies in both business-to-consumer and business-to-business markets.

Four PhD Studentships in Marketing

The four studentships will develop the marketing group’s expertise in the areas of consumer research and advertising. Two studentships will draw on qualitative research methods (Prof. Richard Elliott) and two studentships will draw on quantitative experiment-based research (Prof. Brett Martin).

The two experiment based studentships will be part of a collaboration with the University of Bath’s Department of Psychology, with an emphasis on the overlap between social psychology and marketing. One of these two studentships will have Prof. Bas Verplanken (Department of Psychology) as the lead supervisor with Professor Brett Martin and Ekant Veer (School of Management) as co-supervisors.

The University of Bath School of Management is rated 5A for research in the latest UK government’s Research Assessment Exercise (RAE) and is ranked
among the top UK business schools. In the 2007 Financial Times rankings we are ranked 6th in Europe for research. This is calculated according to the number of faculty publications in 40 leading international academic and practitioner journals.

With 97% of our faculty holding a doctorate, Bath also appears in the top 5 in Europe in this important category for people undertaking a PhD. As a research-led institution, research degrees represent the pinnacle of academic study at the School of Management. The School has a strong track record of internationally recognised research into management. Academics within the School are constantly working to extend the breadth, depth and impact of their international research. There are currently 63 full-time students and 59 part-time students enrolled for the MPhil and PhD degrees at the University of Bath School of Management.

The Marketing Group at Bath offers a collegial atmosphere and an emphasis on quality research: www.bath.ac.uk/management/faculty/marketing/people.html

The beautiful location of the World Heritage City of Bath offers superb facilities and quality of life. of Management,
Closing date: 30th April 2007

Enquiries to: R.Elliott@Bath.ac.uk

Richard Elliott
BSc PhD DipSW DipM MCIM
Fellow of St. Anne’s College, Oxford
Professor of Marketing & Consumer Research

NEWS

Centre for Research

in Advertising & Consumption

With the recent appointment of six new members of faculty, the Marketing group are launching a Centre for Research in Advertising & Consumption (CRAC). Members and their research interests include:

Professor Brett Martin

Brett Martin’s work examines advertising effectiveness and the manner in which individual differences influence brand attitudes. Current projects include:

Demographic Characteristics and Advertising Effectiveness. This project examines how the demographic characteristics of consumers, such as gender and ethnicity, affect how people react to advertising.

Personality Dimensions and Advertising. This project examines how different dimensions of a consumer’s personality affects how they react to advertising. For example, how differences in susceptibility to peer influence affect how consumer respond to different types of testimonial advertising.

Professor Richard Elliott

Richard Elliott’s work in consumption centres on questions of identity, symbolism and brands. In advertising research he is concerned with the co-construction of advertising meaning by an active audience.

ESRC-funded project: The Evolution of Brand Consciousness: Retail Change and Intergenerational Factors. To understand the development of consumer culture we need to know when and indeed how brands moved from functional markers of quality and performance to become the important symbolic, emotional and social resources that are reported by consumers today. This study grounds an understanding of the development of brand consciousness in the lived experience of women by using oral history techniques which are new to the study of consumer culture.

Dr Avi Shankar

Avi Shankar’s work uses social theory to critique marketing practices and consumer culture. More generally he is also interested in how producer – consumer interactions are developing and how these can be researched to reflect the lived experience of those involved. These themes are evident in the following projects:

Consumer Tribes is a soon to be published co-edited selection of papers that examines the role and importance of the behaviour of groups of people driven by a shared passion or ethos, typically for a brand or leisure practice.

Dr Simon Pervan

Simon Pervan’s work examines customer behaviour in consumer and business to business markets. His work has examined the norms of behaviour, and levels of consumer engagement in consumption and exchange.

Dr Robert Heath

Robert Heath’s research focuses the role of emotion and attention in advertising. He is a speaker with an international reputation on this subject, and his widely-publicised monograph ‘The Hidden Power of Advertising’ is translated into 4 languages and on its 4^th UK reprint.

Dr Caroline Strong

Carolyn Strong’s research lies in Business Ethics, Marketing and Society and Marketing Strategy. Her current research projects include ‘Ethical Consumerism and Fair Trade’ and ‘Family Impacts on Social Marketing Behaviors’.

Ekant Veer

Ekant Veer’s work focuses on the impact of consumer behaviour and psychological theories to improve the welfare of individuals and society as a whole. He is also interested in the impact of advertising on consumer attitudes and actions , cross cultural studies involving Hindu possessions and the proliferation of stigmatisation in society and its impact on consumers.

Richard Elliott
BSc PhD DipSW DipM MCIM
Fellow of St. Anne’s College, Oxford
Professor of Marketing & Consumer Research

Universities and Colleges should enter into exchange agreements with one another around the world. Students as well as lecturers get a chance to experience the diverse cultures of the different countries, and in doing so, they also build networks with one another and these contacts might as well be your next research partners. We at Nelson Mandela Metropolitan University have various exchange agreements with universities and colleges abroad – inter alia with the university of Osnabrueck in Germany. Madéle Tait is going to present lectures in Marketing Management at the University of Osnabrueck in May and one of the lecturers over there will present lecturers at the Nelson Mandela Metropolitan University

News from the Chair of Professor Constantine S. Katsikeas:

Professors Leonidas Leonidou, Constantine Katsikeas and Nigel Piercy received the 2006 Hans B. Thorelli 5-Year Award for the Best Article that Advances International Marketing Theory or Practice in Journal of International Marketing by the American Marketing Association Foundation.

The Award was presented at the 2007 AMA Winter Marketing Educators' Conference in San Diego. A Special Session was devoted to the four award-winning papers of the four academic journals published by the AMA.