37th EMAC Conference
University of Brighton
27-30 May 2008

Marketing Landscapes: A Pause for Thought

Marketing has come under increasing scrutiny by scholars, practitioners, governments, and pressure groups in the past decade. Leading scholars in the field have held special forums to debate what is perceived as a decline in the status of marketing as a discipline, and its position in the corporate hierarchy from a central role in strategy making to a lower order functional role. Influential non-governmental organisations and governments are bringing marketing to task over its perceived and real lack of concern for ethical and socially responsible behaviour. Marketing academics have been accused of disengaging with the corporate world and their research as becoming increasingly irrelevant to the practice of marketing.

The theme of the EMAC 2008 Conference is to examine the marketing landscape, to continue the debate, and assess if we have over specialised the discipline into ‘silos’ and narrowed our perspectives resulting in a failure to look at the bigger picture. Marketing has broadened in the last three decades of the 20th century adding to the complexity and diversity of the field. The questions to be raised at the 2008 conference are: Have we gone too far? Do we need a single universal paradigm or multiple paradigms? How can we reconnect with the corporate world? How does marketing respond to its critics?

We look forward to welcoming you to Brighton for EMAC 2008 and to some stimulating presentations, discussions and networking in the proclaimed ‘fun capital’ of the United Kingdom.

Deadlines
Submission of papers: 4th December 2007
Notification to the authors: Late February 2008

Earlybird online registration: 25th April 2008
Lastest online registration: 12th May 2008

More information, see: http://www.emac2008.org

4th EMAC/ANZMAC Symposium (BISMARCK)
in conjunction with the 2008 EMAC Conference
Brighton, May 30, 2008

Following the last three successful symposium the 4th EMAC/ANZMAC Symposium (BISMARCK) will be held in conjunction with the 2008 EMAC  Conference in Brighton on the 30th of May.

The theme for the symposium is "Contemporary Issues in Branding" and will be co-chaired by Leslie de Chernatony (EMAC) and Rod Brodie (ANZMAC). As with previous symposiums  the co-chairs will invite the speakers which include those who have  submitted papers to the EMAC Conference.

All enquiries should be directed  to Rod Brodie Brodie (r.brodie@auckland.ac.nz)

CONFERENCE ANNOUNCEMENT & CALL FOR PAPERS
Conference on NeuroEconomics (ConNEcs) 2008:
How can decision neuroscience inform consumer and business research?

May 15-16, 2008 , Copenhagen Business School
Solbjerg Plads 3• 2000 Frederiksberg

Committees

Scientific Committee
Tim Ambler, London Business School, UK
Antoine Bechara, University of Southern California, USA
Eric Johnson, Columbia University, USA
Olaf Paulson, Copenhagen University, Denmark
Baba Shiv, Stanford University, USA
Ale Smidts, RSM Erasmus University, The Netherlands
Elke Weber, Columbia University, USA
Carolyn Yoon, University of Michigan, USA

Conference Chairs
Flemming Hansen, Copenhagen Business School, Denmark
Peter Kenning, Zeppelin University, Germany
Majken L. Møller, Copenhagen Business School, Denmark
Hilke Plassmann, California Institute of Technology, USA
Copenhagen Business School. Photo: Tao Lytzen

Welcome
We are pleased to announce and call for contribituons for the Conference on Neuroeconomics (ConNEcs) 2008 in Copenhagen from May 15-16th 2008.

Neuroeconomics research investigates the interaction between neuroscience, psychology, economics and consumer behaviour. This new and fascinating approach seems to be promising because on the one side, neuronal activity underlies economic principles, and on the other side, our decision-making behaviour is determined by these neuronal processes.

The objective of the present conference is to illuminate how consumer behaviour is represented in the brain.
The conference takes place at the Copenhagen Business School (CBS), which one of the leading business schools in Northern Europe with its 14.000 students, 400 researchers and 500 administrative employees. The focus points for CBS are: Internalisation, Partnerships with the business community and The learning university.

CBS is located in central Copenhagen. Copenhagen is a modern metropolis with cultural and historic attractions, great shopping possibilities and a lots of restaurants, cafes and bars to visit. A special feature of the capital of Denmark is its proximity to the sea. You can take a stroll at the waterfront or a canal tour around the old canals and the harbour.

We are looking forward to seeing you in Copenhagen and joining us in what promises to be an exciting scientific meeting in one of the most beautiful cities in Denmark.

Flemming Hansen, CBS, Denmark
Peter Kenning, Zeppelin University, Germany
Hilke Plassmenn, CalTech, USA
Majken L. Møller, CBS , Denmark

Call for Papers
The purpose of the ConNEcs 2008 is to provide an international discussion forum for research in the intersection of the psychology and neuroscience of decision-making and to set a stage for the presentation of recent contributions. Theoretical, conceptual and empirical studies on (consumer) decision-making and related issues are invited. Methodological papers illustrating the use of measurements of eye-movements, brain scanning, facial expressions, verbal and pictorial scales are encouraged. Papers will be selected based on a peer review process involving experts in all of the above mentioned fields.

Relevant Topics
Relevant papers include topics such as:
• Understanding the underlying mental mechanism of biased decision-making (e.g. context
effects etc.)
• The effects of consumer exposure to information, news products, promotion, price etc.
• Studies of emotional responses to marketing
• Financial and other decisions under certainty, uncertainty and risk
• Methodological studies demonstrating the use of FMRI, EEG, PET, Eye-movements, DTI etc.
for decision-making research
• Studies inquiring into loyalty and brain processes associated with loyal behavior

Best Paper Award
The Best Paper will receive the Best Paper Award 2008. This is a 1500 EURO endowed price, which is
awarded by the sponsor of the conference. The Scientific Committee will select the Award recipient.


For more details on the Call for papers, please click HERE

Response Form
Please click HERE.
Please e-mail (or fax) response form to:
Majken L. Møller, Center for Marketing Communication, Department of Marketing, Copenhagen
Business School, Denmark
Fax: +45 3815 2101 E-mail: mlm.marktg@cbs.dk

CALL FOR PAPERS
CONSUMER SATISFACTION/DISSATISFACTION AND COMPLAINING BEHAVIOR CONFERENCE
June 23 – June 27, 2008 in Las Vegas, Nevada

The Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior will be holding its bi-annual conference June 23 – June 27, 2008 in Las Vegas, Nevada!

• Welcome reception/Registration will take place at the AmeriSuites (soon to be Hyatt Place) Hotel in Las Vegas, Nevada starting at 6 p.m. on June 23, 2008. This is the hotel we recommend that conference attendees make their room reservations at due to the low negotiated price ($109 per night, single or double) which includes a full breakfast each morning and a number of other amenities (check out their website at www.amerisuites.com/reservations/locationdetail.asp?facid=4032&view=overview). This is a superb suites-only hotel, and it also has the advantage of being located one short block from the University of Nevada at Las Vegas which will be the site for all of our sessions (for those preferring not to walk, transportation will be provided). Contiguous to the building where our sessions will be held is the student union at UNLV which offers a number of good options for lunch each day. For reservations at AmeriSuites/Hyatt Place Las Vegas, call toll-free (888)-444-0611 and identify yourself as a participant in the CSD&CB Conference. A block of rooms has been reserved, but reservations must be made by May 10, 2008 at the latest to guarantee space at this special negotiated price. Make your reservations early to be sure that you secure your accommodations at this delightful suites-only hotel.
•  Sessions begin Tuesday morning, June 24 ending each day by 4:30 p.m. and the conference ends at noon on Friday, June 27, 2008.
• Conference venue and host: all sessions will be held on the UNLV campus and the conference is hosted by UNLV’s Department of Marketing, College of Business.
• Early Registration [by May 10, 2008] = $275 ($175 for students) and includes refreshments during all session breaks plus food/beverages at the Welcome reception on Monday night, June 23.
  Late Registration = $325 ($225 for students).
• Papers focusing on topics related to customer satisfaction, customer dissatisfaction and complaining behavior, and linkages between any of these or related constructs and customer loyalty toward service providers, consumer or business products are welcome. Empirical and conceptual papers are equally encouraged. Please try to limit the length of your manuscript to not more than 25 pages (double-spaced; 12 pt font). All submissions will undergo an editorial board review process, and all accepted papers and abstracts will be published in copyrighted electronic proceedings and made available on a CD.
• Due Date for Submitting Papers/Abstracts: March 9, 2008. Check out our website (http://www.cob.ilstu.edu/jcsdcb) for additional details including the registration form.

To ask questions and/or to electronically submit your paper or abstract, contact:

Stephen Goodwin
Editor, JCS/D&CB
Professor of Marketing, College of Business
Illinois State University, Normal, IL 61790-5590
E-Mail: sagoodwi@ilstu.edu
Tel. (309) 438-2893.

Marketing Research Camp  
Bilkent University, Ankara
June 26-29, 2008

A Marketing Research Camp is being held at Bilkent University, Ankara,  Turkey. The camp is chaired by Tulin Erdem. The purpose of this camp is to bring leading researchers in the areas of modeling and consumer
behavior together to facilitate research in these areas. Some of the speakers include Baba Shiv, Jay Russo, Shantanu Dutta, Koen Pauwels, and Jonathan Levav. The camp will be composed of a series of presentations,
writing sessions for doctoral students and meet the editors sessios.

Dates: June 26-29, 2008

Location: Bilkent University

Registration fee: To be announced

The complete list of speakers will be announced when it is finalized in mid- January.

If you would like to inquire about this camp please contact either Selin Atalay (atalay@bilkent.edu.tr) or Destan Kandemir (destan@bilkent.edu.tr).

Dear Colleague

We want to remind you of the 3rd International Conference on Business Market Management taking place in St.Gallen, Switzerland, March 12. - 14., 2008. Researchers in the field of business-to-business-marketing are invited to submit scientific contributions and to discuss their latest research results. The first deadline for submission of competitive papers and abstracts on work-in-progress ended in October. We received around 40 contributions and are looking forward to an interesting conference.

Also, we are happy to announce a special session focussing on the topic of Industrial Product Service Systems. Please be aware that in this case contributions must be submitted until November 30, 2007. Call-for-papers and information about the conference can be found at http://www.business-market-management.de/.

In order to reach a broad community we would be happy if you could submit the announcement to interested friends and peers.

We are looking forward to receiving your papers. See you in Switzerland!

With kind regards,

On behalf of the organizing committee,

Dirk Zupancic

--------------------------------------------------------------
Dr. oec. Dirk Zupancic
Head Business-to-Business Marketing
Institute of Marketing and Retailing
at the University of St.Gallen
Dufourstrasse 40a
CH-9000 St.Gallen
Fon: +41/(0)71/224 28 75
Fax: +41/(0)71/224 28 35
jbm2008@unisg.ch

3rd International Conference on Business Market Management
March 12-14, 2008, St.Gallen, Switzerland

Dear Colleague,

We want to remind you of the 3rd International Conference on Business Market Management that will take place in St.Gallen, Switzerland, from March 12-14, 2008. Researchers in the field of business-to-business-marketing are invited to submit scientific contributions and to discuss their latest research results. The deadline for submission of competitive papers and abstracts on work-in-progress is October 31, 2007.

Also, we are happy to announce a special session focusing on the topic of Industrial Product Service Systems. Please be aware that in this case contributions must be submitted until November 31, 2007. Call-for-papers and information about the conference can be found at http://www.business-market-management.de/.

In order to reach a broad community we would be happy if you could submit the announcement to interested friends and peers.

We are looking forward to receiving your papers. See you in Switzerland!

With kind regards,

On behalf of the organizing committee,

Dirk Zupancic

--------------------------------------------------------------
Dr. oec. Dirk Zupancic
Head Business-to-Business Marketing
Institute of Marketing and Retailing
at the University of St.Gallen
Dufourstrasse 40a
CH-9000 St.Gallen
Fon: +41/(0)71/224 28 75
Fax: +41/(0)71/224 28 35
jbm2008@unisg.ch

http://www.business-market-management.de/

CALL FOR PAPERS

27th Annual Advertising and Consumer Psychology Conference
Virtual Social Identity and Consumer Behavior
May 1-2, 2008, Philadelphia, Pennsylvania

The 27th annual Advertising and Consumer Psychology Conference will be held May 1-2, 2008 in Philadelphia, Pennsylvania. The conference is sponsored by the Society for Consumer Psychology (SCP)

The theme of the conference is Virtual Social Identity and Consumer Behavior. We encourage participation from a broad range of academic researchers and practitioners in such fields as marketing and consumer psychology, computer science, sociology, economics, and communications.

The creation and expression of identity (or of multiple identities) in immersive environments is rapidly transforming consumer behavior – even though at this point in time many mainstream consumers have not even heard of this phenomenon! The largest social adult networking, Second Life, currently has over 9 million registered users worldwide, while Habbo Hotel which targets 13-18 year olds boasts over 80 million registered users and over 7 million unique users each month. Consumers enter CME’s in digital form, as avatars. A user can design his or her avatar by choosing facial features, body types, clothing styles – and even nonhuman forms. These digital representations are socializing with one another in real time, taking virtual university courses, participating in corporate training programs, sharing reactions to new products, and of course shopping.
These new online platforms generate many fascinating research questions for the advertising and consumer psychology community.

Submissions
Submissions may be in one of two categories: 1) complete papers or 2) abstracts (750-100 words). Preference for acceptance will be given to papers that provide extensive integration of existing work and/or provide details of a relevant program of research that takes a psychological perspective. Authors of the best papers will be invited to prepare a manuscript for a book to be published by the Society for Consumer Psychology. Complete papers that will be published in the book must be submitted in camera-ready format within 30 days of presentation at the conference. Publication of full papers based upon submitted abstracts is contingent upon satisfactory review of the full paper.
Submissions must be received by December 15, 2007. Papers should be sent to Natalie Wood (nwood@sju.edu) electronically as an attached Word file. All papers will be blind-reviewed, so please submit your manuscript with authors’ names and contact information on a separate cover page. Please limit the manuscript to 30 pages double-spaced (excluding Exhibits) with 1” margins.

Hotel Information
The conference will be held at the Loews Hotel in Philadelphia (www.loewshotels.com). Conveniently located in the heart of downtown Philadelphia, the Loews Hotel is steps away from the historic district (Liberty Bell, National Constitution Center), shopping, restaurants and sports arenas. To make reservations, contact the Loews Philadelphia and identify yourself as an attendee of the Advertising and Consumer Psychology Conference to receive the conference hotel rate of $189 per night. Reservations must be made by April 1st, 2008 to receive the conference rate. There are a limited number of rooms available at this rate, so please make your reservations early.

For more information about The Society for Consumer Psychology or the Advertising and Consumer Psychology Conference, please see our website at http://www.consumerpsych.org or contact one of the conference chairs:

Michael R. Solomon, Ph.D.
Department of Marketing
Haub School of Business
Saint Joseph’s University
5600 City Avenue
Philadelphia PA 19131
Tel: 610-660-3411
Fax: 610-660-3239
msolom01@sju.edu

Natalie T. Wood, Ph.D.
Department of Marketing
Haub School of Business
Saint Joseph’s University
5600 City Avenue
Philadelphia PA 19131
Tel: 610-660-3452
Fax: 610-660-3239
nwood@sju.edu

CALL FOR PAPERS

The EUROPEAN ADVERTISING ACADEMY in association with
THE UNIVERSITY OF ANTWERP
invites you to submit papers for the
7th International Conference on Research in Advertising (ICORIA)
University of Antwerp Management School
June 27th – 28th 2008

THE 7th ICORIA CONFERENCE will be held in 2008 in Antwerp, one of the most interesting cities in Europe. Over 80 papers on topics related to Advertising and Brand Communication will be presented during the two days of the conference. We plan a reception in the University of Antwerp Management School on Thursday evening, and a Gala Dinner and party on Friday evening. The conference fee for registration before May 20, 2008 is €340 which includes admission to all sessions, lunches and refreshments on both days, Thursday reception, Friday dinner and party, and a €25 annual membership fee of the European Advertising Academy. Full information on travel & accommodation can be found on the conference website: www.icoria.org.

PAPER SUBMISSION: Please submit a five page summary of your paper as soon as possible (but no later than March 09, 2008) to: papers@icoria.org. All submissions will undergo blind peer review, so papers should be laid out in correct academic style and authors should not be identified in text. Your summary must include an Abstract, Introduction, Discussion and/or Conclusions, and list of References, as well as a brief description of your hypotheses, research objectives, methods, and findings. Papers should be composed of five pages; single-spaced; 12 point font; Times New Roman; title page, tables, figures and references excluded. The cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details, including: e-mail address, telephone, and postal address. Please refer to the Style sheet for details regarding the required submission format.

SUGGESTED TOPICS:
Advertising & Brand Communication issues, such as, but not excluding other topics:

• Accountability & effectiveness
• Attention & Processing
• Branding
• Brand portfolio analysis
• Channel & Multi media
• Content & creativity
• Consumer behaviour
• Corporate responsibility
• Cross-cultural issues
• Emotions
• Ethics
• Internet
• IMC
• Measurement & evaluation
• Media management
• Models of brand communication
• Product placement
• Public relations
• Relationship building
• Sponsorship & Events
• Special target groups
• Special industries & Organisations
  

PUBLICATION:
- All accepted paper proposals will be published in the Conference Proceedings CD-ROM
- A conference book with selected contributions will be published after the conference.

MORE INFORMATION: Please visit our conference website at http://www.icoria.org (if this link does not work, please type the URL in your browser).
If you have any questions about paper submission, please contact papers@icoria.org. For questions concerning the venue or practical arrangements, please mail to contact@icoria.org.

We look forward to receiving your submission and seeing you in Antwerp in 2008!

2008 Society for Marketing Advances Conference
November 4 – 9, 2008
TradeWinds Island Grand Beach Resort
St Petersburg, FL

Paper Submission Deadline: March 1, 2008

Conference Theme: Staying Ahead of Our Competitors: A Global Perspective

Program Chair/SMA President Elect: Mathew Joseph
Email: josephmj1@yahoo.com 

Staying Ahead of our Competitors: A Global Perspective is the Conference Theme for the 2008 Society for Marketing Advances Conference, scheduled for November 4-9 at the TradeWinds Island Grand Beach Resort in St Petersburg, Florida.

Managers trying to develop a competitive advantage globally face formidable challenges. Paper and special session proposals that address issues and strategies related to this theme are especially encouraged for submission.

General Information

The conference is being developed around a number of tracks and special competitions, each with a chair or co-chairs. In addition, there will be several pre-conference faculty seminars offered. More information will follow on these special interest seminars.

We look forward to seeing you at the conference and to engaging in the intellectual discussion and warm fellowship that are SMA trademarks.

For more detailed information please click here

Fifth Annual JIBS Paper Development Workshop
Academy of International Business Annual Meetings,
Monday, June 30, 2008 ,  Milan, Italy

The Fifth Annual JIBS Paper Development Workshop (PDW) will be held in Milan, Italy, from 7:30 am to 1:00 pm on Monday, June 30, 2008, as part of the pre-conference program for the AIB annual meetings. The PDW organizer is Laszlo Tihanyi (Texas A&M). The Workshop is being sponsored by the Texas A&M and South Carolina CIBERs and the Academy of International Business.

The purpose of the workshop is to provide participants with detailed feedback on their work prior to submission to the Journal of International Business Studies (JIBS) and other journals that publish high-quality international business research. Almost 40 JIBS editors and members of the Consulting Editors Board (CEB) and Editorial Review Board (ERB) have already agreed to participate -- the largest group of JIBS editors ever assembled for a Paper Development Workshop.

We are inviting original papers from junior faculty members who have not previously published in JIBS. While papers from advanced doctoral students are also welcome, the workshop is primarily designed for junior faculty. In particular, we hope to attract papers from junior scholars who are:

•  Located in universities in emerging/transition economies, or in universities that that offer limited support for international research, or where international business studies has limited support; or
• Trained in other disciplines (e.g., political science, organizational behavior), but would like to reorient themselves so they can conduct and publish international business research.

Because of the location of the 2008 AIB Meeting, we particularly want to attract submissions from scholars in the European Union and surrounding countries that are underrepresented in JIBS and AIB.

The PDW will be structured to provide feedback to authors of two types of papers: Advanced Papers and Paper Ideas. The program will start at 7:30 am with an introductory session for everyone led by the JIBS editorial team (http://www.palgrave-journals.com/jibs/editors/editors.html#eden-l). The participants will then split into two groups. Authors of Advanced Papers will be paired with ERB and CEB guest editors for two rounds of one-on-one discussions where the guest editor will provide the author with comments on improving his/her paper. At the same time, authors with Paper Ideas will attend a panel led by JIBS editors on successful publication strategies. After a break, all participants will split into multiple small-group sessions consisting of JIBS editors, guest editors and authors. In each session, authors of Paper Ideas will each briefly present their idea and receive feedback from their group. The workshop will conclude with a wrap-up session for everyone, led by the JIBS editors, and followed by a lunch for all the participants. The PDW will conclude at 1 p.m.

We expect to include 30 Advanced Papers and 20 Paper Ideas in the workshop. Both types of papers should be submitted electronically to Deanna Johnston, JIBS Editorial Assistant (jibsae@mays.tamu.edu) with “PDW submission” in the subject line. The deadline for submissions is January 15, 2008. Advanced Papers must be less than 10,000 words in length, and follow the JIBS Style Guide (http://www.palgrave-journals.com/jibs/style_guide.html). Please include three keywords that best describe your paper. Paper Ideas should be about two pages in length and include a theoretical framework, propositions and proposed research design. Participants will be notified about the acceptance of their submission no later than March 1, 2008. Authors will need to confirm their participation and submit final papers by March 31, 2008. All papers will be posted online for downloading no later than three weeks before the PDW.


Please note:

• The JIBS PDW is not open to registrants for other pre-conference AIB programs running simultaneously with the workshop, including the AIB Doctoral and Junior Faculty Consortia. This restriction applies to both authors and guest editors.
• All participants must be present for the whole PDW (7:30 am-1:00 pm) on Monday June 30. If you are flying from North America, you will need to leave June 28 in order to arrive in Milan on June 29 so you can attend the Workshop on June 30. Please make your hotel accommodations and flight arrangements with these dates in mind.
• Because the PDW ends at 1:00 pm, participants will have the afternoon open for other activities (sightseeing, meeting with co-authors). The regular AIB conference activities begin late afternoon.
  

We believe the Fifth Annual JIBS Paper Development Workshop will provide intensive and useful feedback for authors, and facilitate networking between authors and the JIBS editors and guest editors. We hope to see you there!

Please address any questions to:

Laszlo Tihanyi
JIBS PDW Organizer
Associate Professor
Dept of Management
TAMU 4221
Texas A&M University
College Station, TX 77843-4221
ltihanyi@tamu.edu


Lorraine Eden
Editor-in-Chief
Journal of International Business Studies
Department of Management
TAMU 4221
Texas A&M University
College Station, TX 77843-4221
editor-in-chief@jibs.net

B2B MARKETING MASTERCLASS
Business to Business in the 21st Century
Friday 14th December 2007
at
Leicester Business School

Business-to-Business Marketing encompasses many of the key issues facing companies  of all sizes in today’s increasingly competitive environment in the 21st century. Such  issues include attracting and retaining the right business customers and partners, adding  value to organisational processes through the optimisation of modern technologies and  multi-media communications, competitive strategy development and the effectiveness of
strategy implementations in markets. There are challenges created which many  organisations must deal with. Whilst these are explored and presented in academic and  practitioner work there is still much work that needs to be done.


This B2B MARKETING MASTERCLASS will provide academics and practitioners from a range of backgrounds with a unique opportunity to explore and discuss new concepts and ideas surrounding B2B marketing issues in an open, friendly and informal atmosphere.

You are cordially invited to come and join in this Masterclass.

For more information, please click HERE

Call for papers

VIIth International Congress on Public and Nonprofit Marketing

The Faculty of Economics and Business Administration of the University of Szeged,
in cooperation with AIMPN,
organizes a conference
in Szeged  12-13 June 2008

Dear Colleagues,

The International Congress on Public and Non-Profit Marketing, organized for the 7th time, will this time be hosted by the Institute of Business Studies of SZTE GTK in 2008 (former venues were: Braga, Cluj, Cádiz). The congress aims to present domestic and international trends, research findings and practical experience as well as to explore the issues of non-business marketing. The official languages of the congress will be English and Spanish.  All those colleagues (including PhD students, teachers and experts) who wish to present their findings and experience in these areas are welcome to participate.

The event begins with a plenary session in the morning on 12 June and continues in tracks to end
with a closing ceremonial dinner on 13 June.

A preliminary overview of topics:
• Marketing in public and non-profit organizations
• Marketing human services (education, health care, culture, sport)
• Marketing in public institutions (administration, government and local government bodies)
• Aspects of marketing in regions, subregions as well as towns and villages

All congress participants will receive a complimentary copy of the conference documentation containing the presentations.

Congress venue: University of Szeged, SZTE Study and Information Center (SZTE SIC), Szeged, Hungary
Congress website: www.tik.u-szeged.hu/aimpn
Official website: www.aimpn.org

On behalf of the conference organizing committee:
Dr Zoltán Veres
President
veres.zoltan@eco.u-szeged.hu

Zoltán Majó
Head of institute secretary
majoz@eco.u-szeged.hu

More information:

Key dates and deadlines

• 9 Nov 2007 -   call for papers
• 31 Jan 2008 - application, submission of papers
• 15 March 2008 - notification of acceptance of papers
• 15 April 2008 - congress registration
• 2 May 2008 - submission of finalized papers
• 10 May 2008 - final programme
• 11-12 June 2008 - on-site registration
• 12-13 June 2008 - congress
• 13 June 2008 - closing dinner

Registration fee

                                                                                    AIMPN Affiliates                                AIMPN Non-Affiliates
Early Registration (before 15 April)                                 €130                                                  €160
Later Registration (before 1 June)                                  €150                                                   €180
Express Registration (in-site)                                          €170                                                   €190
Closing Dinner                                                                    €30                                                     €30

The registration fee includes participation in academic and social events (except closing  dinner), certificates, documentation and conference proceedings. Accommodation is not included in the fee. Details of accommodation are available on the congress website.

Instructions to the Authors

Contributions should be based on original work, focusing on theoretical and/or empirical research and/or case studies relevant for the “Public and Non Profit Marketing” area.

Submissions may be written in Spanish or English.
The deadline for submissions is 31st January 2008.

2nd Annual Global Sales Science Institute (GSSI) Conference
June 25-27, 2008
Athens, Greece

Dear Colleague,

Please accept our invitation to participate in the 2nd Annual Global Sales Science Institute (GSSI) Conference, jointly organized by the Department of Marketing & Communication of the Athens University of Economics & Business (Athens, Greece) and the Russ Berrie Institute for Professional Sales at the William Patterson University (U.S.A.), with the collaboration of the Greek Marketing Academy and the Greek Sales Institute.

The GSSI brings together scholars and practitioners from across the world to further advance global collaboration in sales research, practice, and education. In particular, the GSSI conference aims to foster a climate of interactive dialogue between sales academics and practitioners. As such, you can choose among several ways of participation in the conference:

• Session Chair
• Discussion Leader
• Member of a Discussion Panel
• Author of a paper to be presented
• Attendee
  

Please, note that accepted papers might be considered for a Special Issue/Section in the Industrial Marketing Management (IMM).

Also, note the following key dates & deadlines:

• January 28, 2008: Indication of the desired way of participation in the conference (You can indicate your preference using the following email avlonitis@aueb.gr)
• February 25, 2008: Submission of a paper
• March 31, 2008: Notification of acceptance/rejection of a submitted paper
• April 15, 2008: Registration deadline
  
  

For additional information visit our website www.gssi2008.org.

We are looking forward to your participation to this exciting event!

Yours sincerely,

The Conference Co-Chairs

George J. Avlonitis                                                                                      Robert Peterson 
Nikolaos G. Panagopoulos                                                                        David Reid
Department of Marketing & Communication                                           Russ Berrie Institute for Professional Sales
Athens University of Economics & Business                                          William Patterson University

Dear Colleagues,

The official website of '2008 Global Marketing Conference at Shanghai' is open.
www.kamsconference.org

Place: Shanghai, P.R. China
Date: March 20-23, 2008
Extended Submission Deadline: Nov. 15, 2007

Would you visit our conference website and prepare for your trip to Shanghai in March 2008?

Sincerely,

Kyung Hoon Kim
Executive Secretary
Korean Academy of Marketing Science(KAMS)
www.kams.org
Tel: +82 55 279 7377
Fax: +82 55 263 9096
e-mail: stride@sarim.changwon.ac.kr

Shanghai Jiao Tong University
Shanghai, China

Hosted by the Korean Academy of Marketing Science
Shanghai Jiao Tong University / Yonsei University
China Marketing Academy
Marketing Committee of China Management Society

Call for Papers

CONFERENCE CO-CHAIRS

Dr. Charles R. Taylor, John A. Murphy Professor,  Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, raymond.taylor@villanova.edu, Tel: (610) 519-4386 Fax: (610) 519-5364

Dr. Bernd Schmitt, Robert D. Calkins Professor, Dept. of Marketing, Columbia University, 3022 Broadway, New York, 10027 NY, USA, bhs1@columbia.edu, Tel: (212) 854-3468, Fax: (212) 854-7647

Dr. Udo Wagner, Professor, Faculty of Business, Economics and Statistics, University of Vienna, A-1210 Vienna, Brunner Strasse 72, Austria, udo.wagner@univie.ac.at, Tel: +43 (1) 4277-380 11, Fax: +43 (1) 4277-380 14

Dr. Jianmin Jia, Professor, School of Economics and Management, Southwest Jiaotong University, Chengdu, Sichuan 610031, Chengdu, P.R. China, jjia@cuhk.edu.hk, Tel: (86) 8760 0820, Fax: (86)8763 4343

SPECIAL ISSUES

Papers submitted to selected tracks (see below) are eligible for review toward inclusion in special issues of the following journals:

Psychology & Marketing (Executive Editor: Professor Rajan Nataraajan, Auburn University)
International Journal of Advertising (Editor: Professor Douglas West, University of Birmingham)
Journal of Interactive Advertising (Co-Editor: Professor Hairong Li, Michigan State University)

Conference Objectives

Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world.  The theme of this year’s conference is, “Marketing in The Dynamic Global World.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2008 Global Marketing Conference at Shanghai offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others.  The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISBN number.

Submission Deadline: Oct. 31, 2007

For more information on the conference, please click  HERE    

ACADEMY OF MARKETING and THE UNIVERSITY OF WESTMINSTER
HARROW BUSINESS SCHOOL
Westminster Service Research Centre
Services Chair: Katherine Tyler

21st SERVICE WORKSHOP
“Service Science: Trans-disciplinary Approaches and Advances for the 22nd Century – Taxi to the Change Runway”
University of Westminster, 309 Regent Street, W1B 2UW 15, 16, & 17 November

Co-Chairs, Katherine Tyler, University of Westminster, London, UK, Prof. Lloyd Harris, Warwick University, UK, and Prof. Charles L. Martin, Wichita State University, Wichita, KS, USA

The Workshop format will provide short, lively sessions designed to stimulate debate and discussion, the emergence of new research ideas and the future of services marketing and marketing. The purpose of the Workshop is to stimulate exchange between managers and academics and to initiate advanced service science research topics. The Workshop is designed to foster an open “ecosystem” of collaborative partnerships between businesses, universities, and technology suppliers, and encourage professional learning from the workplace.

Keynote Speakers include: Professors , Bo Edvardsson, Mark Gabbott, Christian Grönroos, Christopher Lovelock, Nigel Piercy
Session Chairs include: Professors Ray Fisk & Steve Grove, Steve Baron & Kim Cassidy, Irene Ng, Angus Laing, Susan Hart, Gillian Hogg and many others.

The Workshop will be held on November 15, 16, and 17 at the University of Westminster, 309 Regent Street, London W1. The cost for earlybird registration is £299; PhD candidates are £265. There are also daily rates.

The Workshop may be featured in a Special Issue of the International Journal of Service Industry Management, edited by Prof. Bo Edvardsson; this is still being negotiated.

Abstracts and Papers submitted to the Workshop or discussed during it will be published in the Westminster Service Sector Research Centre Working Papers Series, with an ISBN/ISSN number. If the paper is an abstract or working paper of 3-5 pages it can be subsequently published in a journal.

Included in the Workshop Registration
• Thursday reception; Friday and Saturday refreshment breaks; lunches, buffet supper on Friday and Reception and Conference Dinner on Saturday
• Workshop materials and admittance to all sessions

Please fill in and return the Conference Registration Form to confirm your booking. Tick the appropriate boxes for the dates / sessions you wish to attend. The Workshop Programme will be issued shortly.

Contact for further information: Katherine Tyler, tylerk@wmin.ac.uk; Charles L. Martin, charles.martin@wichita.edu; Lloyd Harris, lloyd.harris@wbs.ac.uk ;

Administrator, Helen Cohen, University of Westminster, Northwick Park, Watford Road, Harrow Middlesex HA1 3TP UK or by FAX: 0044 (0)207 911 5922 or by EMAIL to cohenhe@wmin.ac.uk.

Websites:
See www.academyofmarketing.info/sigservice.cfm; www.wmin.ac.uk , University of Westminster and
www.serviceworkshop.org

CLICK  FOR INFORMATION ON :

- Workshop Guidelines
- Submission of papers and abstracts
- Registration Form
- Hotel Information
- Travel Information

First Biannual International Conference in Services Marketing
“STRATEGIC DEVELOPMENTS IN SERVICES MARKETING”

27 – 29 September 2007, Chios Island, Greece

• Tourism, Travel and Hospitality
• Transport and Shipping
• Retailing
• Sport Marketing
• Electronic Marketing
• Consumer Behavior
• Strategic Marketing Planning
• Internal Marketing
• Pricing in Services
• Quality, Customer Satisfaction & Loyalty
• Health Services
  

Apart from educators and researchers, managers from the service sector companies will also participate in the Conference.in two sessions:

• Planning and implementing Marketing Strategies. Case studies from service companies
• Roundtable discussion – Top academics with managers
  

Two distinguished members of the international academic community Luiz Moutinho (Professor of Marketing at the University of Glasgow) and Enrique Bigne (Professor of Marketing & Market Research at the University of Valencia and Vice Chancellor of the same University) will be the keynote speakers in the Conference.

Thought Leaders International Conference on Brand Management

Thought Leaders International Conference on Brand Management
24-25th April 2007

On 24-25 April 2007 the Centre for Research in Brand Marketing at Birmingham Business School hosted the annual Thought Leaders International Conference on Brand Management, in association with the Academy of Marketing. The conference was highly successful attracting some 120 delegates from around the world. About 70 papers were presented covering a wide range of topics within brand management such as brand equity, place and services branding, brand identity, brand extensions and brand relationships.

The delegates included academics, consultants and brand managers. The conference was further enhanced by three keynote speakers who shared their insights derived from their extensive experience with brands. Alan Mitchell, Business Writer and Author, and Contributing Editor of Marketing Week gave a thought provoking presentation on the need for brands to escape from the industrial paradigm; Paul Edwards, Chief Strategy Officer of Publicis spoke about customer empowerment and how brand managers have to actively listen to their customers; Tom Blackett, Deputy Head of Interbrand presented the challenges of brand governance for the 21st century.

As a result of this success, the Centre for Research in Brand Marketing is pleased to announce that the next Thought Leaders International Conference on Brand Management will take place on April 15-16, 2008 at the Birmingham Business School. We are delighted to announce the Journal of Business Research has agreed to publish a Special Issue with papers presented at the 2008 conference and that Wally Olins, co-founder of Wolf-Olins, will be the Keynote Speaker at this event. Papers on any aspect of brand management are invited, and the deadline for papers is 9th November 2007.

3rd International Conference of IREMAS
Food, Health Messages, Marketing... and Nutritionla Cacophony
November 15-16, 2007

Conservatoire National des Arts et métiers, Paris, France

Dear Madam, Dear Sir, Dear Colleagues,

The avalanche of messages relating to food, health and lifestyle is a serious difficulty for all operators: professionals, food sectors, food companies, restaurants, retail, government agencies, educators, gurus… all of course with the help of their communication consultants… and for each one of us in the context of our own exchange communities.

IREMAS, well-known for its Think Tank activity, proposes to give its scientific and professional point of view on these topics.

IREMAS will bring the best French and international experts to deal with this issue: Prof. Dominique Desjeux (Sorbonne), Natalie Rastoin (Ogilvy Group), JoAnne Labrecque (Montreal), Dr. Bernard Waysfeld (Reflection on Obesity Study Group), Jean-Paul Laplace (French Institute for Nutrition), Hélène Chevalier (CSA Institute), Mariette Gerber (French Nutrition Society), Mohammed Merdji (Sociologist), Dr. Jean-Michel Lecerf (Lille Pasteur Institute), etc. etc.

Facts, analyses and possible solutions will stimulate all stakeholders, interested in health, business or sociology.

English and French will be the Conference’s languages, with interpretation facilities and proceedings in English.

I hope to meet you at the Conference!

Best regards,

François Guillon
President of IREMAS

Conference’s Programme

Registration Form

Your contacts:
Olivier Bareix olivier.bareix@lasalle-beauvais.fr Tél. +33 (0) 344 063 859
Practical Information:
Fatiha El Yaagoubi fatihaelyaagoubi@iremas.org Tél. +33 (0) 677 118 723

 Upcoming Webinar:  Product Design and Customer Segmentation with Conjoint Analysis MEXL
Wednesday, July 18th at 11:00 ET
Professor Arvind Rangaswamy, Penn State  

     
Prof  Arvind Rangaswamy will present a one hour webinar and will provide a practical and intuitive introduction to Conjoint Analysis.  Using real examples, the presentation will cover:
    * The need for understanding customer tradeoffs in product design
    * Overview of Conjoint Analysis methods
    * Demo of the new Marketing Engineering for Excel (MEXL) software that you can use to implement a “quick and dirty” Conjoint Analysis study at low cost
    * Potential applications
    * Pitfalls to avoid

For more information or to register go to

http://www.smeal.psu.edu/isbm/seminars/events/conjweb.html

ANZMAC 2007

Conference Call for Papers

We invite paper submissions for:
3-5 December 2007 - Main Conference;
1-2 December 2007 - Doctoral Colloquium.

Conference Theme: 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our
discipline. Topics include: marketing's status and relevance within the modern organisation; emphasis on strategy implementation; ethics and social responsibility; encouraging research that is relevant to society; and researching markets outside the USA, UK and Europe. Papers on the broad spectrum of other marketing topics are also welcome.

Hosted by: Department of Marketing, School of Business, University of Otago, Dunedin, New Zealand,

For full details visit: www.anzmac07.otago.ac.nz

Key Dates:
Friday 29 June 2007 - closing date for submission of conference papers (First Round).
Friday 3 August 2007 - initial decision on paper submissions.
Friday 17 August 2007 - closing date for submission of revised conference papers.
Friday 27 July 2007 - closing date for submission of Doctoral Colloquium papers and poster session proposals.
Wednesday 31 August 2007 - paper acceptance confirmed.

The maximum length of competitive papers is five (5) pages (inclusive of all figures, tables, technical appendices, etc.), plus the pages required to list the references. All
papers are double blind reviewed.

Key points for those planning to submit papers:
• Papers must be submitted electronically
• Submission procedures can be found at: http://www.anzmac07.otago.ac.nz/callforpapers.aspx

Submissions are invited for the following tracks:
Track 1 Marketing Communications
Track 2 Branding
Track 3 Business Interaction, Relationship Marketing and Networks
Track 4 Consumer Behaviour
Track 5 Corporate Responsibility
Track 6 Electronic Marketing
Track 7 Entrepreneurship, Innovation and New Product Development
Track 8 International and Cross-cultural Marketing
Track 9 Marketing Education
Track 10 Marketing Research and Research Methodologies
Track 11 Marketing Theory
Track 12 Personal Selling and Sales Management
Track 13 Retailing
Track 14 Pricing
Track 15 Distribution Channels and Supply Chain Management
Track 16 Services Marketing
Track 17 Social, Not-for-profit and Political Marketing
Track 18 Sports, Arts and Heritage Marketing
Track 19 Strategic Marketing and Market Orientation
Track 20 Tourism Marketing

I encourage you to submit a paper to what will be a great and stimulating conference and I look forward to welcoming you to a beautiful part of the world.

Ken.
Dr Kenneth R Deans
Conference Chair
kdeans@business.otago.ac.nz

2007 Advances in Tourism Marketing Conference
"Destination and Event Marketing: Managing Networks"
10-12 September 2007 - Valencia, Spain
http://www.atmc2007.org
Final registration deadline: July, 20th 2007

The aim of Advances in Tourism Marketing Conference (ATMC) focuses on facilitating the analysis and interchange of sustainable approaches and international practices as a basis for the knowledge and innovation management in tourism marketing, through a forum – with an international character, with academics, professionals, public and private organizations.

The 2007 edition of the “Advances in Tourism Marketing Conference” (2007 ATMC) will be held from September 10th to 12th in Valencia and is hosted by the University of Valencia. The central theme of the second edition of this international conference is “Destination and Event Marketing: Managing Networks”.

The 2007 ATMC aims to analyze “destination and event marketing: managing networks”, a topic of high relevance and topicality to researchers, public institutions, tourist industry and other stakeholders (tourists, local community, media, among others).

The 2007 ATMC includes:

• Presentations by 2 prestigious keynote speakers:
  - Dr. Donald Getz, Professor of Marketing, Department of Tourism & Hospitality Management, University of Calgary (Canada).
  - Dr. Evert Gummesson, Professor of Marketing, Stockholm University School of Business, Sweden.
• Three round tables (special sessions) with tourist organizations, researchers and businesses in order to analyze:
  - Network, cooperation and competitiveness in destination marketing.
  - Experiences and challenges in attracting and organizing events.
  - Meeting editors.
• Presentation of accepted papers (parallel sessions) that have been double-blind reviewed by the scientific committee, based on the 2007 ATMC call for papers
• Panel session: “Education & Research in Tourism”
  

The scientific committee consists of 27 academics from more than 15 countries (Australia, Austria, Canada, Chile, China, France, Israel, New Zealand, Portugal, South Africa, Spain, Switzerland, Turkey, The Netherlands, United Kingdom, and USA).

Conference co-chairs: Luisa Andreu, Universitat de Valéncia (Spain), Juergen Gnoth, University of Otago (New Zealand), and Metin Kozak, Mugla University (Turkey).


For further information: http://www.atmc2007.org 

ISBM's 2007 Business Marketing Doctoral Support Award Competition

Penn State's Institute for the Study of Business Markets announces its seventeenth annual Business Marketing Doctoral Support Award Competition. Up to five candidates in accredited doctoral programs will receive dissertation support awards. Dissertations in any area of business-to-business (industrial) marketing or in any of the methodological areas that support advances in business marketing will be considered.

The deadline for submission is September 15, 2007.

For more information see the ISBM Awards Competition website at www.smeal.psu.edu/isbm/isbmres/award, or www.isbm.org

Third German French Austrian Conference
Cergy-Pontoise, France September 21-22, 2007

After Berlin (1996) and Montpelier (1999), the Third Austrian-French-German Symposium on Quantitative Models in Marketing will take place in the New F-Building at ESSEC Business School in Cergy-Pontoise on September 21-22, 2007. It will mark the 100th Anniversary of ESSEC Business School.

The organizers will be

Albert Bemmaor, ESSEC http://www.essec.edu/faculty/albert-c-bemmaor

Lutz Hildebrandt Humboldt University http://www.hu-berlin.de

Udo Wagner, University of Vienna http://www.univie.ac.at


The organizers welcome contributions from the scientific community at large, regardless of its geographical origin.

The program is now posted at the following address:

http://univie.ac.at/gfaconference

  
First Doctoral Colloquium of the Arts, Heritage, NonProfit and Social Marketing Special Interest Group of the Academy of Marketing

23rd January 2008

Hosted by London Metropolitan University Business School at the Graduate Centre, London North Campus, 166-220 Holloway Road, London N7 8DB, Room GCG-08

London Metropolitan University Business School and the Academy of Marketing’s Special Interest Group on Arts, Heritage, NonProfit and Social Marketing are pleased to announce that their first joint Doctoral Colloquium will be held at the Graduate Centre of London Metropolitan University on 23rd January 2008. The event has been designed to provide a collaborative and supportive forum for the presentation of useful information and concepts to doctoral researchers in the social, nonprofit and arts marketing field.

Who should attend?

The Doctoral Colloquium will provide doctoral students with the opportunity to obtain advice, guidance and constructive assistance and feedback from a team of experienced scholars. Doctoral candidates at any stage of their research are encouraged to attend. Whilst the event is intended to benefit students in the general area of nonprofit, social and arts marketing, doctoral students in related fields, (e.g., the public sector or social policy) will also be welcome.

Cost of attendance

There will be NO charge for this event. However candidates will need to register early due to a limited number of spaces available.

Enrolment guidelines

Intending participants should submit a one or two paragraph summary of their doctoral work, indicating whether they are at the beginning, in the middle, or towards the end of their research. This should be sent by email to Professor Roger Bennett at London Metropolitan University at the following address: r.bennett@londonmet.ac.uk. The deadline for submissions is 12 October 2007. However, early submissions are requested because numbers will be limited and places will be allocated to suitable applicants on a first-come first-served basis.

Location

The Colloquium will be held in London Metropolitan University’s Graduate Centre (a building designed by the internationally renowned architect Daniel Liebeskind), London North Campus, 166-220 Holloway Road, London N7 8DB.  For further information on the Liebeskind building please visit:

 www.londonmet.ac.uk/news/buildings/graduate-centre.cfm. 

A map of the location is available at:

http://www.streetmap.co.uk/newmap.srf?x=531120&y=185351&z=0&sv=N7+8DB&st=2&pc=N7+8DB&mapp=newmap.srf&searchp=newsearch.srf

Accommodation

Lists of hotels in various price categories are available at:
www.totalstay.com / www.expedia.co.uk / www.infotel.co.uk

Draft programme

Time	Activity	Room
9.30am	Registration and coffee	GCG-08
10.00am	Professor Gerard Hastings, Stirling University “Building your academic community” Chair and discussant: Dr Finola Kerrigan, Kings College London	GCG-08
11.00am	Coffee
11.20am	Professor Simon Roodhouse, University of the Arts, London “Publishing your work”     Chair and discussant: Professor Roger Bennett, London Metropolitan University	GCG-08
12.20pm	Lunch
1.00pm	Breakout sessions (student presentations)
	1. Beginners (Convenor: Professor Vernon Trafford)	GCG-08
	2. Intermediate (Convenor: Dr Gary Warnaby)	GCG-09
	3. Advanced (Convenor: Professor Gerard Hastings)	GCG-010
2.30pm	Feedback from Convenors identifying common themes/issues	GCG-08
3.00pm	Coffee
3.20pm	Dr Gary Warnaby, University of Liverpool “Doing and reporting fieldwork”     Chair and discussant: Professor Mike Saren, Leicester University	GCG-08
4.00pm	Professor Mike Saren, Leicester University “Preparing for the viva”   Professor Vernon Trafford, Anglia Ruskin University “Empirical research into passing and failing vivas”     Chair and discussant: Professor Roger Bennett, London Metropolitan University	GCG-08
5.30pm	Close

 European Business-to-Business Sales Institute (EUBBSI)

The European Business-to-Business Sales Institute (EUBBSI) is a Leonardo DaVinci EU funded initiative of 4 European Business Schools, Grenoble Ecole de Management, France, Athens University of Economics and Business, Greece, Anglia Ruskin University, UK, Central European University, Hungary, and one e-learning content & instructional design company, Envol5, France.

EUBBSI provides a blended (mix of face-to-face and on-line courses), certified, vocational training program targeted to sales professionals of SMEs (salespersons, sales managers, sales support people, entrepreneurs) in a Business-to-Business complex sales environment. In fact, in such sales context, these sales professionals are also the ones designing and implementing the marketing decisions and actions of their company, but typically luck time and money to develop or upgrade their knowledge and skills.
Thus the training objective of EUBBSI is to develop not only the “pure’ sales competences but a broader marketing and managerial culture and skills of these sales professionals in order to improve their expertise in the implementation of complex sales processes.

The range of tools, services and resources provided by EUBBSI are:
Initial Competences Assessment, in order to orient the learner towards the content that would be most useful to him and to customize the learning process

• 40 e-learning units, currently available in English & French, offering on-line videos, reading material, quizzes and practical exercises
• On-line and face to face Coaching by a tutor assigned to each learner
• Group seminars allowing the trainees to meet professionals and professors, to engage in role playing and to share their experiences
• An e-learning platform
• A certification issued at the end of the training program
  

Further information can be found on www.eubbsi.com, where as a guest, you may access to collective seminar's presentations and to 2 open e-learning modules:
Solution Consultative Selling - LU 7 and Revealing the need of a sales prospect - LU 35

Comments, ideas and partnerships are welcome by partners
- Bernard Chapelet (France) Bernard.CHAPELET@grenoble-em.com
- Sergios Dimitriadis (Greece) dimitria@aueb.gr
- Geoff Abott (UK) g.abbott@anglia.ac.uk
- Gyorgy Bogel (Hungary) bogelgy@ceubusiness.com

Conference Announcement and Call for Abstracts

Second Biennial Conference on Enhancing Sales Force Productivity

Co-sponsored by the
Institute of Innovation Research, Christian-Albrechts-University at Kiel, Germany, and the Marketing Science Institute (MSI), Cambridge, MA

in collaboration with the
International Journal of Research in Marketing (IJRM)

May 23-25, 2008

Sales Management is still regarded as an art by some practitioners. Marketing scholars are called to investigate the quality, quantity, deployment and motivation of sales force effort. As the management of customer accounts and relationships becomes more complex and demanding, practitioners are putting renewed emphasis on optimizing the productivity of sales force investments. In response, new theoretical and empirical research to improve our understanding of evolving sales management issues as well as models, metrics, and methodologies to aid sales force management decisions are urgently needed.

Following up on the success of the first conference in this series at the University of Missouri-Columbia in April 2006, the Institute of Innovation Research at Christian-Albrechts-University at Kiel, Germany, in collaboration with IJRM, is hosting the second biennial Conference on Enhancing Sales Force Productivity, May 23-25, 2008, in Kiel, Germany. Scholars and practitioners with research interests in this area are invited to submit papers for presentation at this conference. Research based on economic theories as well as normative, methodological, and empirical research papers related to this area are all welcome. Papers accepted for presentation at the Special Conference will also be considered for publication in a related Special Section of the International Journal of Research in Marketing on the same topic to appear in 2009 (see separate Call for Papers for the Special Section). However, all researchers who are interested in the subject of improving sales management are invited to attend the conference, whether or not they submit papers for consideration by the IJRM Special Section. Examples of topics suitable for this conference include:

• Sales force strategy and organization
• CRM strategies and optimal sales resource allocation
• ROI of sales force automation investments
• Role and ROI of sales force effort in companies’ promotion mix
• Long-term effects of personal selling
• Forecasting sales and goal-setting
• Optimal design of selling teams
• Optimal design of sales force compensation plans
• Competition and gaming
• Dynamic effects and ROI of sales force motivation programs
• Models for enhancing marketing-sales integration
• Coordination of interfaces between operations and the sales force
• Optimal strategies for sales force recruiting, training, and promotion

Submission of Abstracts
Please submit 1200-word abstracts of papers for presentation (by email as a Word document or file) to the Conference Co-Chair, Sönke Albers (see below for contact details) by December 1, 2007. Abstracts which arrive by this deadline will be peer reviewed through a double-blind process and authors of those papers that are accepted for presentation at the conference will be informed by January 20, 2008. Please indicate with your submission whether you would like your paper to be considered for the Special Section of IJRM on the same topic.

Conference Details
The conference site is Kiel Institute of the World Economy at Christian-Albrechts-University at Kiel, Germany. The Conference will begin with a reception on Friday, May 23 evening followed by dinner and a keynote address by a top sales executive. The conference will proceed all day on Saturday, May 24, with a special dinner event that same evening. The conference will continue on the morning of Sunday, May 25, ending at noon with a box lunch.

More information about the Conference Program, Registration, the Christian-Albrechts-University at Kiel and the conference venue, lodging, travel options, etc., will be available at the Conference website: www.bwl.uni-kiel.de/salesconference

City of Kiel, Germany
Well-known for its international sailing events, Kiel is a lively town located in the north of Germany at the Baltic Sea coast. It is about a 1-hour drive from Hamburg International Airport. In addition to regular transportation back and forth to the airport, a comfortable and frequent shuttle van service is provided for the participants.

Registration Fee and Deadline
The conference registration fee is €250. This fee will cover the reception and dinner event on Friday; lunch and special dinner event on Saturday; box lunches on Sunday, and the conference material.

Doctoral Students
With the generous support of the Marketing Science Institute, registration fees for up to 12 doctoral students, who are either authors/coauthors of papers (first priority) or just attendees (second priority), will be waived. Some financial support for doctoral students’ travel to and stay in Kiel is also available. Any doctoral student who wishes to request this registration fee waiver and/or travel support should submit a brief “statement of interest,” (about 400 words) with a resumé and recommendation from her/his faculty advisor to albers@bwl.uni-kiel.de by December 1, 2007.

Hotel Accommodations
Conference attendees will be staying either at the Maritim Hotel Bellevue Kiel, Bismarckallee 2, D-24105 Kiel, +49-431-3894-0, www.maritim.de or Hotel Kieler Yacht Club, Hindenburgufer 70, D-24105 Kiel, +49-431-8813-0, www.hotel-kyc.de. A special room rate of €76 (Maritim) or €105 (Kieler Yacht Club) per day has been arranged for this conference (rate includes breakfast). Please make your hotel reservations directly online or by calling the hotel no later than April 15, 2008. To receive the conference rate, please make sure to mention the “Sales Conference”. Both hotels are within walking distance of the conference site. If you are interested in more inexpensive accommodation, a list of budget hotels can be provided upon request.

Conference Co-Chairs and Contact Information:

Sönke Albers
Professor of Innovation, New Media, and Marketing
Christian-Albrechts-University at Kiel
24098 Kiel
Germany
Phone: +49-431-880-1542
Fax: +49-431-880-1166
E-mail: albers@bwl.uni-kiel.de

Murali K. Mantrala
Sam M. Walton Professor of Marketing
College of Business
University of Missouri
438 Cornell Hall
Columbia, MO 65211
USA
Phone: +1-573-884-2734
Fax : +1-573-884-0368
E-mail: mantralam@missouri.edu

Manfred Krafft
Professor of Marketing
Institute of Marketing
University of Münster
Am Stadtgraben 13-15
48143 Münster
Germany
Phone: +49-251-83-250-25
Fax: +49-251-83-250-24
E-mail: mkrafft@uni-muenster.de

CALL FOR PAPERS

Thought Leaders International Conference on Brand Management: in conjunction with a Special Edition of the
Journal of Business Research

15-16th April 2008
The Birmingham Business School
University of Birmingham, England

After 3 years of successfully running the respected Thought Leaders International Conference on Brand Management, the Centre for Research in Brand Marketing will be hosting the next conference from Tuesday 15 to Wednesday 16 April 2008.  This will take place at the Birmingham Business School, University of Birmingham, England.  An international steering committee is working to ensure a continuation of the tradition that leading thinkers from both the northern and southern hemispheres present refereed papers of a consistently high quality.

This international conference seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes.  It also aims to narrow the gap between academia and commerce by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application. 

Wally Olins, co-founder of agency Wolff Olins and Chairman of Saffron Brand Consultants will deliver the Keynote Address.  Wally has had a significant impact globally on corporate branding and corporate identity and is renowned for his thought provoking insights.  Parallel tracks of double blind refereed papers will enable authors to gain constructive comments about their papers and extend their knowledge horizon from other researchers.  In addition two workshops will be offered on managing a brand’s reputation by Judy Larkin, Founder of a global reputation management consultancy, and techniques to better research brands by Wendy Gordon, Founder of a global market research agency.  Both these workshop leaders have had books and papers printed, in addition to undertaking significant brand consulting projects globally.

Papers on any aspect of brand management are invited.  Information regarding the submission of papers and formatting instructions is available at www.business.bham.ac.uk/crbm.
The deadline for papers is 9th November 2007. All papers will be refereed and authors will be notified in January 2008.  A poster session will also be held during the conference.  This will be particularly suitable for work-in-progress e.g. preliminary studies and doctoral research, and the deadline for this is also 9th November 2007.

Papers presented at the conference may be considered for a Special Edition of the Journal of Business Research.  Authors will have the benefit of revising their papers after the conference, building on the feedback they receive and they might like to then submit their paper to a Special Edition of the Journal of Business Research devoted to the best papers from this conference. 

An award of £200 will be given at the end of the conference for the most thought provoking paper.

Further details are available at http://business.bham.ac.uk/crbm. Questions regarding the conference should  be addressed to the Conference Chair, Professor Leslie de Chernatony (please send email to: k.m.duffy@bham.ac.uk

1st French – German – Swiss Workshop
on B2B Marketing

June 20 – 21, 2008
Lausanne/Switzerland

Organizing Committee
Andreas Eggert, University of Paderborn
Björn Ivens, University of Lausanne
Catherine Pardo, EM Lyon
Wolfgang Ulaga, HEC Paris


Scientific Committee
Bernard Cova, Euromed Marseille
Frédéric Dalsace, HEC Paris
François Durrieu, EM Bordeaux
Laurent Georges, Université Toulouse III
Christian Homburg, University of Mannheim
Frank Jacob, ESCP-EAP Berlin
Ove Jensen, WHU Vallendar
Marcel Paulssen, Humboldt University Berlin
Robert Salle, EM Lyon
Ivan Snehota, Università della Svizzera Italiana
Ruth Stock-Homburg, University of Darmstadt
Jean-Claude Usunier, University of Lausanne
Markus Voeth, University of Hohenheim

THE WORKSHOP
The workshop provides a platform for business marketing researchers to ex¬change ideas and present their work to leading scholars in their field. It is designed to maximise interaction among participants and promote the formation of joint research and publication pro¬jects. Business marketing re¬searchers at all stages of their academic career are encouraged to apply. The workshop will be held in English.

THE VENUE
The conference will take place at the University of Lausanne’s Faculty of Busi¬ness and Economics (HEC Lausanne). The university campus is located just outside the city of Lausanne, “on the Lake Geneva shoreline”.

With its roots in the Roman era, Lausanne is a city with a long history. Dominated by the Old Town, bearing witness to its rich medieval past with its Gothic Cathedral and historic homes, Lausanne has its opera, its theatres, its corps de ballet, its musical ensembles, its film library, its 19 museums and its sum¬mer festivals - a really exceptional Euro¬pean city of art and culture! More infor¬ma¬tion on Lausanne:
www.lausanne.ch

SUBMISSION
All abstracts and papers should be sub¬mitted electronically as a Microsoft Word or Acrobat file to
B2Bworkshop@notes.upb.de

Detailed information on the submission format and the registration can be found on the website
www.B2Bworkshop.com.

DEADLINES
1. February 15th, 2008: Registration and submission of single-page paper abstracts
2. May 1st, 2008: Submission of full papers

REGISTRATION FEE
The registration fee of 75 Euros covers the proceedings, two workshop lunches, and a gala dinner.

 
Second CRM-Symposium
Muenster, Germany on
September 20-21, 2007:

Every 2 years, the University of Muenster's Institute of Marketing organizes the CRM Symposium, a conference on customer relationship management. The
symposium aims at offering CRM and marketing executives a top-class event on current and emerging topics in customer management.

The next CRM Symposium will take place on September 20/21, 2007 and focus on loyalty programs.
For registration or more information please contact
marketing@uni-muenster.de
or see www.crm-symposium.de

CUSTOMER RESEARCH ACADEMY WORKSHOP (CRAWS)

6th CRAWS Conference: 
“Emerging Issues in Customer Behaviour in Multi-Cultural Societies”
2nd – 4th April 2008

Conference Chairs: Charles C. Cui, Manchester Business School
Maria Piacentini, Lancaster University Management School

The Customer Research Academy was established to provide a forum for academics who are researching customer (consumer, marketer and organisation) behaviour.  The aim of the Workshop series is to provide an opportunity to examine the latest leading-edge theoretical, empirical and methodological progress in customer research across consumer and organisational markets, including profit and not-for-profit sectors.  Following five successful conferences, the 6th CRAWS conference will involve a series of themed discussions such as:

• Global consumer culture
• Globalisation vs. local strategies
• Consumer ethics across cultures
• Cross-cultural customer research
• Consumer response to globalisation
• Impact of climate change and global warming on consumption

Participants will talk briefly about their research papers and the workshop format means that the emphasis throughout will be on informality to encourage discussion; to foster opportunities for the development of research collaborations; and to build networks of national and international scholarship in customer behaviour.

Venue: The 2008 workshop will be held at “Chancellors” - the University of Manchester Conference Centre, which has en-suite accommodation available on-site.  It will begin with dinner on the evening of 2nd April, followed by a series of sessions during Thursday 3rd April, and ending at lunchtime Friday 4th April.  The cost will be £355 to include the workshop fee, two nights accommodation and all meals.

Paper Abstracts:  We invite you to submit an abstract on the themes listed above or other topics which might be appropriate. Abstracts should focus on research in progress or completed research into customer behaviour in consumer or business-to-business markets and should identify the contribution of the research (i.e. theoretical/conceptual; empirical; methodological). Abstracts should be on one page, 300-400 words and should include the author(s) name, affiliation, address, telephone, fax and e-mail.  They should be submitted by 26th November 2007 to: Dr. Charles C. Cui, D27/MBS East, Manchester Business School, The University of Manchester, Booth Street West, Manchester, M15 6PB, UK. Tel: (+44) 161 306 3461; Fax:  (+44) 161 306 3167; E-mail: charles.c.cui@mbs.ac.uk

Successful Papers:  Abstracts will be reviewed by an internal panel and authors notified during December 2007.  Accepted paper abstracts will be published in the 2008 Customer Research Academy Workshop Series, Volume 6 (bound volume with ISBN).  Successful participants will be expected to bring copies of their completed papers to the workshop.  There will be a special issue of the Journal of Marketing Management based on the workshop, and authors will be invited to submit full papers for double-blind review by September 1st 2008.

Webinar 18 April 11am EDT: The Marketing Engineering Solution

Marketing students and the Marketing curriculum require a healthy balance between conceptual marketing and marketing analytics, a difficult balance to achieve. 

On 18 April at 11am EDT, Gary Lilien and Arvind Rangaswamy from Penn State will present "The Marketing Engineering Solution,”  showing a new way to achieve that balance.   Click on the link below to register....or read on for a bit more information.

www.mktgeng.com/webinar

The Marketing Education Challenge

Marketing curricula are skewed toward conceptual marketing because:

1. Many/most instructors are uncomfortable with marketing analytics
2. Many/most students have some form of numerical/analytic anxiety
3. Materials to ease instructor comfort and calm student anxiety have not been available.

The Marketing Engineering Solution

We are pleased to announce the launch of two companion products: the textbook Principles of Marketing Engineering and the software Marketing Engineering for Excel (ME>XL).

Principles provides the concepts of marketing analytics (blended with conceptual marketing) in a way that is accessible to all marketing instructors and to more advanced marketing undergrads and MBAs.

Marketing Engineering for Excel (ME>XL) provides the most widely used and impactful marketing analytics software, packaged in an easy-to use Excel format.  That format makes both the purpose of the software and its operation transparent to first time users as well as to those with more experience.

These products have evolved through years of research and development, and have been used successfully in over 100 business schools internationally.

An Opportunity to learn more

To introduce Principles and Marketing Engineering for Excel (ME>XL) and show how they can address the Challenge, we invite you to participate in an exclusive Webinar on April 18 at 11:00 a.m. EDT.  During this webinar, we will:
• Demonstrate the need for Marketing Engineering as a critical component in contemporary marketing education
• Outline the structure and the coverage of Principles of Marketing Engineering
• Briefly demonstrate the Marketing Engineering software
• Outline where this new material can make a real pedagogic difference in courses such as :  Marketing Strategy, Marketing Communications, Product Policy, New Product Management, Marketing Research and others.
• Answer questions about possible testing and adoption.
To register, click on the link below to complete a brief registration form.

www.mktgeng.com/webinar

If you can't attend the webinar (or even if you can) please pass this on to an appropriate colleague.  If you would like to learn more, please send an email to sales@MarketingEngineering.com or call us at +1 814-234-2446 to receive an overview of these offerings.

I hope to connect with you on the 18th!

Gary L. Lilien
(co) Author and Developer of Marketing Engineering
Distinguished Research Professor of Management Science
Penn State

EMAC 36th CONFERENCE
Reykjavik, Iceland, 22-25 MAY 2007

FLEXIBLE MARKETING IN AN UNPREDICTABLE WORLD

Marketing is becoming more complicated each year. This is not to say that challenges did not exist in the past, but they certainly are different today. Now the challenge is to fight simultaneously on several fronts against fragmentation, saturation, and a storm of novelties that appear daily in increasingly iversified markets. Despite market sensing efforts, marketers are ever so often forced to address the effects of unpredictable events. As much as we would like to be prepared for the future, we will always be faced with unanticipated challenges. No organisation can ever afford to rest and neither can unlimited resources be spent on the constant development of new contingency plans. In this era of increasing globalisation, the stakes are enormous.

Facing these challenges, marketing must be flexible enough to apply unique solutions to unforeseen situations. It must be organised in such a way that it can effectively change unsuccessful strategies without hesitation. Flexible design accommodates for marketing efficiency and better integrated actions. Even though an organisation may not be able to predict the future, they should still be able to face new challenges with synergetic flexibility. In essence, flexible marketing focuses on constant preparation for the unpredictable.

The aim of the 36th EMAC conference is to promote further scholarly inquiry in all fields of marketing, thereby stimulating marketing academia towards the exploration of adaptability and increased predictability. Furthermore, the aim of the conference is to extract diverse learning experiences from Iceland, a country characterised by adaptability, dynamic nature and Viking traditions.

DEADLINES
Submission of papers: 4 December 2006
Notification to the authors: Early March 2007
Early registration: 26 March 2007
Latest online registration: 11 May 2007

This website will give you the latest information regarding the Conference such as, paper submission, deadlines, registration, accommodation and practical information. We hope it gives you a flavour of what is in store. Please contact us for further enquiries.
Come and join us this coming May!
For more information:
http://www.ru.is/?pageid=1308

The VIth International Congress on Public and Non Profit Marketing (AIMPN2007)
Braga, Portugal, 14-15 June 2007

The VIth International Congress on Public and Non Profit Marketing (AIMPN2007) will be held at the University of Minho, Braga, Portugal on the 14-15 June,
2007.

The Congress will gather researchers and practitioners across the Public and Non Profit Marketing domain. This congress aims to promote the latest research
and informed debate on the increasingly relevant arena of public and non profit marketing in the XXIst century.

As such we are pleased to invite submissions to the VIth International Congress on Public and Non Profit Marketing. Submissions may take the form of
papers, posters, and junior papers. Accepted papers will be published in the conference proceedings.

The deadline for submissions is March 26th 2007. Please find below the call for papers.

For further information you may contact the Congress secretariat -
Catarina Silva - aimpn2007@eeg.uminho.pt.
You may also find all relevant information about the Congress in our website
www.eeg.uminho.pt/gestao/VIAIMPN/ .

We look forward to welcoming you in Braga next June!

The organising committee

CALL FOR PAPERS
VIth International Congress on Public and Non Profit Marketing
UNIVERSITY OF MINHO, BRAGA, PORTUGAL
14-15 June, 2007

We welcome submissions to the VIth International Congress on Public and Non Profit Marketing to be held in the University of Minho, Braga, Portugal on the
14-15 June 2007.

Contributions should be based on original work, focusing on theoretical and/or empirical research relevant for the "Public and Non Profit Marketing" area.
Submissions may be written in English, Spanish or Portuguese and will be accepted in each of the following three formats: papers, posters and "junior papers" (that is short papers written by students).

The deadline for submissions is March 26th 2007.

i.Papers: Theoretical and/or empirical developments (concluded or in progress) addressing research relevant to the theme of the conference. Papers must have
15 pages or fewer (see also instructions to authors). The papers accepted for the congress will be published in the proceedings. Additionally, the scientific committee will select the best papers within each category. The best papers will be eligible for publication, after further revisions, in the International Public and Non Profit Marketing Review.

ii.Posters: Summary of theoretical and empirical research, as well as work in progress. Posters must have 5 pages or fewer (see also instructions to authors) and accepted contributions within this category will be published in the congress proceedings. The best work(s) will be distinguished by the scientific committee based on their relevance, quality and/or originality.

iii. Junior Papers: Work in progress submitted by students supervised by a senior researcher. The accepted papers, which must not exceed 5 pages, will be published in the proceedings of the congress. The best work(s) will be distinguished by the scientific committee based on their relevance, quality and/or originality.

Instructions to Authors

1. Works must be written in Portuguese, Spanish or English, in MS Word Times New Roman size 12, single spaced and margins of 2,5cm. All the tables, figures
and graphics must be included within the text and all the pages must be sequentially numbered.

2. Works must be submitted in MS Word format to aimpn2007@eeg.uminho.pt. To ensure the "double-blind" review, the first page of the document must include
the title, authors' names and affiliations, and abstract. The remainder of the document should only enclose the title and the body of the article, with no reference to the authors. Accepted papers will be included in the Proceedings.

3. An author may submit a maximum of three papers as sole author or as co- author. This requirement does not apply to junior papers.

4. The file used to submit the work must clearly identify the authors' surnames and the corresponding work category (surname_category of the work.doc; example: surname_paper.doc).

5. Text references must comply with the following rules: Surname (year), or (Surname, year). Literal quotations must be placed in quotation marks and follow the format: Surname (year: page).

6. Bibliographical references must be listed at the end of the work, alphabetically ordered by the author's name and formatted according to the rules of the International Review of Public and Non Profit Marketing:
Surname, A. (year): Book Title. Edition. Publication Place: Editor.
Surname, A. (year): Chapter Title. In Name, B. (ed./coord.) Book Title. Edition. Publication Place: Editor, pp.xx-xx.
Surname, A. (year): Article Title. Publication Title, vol.xx, no.xx, pp.xx-xx.

7. Footnotes must be sequentially numbered throughout the text, font size 10 and single spaced.

Important Deadlines

• Submission of papers - until 26th March
• Notification of acceptance - until 30th April
• Early registration - until 11th May
• Later registration - from 12th to 25th May
• "Express" registration- from 26th May until the day of the congress
• Congress - 14-15 June

Inscription Fees

AIMPN Affiliates AIMPN Non-Affiliates
Early Registration €130 €160
Later Registration €150 €180
Express Registration €170 €190
Closing Dinner €30 €30

The registration fee includes participation in academic and social events (except closing dinner), certificates, documentation and proceedings.
Accommodation is not included in the fee. Details of accommodation and other relevant information are available from the congress website.

Organising Committee

José Carlos Pinho, Ph.D (Person Chair)
Minoo Farhangmehr, Ph.D
Cláudia Simões, Ph.D
Ana Maria Soares, Ph.D
António Azevedo, Ph.D
Maria Teresa Pereira, Ph.D
Isabel Maria Macedo, Ph.D
Joaquim Silva (Assistant Lecturer)
Catarina Silva (Assistant Researcher)

Address:
School of Economics and Management
University of Minho
Campus de Gualtar
4710-057 Braga
Portugal

Congress Contacts:

Submissions must be sent to the following email: aimpn2007@eeg.uminho.pt

Phone: 00351-253604557

Fax: 00351-253284729

Website: http://www.eeg.uminho.pt/gestao/VIAIMPN/

XXI Annual Conference of the Spanish Association of Firm Economics (AEDEM)
(XVII Congreso Spanish-Frech, 6th- 8th June, Madrid)

Venue: University Rey Juan Carlos (Madrid, Spain)

Theme: Local Markets and Global Firms

From the 6th to the 8th of June 2007, this conference will be held at the University of Madrid (Spain). Web site: www.aedem-virtual.com

Paper submission: Papers and works in progress written in Spanish will be sent electronically. They are accepted by a double-blind reviewing process. All accepted papers will be published in the proceedings of the Conference.

Key dates: Deadline 9th April, 2007

Tracks: all the papers and works in progress should be written on one of the following working areas.

• Familiar entrepreneurs
• Operations management
• Organization and Business Management
• Tourism management
• Human resources
• Methodology in firm economics
• Colectable goods
• Marketing
• Organizational Information systems
• Markets and financial assets
• Finance
• Knowledge management
• New modelling research
• Accounting and audit
• Social responsibilities and ethics

Further information visit: www.aedem-virtual.com

Academy of Marketing
Special Interest Group in Market Segmentation
Research Workshop
May 10th, 2007
The Open University Business School, Milton Keynes

Market Segmentation: Bridging the Theory/Practice Divide

Segmentation value, productivity and effectiveness
Managerial priorities and implementation concerns

The official title of the event is Market Segmentation: Bridging the Theory/Practice Divide. Evidence suggests that there is considerable scope for research into segmentation productivity, effectiveness, and implementation. This event will consider these issues, examining also the extent to which academic research priorities are consistent with practitioner needs. How segmentation adds value to an organisation and the practical issues associated with conducting and implementing segmentation will be explored.

The session will be attended by those who research and apply market segmentation: academics, consultants, and practitioners. The focus of this workshop is on how segmentation adds value and the problems typically encountered before and during the creation of segments and then when implementing the segmentation solution, and the ways of addressing such internal/external barriers.

Workshop Format
The workshop is in two parts. Half of the day is devoted to three keynote presentations from experts in industry, with the remaining time for presentations from participants who have submitted short abstracts as detailed below. There is currently a special issue of the Journal of Marketing Management pending (the paper call for which is appended to this workshop invitation). It is hoped that abstracts submitted for this workshop will be developed into journal paper submissions for this special issue of JMM – edited by the workshop hosts – aided by the discussion and feedback during the workshop.

Key Note Speakers:

• Richard Webber of Experian and creator of both CACI’s Acorn system and Experian’s Mosaic;
• Prof. David Thomson, Chairman of mmr research worldwide and Visiting Professor at Reading University in the School of Food Biosciences, with Dr Chris Crocker, R&D Director and Principal Statistician of mmr research worldwide;
• Details of the third speaker are to be confirmed, but expected to be from a major global retailer.

About the SIG in Market Segmentation
The SIG in Market Segmentation was established in 2003. Its aims are to develop a network of academics and practitioners with interests in the market segmentation area, foster an environment for exchanging ideas and review the state of research in the field. It is also hoped that the SIG will stimulate new research in market segmentation.

The SIG’s first session was held at the UK Academy of Marketing (AM) meeting at Aston Business School in July 2003. On that occasion the group reviewed a survey on research priorities for market segmentation and considered a future research agenda. Since then several research workshops have been staged, abstracts published in Thexis and there have been keynote talks by leading exponents such as Malcolm McDonald and Ian Dunbar. Currently, there are planned the call for papers for the Journal of Marketing Management special issue and the May 10th workshop.

Do you have research interests in market segmentation, targeting or positioning? Would you like the chance to discuss and share your research ideas with like-minded academics and practitioners? If so, you are invited to become involved in the Academy of Marketing’s Market Segmentation SIG and take part in our activities. The SIG is chaired by the Open University’s Sally Dibb and co-chaired by Lyndon Simkin from Warwick Business School.

May 10th Workshop Timing, Location and Fees

• The workshop will be in the new facilities of The Open University Business School at Milton Keynes, located a couple of minutes from the M1, on the West Coast Mainline forty minutes from London’s Euston station and twenty minutes from Luton Airport.
• The workshop is scheduled for May 10th, from 9:30am until 4:30pm.
• Lunch and refreshments will be provided.
• There will be a fee – payable in advance – of £30 for Academy of Marketing members and £65 for non-AM members. The fee covers administration and facility costs, plus lunch and refreshments. For non-AM members it also covers AM membership.
• There will be proceedings of the day’s presentations, which will contain the submitted abstracts and summaries of the keynote speakers’ presentations.
• Should any delegates need to stay overnight, we are happy to provide details of accommodation in the vicinity.

How To Sign-Up for the Event and Important Dates
Places at the event are limited. Those wishing to attend are asked to submit an abstract by 16th of March (300-500 words). Notification of acceptance will be by 30th of March. To qualify for admission to the workshop confirmation of attendance and payment of the appropriate fee will be required by 20th of April at the latest.

March 16th: submission of abstracts.
March 30th: notification of acceptance.
April 20th: fee payment.

Any queries can be directed to either Sally Dibb at S.Dibb@open.ac.uk or Lyndon Simkin at Lyndon.Simkin@wbs.ac.uk.

Please send your abstract (300-500 words) electronically in MS Word format to:

S.Dibb@open.ac.uk
Professor Sally Dibb
The Open University Business School
Michael Young Building
Walton Hall
Milton Keynes
United Kingdom
MK7 6AA
+44 (0)1908 652787.

Professor Sally Dibb, The Open University
Dr Lyndon Simkin, Warwick Business School
January, 2007

29th INFORMS Marketing Science Conference
Singapore, June 28 – 30, 2007

Prof. Dr. Dr. h.c. Christian Homburg - Member of the Advisory Board 2007 INFORMS Marketing Science Conference – would like to invite you to participate in the Twenty-Ninth INFORMS Marketing Science Conference, which will be held in Singapore from June 28 – 30, 2007. You are invited to submit abstracts of your research papers (deadline: February 1, 2007), present your work, and actively participate in the conference.

We are interested in including all aspects of marketing science and its applications, but hope that researchers interested in Behavioral Decision Theory (BDT), consumer behavior, and marketing strategy will be active and significant participants this year.

The URL for the conference is www.business.smu.edu.sg/mks2007/.

Final date for Conference registration is March 15, 2007.

Call for papers

Marketing Dynamics Conference 2007
August 22-24, 2007
University of Groningen, The Netherlands

Co-sponsored by:
INFORMS Society for Marketing Science (ISMS)
Marketing Science Institute (MSI)
University of Groningen, The Netherlands

Organizing committee:
Tammo Bijmolt, Peter Leeflang, Jenny van Doorn, and Peter Verhoef

Program committee:
Marnik Dekimpe, Tulin Erdem, Dominique Hanssens, Natalie Mizik, Prasad Naik, Koen Pauwels, Shuba Srinivasan, and Michel Wedel

We invite all interested researchers to participate in the Marketing Dynamics Conference 2007, to be held from Wednesday August 22nd, through Friday, August 24th, at the University of Groningen, The Netherlands. This fourth Marketing Dynamics Conference builds on previous conferences hosted by the Tuck School of Business at Dartmouth University, the University of California, Davis, and the University of California, Los Angeles. The purpose of this meeting is to provide a setting for academic researchers interested in marketing dynamics to meet and discuss research in this area, exchange ideas, and engage in collaborative work.

Program
The conference will be held in Groningen (see: www.groningen.nl/toerisme), at the Hampshire Hotel-Plaza Groningen (see: www.hampshire-plazagroningen.nl). The conference begins on Wednesday with a workshop for PhD students and other junior researchers, to be lectured by Harald van Heerde (University of Waikato, New Zealand and Tilburg University, The Netherlands) and Berk Ataman (Erasmus University Rotterdam, The Netherlands). The topic of the workshop is Dynamic Linear Models. Next there will be a reception on Wednesday evening. Research presentations and discussion sessions will be held on Thursday and Friday. Presentations (about 30 minutes) will be followed by discussions (about 15 minutes). Detailed information on the conference schedule will be posted on the conference website (www.rug.nl/economics/mdc2007).

Papers
You can participate either as an attendee or presenter. If you are interested in presenting your research, please e-mail a two-page abstract to: mdc2007@rug.nl by April 1st, 2007. The topics will focus on marketing phenomena involving dynamic outcomes, actions, or processes. Abstracts could focus on the methodological aspects of studying marketing dynamics, e.g. time series models, panel data methods, hidden markov models, learning models, structural models, or dynamic linear models. Alternatively, papers could deal with empirical studies on marketing dynamics, e.g. on market entry, dynamics in customer relationships, or dynamics in the marketing mix. The papers to be presented will be selected by the organization committee based on quality, relevance to marketing dynamics, and diversity of topics discussed. In addition, papers written by junior faculty will receive preferential consideration. A complete manuscript of the paper to be presented at the conference should be available by August 15th, 2007.

Registration
The conference registration fee (including the workshop) is US$ 300 for faculty members and US$ 150 for PhD students. For further details on registration, program schedule, hotels and transportation, please check the conference website (www.rug.nl/economics/mdc2007).

2007 Academy of Marketing Conference
Marketing Theory into Practice

Hosted by Kingston Business School
3rd - 6th July 2007
Royal Holloway Conference Centre, Windsor Building, Egham, Surrey, UK

A reminder that the 2007 Academy of Marketing Conference, hosted by Kingston University Business School will take place from 3-6 July at the Royal Holloway Conference Centre, Egham, Surrey, UK.

The Conference will revolve around the theme of: Marketing Theory into Practice. New "theories" are generated on a regular basis by marketing academics, partially because journal editors and reviewers reward new theories more than the confirmation and consolidation of existing knowledge. Yet rarely are “academic theories” given any consideration by marketing practitioners. Most of the time, the output of academic research is considered as irrelevant to the real world of marketing (Edwards, 2005). In order to gain credibility and relevance among practitioners, research in marketing needs to be based on solid evidence, tested under a variety of conditions. Furthermore, results of academic research need to be communicated to marketing practitioners in a more consistent and pertinent manner.

AM2007 welcomes contributions towards the translation of Marketing Theory into Practice in the following Conference Tracks:

• Arts and Heritage Marketing
• Branding
• Business-to-business Marketing
• Consumer Behaviour
• E-Marketing
• Empirical Replications and Re-enquiries in Marketing
• Entrepreneurial and Small Business Marketing
• International and Cross Cultural issues in Marketing
• Market Segmentation
• Marketing Communications
• Marketing Education
• Marketing in the Asia Pacific
• Marketing of Higher Education
• Marketing Research and Quantitative Inquiry in Marketing
• Marketing Strategy and NPD
• Political Marketing
• Qualitative Inquiry in Marketing
• Relationship Marketing
• Retailing and Commercial Distribution
• Selling and Sales Management
• Services Marketing
• Social and Non-Profit Marketing – Ethics and Social Responsibility
• Sport Marketing

Prizes and Special Issues
The best papers overall (as judged by the Conference Committee) will be published in a Special Conference Issue of the Journal of Marketing Management.
The best papers from the Qualitative Inquiry in Marketing track will be published in a special edition of the of Qualitative Market Research - An International Journal.
The best papers from the Empirical Replications and Re-enquiries in Marketing track will be published in a special edition of the Journal of Empirical Generalisations in Marketing Science.
Prizes will be awarded to the best paper in each track.

All submissions must be made via the conference website www.am2007.org
by: 19th February 2007

Submission Guidelines
All relevant guidelines and details on how to submit papers are shown on the conference website: www.am2007.org

Competitive papers
Must be original and a maximum of 12 pages, single spaced, 12 point Times Roman font, including references and appendices.

Working papers
Should be submitted in long abstract form to a maximum of 4 pages, single spaced, 12 point Times Roman font, including references and appendices.
Authors will be advised of the outcome of the review process by the end of April 2007.

Doctoral Colloquium
The 2007 Doctoral Colloquium, chaired by Professor Stavros Kalafatis, will be held on 2-3 July 2007. The Doctoral Colloquium will provide doctoral students with the opportunity to gain guidance and advice from a team of experienced scholars. Doctoral candidates at any stage of research are encouraged to apply. Papers should be submitted following the guidelines available on the conference website. A limited number of bursaries towards the cost of the Colloquium are usually available.
The best papers of the Doctoral Colloquium will be published in Advances in Doctoral Research in Management. The best paper overall in the Doctoral Colloquium, will also receive an award.

All submissions should be made by 19th February 2007 via the Conference Website: www.am2007.org

Please refer to the guidelines on the website before submitting a paper.

1st Biannual International Conference
“STRATEGIC DEVELOPMENTS IN SERVICES MARKETING”
27 – 29 September 2007
Chios Island, Greece

Jointly organized by:
The UNIVERSITY OF THE AEGEAN, Greece & The UNIVERSITY OF GLASGOW, Scotland, U.K.
in collaboration with the Greek Marketing Academy

CALL FOR PAPERS

CONFERENCE AIM AND OBJECTIVES
Major changes over the last thirty years have underlined the increasing importance of the service sector, for both developed and developing economies throughout the world. As a result, service industries have become increasingly competitive, motivating practitioners to seek differentiation and competitive advantage through the application of contemporary marketing practices. The marketing and management academic community around the world, responding to such a need, has recently escalated its research efforts making thus services the central focus of its interest.
The First Biannual International Conference in Services Marketing aims to provide the opportunity to discuss and update current issues on Services Marketing. The presentation of double blind refereed research papers will generate constructive exchange of approaches and international practices, leading to a critical contribution to the knowledge and originality of Service Providers. Apart from educators and researchers, the Conference welcomes the participation of practitioners in the Services Marketing sector, who wish to present their papers prepared according to academic standards. A number of academic keynote speakers will be invited so as to provide leadership and cohesion pertaining to the research topic contributions of stakeholders in the Services industries sectors.

PUBLICATION OPPORTUNITIES
All accepted papers will be included in an edited conference proceedings CD-ROM.
In addition, the Scientific Committee of the 1st Biannual International Conference in Services Marketing has agreed to publish selected articles submitted to the Conference in the following prestigious refereed journals:
- International Journal of Bank Marketing - Managing Service Quality
- Journal of Financial Services Marketing - International Journal of Culture, Tourism &
- Journal of Modeling in Management Hospitality Research
- The Service Industries Journal - Advances in Doctoral Research in Management

THE UNIVERSITY OF THE AEGEAN
The University of the Aegean was founded in 1984 and has almost 10.000 undergraduate and 1.500 postgraduate students. The University Schools and Departments are located in five different islands of the Aegean Sea in Greece, thus making the University of the Aegean a pioneer University-Network.

The University Schools are:
1. Chios Island: Business School
2. Lesvos Island: School of Social Sciences, School of the Environment
3. Samos Island: School of Sciences
4. Rhodes Island: School of Humanities
5. Syros Island: Department of Product & Systems Design Engineering

The Business School in Chios consists of the following three Departments:
• Department of Business Administration
• Department of Shipping, Trade and Transport
• Department of Financial and Management Engineering

The School has developed a strong orientation towards research and postgraduate level studies. Presently, the Business School offers four post-graduate courses, namely:
• Business Administration (MBA)
• Tourism Planning, Management and Policy
• Shipping, Trade and Transport
• Economics and Management for Engineers

THE UNIVERSITY OF GLASGOW
The University of Glasgow, a traditional University, is one of the UK’s leading research and teaching universities with an international reputation, with almost 16.000 undergraduate and some 3.800 postgraduate students, making it thus one of the country’s largest Universities. The School of Business and Management ranked number one in Scotland and fourteenth in the UK by the Times Good University Guide, while according to the Economist Intelligence Unit, MBA teaching staff of Glasgow University is the best in the world (2005).

THE GREEK MARKETING ACADEMY
The Greek Marketing Academy was founded in 1998, in order to fill the gap in the development and application of the marketing discipline in the economy and society in Greece. The Academy’s aim is to diffuse the marketing concept, philosophy, principles and applications in every field of contemporary Greek economy and society. Its founding members have been well-known professors teaching at universities in Greece and abroad. The Academy today enjoys a large number of members not only from the academic, but also from the business community.

CONFERENCE TRACKS
The program of the Conference introduces an innovative approach, the Content Matrix in structuring the tracks: Paper’s submission should be in accordance to following matrix (11 research topics X 11 service industries):

Research Topics

• Research Modeling
• Consumer Behaviour
• Service Quality – Customer Satisfaction
• Product Policy – Branding
• e-Marketing – Distribution ChannelsCRM and enabling Technologies
• International Services Marketing
• Pricing
• Promotion
• Internal Marketing
• Ethics

Service Sectors

• Financial Services
• Tourism, Travel & Hospitality
• Health
• Transport and Shipping
• Retailing
• Sport
• Education
• Professional Services
• Telecommunications
• Arts
• Culture - Heritage
  

Depending on the nature and the number of submissions, the Committee will finalize tracks by mid June 2007. Paper submission by both scholars and practitioners in any cell of the matrix is welcome. Academics and practitioners are invited to submit papers relating to any aspect of the above-mentioned combination of research topic and service sector.

A doctoral colloquium will run during the day preceding the main Conference, providing outstanding doctoral students with the opportunity of discussing specific issues relating to their Dissertation, not only with other doctoral students but also with leading academics. A panel of academics will be available to provide guidance and stimulate discussion.

A Debate Chamber Session will also take place at the end of the Conference to contemplate and discuss problems, common issues and interests, trends, critical issues and decision-making approaches regarding the strategic developments of marketing in the services field. All Keynote Speakers and Track Chairs will participate in this session.

GUIDELINES FOR AUTHORS
The official language of the conference is English. All submitted papers must contain original research that has not been presented in other conferences or published in any journal. The selection of accepted papers accepted by the Conference will have to go through a double blind review process. All papers should be submitted in electronic form (Microsoft Word 96.00 or higher). Authors may submit more than one paper. Acceptance of a paper is conditioned by the understanding that the paper will be presented by at least one author in the Conference. All accepted papers will be included in the Conference Proceeding CD-ROM.

Submitted papers should include the purpose and objectives of research, the method used, some major results and implications. Authors should also indicate the track (research topic and service sector) in which they would like to present their paper, while they are also encouraged to focus in one or more of the service industries listed in the paragraph about the Conference tracks.

The submitted papers should not exceed 8 pages, single spaced, Times New Roman font size 10, including tables, figures and references.

All manuscripts must be accompanied by a short abstract of not more than 100 words and a list of no more than six key words, which define the subject matter.

Detailed guidelines for the preparation of papers and submission of papers can be found at the conference website at www.ba.aegean.gr/sdsm. Deadline for the submission of papers is the 20th of April 2007.

SCIENTIFIC COMMITTEE
Angelis, V., University of the Aegean - Greece
Avlonitis, G., Athens University of Economics & Business - Greece
Bigne, E., University of Valencia - Spain
Chortatsiani, E., University of the Aegean - Greece
Christou, E., University of the Aegean - Greece
Dimitriadis, S., Athens University of Economics & Business - Greece
Elliott, K., Minnesota State University - U.S.A.
Gomes, E., Coventry University - UK
Gounaris, S., Athens University of Economics & Business - Greece
Gulliver, K., St. Mary’s University, Minneapolis - U.S.A.
Janavaras, B., Minnesota State University - U.S.A.
Johnson, S., Minnesota State University - U.S.A.
Kandampully, J., Ohio State University, U.S.A.
Kouremenos, A., University of Piraeus - Greece
Kutsikos, K., University of the Aegean - Greece
La Roche, M. Concordia University - Canada
Lagos, D., University of the Aegean - Greece
Laing, A., University of Glasgow - Scotland
Litinas, N., University of the Aegean - Greece
Lymperopoulos, C., University of the Aegean - Greece
Meidan, A., Sheffield University - U.K.
Moutinho, L., University of Glasgow - Scotland
Papavasiliou, N., Athens University of Economics & Business - Greece
Polydoropoulou, A., University of the Aegean - Greece
Sigala, M., University of the Aegean - Greece
Tsartas, P., University of the Aegean - Greece
Veloutsou, C., University of Glasgow - Scotland
Woodside, A., Boston College - U.S.A.

ORGANIZING COMMITTEE
Angelis, V., University of the Aegean
Chaniotakis, I., Marketing Department – Agricultural Bank of Greece
Doumi, M., University of the Aegean
Gaki, E., University of the Aegean
Karakerezis, A., Retail Banking – Eurobank
Koufodontis, I., University of the Aegean
Lymperopoulos, C., University of the Aegean
Salamoura, M., University of the Aegean
Zounta, G., University of the Aegean

CONFERENCE LOCATION
Chios Island is located in North-Eastern Aegean Sea and according to many historians is the homeland of Homer. The city of Chios, situated on the eastern coast of the island, birthplace of many ship-owners, built on the ruins of the ancient and medieval city, is the administrative, economic and intellectual centre of the island.
The archaeological findings, the orthodox churches, the Byzantine monasteries and the medieval castle-villages and fortresses of the island, combined with picturesque landscapes and beaches create a unique spiritual and natural environment.

DEADLINES AND CONFERENCE FEES
Paper submission deadline: 20th of April, 2007
Author’s notification of accepted papers: 31st of May, 2007
Deadline for registration of accepted papers: 15th of August, 2007

Early registration fee (before 15th of July, 2007)*: €300
Late registration fee (after 16th of July, 2007)*: €380
Postgraduate students**: €150
Accompanying person*** € 80
Undergraduate students**** Free

* Registration fee includes access to all conference sessions, a formal dinner, a sightseeing tour to the medieval village of Mesta followed by lunch, all coffee breaks, a copy of Conference proceedings in printed form (abstracts) and a copy in CD-ROM (full papers).
** Registration fee includes participation to Doctoral Colloquium, access to all conference sessions, a formal dinner, a sightseeing tour to the medieval village of Mesta followed by lunch, all coffee breaks, a copy of Conference proceedings in printed form (abstracts) and a copy in CD-ROM (full papers).
*** Registration fee includes a formal dinner, a sightseeing tour to the medieval village of Mesta followed by lunch, and all coffee breaks.
**** Registration fee includes access to all conference sessions (paper presentations, panel discussions) only, and a copy of CD-ROM conference proceedings.

CONTACT DETAILS
For more information about the Conference please contact:

Dr. Constantine Lymperopoulos, Assistant Professor
University of the Aegean, Department of Business Administration
8, Michalon, 82100 Chios, Greece
tel.: +30 210 9323656

Conference Secretariat:
Dr. Maria Salamoura
University of the Aegean, Department of Business Administration
8, Michalon, 82100 Chios, Greece
e-mail: sdsm@ba.aegean.gr
fax: +30 22710 35099, 35189

Conference website:
http://www.ba.aegean.gr/sdsm

XVII Spanish Scientific Association of Economy and Business Administration Conference
(XVII Congreso Nacional de ACEDE)
Sevilla, 16th-18th September 2007

Venue: University of Sevilla
Theme: Flexibility and change facing a new competitive situation

From the 16th to the 18th of September 2007, this conference will be held at the University of Sevilla (Spain). Web site: www.acede2007.org

Paper submission: Papers and works in progress written in Spanish will be sent electronically. They are accepted by a double-blind reviewing process. All accepted papers will be published in the proceedings of the Conference. Doctoral students in different stages of their dissertation process can apply for the participation in the doctoral colloquium that will be held previous to the conference (15th September)

Key dates: Deadline 5th may, 2007

Tracks: all the papers and works in progress should be submitted in a specific track. There are 20 different tracks in order to depict the diversity of research themes.

• Corporate and competitive strategies
• Internationalization
• Strategic alliances
• Mergers and acquisitions
• Quality management
• Behavioral and organizational change
• Organizational design
• Human resources
• Corporate governance and social responsibility
• Markets and financial assets
• Corporate finance
• Strategic marketing
• Operational marketing
• Business setting up
• Innovation management
• Logistic and supply channels
• Production
• Information systems and new technologies
• Others
  

Further information: for further and more detailed information, please visit the website: www.acede2007.org

XIX SPANISH MARKETING ACADEMIC CONFERENCE (EMARK 2007)
(XIX Encuentro de Profesores Universitarios de Marketing)
University of Vigo, Spain, 20-21 September 2007

From the 20th to the 21st of September, 2007, the XIX Spanish Marketing Academic Conference (http://www.emark2007.com) is to be held at the University of Vigo (Spain).

Paper submission

The organizing committee invites electronic submission of.Papers and Works in Progress, being written in spanish. All accepted papers and works in progress will be published in the Proceedings of the Conference.

Key dates

All submissions must be in electronic form and be assigned to a specific track. Submissions should be sent by the web of the Conference. Papers and Work in Progress are accepted by a double-blind review process. Deadline: May 14th 2006.

Conference tracks

The conference programme is divided into fourteen tracks, which cover all the widely accepted research fields within the marketing discipline. Those interested in submitting a paper are invited to send it to one of following tracks:

• Consumer behaviour
• Retailing, channel management and logistics
• Marketing strategy and relationship marketing
• Innovation and new product development
• Brand management
• Pricing decisions
• Marketing communications
• Education in marketing
• New technologies & E-marketing
• Services marketing
• International marketing
• Marketing research and research methodology
• Tourism marketing
• Agrifood marketing
• Social responsability, ethics and marketing of non-profit organisations

Further information: http://www.emark2007.com

9th International Forum on The Sciences, Techniques and Art Applied to Marketing. Academy and Profession

Madrid, Spain, November 29th-30th 2007

Venue
Faculty of Economics and Business Sciences
Complutense University of Madrid
November 29th-30th 2007

Objective and subjects
This Forum is a meeting point for professors and researchers related to marketing activities. It is also open to all those researchers in any area of knowledge who through their work and contributions can favour the development and the advancement of marketing as a science, as a technique or as an art.

The papers can be oriented towards investigations and theories that are related to or can be applied to marketing. They can originate in any of the disciplines, such as: economics, sociology, psychology, anthropology, philosophy, mathematics, law, etc.

Contributions related to the following issues are welcome.

• Marketing areas: Brand policy and strategy; Marketing communications; Pricing policy; Consumer behaviour; Marketing ethics;Product innovation; Direct marketing; Marketing and ecological issues; Relationship marketing; Distribution channels; Marketing models and theory; Sales and sales Management; Globalisation of markets; Marketing on the Internet; Services marketing; Industrial marketing; Marketing research; Social marketing; International marketing; Marketing strategy; Travel and tourism marketing
• Related areas: Business and Economics Education; Management Information System; General Business Research; Organisational Behaviour; Human Resources Management; Small and Medium Size Companies; Knowledge Management and Innovation; Strategic Management Policy; Internationalisation; Tourism Planning and Management

Guidelines for Contributors of Papers
Papers must be written in English or Spanish with a maximum length of 12 pages excluding the title page, single spaced in 10pt Times New Roman, with 2.5 cm. or 1 inch margins. The title page must contain: Title, Author(s), Affiliation(s) and show contact details at the bottom of the page. The first page must carry in its top half the Title of the paper (without the author(s) names), an Abstract in no more than 100 words and a statement that the submission contains original work which has not been presented or published elsewhere. The dissertation text should start in the bottom half of the page.

Papers should be sent preferentially by e-mail or on CD in Microsoft Word for Windows (Version 6 or higher) before October 12th 2007 to:

Dr. Enrique Ortega
Faculty of CC.EE.
9th International ForumCampus de Somosaguas
28223 Pozuelo de Alarcón (Madrid)- Spain
Telephone: (+34)-91.3942309
Fax: (+34)913942423
e-mail: marketeo@ccee.ucm.es
http: www.ucm.es/info/forumint

Each author is allowed to sign two papers maximum. The number of authors of each paper must not exceed three. Acceptance of a paper means that at least one of the authors must pay the inscription fee and present the paper at the Forum. The duration of the dissertation will be 20 minutes maximum. Interpreters will provide simultaneous translation from both English to Spanish and Spanish to English. Those wishing to participate in the Forum without presenting a paper will be welcomed.

Organisation
Chairman:
Dr. Enrique Ortega Martínez; Secretary: Dr. Ladislao González Ruiz; Members: Dr. Javier Casares Ripoll; Dr. Víctor Martín Cerdeño; Dr. Francisco Cobo Quesada; Dra. María Puelles Gallo; Dra. María Jesús Such Devesa.

Scientific Commitee
Dr. Enrique Ortega Martínez (Complutense University, Spain), Dr. Ladislao González Ruiz (Complutense University, Spain), Dr. Javier Casares Ripoll (Complutense University, Spain), Dr. Phillip J. Kitchen (Hull University, UK), Dr. Giuseppe Loy Puddu (L. Bocconi University, Italy), Dr. Miguel Martín Dávila (Complutense University, Spain), Dr. Douglas Pearce (Victoria University, New Zealand), Dr. Enrique Pérez del Campo (Rey Juan Carlos University, Spain), Dr. José A. Puelles Pérez (Complutense University, Spain), Dr. José A. Varela Mallou (Santiago de Compostela University, Spain), Dr. Jean-Pierre Levy Mangin (Quebec University in Outaouais, Canada), Dr. Arch Woodside (Boston College, Carroll Scholl of Management, USA), Dra. Magda Antonioli (L. Bocconi University, Italy), Dra. Michelle Bergadaà (Genève University, Suisse), Dr. Julio Cerviño Fernández (Carlos III University, Spain), Dr. Manuel Figuerola Palomo (Antonio de Nebrija University, Spain), Dra. Victoria de Elizagarate (País Vasco University, Spain),
Dr. Enrique Díez de Castro (Sevilla University, Spain), Dra. Encarna González Vázquez (Vigo University, Spain), Dr. Jacques Spindler (Nice Sophia Antipolis University, France); Dr. Evert Gummesson (Stockholm University, Sweden).

Review Committee
Papers will be subject to double blind peer review by a panel of academic experts in the field.

Deadlines
The deadline for submission of papers is October 12th 2007.
Acceptance, rejection or suggested modifications of papers will be notified to the authors before October 20th 2007.
The registration form and registration fee should be received before November 10th 2007.

Advance Programme
Thursday 29th November, 2007
Registration 09.00- 10.00
Start Forum 10.15- 13.30
Lunch 13.45- 15.00
Conference continuation 15.00- 19.00

Friday 30th November, 2007
Conference continuation 09.00 -13.15
Lunch 13.30 -14.45
Conference continuation 15.15- 19.00
Forum dinner 21.30

Registration Fee
The Forum fee for those presenting papers and for those that wish to simply attend the Forum, is 195 Euro. This fee will include the Forum Proceedings, admission to all sessions, lunches, last day dinner and morning and afternoon coffees and refreshments.

The fee should be forwarded by bank transfer to: Caja Madrid, account «Fundación General Universidad Complutense», Nº 2038- 1735-91-6000402693 (IBAN: ES90 2038 1735 9160 0040 2693)
mentioning the reference: 9th International Forum.
The sender must pay any charges for the transfer.

Hotel Accommodation
Hotel accommodation is not included in the Forum fee, but hotel details with special rates will be provided at a later date.

Other information can be founded in the Website: www.ucm.es/info/forumint

3rd International Conference of IREMAS
Food, Health Messages, Marketing
… and Nutritional Cacophony

Paris, November 15-16, 2007

CALL FOR PAPERS

IREMAS (The Paris Institute for Research in Food and Health Marketing) introduces its 3rd International Conference focusing on: Food, Health Messages, Marketing… and Nutritional Cacophony.

This Conference will take place in Paris, at the CNAM (Conservatoire national des arts et métiers), November 15-16, 2007. It will highlight the contributions of specialists and professionals in private and public marketing and communication, sociologists, psychologists, specialists in law, applied ethics, nutrition sciences and dietetics, industry professionals, government officials and associations’ executives.

Context and orientation of communications
Eaters and buyers are exposed to a growing flow of messages relating to their food, health and hygiene of life.

The authors of these messages are mainly:

• Individuals who deliver them within a professional and health context (Researchers, doctors,
  nutritionists, dieticians, etc.),
• Individuals or organizations which do it because they care for education or proselytism or with
  mercantile intentions (including the so-called “gurus”).
• Food production and food service firms, with the help of their communication consultants,
• Government agencies, also with the help of their communication consultants,
• Each one of us in the context of our own exchange communities,
• etc.,
  

A direct contact with these messages results technically from:

• Exposure to mass media: Television, radio, newspapers (daily, weekly, free daily newspapers,…),
  magazines and books (mass market and specialized), posting, Internet other new platforms (cell
  phones,…), every sorts of guides and directories,
• Exposure to other communication channels : products labelling and packs, PR, CRM / direct
  marketing (mass mailing, telemarketing, mail order, Internet sales, TV shopping), point of sale
  promotions (free samples, gifts, discounts, contests, in-store demos,…), visits to fairs and exhibitions,
  sponsorships of sports, cultural, humanitarian events or projects, etc.,
• Interpersonal or group exchanges either organized (companies free calls and assistance to
  consumers, doctors, nutritionists, pharmacists, information, discussion and training group meetings,
  school and college education,…), moderated (forums and blogs), informal (family meetings, at work,
  friends,…) or conveyed according to the rumours process.
  

Remarks

All communication channels are interesting.
However one would specially be interested in two phenomena which raise much attention because of their anticipated influence on behaviours:

• The increase of CRM, promotional and Websites action and budgets,
• The impact of interpersonal or group exchanges, organized or not.
  

This avalanche of food, nutrition and health messages reaches populations which, as we know, possess little and fragile knowledge of these topics. This phenomenon was once analyzed under the name “information asymmetry”, meaning that several parties to a transaction (commercial or influence) benefit from relevant information that recipients have not.
This results in what was once called “nutritional cacophony” and has the following consequences:

• The risk that eaters-buyers are confused about what to do,
• The risk in fine of individual or epidemic nutritional disorders,
• The loss of efficacy for each private or public message taken alone.
  

Thus IREMAS has decided that these problems constitute the heart of its 3rd Conference and proposes that authors tackle their complexity. Papers might present research results, studies, real size experiments, or conceptual works, syntheses and proposals.

Three axes will be privileged and will influence the choice of papers for the programme of the Conference:
1. Impact and efficacy of sources, messages and channels related to food and health.
2. Responsibility of authors, promoters, channels for these messages and in what way they do (or do not)
manage their responsibility.
3. Proposals in order to reduce the so-called nutritional cacophony.

As a suggested but not exclusive indication, communications may approach one or another of these axes through the following points of view:

Eaters, buyers: their understanding, attitudes, behaviours
• Understanding of data, information, nutritional and health messages
• Existing links between the understanding of messages on one side, and attitudes, intentions and
behaviours on the other
• Listening to messages, communication channels, trust, influence…and mysteries
o Children: The priority
o Men and women
o Generation and age effects
o Professional status, level of education, ethnic and cultural origin, income
o Etc.

Sources, messages, channels: Impact and efficacy
• Listening, trust, influence
o Sources
o Shape, content, number of messages
o Communication channels
• Health professionals (doctors, dieticians, etc.) and their perceived competency
• Gurus and their channels (Press, TV, associations, etc.)
• Internet communities, rumours, etc., content and quality of the messages
• Food firms, their discourse, their image, their influence (manufacturers brands, supermarkets)
• Food firms, Internet communities, rumours: How to manage?
• Health government agencies, their influence
• How to improve the efficacy of messages?

Nutritional and health messages versus peripheral messages (organic, sustainable development, etc.)
• Impact, influence, convergence, competition of messages from different “philosophies”
• “Health” credibility of “organic” messages
• Mixed strategies (Manufacturers brands, supermarkets) between “health” and “organic”
• Mixed strategies (Manufacturers brands, supermarkets) and the impact of the sustainable development
discourse delivered by some companies about their health food production: Do they see and respect the
relation between the subjects or not?

The “nutritional cacophony”
• Measuring the phenomenon
• Has it changed recently? In what ways?
• “Winners” and “losers” in the cacophony process
• Consequences on attitudes towards food and on behaviours of exposed populations
• Proposals of solutions

Responsibility of authors, promoters and channels of nutritional and health messages
• Public regulation and self regulation
• How to speak of products as regards to fat, sugar, salt, etc.? (Private and public points of view)
• Can one ask to a food manufacturer or a supermarket to sell less in their core business?
• Food advertising, nutrition and responsibility: The squaring of the circle?
• Are promotional actions compatible -or not- with nutrition (Or how to increase sales by limiting portion
size / give away products, etc.)

Or any other approach which could enrich the debate … and will provide food for useful thought to firms,
institutions and researchers who will attend.

Calendar
The evaluation procedure will follow the calendar underneath:

• Deadline for sending in PROPOSALS for a paper: April 30th, 2007.
  The first page will indicate the title of the paper, a presentation of the author(s) with their full postal and
  electronic addresses. Then authors will take care to explain the research theme’s interest, methodology and main
  results.
  Proposals (4 pages maximum) are to be sent in only by e-mail to: colloque2007@iremas.org
• REPLY TO AUTHORS with the advice of the peer review board: May 31st, 2007.
  Selected proposals will appear in the Conference pre-programme.
• Deadline for sending in the COMPLETE TEXT of the paper: July 31st, 2007
  This text will take into account the remarks of the peer review board and will be sent in by e-mail to:
  colloque2007@iremas.org
• ADVICE FROM THE PEER REVIEW BOARD: September 20th, 2007
• Deadline for sending in the FINAL TEXT of the paper: October 10th, 2007
  The final text will take into account the advice of the peer review board following their review of the complete
  text.
  

Guidelines for authors
The articles have to be written in English.
During the Conference, the papers may be presented in French or English.
Accepted papers will be published in the Conference Proceedings.

They must be formatted in the following way:

• The first page will show the title of the article, the name(s) of the author(s), their job title, complete contact
  details (work and home address, telephone, fax; e-mail), an abstract of the article (maximum 10 lines), key
  words, any acknowledgements.
• The paper itself must not exceed 20 pages in length and will be sent out according to the following style
  sheet:
  - Type face: TNR 12
  - Line spacing: 1.5
  - Margins: 2.5
  - Tables and figures are inserted in the text and are numbered with a title
  - Footnotes: TNR 10
• After the main body of the text will appear in order:
  - Bibliographic references, which will follow the norms of the journal ‘Recherches et Applications en
  Marketing’. The text of citations will appear in brackets with the name and the date of publication e.g. :
  (Guillon, 1999)
  - Any appendices, which will be numbered and titled.
  

Peer Review Board / Scientific Committee
Jean-Paul AIMETTI (Professor, Marketing, Conservatoire National des Arts et Métiers, Paris, FRANCE)
Marc FANTINO (Professor, Medicine Nutrition, University Hospital Centre of Dijon, Dijon, FRANCE)
François GUILLON (Professor, Marketing, Institut Polytechnique LaSalle Beauvais, and Conservatoire National des Arts et Métiers, Paris, FRANCE)
Dr. Mariette GERBER (Group of Metabolic Epidemiology, Research Centre on Cancer, INSERM-CRLC, Montpellier, FRANCE)
Patrick HETZEL (Professor, Marketing, University of Paris II, Paris, FRANCE)
Michelle LE BARZIC (Psychologist, obesity treatment specialist. She worked into the Medicine and Nutrition
Department of Hôtel-Dieu Hospital, Paris, FRANCE)
Luc MEJEAN (Professeur, Nutrition Humaine, ENSAIA INPL, Nancy, FRANCE - ex Directeur de Recherches à l'INSERM
Hans MÜHLBACHER (Professor, Marketing, University of Innsbrück, Innsbrück, AUSTRIA)
Jean-Pierre POULAIN (Professor, Food Sociology, University of Toulouse II, Toulouse, FRANCE) - To confirm.
Monique ROMON (Professor, Medicine Nutrition, University Hospital Centre of Lille, Lille, FRANCE)
Margaret RUCKER (Professor, Marketing, University of California at Davis, USA)
Toshio SHIMIZU (Professor, Nagoya Bunri University, Nagoya, JAPAN)
Wim VERBEKE (Professor, Agricultural Economics, Gent University, Gent, BELGIUM)

Contact
For more information, please contact: colloque2007@iremas.org
Visit our Website: www.iremas.org

I R E M A S
Institute for Research in Food and Health Marketing
Institut pour la Recherche en Marketing de l’Alimentation Santé
(Association loi 1901)
52, rue du Docteur Kurzenne – 78350 Jouy-en-Josas - FRANCE
E-mail : contact@iremas.org – Web site : www.iremas.org
Adresse postale : 52, rue du Docteur Kurzenne - 78350 Jouy-en-Josas – France
E-mail : institut@iremas.org / Site Web : www.iremas.org