Second edition of the German book "International Direct Marketing" published

Suzanne C. Beckmann, Copenhagen Business School, has recently published two books.

Mette Morsing & Suzanne C. Beckmann (Eds.), Strategic CSR Communication
Copenhagen: DJØF Publishing.

Increasingly critical and sophisticated stakeholders request companies to engage in CSR activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a straightforward task: inform stakeholders better about corporate CSR activities. Yet, strategic CSR commmunication is anything but a straightforward endeavor. Communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics. This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about on communicating their CSR efforts.

About the book

"Over 30 years ago, Milton Friedman wrote in the New York Times that the social responsibility of a business was to increase its profits. Any diversion of company resources to social programmes, charity and other non-profit generating activities he argued was a tax on consumers and investors. His position, based upon sound free market ideology, has come under increasing attack since time of writing and can no longer provide the business leader with an erudite means of avoiding the issue. In the last decade or so, the global village has become a reality through globalization, consolidation and convergence and the boundaries between the corporation and its multiple stakeholders have become very blurred. The need for 360º stakeholder communications has never been more important or more pressing for business leaders to tackle.

This issue is addressed head on through this collection of readings which spells out why CSR is now high on the corporate agenda, how such programmes can be communicated effectively, even to the most ardent of anti-capitalists, and what the benefits and barriers of an integrated approach to CSR communications might be. The timing of this book is perfect. It draws together much of the stakeholder theory developed in the last 30 years as well as exploring many contemporary issues, such as the ethics of stealth marketing.
The book will certainly engage debate both in the boardroom and the classroom on the principles and practices of strategic CSR communication: A must read for all managers and students with an interest in CSR".

Simon Knox, Professor of Brand Marketing, Cranfield School of Management, UK

"Strategic CSR communication is of increasing importance for management, and this book excellently illustrates and challenges the complexity of the field. I find it particularly stimulating to read the experiences and discussions on how do we communicate to increasingly more sophisticated and critical stakeholders about our business processes and contributions to society? Do stakeholders want to hear our message? And if not, what do we do then? This book is not the usual "how to do communication" book. Although it delivers some suggestions to communicate CSR, it brings about even more questions for reflections. This is the kind of book that I need as a manager to trigger new ideas, thoughts and even touch upon taboos in present and future CSR communication challenges".

Ricky Raaholt, Brand Planner, VELUX and MBA student at CBS Executive Master of Corporate Communication

Erik S. Rasmussen, Per Østergaard & Suzanne C. Beckmann (2006). Essentials of Social Science Research Methodology.
Odense: University of Southern Denmark Press.

Research is the systematic process of planning, investigating and understanding a phenomenon in order to find answers to specific questions. This book describes and explains the essential foundations of the research process in social sciences. It is guided by the notion that there is no such thing than one general ‘best’ method, but that the choice of method depends upon the research problem and the purpose of the research.

The book provides an overview of the way in which knowledge is acquired and employed in the social sciences. We believe that it is important to place the research and degree courses associated with the social sciences in the general academic context, so that the reader of the book becomes familiar with the ways in which the academic process occurs. This is why we introduce in the book a set of academic concepts – such as paradigms, induction and deduction – since these concepts are central to the ability to work scientifically, regardless of whether we are a first-year student, writing a master thesis or about to embark on a PhD. The level is not, of course, the same, but the demand for thoroughness, openness and for the conscious employment of methodology is the same whether we are students or professors.

Aside from being an introduction to the academic working process, the book is also a practical tool for students, who are themselves working with projects. We provide a set of instructions as to how to set up a frame of reference, i.e. the theoretical and methodological framework for the project, and we give a brief introduction both to quantitative and to qualitative methods. We focus on the essential features of the various methods, which allow students to be in a position to consider their suitability for answering a specific research question.

Key features of the book:

• To set the stage from a philosophy of science perspective that emphasizes the need to choose the appropriate frame of reference for a given research problem
• To describe the mindset which is necessary to work in a scientific way – regardless of whether you are a first year student or writing a Ph.D.
• To explain the importance of theories, models and methods for a systematic approach to literature reviews, use of secondary data, and empirical investigations
• To introduce the fundamental characteristics of qualitative and quantitative methods and their implications for data collection and analysis
• To clarify the issues of verification and reflection in the evaluation of research studies

Global Business and Organizational Excellence: Call For Article Submissions and Book Reviews

Global Business and Organizational Excellence (GBOE) is a refereed journal, published six times per year, that covers all aspects of organizational leadership, including production, human resource management, marketing, and finance, as well as analysis of cross-cultural, economic, public policy, sociological, technological, and environmental issues as they pertain to business and organizational operations. The primary audience includes executives and managers in business and government, human resources specialists, academicians, and consultants, all operating in a global context to effectively enhance business and organizational performance and competitive position.

The Book Review Section is edited by Gillian Rice, EMAC member (http://www.west.asu.edu/sgml/MiscPages/SGMLFacultyProfiles/rice.html).
If you are interested in writing a thematic book review of two to four books in a particular subject area, please contact Gillian at Gillian.Rice@asu.edu for full details.
Further information on the journal and on how to submit articles can be obtained at the following website: http://www3.interscience.wiley.com/cgi-bin/jhome/113441284

Call for Papers

International Marketing Review
“Business-to-Business as International Business: Exploration of international market strategies in business markets”

Guest editors:
P. Matthyssens (University of Antwerp, Belgium and Rotterdam School of Management, The Netherlands),
A. Kirca (Michigan State University, USA)
S. Pace (Bocconi University, Milan, Italy)

In today’s environment, more and more B2B companies are becoming international and international activities are fundamental to their performance (Katsikeas 2006). Firms also tend to start internationalizing at early stages in their development (Rialp et al. 2005, Knight et al. 2004). Moreover, industrial buyers are more than ever globalizing their purchasing strategy (Quintens et al. 2006), thereby ‘pulling’ their suppliers into new markets and into new international networks (Harris and Wheeler 2005). As such, the B2B business reality seems more developed regarding internationalization than the status of the literature on the subject. A greater understanding is still required of international marketing within the context of industrial products according to Katsikeas (2006).
We see some cross fertilization between the international business and the business to business fields. On the one hand, international business has been enriched by the business marketing’s network paradigm that is now generally accepted as one of the theoretical foundations of internationalization processes besides theories of country specific factor advantages, the Uppsala international model, transaction cost theories and Dunning’s eclectic theory, firm specific advantages theory, and so on (Hollensen 2001; Johansson 2003). Decisions of business marketers play a role in the internationalization of the firm. For instance, a closer collaboration with global key accounts might question the structuring of a multinational company in relatively independent country units. Further, business customers’ purchasing strategies drive companies to review their international business approaches.
On the other hand, international business tendencies and decisions also weigh heavily on business marketing. The challenge each MNC faces to balance regional or worldwide integration and local responsiveness (Mellahi et al. 2005), to balance in- and out-sourcing, to realize global scale as well as innovation and differentiation, impacts heavily on marketing decisions.

In the second issue of 2004 of International Marketing Review, a portfolio of papers presented views of IMP Group researchers on international marketing. The papers stressed the network and relational perspective to international marketing. This special issue seeks to broaden the horizon further. It is intended to explore how the cross fertilization process of B2B and IB has proceeded and might proceed further in the (near) future. It also wants to uncover specific approaches of B2B companies in the global context. Although no single topic is excluded a priori, we particularly welcome papers dealing with the following topics:

• The (sequence of) international marketing strategies used by industrial and business marketers
• Studies of antecedents and modes of global integration and coordination of B2B marketing
  strategies and approaches
• The role of networks in international expansion
• Differences between consumer marketers’ internationalization versus B2B marketers’ expansion in foreign markets
• International branding, pricing, product management, account management in B2B contexts
• Marketing competencies needed for successful globalization in business markets
• The impact of global purchasing strategies of business customers on B2B internationalization approaches
• The consequences of new value creation approaches on B2B firm internationalization paths.

This Special Issue welcomes both rich conceptual papers as well as sound empirical work. Qualitative studies fit the scope of the Special Issue as long as they underpin a clear analytical and/or theoretical contribution, and are methodologically robust.

Submit articles as an attachment to an e-mail to
paul.matthyssens@ua.ac.be
stefano.pace@unibocconi.it
kirca@bus.msu.edu .
Mind that you follow the guidelines of IMR (see www.emeraldinsight.com/imr.htm).

Deadlines and planning
1. 01 March 2007: Deadline for submitting papers (electronic submission)
2. 15 June 2007: Reviewers’ comments back to authors
3. 15 September 2008: Publication in issue 25(5)

References

• Harris, S. and C. Wheeler (2005), “Entrepreneurs’ relationships for internationalization: functions, origins and strategies”, International Business Review, 14(2), 187-207
• Hollensen, S. (2001), Global Marketing, Harlow: Prentice Hall
• Johansson, J. (2003), Global Marketing, Boston: McGraw-Hill Irwin
• Katsikeas, C. (2006), “Global marketing of industrial products: contemporary developments and future directions”, Industrial Marketing Management, 35(5), 540-544
• Knight, G., T.K. Madsen and P.Servais (2004), “An inquiry into born global firms in Europe and the USA”, International Marketing Review, 21(6), 645-665
• Mellahi, K., J.G. Frynas and P. Finlay (2005), Global Strategic Management, Oxford: Oxford University Press
• Quintens, L., P. Pauwels and P. Matthyssens (2006), “Global purchasing strategy: conceptualization and measurement’, Industrial Marketing Management, 35 (October), 881-891
• Rialp, A., Rialp J. and G. Knight (2005), “The phenomenon of early internationalizing firms: what do we know after a decade (1993-2003) of scientific inquiry?” International Business Review, 14 (2), 147-166
  

Call for Papers

SPECIAL ISSUE ON DECODING SOUTHERN
CULTURE AND HOSPITALITY
International Journal of Culture, Tourism and Hospitality Research

Call for Papers: Deadline 12 March 2007

More information at: http://www.emeraldinsight.com/info/journals/ijcthr/ijcthr.jsp

Objectives. This special issue of International Journal of Culture, Tourism and Hospitality Research (IJCTHR) will be devoted to research on culture, tourism and hospitality in the U.S. Southern States. All Southern-relevant culture and tourism-related topics are welcome. Southern culture, and in particular Southern hospitality, has a long tradition as a driving force in tourism and distinguishing this region from other areas of the United States. Tourism in the South is multi-faceted and includes destination-based, ritual-based, heritage-based, and experiential-based attractions. This IJCTHR Special Issue on Decoding Southern Culture and Hospitality is to serve as an invaluable source of cultural and tourism knowledge/insights relating to the U.S. South.
This special issue of IJCTHR will be published in 2008. March 12, 2007 is the deadline for submissions.

Possible topics include the following subjects:

• African-American travel in the South before and/or after Dr. Martin Luther King, Jr.
• Southern rituals of courtship, marriage or death
• New South versus Old South: The vanishing traditions of the South
• Southern hospitality: Real or imagined
• Understanding religion and community social life in the South
• Back road trips through the Southern states
• Cajun life and culture
• An interpretive photo essay of a Southern family gathering or travel
• Latin-American life in the U.S. South
• Southern beauty pageants or the making of a Southern belle
• Mardi Gras and other Southern rituals
• Southern language and culture
• Heritage-based Southern tourism
• Southern stereotypes and icons
• Southern lifestyle and self-image: What you eat, what you wear, and what you own.
  

Editorial scope. The International Journal of Culture, Tourism and Hospitality Research focuses on building bridges in theory, research, and practice across the fields of culture, tourism, and hospitality. The journal has an interdisciplinary mission to replace silo-thinking research paradigms. International in scope and grounded in theory-into-practice, the journal provides breadth, depth, provocation and passion in reporting the nuances of humans' lived experiences relating to culture, tourism and hospitality. Co-Editors of the special issue: Carol M. Megehee, Division of Business, Spring Hill College (c_megehee@yahoo.com) and Deborah F. Spake, Mitchell College of Business, University of South Alabama (debspake@yahoo.com).

Manuscript requirements

• Manuscripts should be created using Microsoft Word and submitted as an e-mail attachment to both Carol M. Megehee and Deborah F. Spake on or before March 12, 2007
• Include all authors and their full addresses on the cover page; include a separate abstract page
• Article length should be limited to 20 text pages, not counting the cover page, abstract and reference pages
• A brief autobiographical note should be supplied, including full name, affiliation, e-mail address, and full international contact details for all authors
• A structured abstract must be supplied and should be set out under 4-6 sub-headings: Purpose; Method/Approach; Findings; Research Limitations/Implications (if applicable); Practical Implications (if applicable); and, the Originality/Value of Paper. Maximum is 250 words. For more information and guidance on structured abstracts visit: http://www.emeraldinsight.com/structuredabstracts
• Six keywords on the abstract page should be provided which encapsulate the principal topics of the paper
• Submissions must be in American-English--please have a native or near-native American-English speaker review document before submission
• Send one WORD file attachment of the complete manuscript (send one additional file of exhibits in POWERPOINT if appropriate for the manuscript).
  

Copyright. Articles submitted to the journal should be original contributions and should not be under consideration for any other publication at the same time. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty.

Emerald Literati Editing Service. The Literati Club can recommend the services of a number of freelance copy editors (all copy editors are experienced authors) to contributors who wish to improve the standard of English in their paper before submission. This service is particularly useful for those whose first language is not English. Please see the link (http://www.emeraldinsight.com/editingservice) for more information.

Call for Papers

Monash Business Review

Monash Business Review is a journal that aims to communicate research to a wider audience about the improvement and development of business in Australia and overseas. The journal is published three times a year and appears in both print and online at www.mbr.monash.edu.

MBR publishes original research, including fully independent double-blind-peer-reviewed academic papers, case studies, ideas and trends, book and conference reviews, news and special events. It encourages articles which communicate research to the business community from senior business people and academics throughout Australia and worldwide. Authors receive DEST points.

Your submission does not have to adhere to any specific format or style, but needs to have a good narrative based on a strong, original idea that is well thought through and researched. Our editors will repurpose your paper for publication to a broad audience. References will not appear in the published version.

Email papers for consideration in an MS Word doc file to mbr@buseco.monash.edu.au.

Papers are not to exceed 4,000 words and should be accompanied by an abstract of no more than 100 words. Please also include a brief biography of yourself, including your affiliation and professional title – no more than 30 words.

All articles are accepted with the understanding that they have not been accepted or published elsewhere. We will, however, publish work that has been presented at a conference. We will consider only one-submission-per-author(s)-per-issue.

Journal’s double-blind-peer-reviewed policy assures that the reviewers do not know the name of the author and vice versa. Authors: to preserve anonymity, before you send your submission, make sure your name/identity appears three times only (first line, academic affiliation, academic bio).

When reviews are completed, you will be notified whether your manuscript was accepted as is; accepted with corrections; accepted with revision; rejected.

We cannot accept zipped or compressed files.
Papers can only be accepted in electronic form.


Submission Deadlines

	Publication date	Submission date
Issue 5	6 November 2006	3 July 2006
Issue 6	2 April 2007	1 November 2006
Issue 7	2 July 2007	7 February 2007
Issue 8	5 November 2007	25 July 2007

Early submission is encouraged as this facilitates the journal’s double-blind-peer-reviewed process.

Submissions should be sent to

The Editor
mbr@buseco.monash.edu.au or
Monash Business Review
Monash University Graduate School of Business
PO Box 197, Caulfield East, Vic, 3145 Australia
Visit MBR online at www.mbr.monash.edu

New IMM Brochure Launch in December

In December, the Institute for International Marketing and Management (IMM) will launch a new brochure with detailed information on the Institute’s research and teaching activities as well as their cooperation with industry partners. It is therefore targeted to provide in-depth information for academics, managers and students.

The brochure includes up-dated information on the faculty, since the IMM Institute has undergone a period of substantial change. Prof. Dr. Björn Ambos joined the Institute from the University of Edinburgh and will now co-direct the Institute together with Prof. Bodo B. Schlegelmilch. Further new faculty highlights are Prof. Dr. Volker Mahnke (Visiting Professor from Copenhagen Business School), Prof. Kazuhiro Asakawa (Guest Professor from Keio University), and two new Assistant Professors: Dr. Barbara Brenner (WU Wien) and Dr. Tina Ambos (University of Edinburgh and London Business School).

Furthermore, it highlights selected research publications such as an article about organizational power and control in multinational corporations by Prof. Dr. Ambos and Prof. Schlegelmilch accepted at the Strategic Management Journal or an award-winning paper on qualitative research techniques by Assistant Professor Dr. Elfriede Penz.

The brochure can be downloaded from the IMM homepage: http://www.wu-wien.ac.at/imm. For further information please contact Dipl.-Kfm. Phillip Nell (phillip.nell@wu-wien.ac.at).

Publication - Christian Homburg, University of Mannheim

• Ch. Homburg, H. Krohmer (2006), Marketingmanagement: Strategie – Instrumente – Umsetzung – Unternehmensführung, 2nd ed., Wiesbaden.
• Ch. Homburg, H. Krohmer (2006), Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung, Wiesbaden.

Ulrike MAYRHOFER, Professor of Business Administration at the Faculty of International Affairs, University of Le Havre and at ESC Rouen Management School, has published the second edition of her book on «Marketing » , Paris, Editions Bréal, Coll. Lexifac, 2006, ISBN 2 749506131.

The book provides a synthesis of key concepts and techniques used in the field of marketing. The author presents a theoretical and managerial approach to major marketing issues, completed by practical examples and applications. The book is divided into three parts thatcover market analysis, marketing strategy and marketing-mix decisions.

IJRM/MSI Special Issue on Health and Marketing

With the growing aging of the world population, health has become a pressing issue. Many developed countries spend around 15% of their GDP on health. The OECD (Organization for Economic Cooperation and Development) has estimated that the annual increase in per capita spending on health across its member countries has outstripped overall economic growth by approximately 70% over the last three decades.

A new field is developing within marketing that investigates “marketing of health”.Several factors drive the development of this field. First, it is highly relevant to society at large, given that many people deal with health issues every day, either as a professional, patient, or manager. Marketing of health influences people’s day-to-day lives. Second, government plays an important role in regulating the health and life sciences industry, thus health marketing research can have strong public policy implications. Third, given the government’s involvement in regulation, many processes at the patient-, physician-, provider-, company- or market-level are reliably and continuously documented. This provides the availability of high-quality databases. Fourth, given the size of the industry, resources for supporting research are available. The familiarity with experimentation in this industry also provides behavioral researchers with a potentially enabling research context. Fifth, initial work shows that these markets may be driven by mechanisms that do not exist in other markets, such as residual ambiguity and the unique patient-payer–provider channel, to mention two of the most prominent ones.

As these trends can only seem to strengthen in the next decade, marketing of health promises to become a very fruitful area of research. To foster its early development, the International Journal of Research in Marketing (IJRM) and the Marketing Science Institute (MSI) have decided to sponsor a special issue of IJRM on this topic. IJRM/MSI invites people with diverse backgrounds (modeling, strategy and behavior) to submit papers for this special issue.

Specific topics of interest include:
1. Emotional and cognitive responses to disease and treatment;
2. Information search and learning by patients and care providers (including how this varies with health status, age, etc.);
3. Effectiveness of marketing instruments:
a. Advertising: print to physicians as well as DTC;
b. Pricing: co-payment, capping costs of life saving treatment (what is a year’s life worth? who will pay for customized treatments?)
c. Promotion: who to target, where, with what information and for what drug?
d. Mix of marketing instruments: when to use which instrument and how much of it?
4. Launch and diffusion of new treatments;
5. Patient relationship management (e.g., life time value, patient compliance to therapy);
6. Prescription behavior of physicians and dispensing behavior of pharmacists;
7. Analyses of the physician-payer-provider channel (e.g., insurance, HMO) and the shifting role of the patient;
8. Innovation generation in life sciences;
9. Inter-firm cooperation in health;
10. Branding in health markets;
11. Preventative health/wellness versus treatment/cure.

While I welcome papers from all geographic areas, I would like to request authors, given the international character of both IJRM and MSI, to pay particular attention to describing the relevant country context (since regulation is an important factor in this industry and regulation is country-specific). Country-by-country comparisons are of special interest.

In terms of timing, submissions for the special issue are due September 1, 2007.
Submissions will go through the regular IJRM review process (although I will likely use a specific set of guest AE’s and reviewers), with a response to the authors by December 1, 2007.
A revised paper, when requested, will be due by March 15, 2008.
The authors will be notified of final acceptance by June 1, 2008. If further minor revisions are necessary, the final paper will be due August 1, 2008. The special issue will appear in print as the last issue of 2008, or the first issue of 2009. MSI and IJRM may consider organizing a meeting to feature the papers under consideration for the special issue.

Papers can be submitted at any time until September 1, 2007 to:
Stefan Stremersch
Erasmus University Rotterdam
H15-06
Burg. Oudlaan 50
3062 PA Rotterdam
The Netherlands
E-mail: editors-ijrm@few.eur.nl

Please mention that it is a submission for the special issue. Also, given that I aim to make a decision in the first, if not definitely in the second round, please polish your submissions as much as possible. If you are not an experienced or native English speaker, please consider using a copy-editor.
If you have questions, please contact me at the above e-mail address.

Publications in international Marketing Journals in 2006:

• Ch. Homburg, N. Koschate, W. Hoyer (2006), The Role of Cognition and Affect in the Formation of Customer Satisfaction – A Dynamic Perspective, Journal of Marketing, 70, 7, 21-31.
  
• Ch. Homburg, M. Bucerius (2006), Is Speed of Integration Really a Success Factor of Mergers and Acquisitions? An Analysis of the Role of Internal and External Relatedness, Strategic Management Journal, 27, 347-367.
  

Recently published article by Prof. Dr. Manfred Krafft:

Hüppelshäuser, M.; Krafft, M.; Rüger, E. (2006): Hazard-Raten-Modelle im Marketing,
Marketing ZFP, Vol. 28 (3), p. 197-210.

Call for Papers for QQASS Special Issue
Special Issue of the Qualitative and Quantitative Analysis in Social Sciences (QQASS)
‘Redefining marketing in an information technology-driven economy’

Call for Papers
QQASS invites paper submissions for a special issue on ‘Redefining marketing in an information technology-driven economy’ that is scheduled for publication in 2007.

The rapid use of information technology and its applications have re-engineered the way products and services are marketed to customers and challenge the traditional marketing principles. Information technology encompasses systems and applications such as the internet, customer databases and marketing related software and it is also a platform for the emergence of new forms of marketing such as e-marketing, mobile marketing, digital marketing, viral marketing and marketing via interactive television and games to name but a few. In addition, a range of issues including, inter alia, consumer personalisation, customer relationship management and profiling, media and channel convergence and consumer privacy need to be readdressed in the context of the new technological landscape, supported by a re-evaluation of their impact on the traditional marketing mix elements.

This special issue aims to broaden our knowledge of the increasing role of information technology in marketing and to illustrate the emerging marketing forms, processes and applications. Articles may be theoretical and / or empirical in nature.

Topics
The editors invite submissions of unpublished studies on the topics listed below.Topics may include, but should not be limited to:

• Customer relationship management within the information technology-driven economy
• Electronic marketing
• Email marketing
• Games marketing
• Interactive television and IPTv
• Interface between information technology and marketing
• Mobile marketing
• Role of consumer within the information technology-driven economy
• Role, importance and evolution of distribution and marketing channels within the information technology-driven economy
• Role and evolution of pricing and promotion within the information technology-driven economy
• Viral marketing
• Web marketing
• Ubiquitous and pervasive marketing
  

Important Dates

• Submission of papers: 15th January, 2007
• Review response: March 2007
• Submission of revised papers: May 2007
• Notification of acceptance: June 2007
• Publication: Autumn 2007
  

Additional Information
The submission guidelines of the Journal may be viewed on the QQASS’ website: http://www.qqass.org.

If you have questions about submitting an article, please contact the special issue editors: Dr Michael Bourlakis ( michael@qqass.org), Brunel University Business School, or Dr Savvas Papagiannidis ( savvas@qqass.org), Newcastle University Business School.

Call for chapters

TRUST AND NEW TECHNOLOGIES

Editors

Teemu Kautonen, University of Vaasa
Heikki Karjaluoto, University of Oulu

Preliminary publication agreement with EDWARD ELGAR Publishing.

Submission deadline for chapter ideas: 15 November 2006

Objectives

New technologies, including management information systems, the Internet and mobile technologies, have transformed many aspects of modern business management and marketing. Trust has been attributed a paramount role in this context, for example in reducing the perceived risk of electronic and mobile transactions and in facilitating long-term customer relationships. Even though significant advances have been made in understanding the role of trust in applying new technologies in business, the knowledge base is scattered and thus lacks transparency. The purpose of this book is to provide a comprehensive state-of-the-art overview of the current state of research in this area.

Topics

The Editors welcome both conceptual and empirical contributions as well as high-quality literature reviews concerning the role of trust in the application of new technologies in business management and marketing contexts.

Some suitable topics include (but are not limited to) the following:

• conceptualisation of trust in digital channels
• trust in mobile channels
• cross-cultural comparisons of trust in e-commerce and m-commerce
• impact of social, political and legal institutions on the emergence and development of trust in the context of new technologies
• (evolutionary approaches to) the development of trust in Web merchants/in the mobile channel
• antecedents and consequences of trust in the mobile channel/in the context of Web merchants
• trust and branding using new technologies
• trust and search engine advertising

Process

1. Authors are encouraged to submit a one-page chapter proposal (abstract) by 15 November 2006 for initial approval of topic and feedback.
2. Accepted chapter proposals have to be developed into full papers by 31 March 2007.
3. Papers will receive an initial screening by the Editors. The authors might be asked to make revisions at this stage.
4. Papers that pass the editorial screening will undergo a double-blind review. The reviews will be provided to the authors by 30 June 2007.
5. The final versions will have to be submitted by 30 September 2007.
6. Publication of the book is planned for the second half of 2008.

All submissions should be made electronically in Microsoft Word format to the Editors.

Contact

Dr Teemu Kautonen
University of Vaasa, Department of Management
PO Box 700FIN-65101
Vaasa - Finland
e-mail: teemu.kautonen@uwasa.fi
Tel: +358 44 024 4280
Fax: +358 6 324 8195

Dr Heikki Karjaluoto
University of Oulu, Faculty of Economics and Business Administration
PO Box 4600FIN-90014
Finland
e-mail: heikki.karjaluoto@oulu.fi
Tel: +358 8 553 2946
Fax: +358 8 553 2906

Special Issue of
International Journal of Internet Marketing and Advertising
4 Issues/Year, ISSN (Online): 1741-8100 - ISSN (Print): 1477-5212
Listed in ABI/INFORM, Cabell's, Computer Science Index, EBSCO, Inspec, & Pascal

IJIMA Theme: Mobile Adcommunication

GUEST EDITOR: Jaana Tähtinen, University of Oulu, Finland

CALL FOR PAPERS:
Commercial communication sent to and received from mobile hand held devices is among the newest ways of marketers to talk to their customers. Mobile adcommunication continues to grow as mobile technology advances and the penetration of advanced mobile phones increases. Text and multimedia messages are used to communicate with customers, both in consumer and business-to-business markets. In research, the topic has been addressed under such labels as mobile marketing, mobile commerce and/or business, mobile advertising, and mobile adcommunication.

Recent study suggests that no other form of commercial communication shares the exact same essential elements with the mobile form, making it unique and deserving a concept of its own; mobile adcommunication. The distinctive features of m-adcommunication are interactivity of the media, the personal nature of the mobile device, its potential for use in a context-sensitive way, for example when the customer is actually shopping, and its ubiquity and fastness. M-adcommunication as a term highlights the importance of mobile media being used only when it suits well to the purpose of the communication, when the receivers are known to the extent that the messages can be personalised to provide value to them, and when dialogue is possible.

In spite of the rapid increase in studies focusing on mobile adcommunication, the theory development and conceptualisations of mobile means of commercial communication suffer from a lack of attention. The purpose of this special issue is to advance the theory development in this area, and bring forward multiple aspects of the phenomenon. The theme covers all commercial communication delivered via mobile hand held devices (e.g. mobile phones, PDAs).
Theoretical (including reviews) and qualitative and quantitative empirical papers from consumers' and from marketers' point of view are welcome.

Topics of relevance to this special issue include (but not limited to):

• mobile adcommunication in business to consumers / business to business markets
• word of mouth in mobile adcommunication
• mobile adcommunication as a part of CRM, IMC, or direct marketing
• ethics and legal considerations in mobile adcommunication
• efficiency of mobile adcommunication
• creativity in mobile adcommunication
• mobile adcommunication in non-profit marketing
• service quality of mobile adcommunication
• global issues in mobile adcommunication
• business models within mobile adcommunication
• mobile adcommunication and advertising agencies.

SUBMISSION INSTRUCTIONS

• A submitted paper must not be under the review of any other journal.
• Electronic submission is required via the Journal Management System (JMS) http://www.calpoly.edu/~eli/iceb/JMS.htm.
• A complete submission must include three separate MS-Word files: (1) the cover letter, (2) the title page, and (3) the manuscript without authors' names.
• Each paper will undergo two rounds of double-blind reviews. Any paper fails to meet the required revisions after two rounds of reviews will be rejected unless only minor changes are needed. (Click here for Acceptance Criteria: http://www.calpoly.edu/~eli/iceb/Review_Criteria.htm)
• Please submit your manuscript with a cover letter/e-mail containing the following imperative statements: (Click here for a sample cover letter/e-mail: http://www.calpoly.edu/~eli/iceb/ICEB_Sample_Cover_Letter.htm)
  
  1. Title and the central theme of the article.
  2. The theme of the Special Issue.
  3. Why the material is important in its field and why the material should be published in this Journal.
  4. Nomination of up to four recognized experts who would be considered appropriate to review the submission. Please state (1) the names, title, addresses, phone, fax, and email addresses of these reviewers, (2) the expertise of each reviewer relating to your paper, and (3) your relationship with each of them. An attempt will be made to select at least one of the reviewer nominations.
  5. The fact that the manuscript contains original unpublished work and is not being submitted for publication elsewhere.
  
  
• Note that author name(s) must not appear anywhere else in the manuscript except in the title page and the reference list (if cited). No information can be placed in the properties of the manuscript's electronic file. Inappropriate submissions will be returned to authors. Factors leading to this action include submission with improper or no cover letter, excessive length, technically inappropriate material, single spaced body of text, subject of no interest to readers, manuscripts simultaneously submitted to other publications, and manuscripts not adhering to author guidelines. Non-English speaking author should have his/her paper proofread by a professional technical writer for grammatical and spelling corrections as well as the readability of the paper, before submitting it to the Guest Editor.
• Accepted papers must follow the guidelines posted at Journal's website to format the final papers.
  

MPORTANT DATES:

• 1 December, 2006: Due date for full-paper submissions to Journal Special Issue.
• 15 December 2006: Outcomes of initial screening are returned to authors whose papers are rejected for further reviews.
• 15 February, 2007: Outcomes of 1st-round formal reviews are sent to authors of all papers
• 15 March, 2007: Due date for resubmission of papers required revisions.
• 15 April, 2007: Outcomes of 2nd-round formal reviews are sent to authors of resubmitted papers.
• 1 May, 2007: Due date for resubmission of papers required only minor revisions.
• 15 May, 2007: Outcomes of 3rd-round formal reviews are sent to authors of resubmitted papers.
• 1 June, 2007: Due date for authors to submit properly-formatted copies for all accepted papers.

For any questions, please contact:
Acting prof. Jaana Tähtinen
Guest Editor
E-mail: jaana.tahtinen(at)oulu.fi
This CFP can be found also: http://www.taloustieteet.oulu.fi/ajankohtaista/m-adcom

For more information on the Journal visit the IJIMA web site:
http://www.inderscience.com/browse/index.php?journalID=84

Article:

Brito, C. (2006), "A Network Perspective of the Port Wine Sector", International Journal of Wine Marketing, Vol. 18, No 2, pp. 124-138.

For a detailed reference see:

 http://www.emeraldinsight.com/Insight/viewContainer.do?containerType=Issue&containerId=24014

Special Issue of ‘Zeitschrift für Betriebswirtschaft’ on “Direct Marketing” –

Call for Papers

Dear colleagues,

The importance of direct marketing has been steadily increasing in the last years. In many developedcountries, more resources are devoted to direct marketing than traditional mass advertising.Accordingly, with these developments direct marketing advances towards an ever more acknowledged area of scientific research. Many interesting managerial problems warrant innovativeand implementation-oriented solutions. To give those scientific solutions a renowned and widely read forum we will edit a special issue on “Direct Marketing” of the Zeitschrift für Betriebswirtschaft (ZfB) in Summer 2007.

As editors of this special issue we would like to invite you to submit manuscripts. Before submitting your manuscript, please check the formal requirements of ZfB at www.zfb-online.de. Manuscripts have to be submitted electronically at the same website until September 15th. Please add a comment
while uploading your manuscript that you are submitting this paper for our special issue. All papers will go through a double-blind review process. Please find enclosed a non-exclusive list of potential topics. For any additional inquiries please contact Manfred Krafft.

We are looking forward to many inspiring manuscripts addressing issues that are interesting for both researchers and practitioners.

With best regards
Prof. Dr. Manfred Krafft & Jürgen Gerdes
Institute for Marketing Chief Executive Officer and Member of the Board,
University of Münster Division „Brief”, Deutsche Post World Net, Bonn

Department Editor
Dr. Manfred Krafft
Professor and Chair of Marketing
Westfälische Wilhelms-Universität Münster
Institute for Marketing (MCM)
Am Stadtgraben 13-15
D-48143 Münster
Germany
ZfB • c/o FernUniversität • Postfach 940 • D-58084 Hagen
hriftführende Herausgeber –
Telefax: +49 (0)2331/987-2575, E-Mail: ZfB@FernUni-Hagen.de, Internet: http://www.zfb-online.de

Call for Papers
All manuscripts containing original research on the following aspects of direct and interactive marketing in the context of consumer goods, services and industrial marketing may be submitted for review. The following research areas are particularly relevant for the special issue:

• Direct marketing and database marketing management
• Strategies in interactive communication
• Operational and tactical issues in interactive communication
• Customer and management behavior in interactive environments
• Design and test of marketing activities in interactive environments
• Strategic usage of information and information technology, especially related to
  - customer value,
  - customer relationship management,
  - cross selling,
  - data mining and
  - international direct marketing.
• Management of interactive channels, in particular
  - cross media management and
  - multi-channel management.
• Strategic communication:
  - efficacy and efficiency of direct marketing communciation,
  - consumer behavior and interactive / direct marketing,
  - customer relationships, satisfaction and loyalty in interactive / direct marketing, and
  - customer acquisition, retention and reacquisition in interactive / direct marketing.
• Changes in organizations with respect to interactive marketing environments:
  - influences of interactive technologies on the organization of marketing,
  - management of marketing processes induced through interactive customer communication &
  - organizational implementation of direct marketing.
• Aspects of dialog marketing:
  - dialog disposition of individuals and organizations,
  - dialog ability of individuals and organizations, and
  - dialog behavior and dialog media.
  

Other topics may be considered for the special issue if a substantial connection to interactive or direct marketing is present.
For any inquiries please contact Manfred Krafft at +49 251 8325025 or at mkrafft@uni-muenster.de.

Amnesia and Marketing Theory: Processes of Forgetting

Call for Papers

Marketing Theory is pleased to invite papers for a special issue on amnesia and marketing theory. The special issue will be edited by Mark Tadajewski (University of Essex) and Michael Saren (University of Leicester). In connecting amnesia and marketing theory we invite a focus on the processes of forgetting our intellectual heritage that perpetually redefine what counts as knowledge and what and who counts as a contribution to marketing theory. The rationale for this topic is the growing interest in cognate disciplines in the intellectual amnesia that works to exclude certain issues from the historical record or serves to render certain topics, methods, or approaches beyond the bounds of the disciplinary discourse. This special issue directly addresses the processes of forgetting in marketing and consumer research. Of course, such amnesia is not necessarily the result of poor scholarship. It may be due to the valorization of recency in referencing and contextualization. Or, amongst other causes, it could be attributed to the complex constellation of power/knowledge relations that have worked to structure the nature of intellectual inquiry in a particular fashion.

Our focus on the development of marketing and intellectual amnesia follows Foucault, in recognizing that there important rules of discursive formation at the disciplinary level to which we must all adhere, in addition to non-discursive practices, which support particular types of knowledge and social orders. Within this field of possibilities there are only certain statements that can count as serious truth claims. Others are excluded by virtue of the rules of discursive formation that govern debate and work to structure intellectual discourse.

For this special issue, we invite contributions ranging from conceptual papers, to methodologies for investigating the interplay between the production of knowledge in marketing and external social, political, economic and technological developments, to detailed empirical accounts, contemporary or historical. Possible topics include, but are not limited to:

• The relationship between marketing and geopolitical conflicts such as the Cold War, World War II and postcolonial struggles
• The marginalization of marketing concepts, theories and methods
• Theoretical, conceptual and methodological reinvention
• Critical theoretic perspectives on marketing theory and knowledge production
• The boundaries of marketing theory
• The politics of marketing theory
• Processes/analyses of marketing amnesia; remembering to forget
  

Papers will be subjected to a blind, peer reviewing process following customary practice in Marketing Theory.
Papers should be sent electronically to Michael Saren at majs1@le.ac.uk.
The deadline for submission of papers is: 1st July, 2007. Accepted papers are scheduled to be published in Volume 8.

A New Ranking of Marketing Journals using Best-Worst-Scaling

Journal standing is a hotly debated issue, with good reason; rankings have a major impact on perceptions of the ‘quality’ of research published and a consequent impact on evaluation of us as academics and Schools to which we contribute. For this reason, it is important that the academic marketing community strive for consensus regarding the differential ranking of marketing journals.

By contributing to this 3-minute survey, you can add to the debate about journal rankings. The survey also illustrates a new measurement method: Best-Worst-Scaling. This measurement approach and its validity have been published recently in the Journal of Mathematical Psychology, and its uptake by marketing scholars is increasing significantly.

Please take just 3 minutes to see an easy implementation of the best-worst measurement approach and to contribute to the debate over the ranking of marketing journals. Please go to:

http://www.e-valuate-it.com/survey/chess/journalranking

Thank you,

Jordan Louviere, Siggi Gudergan & Ian Lings

Marketing Models (1992) Lilien, Kotler and Moorthy Reprint?

The above title is out of print and the copyright has been returned to the authors. The authors are considering producing a print-on-demand version, with a price in the US$50 to US$75 range. The book would be available direct from the publisher as well as through Amazon.com and other online distributors.

If you have interest in keeping the book in print for your use or for your PhD students, email that interest to Gary Lilien GLilien@psu.edu.
The authors will only proceed if there is sufficient interest.

The Psychology Behind Trademark Infringement and Counterfeiting
by Judith L. Zaichkowsky , published by Erlbaum.

It is widely available through Amazon and is suitable for courses in advanced Brand Management or Law and marketing.

It is also a good resource book for marketing expert witnesses to trademark infringement cases.

Publications (books)

1. Rumors and Rumor Control: A Manager’s Guide to Understanding and Combatting
Rumors. Lawrence Erlbaum Publishers, 2004.

2. Marketing Communication: New Approaches, Technologies, and Styles. Oxford
University Press, 2005.

3. Ethical Issues in Behavioral Research: Basic and Applied Perspectives.
Blackwell. (in press, Winter 2006)

4. Hans Kasper, Piet van Helsdingen & Mark Gabbott,
Services Marketing Management, a strategic perspective, Chichester, John Wiley & Sons, second edition, 2006, ISBN-13 978-0-470-09116-6.

ELSEVIER LAUNCHES NEW SPORT MARKETING BOOK SERIES

Elsevier will shortly be launching a new Sport Marketing book series with the publication of 'The Global Marketing of Soccer', edited by Desbordes and Bolle (2006).

The book series will be based around the following three themes:

1. Different areas of marketing e.g. pricing, fan motivation etc;
2. Individual sports e.g. soccer, motor sport etc;
3. Research and methods in sport marketing e.g. research methodology in sport marketing, paradigms in sport marketing research etc.

Books will normally be between 80,000 and 100,000 words in length, and can be solely authored, jointly authored or edited texts.

If you would like further information about this new book series, please contact either the Series Editor, Simon Chadwick, at the University of London (s.chadwick@bbk.ac.uk) or the Commissioning Editor, Francesca Ford, at Elsevier (f.ford@elsevier.com).

Innover en mMarketing

15 tendances en mouvement

Collection EDF R&D

Bernard Cova – Marie-Claude Louyot-Gallicher
avec la collaboration de Myriam Louis-Louisy

Innover en marketing - 15 tendances en mouvement analyse les grands courants de ces dernières années en marketing B to C et B to B :

Stakeholder marketing - Marketing éthique - Géomarketing - Gestion de la relation client - Marketing expérientiel - Time based marketing - Marketing sensoriel - Marketing tribal - Marketing de l’authentique - Knowledge marketing - Marketing des réseaux - Supply chain management - Gestion des grands comptes - Marketing de solutions - E-market places

Chaque tendance est décryptée selon une méthode rigoureuse :

• Un premier examen replace la tendance dans son contexte social et professionnel, puis la situe par rapport aux approches marketing voisines.
• Elle est ensuite passée à l’épreuve des faits et quelques cas d’entreprise présentent les différentes formes qu’elle peut revêtir.
• Une grille de synthèse en liste les principales caractéristiques, les avantages et les inconvénients, et met plus particulièrement l’accent sur ses apports en terme de gestion de la relation client.
• Enfin, cet examen est complété par un entretien avec un expert qui en expose la portée et les développements à venir.

Bernard Cova est professeur à Euromed Marseille École de management et à l’université Luigi Bocconi de Milan. Marie-Claude Louyot-Gallicher est ingénieur chercheur chez EDF R&D et chercheur associé au Centre de recherche en gestion de Pau (CREG). De 2001 à 2006, ils ont co-animé la cellule de recherche en marketing d¹EDF R&D avec la collaboration de Myriam Louis-Louisy, ingénieur chercheur chez EDF R&D.

Pour information :
ISBN : 2-7430-0870-9 - Format : 15,5 x 24 cm - 240 p. - 30 €
Éditeur : Tec & Doc - Lavoisier

Vous pouvez vous procurer cet ouvrage dans toutes les librairies spécialisées et à la librairie Lavoisier :
11 rue Lavoisier - 75008 PARIS - Tél. : 33(0)1.42.65.39.95
Fax : 33(0)1.42.65.02.46 - Internet : www.Lavoisier.fr

Journal of Retailing and Consumer Services
Special Issue on
Data Mining Applications in Retailing and Consumer Services
(For publication in 2007)

Call for Papers

Guest Editors:

• Margarida G. M. S. Cardoso, ISCTE Business School, Lisboa. Portugal
• João Gama, LIACC, University of Porto, Porto, Portugal
• Andre Carvalho, University of São Paulo, Brazil
  

Purpose and scope
This special issue is devoted to academic work on Data Mining Applications in Retailing and Consumer Services. Retail and services firms have made a large investment in data collection and storage over the past years. Electronic sales transactions systems, data-warehouses and databases, all contribute to the increasing availability of large amounts of data, with rich information potential.

This special issue recognises the critical importance of the role played by Data Mining techniques in the world of Retailing, where knowledge (especially about customers) is simultaneously more accessible and critical. Data Mining offers new possibilities for extracting useful and non-trivial information from large databases, contributing to retail business understanding and to support decisions in a highly competitive environment.

We welcome papers illustrating the use of Data Mining methods, which may yield actionable knowledge for the purpose of retail and services business management and understanding. We also aim to contribute to bridge the gap between research and retail business practice.

Possible topics might include but are not limited to

• Data Warehousing, OLAP, Web Usage Mining,
• Data Reduction Techniques, Support Vector Machines, Evolutionary Algorithms, Association Rules,
• Classification and Regression Trees, Bayesian Networks and Neural Networks.
  

Possible retail applications may refer to Segmentation, User Profile Modeling, Identification of Cross-Selling Opportunities, Market Basket Analysis, Sales Forecasting, Store Performance Assessment, Store Site Assessment, Product Category Management, Promotions Planning, Consumer
Behavior, Customer Relationship Management and Database Marketing.

Submission guidelines
Please submit your electronic 1000 words abstract (as an attachment) to margarida.cardoso@iscte.pt to jgama@liacc.up.pt and to andre@icmc.usp.br by April 2006.
Abstracts should include a title page (with author (s) name (s), affiliation, and contact details) and must clearly state their objectives, issues, methods, findings, application results and conclusions. A short list of references is also required. Please feel free to contact the guest editors to discuss ideas and potential topics.

Authors whose abstract submissions are accepted will be requested to send full papers to the guest editor. Author guidelines are available in the journal website
http://www.elsevier.com/wps/find/journaldescription.cws_home/30446/description#description

Important Deadlines
Submission of abstracts: April 15, 2006;
Notification of acceptance: June 1, 2006
Submission of full papers for review: September 15, 2006
Submission of final copies: December 15, 2006

Call for Review Papers in Marketing

As the newly appointed Associate Editor for Marketing on the International Journal of Management Reviews I would like to invite submissions to the Journal.
The journal is the sister of the British Journal of Management from the British Academy of Management and seeks to publish high quality, literature surveys in the general area of 'business' including marketing. The journal is rapidly gaining recognition and was ranked 14th in the most recent ISI citation report for management.

For more information see www.blackwellpublishing.com/journals/IJMR.

Please send all submissions via to IJMR@hull.ac.uk. For informal contact please email me at v.mitchell@city.ac.uk.

I shall also be at EMAC in Athens.

Professor Vincent-Wayne Mitchell
Professor of Consumer Marketing
Head of Cass Marketing Group
Associate Editor of International Journal of Management Reviews
Faculty of Management
Cass Business School
City University
106 Bunhill Row
London
EC1Y 8TZ
Tel; +44 (0) 207 040 5108
Fax; +44 (0) 207 040 8328
E-mail; v.mitchell@city.ac.uk
http://www.cass.city.ac.uk
http://www.cass.city.ac.uk/faculty/v.mitchell

>

Special Issue of
International Journal of Internet Marketing and Advertising
4 Issues/Year, ISSN (Online): 1741-8100 - ISSN (Print): 1477-5212

IJIMA Theme: Mobile Adcommunication

GUEST EDITOR: Jaana Tähtinen, University of Oulu, Finland

CALL FOR PAPERS: Commercial communication sent to and received from mobile hand held devices is among the newest ways of marketers to talk to their customers. Mobile adcommunication continues to grow as mobile technology advances and the penetration of advanced mobile phones increases. Text and multimedia messages are used to communicate with customers, both in consumer and business-to-business markets. In research, the topic has been addressed under such labels as mobile marketing, mobile commerce and/or business, mobile advertising, and mobile adcommunication.

Recent study suggests that no other form of commercial communication shares the exact same essential elements with the mobile form, making it unique and deserving a concept of its own; mobile adcommunication. The distinctive features of m-adcommunication are interactivity of the media, the personal nature of the mobile device, its potential for use in a context-sensitive way, for example when the customer is actually shopping, and its ubiquity and fastness. M-adcommunication as a term highlights the importance of mobile media being used only when it suits well to the purpose of the communication, when the receivers are known to the extent that the messages can be personalised to provide value to them, and when dialogue is possible.

In spite of the rapid increase in studies focusing on mobile adcommunication, the theory development and conceptualisations of mobile means of commercial communication suffer from a lack of attention. The purpose of this special issue is to advance the theory development in this area, and bring forward multiple aspects of the phenomenon. The theme covers all commercial communication delivered via mobile hand held devices (e.g. mobile phones, PDAs). Theoretical (including reviews) and qualitative and quantitative empirical papers from consumers' and from marketers' point of view are welcome.

Topics of relevance to this special issue include (but not limited to):

• mobile adcommunication in business to consumers / business to business markets
• word of mouth in mobile adcommunication
• mobile adcommunication as a part of CRM, IMC, or direct marketing
• ethics and legal considerations in mobile adcommunication
• efficiency of mobile adcommunication
• creativity in mobile adcommunication
• mobile adcommunication in non-profit marketing
• service quality of mobile adcommunication
• global issues in mobile adcommunication
• business models within mobile adcommunication
• mobile adcommunication and advertising agencies.

SUBMISSION INSTRUCTIONS

• A submitted paper must not be under the review of any other journal.
  
• Electronic submission is required via the Journal Management System (JMS)
  http://www.calpoly.edu/~eli/iceb/JMS.htm.
  
• A complete submission must include three separate MS-Word files: (1) the cover letter, (2) the title page, and (3) the manuscript without authors' names.
  
• Each paper will undergo two rounds of double-blind reviews. Any paper fails to meet the required revisions after two rounds of reviews will be rejected unless only minor changes are needed. (Click here for Acceptance Criteria)
  
• Please submit your manuscript with a cover letter/e-mail containing the following imperative statements: (Click here for a sample cover letter/e-mail.)

1. Title and the central theme of the article.
2. The theme of the Special Issue.
3. Why the material is important in its field and why the material should be published in this Journal.
4. Nomination of up to four recognized experts who would be considered appropriate to review the submission. Please state (1) the names, title, addresses, phone, fax, and email addresses of these reviewers, (2) the expertise of each reviewer relating to your paper, and (3) your relationship with each of them. An attempt will be made to select at least one of the reviewer nominations.
5. The fact that the manuscript contains original unpublished work and is not being submitted for publication elsewhere.
   

Note that author name(s) must not appear anywhere else in the manuscript except in the title page and the reference list (if cited). No information can be placed in the properties of the manuscript's electronic file. Inappropriate submissions will be returned to authors. Factors leading to this action include submission with improper or no cover letter, excessive length, technically inappropriate material, single spaced body of text, subject of no interest to readers, manuscripts simultaneously submitted to other publications, and manuscripts not adhering to author guidelines. Non-English speaking author should have his/her paper proofread by a professional technical writer for grammatical and spelling corrections as well as the readability of the paper, before submitting it to the Guest Editor.

Accepted papers must follow the guidelines posted at Journal's website to format the final papers.

IMPORTANT DATES:

• 1 August, 2006: Due date for full-paper submissions to Journal Special Issue.
• 15 August, 2006: Outcomes of initial screening are returned to authors whose papers are rejected for further reviews.
• 15 October, 2007: Outcomes of 1st-round formal reviews are sent to authors of all papers
• 15 November, 2007: Due date for resubmission of papers required revisions.
• 15 January, 2007: Outcomes of 2nd-round formal reviews are sent to authors of resubmitted papers
• 1 February, 2007: Due date for resubmission of papers required only minor revisions.
• 15 February, 2007: Outcomes of 3rd-round formal reviews are sent to authors of resubmitted papers.
• 1 March, 2007: Due date for authors to submit properly-formatted copies for all accepted papers.
  

For any questions, please contact:

Acting prof. Jaana Tähtinen
Guest Editor
E-mail: jaana.tahtinen@oulu.fi

This CFP can be found also: http://www.taloustieteet.oulu.fi/ajankohtaista/m-adcom

For more information on the Journal visit the IJIMA web site:
http://www.inderscience.com/browse/index.php?journalID=84

International Marketing Review
Global Advertising: Insights from Multiple Markets

Call for Papers

Special Issue Editors:

Shintaro Okazaki, Ph.D.

College of Economics and Business Administration

Autonomous University of Madrid, Spain

Barbara Mueller, Ph.D.

School of Communication

San Diego State University, U.S.A.

The dismantling of political, economic, and cultural barriers during the 1990s enabled multinational corporations to operate on a truly global basis, rather than on a multidomestic basis. The development of global media, such as satellite TV and the Internet, has led to both the growing homogenization of consumer tastes across the world , as well as the increasing employment of globalized and regionalized advertising campaigns.

The question today is no longer whether marketers should or should not globalize their advertising campaigns, but rather to what extent will it be possible to standardize a brand's campaigns in either all or some of the brand's markets throughout the world." The goal of this special issue is to present new insights into both the factors that influence the use of standardization, as well as the effects of such standardized advertising on consumer attitudes and perceptions, and ultimately, a corporation’s performance. Manuscripts may have a theoretical and/or practical orientation. The primary criterion for assessing fit with the upcoming special issue of the International Marketing Review is that manuscripts present data from more than one market.

Topics that would be appropriate for this special issue include, but are not limited to:

• Headquarters vs. local control in global advertising campaigns
• Role of new media in global advertising campaigns
• Role of legal and regulatory issues in global advertising campaigns
• Effectiveness of specific executional and/or creative techniques in different countries
• Assessments of the circumstances under which executions can be standardized across markets
• Culture and its impact on global advertising effectiveness
• Consumer attitudes toward, and acceptance of, standardized advertising
• Financial performance of standardized advertising
• Headquarters' versus subsidiaries' evaluation of advertising performance
• Brand equity and global advertising
• Longitudinal analysis of advertising performance
• Performance of globally integrated marketing communications

Submission Information:

Deadline for Submission: 31st October, 2006.

Submitted manuscripts should follow the format as suggested in the Submission Guidelines on the journal website (http://www.emeraldinsight.com/info/journals/imr/imr.jsp). The manuscript should be prepared in Microsoft Word format. The names, affiliations, and contact information (i.e., phone, fax, email addresses) of all authors should be provided on the cover page only. The author(s) should not be identified elsewhere in the manuscript. Submitted papers will undergo a double-blind review.

Authors may submit completed manuscripts electronically at any time prior to the deadline, 31st October, 2006.

Manuscripts and any questions should be directed to:

Shintaro Okazaki, Ph.D.

Autonomous University of Madrid

Department of Finance and Marketing Research

College of Economics and Business Administration

Cantoblanco, 28049 Madrid,

Spain

e-mail: obarquitec@coac.net

Tel: +34 (91) 497-3552

Fax: +34 (91) 497-8725

Barbara Mueller, Ph.D.

School of Communication

San Diego State University,

5500 Campanile Dr.

San Diego, CA 92182-4561

U.S.A.

e-mail: Muelle1@mail.sdsu.edu

Tel: +01 (619) 594-5450

Fax: +01 (619) 594-6246