Appointment of Fernando Fastoso as Research Assistant in International Marketing

Bradford University School of Management, UK, has appointed Fernando Fastoso to work as Research Assistant in international marketing with Prof. Jeryl Whitelock, Head of Marketing Group, on a research project investigating international, global and pan-European branding.

The aim of the project is to expand the existing body of knowledge in the area from its base in FMCG to new areas of study, such as b2b, theatre, performing arts and sports.

Cass Business School Launches UK’s First Film Business Academy

Dear Colleagues,

We are very excited to announce that Cass Business School has launched the first dedicated film business centre in the UK. The Film Business Academy will receive £1million in funding over two years, and is endorsed by the UK film industry as providing the best education and skills development for the future workforce at a higher level. It will start with full and part-time specialist MSc programmes in 2006, and will lead to a customised executive film MBA in the future.

The Film Business Academy will also establish the Centre for Film Business Research to unite researchers from diverse backgrounds and provide cutting edge global film business research. It is essential for the continuing health and relevance of the programme that world class research underpins all educational delivery.

If you are interested in joining the Centre and doing research on the movie industry, please get in touch with us at filmbusinessacademy@city.ac.uk.

Further information is available at: http://www.cass.city.ac.uk/filmbusinessacademy/index.html

With kind regards,

Caroline Wiertz
Lecturer in Marketing
Cass Business School
City University London

Request for sharing research interest

Catherine Rossiter is completing a ph.D. part time in services marketing. She is investigating the role of Non verbal communication in people processing services and wishes to know if anyone has done any similar research so as to share information and ideas. IShe has reached the stage in her research where she needs to decide on the context and finalise the research design.

She can be contacted on her e-mail address at catherine.rossiter@iadt.ie

Or at her postal address below


Catherine Rossiter
Assistant Lecturer in Marketing
School of Business & Humanities
Dun Laoghaire Institute of Art, Design and Technology
Kill Avenue
Dun Laoghaire
Co. Dublin
Ireland
Tel: 00353 1 2144987

Peter Leeflang named Professorial Chair
By prof.dr. T. Wansbeek, dean of the Faculty of Economics, University of Groningen

Prof. P.S.H. Leeflang, Professor of Marketing Management and Marketing Research, has been appointed to the Frank M. Bass chair. This professorial chair is named after Professor Frank Bass of the University of Texas in Dallas, who is regarded worldwide as one of the pioneers of marketing as a high-quality academic discipline. Within the Netherlands, and even Europe, Peter Leeflang is a worthy holder of the chair. He was one of the first to recognize the possibilities of applying econometric methodologies within marketing and has made a significant contribution to the actual utilization of these possibilities, starting with his PhD dissertation in 1974. Since then he has published on a very wide range of subjects, with the main focus of his work in the field of measuring competitive reactions to marketing interventions. Much of this work was done together with his much-missed good friend and colleague, the late Professor Dick Wittink.

Peter Leeflang has been a professor at the University of Groningen since 1976. His list of publications numbers over 300, including dozens in renowned international scientific journals and a number of textbooks which have achieved 'standard' status. He has supervised 29 PhD candidates. Many of them have become prominent researchers, and eleven have become professors themselves.

In addition to being an eminent researcher, Peter Leeflang is also someone with extensive organizational skills, based on his ability to bring people together and his aim of harmonious mutual relationships. These skills have manifested themselves in numerous initiatives and committee work worldwide. Closer to home, he has always been the leader of the close-knit, highly respected Groningen marketing group. Less than a year ago, this group was awarded the highest possible score by an international visitation committee. In the period 1997 – 2001 he was Dean of the Department of Economics and vice-Chancellor of the University of Groningen.

Since the retirement of Professor Axel Johne last year from Cass Business School, City University London, there have been 3 new appointments:

• Professor Vince Mitchell from Manchester Business School
• Caroline Wiertz from Maastricht Department of Marketing
• and most recently Dr Tuba Ustuner from Harvard Business School.

News from Penn State 's Marketing Department

Penn State's Marketing Department is pleased to report that Qiong Wang, who is in the process of completing her dissertation with Bart Weitz at the University of Florida has agreed to join the department in the fall of 2006. With Qiong's interests in Business-to-Business Marketing, this strengthens that area even more.

We are also pleased to report that:

Gary Lilien, Girish Mallapragida and Raj Grewal have recently had a paper entitled: "Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems," accepted for publication in Management Science.

Margaret (Meg) Meloy has just had an article with J. Edward Russo, and Elizabeth G. Miller entitled "Monetary Incentives and Mood," accepted for publication at the Journal of Marketing Research.

John Liechty just learned that his recent paper with Alan Montgomery, Shibo Li and Kannan Srinivasan, “Predicting Online Purchase Conversion Using Web Path Analysis,” was a finalist for the Little award at Marketing Science.

Gary Lilien, Arvind Rangaswamy, and Raji Srinivasan had a paper conditionally accepted at the Journal of Marketing, entitled, "The Emergence of Dominant Designs." It is likely to appear in the April 2006 issue.

Marvin Goldberg has just had an article with Neidermeier, K.E., Bechtel, L.J., and Gorn G.J. entitled "Heightening Adolescent Vigilance Towards Alcohol Advertising to Forestall Alcohol Usage," accepted at the Journal of Public Policy and Marketing.

Rajdeep Grewal was one of the finalists for the Marketing Strategy SIG Early Contributors Award.

Rajdeep Grewal's co-authored paper entitled "Managing Multiple Facets of Risk through Governance Mechanisms: The Case of New Product Alliances" won the "Business-to-Business Marketing and Interorganizational Relationships" Track Best Paper Award at Summer AMA Meeting 2005.