CALL FOR ARTICLES

Call for Short Articles for
Encyclopedia of Multimedia Technology and Networking
2nd Edition
Editor: Margherita Pagani
I-LAB Centre for Research on the Digital Economy
Bocconi University – Italy

Multimedia technology, networks and online interactive multimedia services are taking advantage of a series of radical innovations in converging fields, such as the digitization of signals, satellite and fiber optic based transmission systems, algorithms for signal compression and control, switching and storage devices, and others, whose combination has a supra-additive synergistic effect.
In such an ever-evolving environment, teachers, researchers and professionals of the discipline need access to the most current information about the concepts, issues, trends and technologies in this emerging field.

The Encyclopedia of Multimedia Technology and Networking, 2nd edition will be most helpful as it provides comprehensive coverage and definitions of the most important issues, concepts, trends and technologies in Multimedia Technology. This important new publication will be distributed worldwide among academic and professional institutions and will be instrumental in providing researchers, scholars, students and professionals access to the latest knowledge related to Multimedia Technology. Contributions to this important publication will be made by scholars throughout the world with notable research portfolios and expertise.

Coverage: The Encyclopedia of Multimedia Technology and Networking, 2nd edition will provide a compendium of terms, definitions and explanations of concepts, processes and acronyms. Additionally, this volume will feature short articles (3,000-3,500 words) authored by leading experts offering an in-depth description of key terms and concepts related to different areas, issues and trends in information science and technologies in modern organizations worldwide.

Invited Submissions:
Individuals interested in submitting short articles (3,000-3,500 words) on suggested topics (See the listing of our suggested topics on the main page of this project) or other related topics in their area of interest should submit a proposal by January 10, 2006. We strongly encourage other topics that have not been listed in our suggested list, particularly if the topic is related to the research area in which you have expertise. Upon acceptance of your proposal, you will have two months to prepare your article 3,000-3,500 words) and 7-10 related terms and their appropriate definitions. Guidelines for preparing your short piece and terms and definitions as well as a sample article and terms and definitions can be found on the main menu of this project at http://www.idea-group.com/custom/pagani

Please forward your e-mail of interest including your name, affiliation and a list of topics (5-7) on which you are interested in writing a short article to Margherita Pagani, editor at margherita.pagani@uni-bocconi.it no later than January 10, 2006. You will be notified about the status of your proposed topics by January 17, 2006. This book is tentatively scheduled for publishing by Idea Group Reference (an imprint of Idea Group Inc.), www.idea-group-ref.com, in 2009.

International Journal of Environmental Technology and Management (IJETM)

Guest Editor: Professor Caroline Gauthier, Grenoble Ecole de Management, France

More information at :http://www.inderscience.com/browse/callpaper.php?callID=300

Dear colleague:

As perhaps you already know, simultaneously to the organization of the International Congress on Public and Non Profit Marketing (4th edition was held last May in Jerez de la Frontera, Spain), and looking for a stable working forum and so a support in order to develop into practice further projects and ideas, a scientific association was founded and registered, called either International Association on Public and Non Profit Marketing, or Asociación Internacional de Marketing Público y No Lucrativo (AIMPN).

One of major goals has been the launching of a new scientific journal (the International Review on Public and Non Profit Marketing, IRPNM), publishing English and Spanish written articles twice a year. Three issues have already been edited, including contributions considered achieving high academic and scientific quality standards, guaranteed by a double blind selection process. Perhaps you have received notice of these three issues, as a list of contents has been e-mailed by some well-known scientific distribution lists.

However, we try to improve work, and from Volume 2, Number 1 (June 2005) on, papers will are full text published both in English and Spanish (if required by authors, free translation from English into Spanish by scientific experts could be provided in case of accepted papers) and also fully on-line supported. Contributions are expected not only from Marketing teachers and practitioners, but also from other related disciplines when referring to public and/or no profit topics.

So, and after this short and general introduction, I aim you in order to have a look on the contents of this Vol. 2, Nº 1 of the International Review on Public and Non Profit Marketing at http://rimpn.teyde.net, and so in order to consider publication of your research work in our Review.

We have realized that there was a transcription mistake (two “crossed” letters) regarding the link some of you was told in our previous message in order to access contents of Vol. 2, Nº 1 of the International Review on Public and Non Profit Marketing. The right one is http://rimpn.teyde.net (and not “ripmn”, take care also, without “www”).

Best regards,

José L. Vázquez
IRPNM Editor

Marketing Communication
New Approaches, Technologies, and Styles

Edited by Allan J. Kimmel, Professor of Marketing,
ESCP-EAP, European School of Management, Paris

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the
marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication
in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a
broad range of researchers and marketing professionals.

Key features:
•Cuttting edge perspectives from both academics and practitioners
•Presents an up-to-date overview and analysis of developments in all areas of marketing communication
•Looks at the changes to communication and consumer responses brought about by new technologies
•Strong international group of contributors

Contents:
Allan J. Kimmel: Introduction: Marketing Communication in the New Millennium

Part I: New Approaches to Marketing Communication
1. Maurice Lévy and Dan O'Donoghue: New Trends in the Promotion of Companies and Brands to Stakeholders: A Holistic Approach
2. Matthew S. Eastin and Terry Daugherty: Past, Current, and Future Trends in Mass Communication Research
3. James Fitchett: The 21st Century Consumer Society
4. Albert M. Muñiz, Jr. and Thomas C. O'Guinn: Marketing Communications in a World of Consumption and Brand Communities
5. H. David Hennessey: Marketing Communications Trends in the Emerging Global Marketplace

Part II: Developments in Marketing Communication Technologies
6. Tina M. Lowrey, L. J. Shrum, and John A. McCarty: The Future of Television Advertising
7. John O'Connor, Eamonn Galvin, and Martin Evans: Electronic Marketing and Marketing Communications: The Role of Technology
8. Chris Fill: The Influence of Technology on Below-the-Line Marketing Communications
9. Thomas W. Gruen: Integrated Marketing Communications and the Emerging Role of the Web Site
10. George R. Silverman: Word of Mouth: The Oldest, Newest Marketing Medium

Part III: Rethinking Marketing Communication Styles
11. A. Fuat Firat and Lars Thøger Christensen: Marketing Communication in a Postmodern World
12. Eric J. Arnould and Elisabeth Tissier-Desbordes: Hypermodernity and the New Millennium: Scientific Language as a Tool for Marketing Communications
13. Janet L. Borgerson and Jonathan E. Schroeder: Identity in Marketing Communications: An Ethics of Visual Representation
14. Douglas Brownlie and Michael Saren: The Communication of Marketing: A Critical Analysis of Discursive Practice

Readership:
Advanced undergraduate and graduate students, researchers, and academics of Marketing as well as marketing professionals
and those taking professional marketing courses (e.g. Chartered Institute of Marketing).
304 pages | November 2005
Hardback |0-19-927694-3 £55.00
Paperback | 0-19-927695-1 £19.99
http://www.oup.com

Call for Papers

Special Issue on Mobile Advertising Issues and Challenges

Guest Editor
Shintaro Okazaki, Ph.D.
Department of Finance and Marketing Research
College of Economics and Business Administration
Autonomous University of Madrid

The Journal of Interactive Advertising announces a special issue on Mobile Advertising Issues and Challenges.

Wireless communication networks have increased rapidly worldwide, enabling many firms to use a new mode of interactive advertising via mobile devices. WAP contributed to the initial implementation, SMS-based marketing, but the most drastic change occurred following the introduction of the Universal Mobile Telecommunications System (UMTS) and Wideband Code Division Multiple Access (WCDMA). These have enabled many operators to move quickly to Third Generation (3G) standards. Many multinational corporations now take advantage of the high-speed transmission of advertising messaging through sophisticated Internet services.

In an extension of traditional email marketing, mobile advertising has been used as an effective way to "push" information associated with price discounts, electronic coupons, sweepstakes, and direct payment, among others. However, mobile advertising is not limited to a "push" use. Global Positioning System could generate new opportunities for location-based advertising, while mobile portals offer special contents service via campaign sites displayed on micro-browser screens. These strategies could "pull" users' attention to unprecedented marketing experiences. However, although interests and applications in this area have increased substantially in recent years, there is still an important lacuna with regard to both empirical evidence and a theoretical framework.

The Journal of Interactive Advertising therefore invites the submission of empirical and conceptual papers that fit the theme "Mobile Advertising Issues and Challenges." In this Special Issue, we expect to raise new possibilities for theory development, methodological innovation, and cross-disciplinary approaches in interactive advertising research via mobile devices.

RESEARCH TOPICS

Potential manuscript topics include (but are not limited to)

- Push versus pull advertising
- Issues associated with SMS/MMS advertising
- Trust in mobile advertising
- Wired versus wireless advertising comparison
- Attitude toward mobile campaign sites
- Location-based messaging
- Visual versus textual data transmission
- Mobile advertising recall
- Cross-cultural issues in mobile advertising acceptance

SUBMISSION INFORMATION

Submitted manuscripts will be subject to a double-blind peer review process and must not have been published or accepted for publication or currently under consideration for publication elsewhere. Electronic submission should be via email in either Word or PDF format, with all manuscripts following the JIAD guidelines (http://www.jiad.org/).

IMPORTANT DATES

Submission deadline: May 31, 2006
Acceptance/Rejection notification: October 1, 2006
Deadline for the final version: January 31, 2007
Publication Vol. 7 No. 2 (Spring), 2007

Please note that the acceptance/rejection decision will be notified to all authors on October 1, 2006, regardless of the submission date.

Questions and submissions should be directed to the special issue editor.

Shintaro Okazaki, Ph.D.
Guest Editor, Journal of Interactive Advertising
Department of Finance and Marketing Research
College of Economics and Business Administration
Autonomous University of Madrid
Cantoblanco, Madrid 28049 SPAIN

Tel. +34 91 497 3552
Fax. +34 91 497 8725
Email: obarquitec@coac.net

CALL FOR PAPERS

THE JOURNAL OF VALUE CHAIN MANAGEMENT (JVCM)
Special Issue on “E-Services”

Deadline for Submissions: May 31, 2006
Best Paper Award: 2000 Euros

The Journal of Value Chain Management, in association with the Marketing Center Muenster (University of Muenster) and the Center for Services Marketing and Management (Florida Atlantic University), will be publishing a special issue on E-Services and a concurrent edited volume containing the same papers.

This special issue aims at offering a thorough introduction and systematic overview of the new field ‘E-Services’. It covers the state-of-the-art of the research and development in various aspects including theory development, empirical studies, and applications of E-Services.
The Editorial Board of JVCM invites authors to submit original conceptual and empirical manuscripts. All submission received will be subjected to a double-blind review process. Suggested topics, include but are not limited to:

• Services and the Internet Economy
• New E-Services Development, Design and Management
• Marketing Mix Strategies for E-Services
• Issues in Service Quality and the Internet
• Issues in Service Productivity and the Internet
• Relationship Marketing and Loyalty in E-Services
• Consumer Behavior in Services and the Internet
• Business-to-Business E-Services
• Retail Services and the Internet
• Demand and Supply Management in E-Services
• E-Services Operations

Empirical papers are especially welcome. Strong and innovative conceptual work with a clear contribution to the advancement of marketing and management science would also be considered.

Edited Volume: All manuscripts accepted for publication will also be published in an edited volume that will be published and released concurrently.

Best Paper Award: A best paper award of 2000 Euros will be awarded to the best submission received in response to this call for papers and published in JVCM. The editorial board will, based on an evaluation of the submissions and reviewers’ comments, select a manuscript for this best paper award. In case of a tie, the prize money will be shared among the contenders. Authors of submissions nominated for the best paper award must agree to publish their submission in the JVCM and the associated edited volume that will be published concurrently.

Submission Guidelines and Further Information
Submission guidelines as well as further requests can be addressed to Heiner Evanschitzky (evanschitzky@ifhm.de). Potential authors may also access the journal homepage at http://www.jvcm.org

New Book Announcement

Title: Moda, Marketing Linguaggi Segni

Author: Amatulli Cesare

For more information:
http://www.internetbookshop.it/ser/serdsp.asp?shop=1&c=PEC4XWW7KTQGE

EUROPEAN SPORTS MARKETING NETWORK

Following a meeting of interested parties that took place during the EMAC conference in Milan this year, a further meeting took place on 23rd November in London to discuss the possible formation of a European Sports Marketing Network. Academics, publishers and business representatives from eight countries met to discuss the following:

· The nature and scope of sports marketing;
· Major research issues in sports marketing;
· Challenges facing sports marketing;
· Methodological issues facing sport marketers;
· How sports marketers can ensure practical relevance
· Future developments in sports marketing;
· Formation of a European Sports Marketing Network.

A working paper, entitled ‘Developments in Sports Marketing: A European Perspective’ which details points raised during the meeting, will shortly be available from the University of London. Further discussions regarding the European Sports Marketing Network are planned and another meeting has been scheduled to take place in 2006.

If you would like to receive more information about the proposed network or would like to be informed when the working paper becomes available, please contact: Dr Simon Chadwick, Clore Management Centre, Birkbeck College, University of London, Malet Street, London WC1E 7HX, England (Email: s.chadwick@bbk.ac.uk)

INTERNATIONAL JOURNAL OF SPORTS MARKETING AND SPONSORSHIP

The journal is pleased to announce to EMAC members that:

• Dr Simon Chadwick (University of London) has now taken over editorship of the IJSMS;
• The editorial board has been reconstituted to include a more geographically diverse number of academics. Amongst the board’s members are academics from Warwick in the UK, IESE in Spain, Bocconi in Italy, Harvard in the US, Yonsei in South Korea and Monash in Australia;
• The four editions of the journal appearing this year are – V7, N1: Milan EMAC Special Edition; V7, N2: Global Marketing of Soccer Special Edition; V7, N3: General sports marketing and sponsorship submissions; V7, N4: Fremantle ANZMAC Special Edition;
• Submissions focusing on sport broadcasting/media/new technology, submissions with Asian content, and general sports marketing and sponsorship submissions, are now being invited for inclusion in the journal from Volume 8 onwards;
• From Volume 7 onwards, the journal will be available on a full text basis via EBSCO (Business Source Premier).

The journal welcomes the submission of academic and practitioner research papers, articles, case studies, interviews and book reviews. General sports marketing and sponsorship submissions will be situated in the following areas:

• Fans and customers;
• Individual performers and endorsers;
• Teams and clubs;
• Leagues and competitions;
• Events and stadiums;
• Sponsors and properties;
• Retailers and merchandisers;
• Suppliers and intermediaries;
• Broadcasters and the media;
• Governing bodies and representative associations;
• Places, spaces and cities;
• Economic and social development initiatives;
• Magazines, newspapers and web sites;
• Betting and gambling services;
• Sportswear manufacturers;
• Gaming and collecting.

For those EMAC members who would like to receive complimentary copies of the journal, please contact:

The Publisher
International Journal of Sports Marketing & Sponsorship
International Marketing Reports Limited
7 Greville Road
London NW6 5HY
England

Email: info@im-reports.com
Tel: 0044 (0)20 7372 6561
Fax: 0044 (0)20 7372 6538

If you would like to know more about the journal, receive a copy of the editorial policy, make a submission or propose ideas for special editions/papers, please contact:

Dr Simon Chadwick
Editor
International Journal of Sports Marketing & Sponsorship
Clore Management Centre
Birkbeck College
University of London
Malet Street
London WC1E 7HX
England

Email: s.chadwick@bbk.ac.uk
Tel: 0044 (0)20 7079 0802
Fax: 0044 (0)20 7079 6769

Lars-Gunnar Mattsson
Honorary Fellow of EMAC
Stockholm School of Economics, Sweden

Publications 2004-

Mattsson, L.G. (2004) Industrial Marketing-The Network Perspective. In: Backhaus, K. & M. Voeth, M. (eds.) Handbuch Industriegütermarketing München: Gabler Verlag, 177-204.

Hertz, S,. & Mattsson, L.G. (2004) Collective Competition and the Dynamics of Market Reconfiguration Scandinavian Journal of Management , (20), 31-51.

Mattsson, L.G. (2003), Reorganisation of Distribution in Globalisation of Markets-the Dynamic Context of Supply Chain Management Supply Chain Management-An International Journal. Vol 8, No 5., 416-426.

Mattsson, L.G. & Johanson, J.(2006) Discovering Market Networks, European Journal of Marketing . forthcoming April 2006

Andersson, P. & Mattsson, L-G. (2006) Timing and Sequencing of Strategic Actions in Internationalization Processes involving Intermediaries- A Network Perspective In: Solberg, Carl Arthur (ed) Relationship between exporters and their foreign sales and marketing intermediaries, Advances in International Marketing, Volume 16, Elsevier Science (forthcoming 2006)
.
Johanson, J. & Mattsson, L.G. (2006) Business networks: Background and some basic considerations ,In: Lee, J.W., Hadjikhani, A., and Johanson, J. (eds.) Business networks and international markets. Seoul: Brain Korea (forthcoming)

Conference contributions 2005

Gadde, L-E. and Mattsson, L.G. (2005) Globalization and transition of distribution- analyzing two intertwined processes. IMP conference, Rotterdam, September

Mattsson, L.G. (2005) Managing in markets as interacting with market theories and market practice. First IMP Journal Seminar, Oslo, May

Buttriss, G.,Wilkinson,I. Andersson, P & Mattsson, L.G. Mapping Mechanisms of Internationalisation, IMP Asia Confernce, Phuket, December.

Dembrower, M, Hertz, S. and Mattsson, L.G. (2005) Entrepreneurs acting in networks – small passenger airlines in Sweden after deregulation. IMP Asia conference, Phuket, December

ELMAR is an email service providing tables of contents of marketing journals, calls for papers, position announcements, and the possibility
to submit teaching and research questions to 5,000 academic marketers worldwide. The ELMAR governing board has representatives from ALAM, ANZMAC, AMA, and EMAC.

Event or journal special issue calls for paper can be posted once on ELMAR. Reminders or updates can be posted multiple times in the Monday "ARCalendar" ELMAR mailout. Conference organizers, journal editors, track chairpersons, organizers of special sessions and journal special
issue editors can avail themselves of this service by sending their request to ELMAR@ama.org.
Individuals wanting to subscribe can send email to ELMAR-request@ama.org.

Charles Hofacker
ELMAR Moderator

Retailing in the 21 st Century; Current and Future Trends.
Berlin - Heidelberg: Springer, 2005, XI, 413 p.

Manfred Krafft & Muarli Mantrala (editors)

Retailing in the new millenium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the hrowth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the expansion of major retail chains like
Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policy-makers. With crisp and insightful contributions from many of the world´s leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

Margherita Pagani of Bocconi University is pleased to announce the publication of
"Encyclopedia of Multimedia Technology and Networking"

The Encyclopedia of Multimedia Technology and Networking provides in-depth coverage of the most important concepts, issues, trends, and technologies in the multimedia discipline. This encyclopedia is a valuable collection of articles that presents perspectives from over 220 researchers from 32 countries, providing a thorough explanation of emerging multimedia technologies and applications. This contemporary encyclopedia offers, in detail, an understanding of many topics related to multimedia evolution, design, communications, e-commerce, education, security, and virtual communities. In addition, it offers over 1,350 terms and definitions and more than 3,200 references, making it a valuable reference source for all libraries.

More information can be found at:
http://www.idea-group.com/encyclopedia/details.asp?ID=4461

Special Issue Announcement

Journal of Personal Selling and Sales Management
“Enhancing Sales Force Productivity”

The Journal of Personal Selling & Sales Management (JPSSM) is pleased to announce and invites research article submissions for a Special Issue on Enhancing Sales Force Productivity that is scheduled for publication in Fall 2007. JPSSM is the premier international journal that is devoted exclusively to the publication of peer-reviewed articles related to personal selling and sales management.

Special Issue Background Information
The quality, quantity, deployment and motivation of sales force effort significantly affect both the top and bottom lines of companies in many industries where personal selling is the primary form of marketing promotion. In practice, as the management of customer accounts and relationships becomes more complex and demanding, there is renewed emphasis on optimizing the productivity of sales force investments. In response, new theoretical and empirical research to improve understanding of evolving sales force productivity issues as well as models, metrics, and methodologies to aid related management decisions are urgently needed. The purpose of this special issue of JPSSM on Enhancing Sales Force Productivity is to engender such new research. Research based on economic theories as well as normative, methodological, and empirical research papers related to this area are all welcome. Authors who wish to submit papers to this Special Issue of JPSSM are encouraged to also submit their work for presentation at a Conference that is being organized on the same topic at the University of Missouri – Columbia on April 21-23, 2006 (see separate Call for Papers for the Conference on “Enhancing Sales Force Productivity”).

EXAMPLES OF TOPICS suitable for the Special Issue include:

• Sales force strategy and organization
• CRM strategies and optimal sales resource allocation
• ROI of sales force automation investments
• Role and ROI of sales force effort in companies’ promotion mix
• Competitive selling strategies
• Long-term effects of personal selling
• Developing new sales force productivity metrics
• Forecasting sales and goal-setting
• Optimal design of selling teams
• Models for strategic account management
• Optimal design of sales force compensation plans
• Dynamic effects and ROI of sales force motivation programs
• Models for enhancing marketing-sales integration
• Pricing delegation to the sales force
• Coordination of operations-sales force interfaces
• Optimal strategies for sales force recruiting, training, and promotion

Submission Information
The deadline for submission of manuscripts is September 15, 2006. Papers must follow JPSSM Guidelines for Authors; see: http://mkt.cba.cmich.edu/jpssm/submsinf/initial_submission.htm.

Manuscripts will go through the regular JPSSM review process. Only original papers not currently under review or published elsewhere may be submitted. Four hard copies of the paper should be submitted with a cover letter and an electronic version should be sent as a pdf file attachment to the Special Issue Editor:

Professor Murali K. Mantrala
438 Cornell Hall
University of Missouri – Columbia
Columbia, MO 65211
USA
Phone: (573) 884-2734
E-mail: mantralam@missouri.edu

The Editorial Board for this Special Issue includes Professors Sönke Albers (University of Kiel), Srinath Gopalakrishna (University of Missouri – Columbia), and Kissan Joseph (University of Kansas).

SPECIAL ISSUE ANNOUNCEMENT

Journal of Personal Selling & Sales Management

“Sales Force Ethics:
Strategic Implications and Leadership Challenges”

Guest Editors:
O.C. Ferrell, Colorado State University
Mark W. Johnston, Rollins College
René Y. Darmon, ESSEC and HEC-Montreal

The Journal of Personal Selling & Sales Management (JPSSM) is pleased to announce a special issue on ethics, scheduled for publication as the Fall 2007 issue. 

BACKGROUND INFORMATION:

There has been a significant interest in business ethics among the popular business press over the last five years.  At the same time, conceptual and empirical research has investigated a wide range of ethical issues.  Historically at the forefront of business ethics, sales force ethics research dates back to some of the earliest published research on personal selling.  However, the sales environment has changed dramatically and recent scandals have presented salespeople with a number of new and challenging ethical situations.  Salespeople were associated in almost one-third of the accounting fraud cases in moving sales revenue to different time periods to inflate profits.  The sales profession is being put under pressure to manipulate reporting systems to help organizations meet quarterly earnings targets.  The focus on building successful customer relationships has placed salespeople in a critical strategic position relative to the customer and ethical issues in selling now have strategic implications to the organizational performance.  Academically, research into the strategic implications of sales force ethics is lacking and there is a need for new conceptual and empirical research on the ethical challenges faced by salespeople in a strategic customer relationship environment.  Relatedly, what are the challenges faced by sales leaders in this era of heightened ethical awareness and increased competitive pressure.  The purpose of this special JPSSM issue is to engender such new research on sales force ethics and the strategic implication of an ethical sales force.  Theoretical (conceptual) and empirical papers are welcome.

EXAMPLES OF TOPICS INCLUDE:

• Conceptual models and empirical research concerning the affect of organizational issues such as role stress on sales person ethical decision making.
• Empirical research on the strategic implications of unethical sales person behavior on the lifetime customer relationship.
• Ethical behavior as a sales, marketing or business strategy.  Identify the needed resources to implement an ethical strategy and determine success metrics.
• What role does sales force ethics play in the development of a company’s overall ethics policy and statement of values.
• Identify a profile of the ethical salesperson.
• Assess recruiting and selection strategies that seek to identify ethical salespeople.
• Sales teams create unique ethical situations related to group decision making.   Conceptual and empirical research that seeks to model and test how sales teams affect individual salesperson ethics.
• The testing of ethical decision making models in a sales environment could make a contribution to both sales and marketing ethics.
• The role of rewards and enforcement of codes of ethics in a sales environment is an important issue that needs more investigation.
• The role of professional trade association codes of ethics for the sales organization should yield important new knowledge.
• The role of sales ethics as a buffer to deceptive sales techniques that are the subject of scrutiny of regulatory agencies is an important area for academics to investigate.
• The definition of what is being considered as unethical or unethical behaviors in a selling context across different cultures, and strategic and ethical implications for the international marketer.
• Research on ethics in international selling and multi cultural sales forces.
• Research on how governmental authorities deal with sales ethics in different countries and enforce laws that promote ethical selling behaviors. With what effects?

SUBMISSION INFORMATION:

The due date for submission of manuscripts is February 28, 2006.  Submitted manuscripts must follow JPSSM Guidelines for Authors (see the following web site):

http://mkt.cba.cmich.edu/jpssm/submsinf/initial_submission.htm

Manuscripts will go through the regular JPSSM review process.  Only original papers not currently under review or published elsewhere may be submitted.  Four hard copies of the paper should be submitted to the Special Issue Guest Editors at the mailing address below:

Submit four copies to:    
JPSSM Ethics Special Issue    
Crummer Graduate School of Business
Rollins College
1000 Holt Ave - 2722    
Winter Park, FL. 32789-4499

Guest Editors Contact Information:
Professor Mark W. Johnston
Phone: (407) 646-2612
Fax: (407) 646-1550
E-mail: mjohnston@rollins.edu

Professor O.C. Ferrell
Phone: (970) 491-4398
Fax: (970) 491-5956 
E-mail: oc.ferrell@colostate.edu

Professor René Y. Darmon
Phone: (33-1) 34 43 28 41
Fax: (33-1) 34 43 30 01
E-mail: darmon@essec.fr

Value Creation Model

• click on this link www.desktopauthor.com to download a file reader.
   On the Home Page you will see the link to download the DNL Reader. Click this link to download and install the DNL Reader and the file will load in seconds.
• You can then click on the following link to be able to read the book.
  http://www.emac-online.org/associations/emac/documents/VCMevl.dnl
  

RAM Journal 2004
A Quarterly Publication of the Association Française du Marketing

Contents of VOLUME 19- N°4

RESEARCH

Articles

Are key account customers really specifically managed? The customers' point of view
Bjorn Sven Ivens and Catherine Pardo

Brand strategies and shareholder value: a financial approach to brand equity
Sophie Changeur

A scale for measuring foodstuff authenticity
Sandra Camus

Self-assessment of opinion leadership in marketing : new psychometric investigations
Eric Vernette and Jean-Luc Giannelloni

INTERNATIONAL SELECTION

Using online conversations to study word-of-mouth communication
David Godes and Dina Mayzlin

Call for Papers
INTERNATIONAL MARKETING REVIEW
SPECIAL ISSUE: NEW PERSPECTIVES ON INTERNATIONAL ENTREPRENEURSHIP

About IMR

The International Marketing Review (http://www.emeraldinsight.com/imr.htm) provides a platform for contemporary ideas in international marketing, the thinking, theory and practice. It is not a home for general marketing papers, but delivers research based on empirical studies of marketing strategy issues as well as comparative studies of markets and marketing practice with a purely ‘International’ flavour. The International Marketing Review seeks to publish papers that are academically robust, hence the double blind peer review process it adopts, but also papers that communicate effectively and therefore contribute to international marketing.

About the Special Issue

The International Marketing Review invites the submission of empirical and conceptual articles that fit the theme “Emerging Issues in International Entrepreneurship”. While interest in the domain of International Entrepreneurship has increased substantially over the past decade, there is still no agreement about its conceptual boundaries, core unit of analysis or central constructs. Nonetheless, the field has contributed unique insights into internationalisation and entrepreneurial actions that cross national borders. A focus on innovation, opportunity identification and exploitation, risk-seeking behaviour, entrepreneurial managers, and the interaction between people, firms, time, the international environment and value creation, have resulted in a greater understanding of an important and growing phenomenon in international business. The field also raises new possibilities for theory development, methodological innovation, and cross-disciplinary approaches.

Importantly, International Entrepreneurship is not restricted to small, start-up firms. Intrapreneurship, corporate venturing, and corporate entrepreneurship all refer to the mindset and practice of entrepreneurship found in established organisations. Furthermore, the businesses under study need not only be those from high technology sectors.

This issue of IMR is seeking original research that provides a basis for better defining, understanding and researching this growing field. Given the complexity of the phenomena itself, and the cross-disciplinary nature of its study, a broad range of research methodologies and perspectives are welcome. Further, as this theme has been selected in part because of the increasing interest from the business community and public policy makers, practical insights from conceptual and empirical contributions are strongly encouraged.

Manuscripts are solicited on topics including:

• Conceptual and theoretical foundations of International Entrepreneurship
• The role and nature of the entrepreneur
• The generation, identification and exploitation of international opportunities
• Interactions between people, firms, time, the international environment and value creation
• International Market entry modes for entrepreneurial ventures
• International Entrepreneurship in established firms
• Methodological approaches to researching International Entrepreneurship
• Public policy and market interventions that facilitate international entrepreneurship
• International comparisons of entrepreneurial behaviour
• Cross-cultural perspectives on International Entrepreneurship
• Entrepreneurship and exporting
• Entrepreneurial family businesses
• Strategic and innovative processes in international ventures
• Women in entrepreneurship
• Entrepreneurship in emerging economies
• International entry capabilities in start-up ventures

Special Issue Editors

Chris Styles
Professor of Marketing
School of Business
Faculty of Economics and Business
Economics and Business Building H69
The University of Sydney
Sydney NSW 2006 Australia
Tel: +61 2 9036 5334
Fax: +61 2 9351 6732
email: c.styles@econ.usyd.edu.au

Sid Gray
Professor of International Business
School of Business
Faculty of Economics and Business
Economics and Business Building H69
The University of Sydney
Sydney NSW 2006 Australia
Tel: 61 2 9351-3552
Fax: 61 2 9036-5378
Email: s.gray@econ.usyd.edu.au

Guidelines for submissions

• All papers will be subjected to double-blind peer review.
• Author guidelines for prospective contributors are available at http://www.emeraldinsight.com/imr.htm

Submission Information

• Please submit the manuscript to: imr@econ.usyd.edu.au
• Submission deadline: September 16, 2005
• Acceptance decision: April 30, 2006
• Anticipated date of publication: Vol. 23, Issue 5, 2006
  

ISBM BtoB Working Paper Support Funding.

The ISBM wishes to help disseminate new research in the BtoB arena.  If you have completed some research that is in working paper form, ISBM will provide a grant of $750, to be used to further your research or the dissemination of this work through meeting attendance and the like,  if we accept it into our working series.

THERE ARE NO LIMITATIONS (EITHER TIMING OR GEOGRAPHIC) ON THE SUBMISSIONS. THE AUTHORS RETAIN FULL PUBLICATIONS RIGHTS.

Send an electronic version of your working paper submission, and the ISBM Working Paper Support Letter (available at http://www.smeal.psu.edu/isbm/proposals.html) to the ISBM by e-mail attachment to gwh3@psu.edu.

Note:  we cannot accept papers that have already been accepted for publication by an academic journal.

Contact:
Gary L. Lilien: GLilien@psu.edu
ISBM Research Director

Part-time Doctoral Student in the National University of Ireland Galway wishes to make contact with anyone who has conducted any research on the role of nonverbal communication in people processing services or with someone who is currently working on this area or related areas.

Research Topic: "The Role of Nonverbal Communication in People Processing Services”

Supervisor: Dr. Aidan Daly

Research Interests:
- People processing services
- Nonverbal communication applied to interactive marketing

Catherine Rossiter
Lecturer in Marketing
Dun Laoghaire Institute of Art, Design and Technology
Kill Avenue,
Co. Dublin
Ireland

Tel: +353 1 2144987
E-mail: Catherine.rossiter@iadt.ie

RAM Journal 2004
A Quarterly Publication of the Association Française du Marketing

Contents of VOLUME 19- N°3

RESEARCH

Articles

Understanding and measuring consumption value
Philippe Aurier, Yves Evrard and Gilles N'goala

Proposition of a two-dimensional measurement scale of the concept of intangibility
Frédéric Bielen and Christophe Sempels

A comparative analysis of French and Tunisian proxemics systems
Delphine Dion and Gaël Bonnin

Perspectives

Mixed multinomial logit model
Céline Bonnet


INTERNATIONAL SELECTION

Do promotions benefit manufacturers, retailers, or both ?
Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens and Marnik G. Dekimpe

Call for Papers: Special Issue
Ubiquitous Human Observation Methodologies
Qualitative Market Research: An International Journal

Recent times have seen an upsurge in the use of observational methodologies within marketing and organisational research. For example, eye tracking has grown in popularity of late, as access to the relevant technology has become easier. Linguistic observation and social network analysis have also become important methodologies, especially in light of recent developments in computer-mediated communication. However, there is vast potential in other types of observational tools, such as new neurological instruments, and virtual reality presentation techniques.

This special issue will review the state of academic research in direct observation methodologies. New technology is enabling the more detailed direct observation of behaviour – both external and internal processes. The aims of the special issue are to examine the technologies available, and applications for their use, to provide a methodological typology and clear directions for future research. Papers can detail any observational technique, and authors should not consider themselves restricted to traditionally ‘qualitative’ observational methods. Papers can be empirical or conceptual, and those dealing with radical new approaches and applications are to be encouraged.

Topics could include, among many others:

• The use of eye-tracking methodology to understand visual attention
• The use of neuro-science tools, such as the electro-encephalogram (EEG) and mapping and functional magnetic-resonance imaging (fMRI) to learn more about the mental processing behind purchase decisions
• The triangulation of focus group/in-depth interview data analysis using video and text-based transcripts
• The structural or linguistic analysis of observed texts (e.g. web-logs)
• The use of more realistic stimulus presentation modes (e.g. videotaping performances) in laboratory experiments (i.e. to address the stimulus presentation mode and signal-to-noise ratio hypotheses)

The closing date for submissions is 12 December 2005.

The Special Issue will be published in January 2007.

All papers will be subjected to double-blind peer review. Full notes for prospective contributors are available at: www.emeraldinsight.com/qmr.htm

Send submissions (3 hard copies and an electronic copy) to: Amanda Broderick and Nick Lee, Aston Business School, Aston University, Aston Triangle, Birmingham, B4 7ET, UK. Tel: +44 (0)121 359 3611. Fax: +44 (0)121 333 4313
Email: a.j.broderick@aston.ac.uk

Sunil Gupta and Donald R. Lehmann of Columbia University are pleased to announce the publication of their recent book, "Managing Customers as Investments." This book is on the broad topic of customer equity and customer lifetime value. It is based on rigorous research and industry best practices. It provides several case studies and examples to illustrate these concepts. A brief description of the book can be found at

http://www.amazon.com/exec/obidos/ASIN/0131428950/qid=1109616794/sr=2-1/ref=

pd_bbs_b_2_1/103-2759399-1752664

Call for Papers
Special Issue "CONSUMER EMPOWERMENT"

Extraordinary changes in marketing have taken place within the last three decades, influencing and changing the ways many people have traditionally worked and communicated. Marketing practices and theoretical representations of consumers span the changes from mass marketing and market segmentation to tailor-made or customised forms of one-to-one marketing to target customers. Many other changes have been brought about by modern multi-media technologies, the Internet, the corresponding raft of new ideas and expertise, and innovations in products and services. These have fundamentally changed markets and industries producing shifts in the balance of power in producer-consumer relationships. One important result of this shift and such marketing changes has been to facilitate consumer empowerment.

Consumers have become more proactive in diverse ways and, at times, provocative and aggressive in seeking to exercise their consumer choices and rights. Affordable computing hardware and software with advances in mobile telephony have facilitated consumer communications and interactions with other consumers and organisations in Europe and the rest of the world. How do consumers generate their own consumption experiences, personalise them and turn them into greater consumer empowerment for themselves vis-a vis suppliers? Papers submitted should, therefore, address the theme of consumer empowerment in the marketplace. For example, they could examine growth in consumer empowerment from the applications of one-to-one marketing theories and methods such as those in market segmentation and direct marketing. They could discuss consumer empowerment from viewpoints anchored in traditional or postmodern perspectives. Critical evaluations of the effectiveness or successes of marketing theories, methods and case scenarios that are proposed, along with any relevant cross-disciplinary contributions, are welcomed.

Examples of conceptual and empirical papers could:

• explore the evolutionary nature and modern contexts of one-one marketing that have and are facilitating consumer empowerment;
• examine the importance within specific scenarios or cases to demonstrate various forms of consumer empowerment vis-à-vis suppliers in their marketing activities and how consumers develop tactics to influence outcomes;
• investigate corporate entities’ relationships with their consumers and the effectiveness of organisational strategies for managing consumer empowerment;
• propose marketing methods or models for considering research into consumer empowerment and evaluation of outcomes.

The anticipated publication of this special issue is in late 2006. The issue will be double blind reviewed. Paper preparation guidelines are found on the EJM webpage:
http://www.emeraldinsight.com/journals/ejm/notes.htm

Enquiries and submissions (three copies and a disk in MSWord of each paper) should be sent to the Guest Editor before or preferably by 30th May 2005:

Professor Len Tiu Wright
Leicester Business School (Bede Island)
De Montfort University, The Gateway, Leicester, LE1 9BH, UK
Email: lwright@dmu.ac.uk

to appear in Applied Stochastic Models in Business and Industry (Wiley) as a single doubleissue (180 page long): Vol. 21, Nos. 4/5, 2005.

One can order individual copies of the special issue by sending a message to the following address: adsales@wiley.co.uk