The Journal of Product and Brand Management in association with the Fordham University Pricing Center is inviting papers for consideration in the Special Issue of the Journal, dedicated to Pricing.  Manuscripts related to the various aspects of pricing from behavioral and managerial perspectives are welcome. 

The submission deadline is December 1, 2004 .  Please consult www.fordham.edu/cba/pricecenter for additional details and submission guidelines, or contact Prof. Hooman Estelami (estelami@fordham.edu) or Prof. Sarah Maxwell (smaxwell@fordham.edu).

Call for Papers
International Journal of Sports Marketing and Sponsorship

Special Issue:
Developments in Sports Marketing and Sponsorship in the Asia Pacific Region

Whether it’s the activities of those who market the sport product locally or across the globe, those who increasingly use sport sponsorship for corporate and brand positioning, or the changing consumption patterns of fans as sport becomes delocalised, the sport ‘industry’ provides fertile territory for marketing research and innovation. And despite its short history, the International Journal of Sports Marketing and Sponsorship has made a significant contribution to our understanding of sport marketing and sponsorship through thought provoking works across a diverse range of areas. This has included valuable research and practical insight into fan motivation and loyalty; sport loyalty programs; sponsorship and relationship marketing; sponsorship execution and evaluation.

This special issue of the International Journal of Sports Marketing and Sponsorship aims to contribute to the depth of understanding of sport marketing and sponsorship issues in the Asia Pacific region, including Australasia. Under the broad topic of management and strategy development as it relates to sport marketing and sponsorship, it will be dedicated to review papers, theoretical contributions, executive insights, case studies and empirical research on:-

• Sport Marketing Planning and Strategy Processes
• New Sport Product/Asset Development
• Sport Event Marketing and Management
• Fan Identification and Loyalty Issues
• Sport Marketing and Globalisation
• Relationship and Network Application in Sport Marketing and Sponsorship
• Market Orientation and Sport Marketing and Sponsorship
• Sponsorship Metrics and Evaluation
• Ambush marketing
• Sponsorship as an International or Global Marketing Positioning Tool

The aforementioned areas are noted as a guide only. All aspects of sport marketing and sponsorship research and practice associated with the region will be considered. All papers will be subject to the International Journal of Sports Marketing and Sponsorship’s double blind review process. Authors should consult a recent issue of the journal for guidelines on style, referencing, etc. Prospective authors can visit www.imr-info.com/SM/IJSM/submit.html for further details. The maximum length of each article (including tables, figures and references) is 5,000 words. Papers of a shorter length such as case studies and executive insights from practitioners are also encouraged. Papers should be submitted to the Guest Editors in electronic format

Key dates:

Submission Deadline – 1st March 2005
Final Acceptance – 1st July 2005
Special Issue Publication – September/October 2005

Guest Editors:

Francis Farrelly
Department of Marketing
Monash University
PO Box 197 Caulfield East, Victoria, Australia, 3145
Tel: +61 3 9903 2364
Email: francis.farrelly@buseco.monash.edu.au

John A. Tripodi
President
Premiership Strategies International
Email: jtripodi@premiership.com.au

Pascale G. Quester
School of Commerce
The University of Adelaide
Adelaide SA 5005
Tel: +61 8 8303 4767
Email: pascale.quester@adelaide.edu.au

Call for Papers

Journal of Electronic Commerce Research
Special Issue on Mobile Commerce
Shintaro Okazaki, Special Issue Editor

Journal of Electronic Commerce Research (JECR) is pleased to announce a call for papers for a special edition of the journal focusing on mobile commerce issues.

Purpose of the Special Issue:
The convergence of the Internet and wireless technology in the late 1990s has produced a revolutionary telecommunication service: mobile Internet. Global mobile operators are now accelerating technological transition from 2G to 3G, while by June 2004 active users of wireless data applications exceeded 115 million worldwide. This figure will reach 1.72 billion by 2007, with aggregate subscriber revenue of $584 billion. Such spectacular growth will change not only how we live, but also how firms do business.

Mobile commerce has converted into a strategic issue among firms seeking personalised marketing channels. Many of mobile operators offer a broad range of transaction services, such as ticket reservations, banking, and shopping, as well as infotainment and directory services. In a recent advance, a Japanese mobile giant, NTT DoCoMo has launched a “multi-functional electronic wallet” which combines a mobile Internet service with electronic financial transactions, including secured payment and identification systems.

Likewise, many brands and media companies are now engaged in sophisticated wireless promotions. With permission-based push ads, firms can proactively send out commercial messages to mobile users and devices, through SMS (Short Message Services), MMS (Multimedia Message Services), location-based alert service, or even voice calls. On the other hand, mobile operators have created content-based wireless platforms, where advertisers’ messages are displayed to the viewer browsing mobile Internet.

Unfortunately, factors influencing mobile commerce are not well understood, and therefore, there is a dearth of empirical as well as theoretical research efforts. This Special Issue of the JECR "Call for Papers" addresses the need for a better understanding of the principles of mobile commerce.

Potential Manuscript Topics:
There are many questions to be answered concerning managerial, psychological and socio-cultural aspects in this emerging area. Topics that are of interest to this special issue include (but are not limited to):

• Antecedents and consequences of attitude toward mobile commerce
• Case studies on mobile commerce in practice
• Comparative analysis between wired versus wireless interactivity
• Cross-cultural issues in mobile commerce
• Designing mobile websites
• Factors influencing consumer acceptance of wireless advertising
• i-mode versus WAP
• Location-based mobile marketing
• Mobile advertising (push versus pull)
• Mobile banking
• Mobile shopping and payment systems
• Multinational corporations’ perceptions on mobile commerce
• Permission-based mobile marketing
• Strategic issues in mobile commerce value chain
• Technology acceptance in mobile commerce
• Trust in mobile commerce
• Uses and gratifications in mobile Internet adoption

Important Dates:
Deadline for Submission: February 1, 2005
Paper acceptance/rejection: April 30, 2005
Revised paper submission: June 30 2005
Final paper submission: July 15, 2005
Publication date: August 2005

Submission Guidelines:
JECR publishes original empirical research, theoretical and methodological articles, evaluative and integrative reviews, field research, business surveys, and application papers of interest to a general readership. A submission based on a paper appearing elsewhere (such as conference proceedings or newsletters) must have major value-added extensions to the earlier version. For conference papers, it should have at least 30% new material. The submitted manuscripts should follow the format as suggested in the Submission Guideline found in the journal website: http://www.csulb.edu/journals/jecr/s_g.htm

Of particular note is that the manuscript should be prepared in Microsoft Word format. The names, affiliations, and contact information (i.e., phone, fax, email addresses) of all authors should be provided only on the cover page. The submitted paper will undergo a double-blind review. Contributing authors may be asked to serve as reviewers for the special issue.

Authors may submit completed manuscripts electronically at any time prior to the February 1st 2005 deadline. Manuscripts and any questions should be directed to:

Shintaro Okazaki, Ph.D.
Autonomous University of Madrid
Department of Finance and Marketing Research
College of Economics and Business Administration
Cantoblanco, 28049 Madrid, Spain
e-mail: shintaro.okazaki@uam.es
Tel: +34 (91) 497 3552
Fax: +34 (91) 497 8725

RAM Journal 2004
A Quarterly Publication of the Association Française du Marketing

Contents of VOLUME 19- N°1

RESEARCH

Article
Process of consumer’s evaluation of brand extension: conception and validation of a decomposition model
Mehdi Seltene

Notes
Signaling effect of a promotional price reduction: concept and experimentation
Pierre Desmet

An ordinal satisfaction scale to classify respondents into « satisfied », « indifferent » and « dissatisfied »
Jean-Louis Chandon and Boris Bartikowski

Synthesis
Evolution of the marketing episteme: proposal of a morality, deontology, ethics and responsibility framework for marketers
Michelle Bergadaà

INTERNATIONAL SELECTION
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
Cheryl Burke Jarvis, Scott B. Mackenzie and Philip M. Podsakoff

DISSERTATION ABSTRACTS 
 
BOOK REVIEWS 
 
ABSTRACTS

Contents of VOLUME 19- N°2

RESEARCH 

Articles
Browsing: proposal of a measuring scale
Cindy Lombart

Perceived quality as a determinant of customer satisfaction in business-to-business. An empirical survey of telephone products and services
Ruben Chumpitaz C. and Valérie Swaen

Synthesis Experience at the heart of store-consumer relations analysis
Patrick Bouchet

PEDAGO
Consumers comparative judgement on prices
Monique Zollinger

INTERNATIONAL SELECTION
Valuing customers
Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart

DISSERTATION ABSTRACTS 
 
BOOK REVIEWS 
 
ABSTRACTS 

Call For Papers

Industrial Marketing Management
Special Issue

“Multi-Channel Marketing Strategy in Business-to-Business Distribution Channels”

As we pass the first half decade of the twenty-first century, it has become obvious that such forces as Internet-based E-commerce, globalization, and intense international competition have made marketing channel management much more challenging and complicated than it was just a few short years ago. Businesses all over the world have many more choices in the channels they can use to reach their customers. In fact, numerous companies in the B2B sector already use multiple channels to go to market with their products and services. The company’s own field sales force channel, the distributor channel, the sales rep channel, the catalog/mail order channel, the online channel, the call center channel, and several others may all be needed by the same company to serve their customers effectively and efficiently. But such a wide range of channel choice and combination potential means that businesses also face the challenge of formulating strategies to achieve an optimal channel mix while avoiding conflict among the different channels being used. So the key question becomes: How do firms utilize multiple channels, including new high-tech E-commerce channels, to foster channel confluence and synergy rather than conflict?

This multi-channel marketing strategy challenge will be the focus of a Special Issue of Industrial Marketing Management. Topics might include but are certainly not limited to issues such as:

• Delineating and defining the multi-channel challenge in B2B channels.
• The E-commerce option in B2B channels--- effects on channel strategy and structure.
• Finding the optimum mix (portfolio) of B2B channels for reaching customers.
• Dealing with conflict between different channels.
• Reaching more customers via multi-channel strategy.
• Managing multiple channels to create synergy.
• Building strategic alliances and partnerships in a multi-channel environment.
• Integrating online B2B channels with conventional B2B channels.
• Using multi-channel strategy to attain a sustainable competitive advantage.
• Supply chain and/or demand chain issues in B2B multi-channel structures.
• New and innovative multi-channel strategies and structures.
• Evaluating channel member performance in multiple channels.

Both empirical and conceptual articles are appropriate for the Special Issue. Please include a section concerning implications for managers in your paper. Guideline as to style can be found on IMM’s web site
http://www.elsevier.com/wps/find/journaldescription.cws_home/505720/description#description

Please submit your manuscript and a formal submittal letter via e-mail to:

Dr. Bert Rosenbloom, Guest Editor IMM Special Issue
Professor of Marketing and Rauth Chair in Electronic Commerce
LeBow College of Business
Drexel University
32nd & Market Streets
Philadelphia, Pa. 19104

Phone: 215-895-6992
FAX: 215-895-6975

E-mail: rosenblb@drexel.edu

Deadline for submission of manuscripts is December 31, 2004.

Hans S. Solgaard and Torben Hansen from the Department of Marketing, Copenhagen Business School have published a book on retailing entitled:

"New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers"

Kluwer Academic Publishers

Palgrave Macmillan are delighted to work with the European Academy of Management (EURAM) to publish European Management Review. This important new journal aims to become a key tool for the development of academic management research internationally, but particularly to provide a channel for diverse research traditions within Europe.

The launch issue is out!

It  focuses on possible new directions for strategic management research, moving on from Richard Whittington's keynote presentation at the 3rd EURAM conference in 2003. Key authors engage with Whittington's approach to the study of strategy. Taken together these articles provide a lively and stimulating review of future directions for research that should provoke much debate.

You can view this inaugural and prestigious issue online at: www.palgrave-journals.com/emr  and click on FREE sample issue.

2004, 1 - Consumer Choice Behaviour – an emotional theory
Flamming Hansen, Larry Percy and Morten Hallum Hansen

2004, 2 - Long-term Advertising Effects and Optimal Budgeting
Flemming Hansen and Lars Bech Christensen

2004, 3 - Danish Children’s Upbringing as Consumers
Flemming Hansen and Jens Carsten Nislsen

2004, 4 - Modelling Emotional andAttidudinal Evalutions of Major Sponsors
Anne Martensen and Flemming Hansen

Lilien and Rangaswamy announce
Marketing Engineering: The Module Series and Developer’s Kit
Marketing Engineering - Revised 2nd Edition

Since we launched the Marketing Engineering platform in 1997, we have increasingly been asked for individual modules: Text + Case + Software on a single topic. To meet that need, we are pleased to announce the launch of the Marketing Engineering: The Module Series.

Users can now order individual modules for themselves or their class, and modules can be combined into “custom suites” for mass use that include an integrated versions of the selected software that can be run on a university’s network.

The modules (including text, case, and software) are available in electronic download format. To review, please visit our web site at www.mktgeng.com. After you register as an instructor you will be able to download the samples that are currently available. Modules that will be fully available by June 2004 are:

Module	Concept (Title)	Case	Software
M11001	Marketing Portfolio Analysis and Prioritization with the GE/McKinsey Approach	Addison Wesley Longman Case	GE Portfolio Planning (ge.xls)
M12002	Direct Market Segmentation Using Customer Needs	Conglomerate Inc.'s New PDA (2001)	Cluster Analysis
M12003	Direct Market Segmentation Using Customer Needs	Kirin USA, Inc.: Ichiban Shibori	Cluster Analysis
M13004	Choice-Based Segmentation	ABB Electric	Choice-Based Segmentation (abb.xls)
M14005	Positioning and Perceptual Mapping	Positioning the Infiniti G20 Case	Positioning Analysis
M14006	Positioning and Perceptual Mapping	Positioning the ConneCtor 2001 Case	Positioning Analysis
M15007	Customer Targeting with Choice Models	Bookbinder's Book Club	Multinomial Logit Analysis
M16008	Product Design with Conjoint Analysis	Forte Hotel Design Case	Conjoint Analysis
M16003	Product Design with Conjoint Analysis	Kirin USA, Inc.: Ichiban Shibori	Conjoint Analysis
M17009	Forecasting with the Bass Diffusion Model	Zenith High Definition Television (HDTV)	Bass Model (gbass.xls)
M18010	Pretest Market Forecasting with the ASSESSOR Model	Johnson's Wax Enhance (A) Case	Assessor Pretest Market Model
M19011	Advertising Budget Decisions and ADBUDG	Blue Mountain Coffee Case	ADBUDG: Advertising Budgeting
M20012	ADBUDG: Advertising Budgeting	ADCAD AD Copy Design Exercise	ADCAD: Ad Copy Design
M21013	SalesForce Call Planning: The CALLPLAN Model	John French Exercise	Generalized Callplan Model
M22014	Sales and Marketing Spending and Allocation	Syntex Laboratories A	ReAllocator (ReAllocator.xls)
M23015	Value-in-Use and Value-based Pricing	Account Pricing for the ABCOR 2000	Value-in-Use Pricing (value.xls)
M24016	Competitive Bidding	Paving I-99 Exercise	Competitive Bidding
M25017	Revenue Management	Forte Hotel Revenue Management Exercise	Revenue Management for Hotels (revenue.xls)
M26018	Promotional Response Models	MassMart Case	Promotional Spending Analysis

Developer’s Kit Initiative: We actively seek new cases, data sets (and even software!), in English or another language to include in the series. If you have interest in including a case and related data set in the series, please contact Gary Lilien at GLilien@psu.edu.

Revised 2nd Edition: A new release of our full book, Marketing Engineering, is now available globally from a new publisher (Trafford Press: http://www.trafford.com) as well as direct from us at www.mktgeng.com for large scale adoption. The new edition includes Version 2.2 of the Marketing Engineering software (CD included), and supports all combinations of Windows and Excel currently supported by Microsoft, including Excel 2003.

Call for Papers
A Special Issue of
Journal of Vacation Marketing

LEISURE TRAVEL –
NATIONAL TRENDS, CULTURAL DIFFERENCES

Guest Editor: Dr Yvette Reisinger, Tourism Research International, 60 Farrwood Drive, Bradford, Massachusetts 01835, USA. Phone: +1 (978) 374 1379; Phone (cell): +1 (978) 273 3992; E-mail: Yvette.reisinger@email.com

The journal is pleased to announce a Call for Papers for its special issue on Leisure Travel – National Trends, Cultural Differences. The journal invites high-quality manuscripts that explore empirical, theoretical or practical aspects of cultural differences and their impact on leisure travel.

Purpose and scope
This special issue of JVM is devoted to exploring the nature and impacts of cultural differences and nationality on leisure travel. Papers discussing implications of cultural differences for leisure travel marketing are sought.

Possible topics might include, but are not limited to, the following:
• Cross-cultural issues related to leisure travel behaviour
• Leisure travel in a globalising world
• Leisure travel in developed/undeveloped world
• Leisure travel in countries of transition
• Leisure travel among cultural minorities
• Leisure travel among those with special needs
• Leisure travel within the context of terrorism and/or political instability
• Leisure travel – New segments, new products
• Prestige/luxury leisure travel
• Barriers to leisure travel
• Trends and shifts in international leisure travel
• Marketing issues as related to leisure travel
• Leisure travel – Research issues
• Future directions

Comparative inter-country or inter-regional studies are welcome.

Submission guidelines
Please submit your electronic abstract (max 3 pages) of the proposed paper by 1st September, 2004 to the guest editor Yvette Reisinger (yvette.reisinger@email.com) who will advise on the suitability of the paper for the special issue. Abstracts must clearly state the paper’s objectives, issues, methods, findings, application of results and conclusions. A short list of references is required. Authors whose submissions are accepted will be requested to submit a full paper to the guest editor by 1st December, 2004 for double blind review. Accepted papers will be published in volume 11 of the journal.

Deadline for the submission of abstracts is 1st September, 2004.

International Marketing Review

Special Issue on
International e-marketing

Special issue co-editors
Nitish Singh and Sandeep Krishnamurthy

International Marketing Review announces a call for papers for a special issue of the journal focusing on international e-marketing issues.

Purpose of the special issue

International e-commerce is expanding at a rapid rate, as more and more online consumers worldwide are becoming Internet savvy. The global online population is expected to reach more than 700 million this year and global online revenues are already in trillions. This rapid growth in global e-commerce indicates significant marketing opportunities worldwide. However, research in the area of exploring and targeting international online markets and consumers is still in its infancy. Cross-national or cross-cultural issues dealing with website localization, online consumer behavior, e-marketing strategies, and other facets of international e-marketing are still under-explored. The objective of this special issue is to understand the complexities of international e-marketing and encourage extensive research in this area. We invite submissions which generate new theoretical, empirical and managerial insights in the area of international e-marketing.

Potential manuscript topics

Topics for this special issue should focus on such issues as: Localization versus Standardization on the Web, Cultural issues relevant to international e-marketing, International Web site design, Global e-CRM issues, New theories and insights into cross-cultural online consumer behavior, Global Internet adoption, Bom Global's and other internationalization issues, and Marketing strategies to reach international online markets.

Deadline for submission: October 31, 2004

Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. The submitted manuscripts should follow the format as suggested in the Notes for Contributors/author guidelines found in any recent issue of International Marketing Review or the journal website www.emeraldinsight.com/imr.htm   Of particular note is that four copies of the manuscript should be submitted, the paper should be double-spaced with wide margins, and the length should be no longer than 4.500 words. Please also send a copy of the manuscript in Word document via e-mail attachment. Also please be sure to include a 150-word abstract of the article along with the submitted manuscript.

Authors may submit manuscripts at any time prior to the October 31, 2004 deadline.

Manuscripts and any questions should be directed to:

Dr. Nitish Singh, Department of Finance and Marketing,Tehama 469, California State University, Chico, CA 95929-0051, USA
E-mail: ncsingh@csuchico.edu
Tel: +1-530-898.6090

Dr. Sandeep Krishnamurthy, Business Administration Program, 18115 Campus Way NE, Room UW1-233, University of Washington, Bothell, WA 98011-8246, USA
E-mail: sandeep@u.washington.edu
Te: +1-425-352.5229

RAM - Recherche et Applications en Marketing
Sommaires 2003
[Volume 18]

http://www.revue-ram.org/sommaire.php

Numéro 1

• Conceptualisation et mesure de la qualité perçue d'un service public (William SABADIE)
• Les valeurs traditionnelles des acheteurs chinois : raffinement conceptuel, mesure et application (Meng Xia ZHANG, Alain JOLIBERT)
• Marketing relationnel : la carte d’anniversaire revisitée (Christèle BOULAIRE)
• L’évolution et l’état de l’art de la recherche internationale sur le parrainage (Björn WALLISER)
• Modèle propositionnel probabiliste de la structure de l'argument et de l'acceptation du message (Charles S. ARENI)
  

Numéro 2

• Apparence et identité : une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode (Gilles MARION)
• Contingence de la décision : influence de la situation sur le recueil et la prédiction du choix (Patrick GABRIEL)
• Approche empirique de l’immersion dans l’expérience de consommation : les opérations d’appropriation (Antonella CARU, Bernard COVA)
• Les processus modérateurs et médiateurs : distinction conceptuelle, aspects analytiques et illustrations (Rubén CHUMPITAZ CACERES, Joëlle VANHAMME)
• Comment le marché évalue l’ajout d’un canal de distribution sur Internet ? (Inge GEYSKENS, Katrijn GIELENS, Marnik G. DEKIMPE)
  

Numéro 3

• Editorial du numéro spécial sur le Marketing Spatial : Introduire l'espace dans la recherche et les décisions marketing (Gérard CLIQUET)
• La mobilité du consommateur en magasin : une étude exploratoire de l'influence de l'aménagement spatial sur les stratégies d'appropriation des espaces de grande distribution (Gaël BONNIN)
• Optimisation de la localisation commerciale : une application du traitement du signal et du modèle p-médian (Jérôme BARAY)
• Positionnement concurrentiel des zones commerciales et satisfaction du consommateur (Pierre-Yves LEO, Jean PHILIPPE)
• Gestion des réseaux de points de vente : l’importance de la dimension spatiale (David RULENCE)
• Identification de segments spatiaux pour des marchés internationaux (Frenkel ter HOFSTEDE, Michel WEDEL, Jan-Benedict E. M. STEENKAMP)
  

Numéro 4

• Du soi au groupe : naissance du concept du nous et exploration d'une échelle de mesure du nous idéal (Sondes ZOUAGHI, Denis DARPY)
• L’anxiété face à la mort et son influence sur le comportement du consommateur (Bertrand URIEN)
• L’expérience de visite des lieux de loisirs : le rôle central des compagnons (Stéphane DEBENEDETTI)
• L’imagerie mentale : un concept à (re)découvrir pour ses apports en marketing (Marie-Laure GAVARD-PERRET, Agnès HELME-GUIZON)
• Une approche de filtrage collaboratif mise au point pour prédire des achats intercatégorie basée sur des paniers de données binaires (Andreas MILD, Thomas REUTTERER)