Network of Fellows of the European Marketing Academy

Following extensive discussions over the last couple of years, a network of Fellows of the European Marketing Academy was established by the Executive Committee in October 2002.

The purpose of the Fellows includes:

1. to recognise outstanding contributions to both the EMAC community and the scholarship and practice of marketing by European academies;
2. to provide an intellectual resource for EMAC to draw on;
3. to enhance the standing of EMAC within the academic discipline and with business, government bodies and other associations.

Initially, all past Presidents who have been active EMAC members for the past five years were invited to become Fellows. In addition, seven senior members of EMAC were elected by the past presidents as Fellows based on their contributions to EMAC over the years.

The Fellows are as follows:

Michael Baker	Peter Leeflang
Suzanne C. Beckmann	Gary Lilien
Keith Blois	Lars-Gunnar Mattson
Susan Douglas	Kristian Möller
Klaus Grünert	Hans Mühlbacher
Lutz Hildebrandt	John Saunders
Graham Hooley	Jan-Benedict Steenkamp
Hans Kasper	Berend Wierenga
Gilles Laurent

The Fellows held their first meeting at the Annual EMAC Conference in Strathclyde in May to discuss their role in EMAC and determine activities for the forthcoming year. Initial planned activities include:

• Welcoming new academics into the EMAC community at the annual Doctoral Colloquium.
• Welcoming new colleagues into the EMAC community at the annual conference.
• Helping establish faculty for the annual Doctoral Colloquium.
• Encouraging senior academic colleagues to attend and contribute to EMAC activities.
• Writing articles for the EMAC Chronicle on topical issues.

The Fellows would welcome suggestions from members as to how they might contribute further to the development of EMAC and provide useful services to members.