Journal of International Marketing - New Editor Announcement |
Submitted by
Daniel Bello
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Daniel C. Bello, RoundTable Research Professor of Marketing at the Robinson College of Business at Georgia State University, has been named editor of the Journal of International Marketing by the American Marketing Association. Bello, whose three-year term begins July 1, 2003, replaces Bodo B. Schlegelmilch, who has served as editor since July 2000.
Bello has been a faculty member at Georgia State for 20 years and had previously served on the faculty at the University of Notre Dame for 3 years. He completed a Ph.D. in marketing at Michigan State University in 1979 and previously earned an MBA at the University of Wisconsin. His corporate experience includes several years in the Product Development Group at Ford Motor Company.
Bello’s main areas of interest are in the design and management of domestic and international distribution systems. He has published over 70 refereed publications in these and other research areas. He currently serves on the editorial review boards of the Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Marketing Management [United Kingdom].
"The prime objective for the Journal of International Marketing is to contribute to the advancement of international marketing practice and theory,” Bello said regarding the journal’s editorial mission. "To bridge the gap between theory and practice, JIM’s articles must be scholarly and rigorously scientific, yet offer a high degree of relevance to practicing managers in international marketing. JIM will continue to cover innovative scholarly work in a way that defines and broadens the boundaries of marketing in a global context.” Bello is an active member of the European Marketing Academy and the Latin American Marketing Academician Association (ALAM). He teaches internationally in various programs including the doctoral program in international trade at Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico) and the International Trade Program at the Universidad de Murcia (Spain). |
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Journal of Marketing Research - New Editor Announcement |
Submitted by
Dick Wittink
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Professor Dick R. Wittink, General George Rogers Clark Professor of Management and Marketing at the Yale School of Management, will become Editor of the Journal of Marketing Research on July 1, 2003.
Yale School of Management Box 208200 135 Prospect Street New Haven, CT 06520-8200 Tel: (203) 432-5979 Fax: (203) 432-3003 Email: dick.wittink@yale.edu Web: www.som.yale.edu
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Australasian Marketing Journal - Available on-line |
Submitted by
Mark Uncles
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The Australasian Marketing Journal (AMJ) is now available on-line. All papers from volumes 9 (2001) and 10 (2002) are available at the AMJ web-site (http://www.marketing.edu.au/amj). It is the policy of the journal to have executive summaries available on-line from the day of publication, and full articles available from a few months after publication. Plans are in hand to place volumes 1 to 8 on the web-site. AMJ is a quality academic journal for marketing scholars and practitioners covering all core areas of marketing, as well as emerging areas such as customer relationship management, e-business, knowledge management, cross-cultural studies, etc. It is the official journal of the Australian-New Zealand Marketing Academy (ANZMAC) and is published three times a year. See the journal web-site for details of the editorial policy, editorial board, subscription information, and submission guidelines.
Co-editors: Professor Paul Patterson and Professor Mark Uncles, School of Marketing, University of New South Wales, Sydney NSW 2052, Australia (amj@unsw.edu.au). The editorial board comprises academics from throughout Australia and New Zealand, and PR China, Hong Hong, Singapore, Thailand, Korea, Netherlands, UK and USA.
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Textbook publication - Comportements du Consommateur : Concepts et Outils |
We'd like to inform about a recent textbook publication:
Denis DARPY & Pierre VOLLE Comportements du Consommateur : Concepts et Outils Dunod 2003 |
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New Publications |
Submitted by
Mark Uncles
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"The New Penguin Dictionary of Business" (2002) by Graham Bannock, Evan Davis, Paul Trott and Mark Uncles, published by Penguin Books, London, ISBN 0-14-051377-9 (available through all large bookshops). The book covers all areas of business, including marketing, communications, consumer analysis, business strategy, organisation behaviour, accounting, banking and finance. Ideal for generalist business studies students (on bachelors, masters and MBA programmes) and educators in these areas.
"Understanding Brand performance Measures: Using Dirichlet Benchmarks" (2003) by Andrew Ehrenberg, Mark Uncles and Gerald Goodhardt, Journal of Business Research, forthcoming.
"Customer Loyalty and Customer Loyalty Programs" (2003) by Mark Uncles, Grahame Dowling and Kathy Hammond, Journal of Consumer Marketing, forthcoming.
"The Benefits of Airline Global Alliances: An Empirical Assessment" (2003) by Kevin Goh and Mark Uncles, Transportation Research A, forthcoming.
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Journal of Euromarketing - Special Issue on Strategic Marketing Issues in Western European Markets |
Submitted by
Erdener Kaynak
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Journal of Euromarketing
Special Issue on Strategic Marketing Issues in Western European Markets
Special Issue Guest Co-editors: Erdener Kaynak, Pennsylvania State University, USA Frederic Jallat, Paris Graduate School of Business, France
Western Europe is not a mass homogeneous market but comprises of markets of different sizes and importance. There are at least three sub-markets namely; European Union countries, European Free Trade Area countries and Eastern and Central European Countries. Understanding marketing systems, marketing practices of companies and/or industries in this region is very critical. The special issue of the Journal of Euromarketing will address the specific topic of strategic marketing in Western European markets. Though the economies of the region and countries therein possess high growth potential, they simultaneously pose special challenges to global marketers.
The special issue would include, but should not be limited to, the following topics:
- International Marketing Strategy in Western Europe: a MNC’s Perspective
- Marketing in Culturally Diverse Environments: The Case of Western Europe
- International Marketing Strategy: a West European SME’s Perspective
- Factors and Risks of European Integration
- Managing a West European Product Range
- Brand Management: Some Lessons from Western Europe
- Alliances and Confrontations: “Europeanization” and the Logic of Trading Blocs
- Doing E-business in Western Europe
- Marketing in Western non-EU countries
- Transfer of Technologies and High-Tech Marketing in Western Europe
- The Impact of the Euro on Marketing: Challenges and Opportunities
- Global Risk Management and Western European Marketing Policies
- A Reappraisal of Future Regional Economic Zones from a Marketing Perspective
- Managing a European Image: Facts and Challenges
- West European Issues in Corporate Governance and Business Ethics
- European Business Networks and Marketing
- Managing Distribution Channels in Western Europe
- Service Marketing in Western Europe
- Western Europe and International Trade Negotiations
- Western Europe: A Marketing Convergence?
- Strategic Alliances, European Competition and Marketing
- Marketing and Management of Knowledge in Western Europe
- Pricing Policies in Western Europe: Building Coherence and Differentiation
- Cross-Cultural Marketing: a Western European Perspective
- Internationalization through Joint Ventures in Europe: A Marketing Perspective
- Legal Issues in European Trade: The Impact on Marketing Strategies
- Environmental and Labor Issues of Free Trade in Western Europe: The Impact on Marketing Strategies
- Western European Integration in the Global World: A Marketing Perspective
- Euro Consumers
Authors are encouraged to submit theoretical/conceptual, empirical, and managerial papers. Single country studies will be considered, however, preference will be given to contributions which are cross-national/cultural and comparative in nature. The most important criteria for acceptance of the manuscripts are the relevance to the themes of the special issue, scholarly rigor of analysis, their originality, and their practical orientation. All submissions will undergo a thorough double-blind review process. It is anticipated that in addition to publishing a double special journal issue, we also plan in developing a hardbound book of readings out of the accepted manuscripts. The book will be published by International Business Press (IBP) - an imprint of The Haworth Press Inc., of New York, London, and Oxford. The deadline for submission is September 1st, 2003.
Submitted papers should not exceed 25 double-spaced pages, including figures, tables, notes, and references. Manuscripts should follow the style guidelines of the American Psychological Association (APA). If in doubt, please use Haworth Press website at http://www.haworthpress.com or request the Instructions for Authors guidelines from one of the Guest Co-editors.
Please note that we do not accept electronic submissions. Send three hardcopy version of your papers to one of the Guest Co-editors of the special issue at the following addresses.
Papers from the USA, Canada, Latin America, Caribbean Nations, the Middle East and Africa should be sent to: Erdener Kaynak, Ph.D.;D.Sc. School of Business Administration Pennsylvania State University at Harrisburg 777 West Harrisburg Pike Middletown, PA 17057 USA
Tel: (717) 948-6343 Fax: (717) 948-6456 E-mail: : k9x@psu.edu
Papers from Europe, Commonwealth of Independent States, Central Asia, Asia-Pacific, Australia and New Zealand should be sent to:
Frederic Jallat, Ph.D. JEM Special Issue Guest Co-editor Paris Graduate School of Business ESCP-EAP 79, avenue de la Republique 75543 Paris Cedex 11 FRANCE
Tel: +33-1- 49232251 Fax: +33-1-49232248 E-mail: jallat@escp-eap.net
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Journal of Euromarketing - Special Issue on Relationship Marketing in Emerging Markets |
Submitted by
Erdener Kaynak
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Journal of Euromarketing
Special Issue on Relationship Marketing in Emerging Markets
Special Issue Guest Co-editors: Erdener Kaynak, Pennsylvania State University, USA Marin Marinov, University of Gloucestershire, United Kingdom
The special issue of the Journal of Euromarketing will address the specific topics of relationship marketing in emerging geographical markets (e.g., China, Russian Federation, Vietnam, Turkey, Latin America, Commonwealth of Independent States, Central and Eastern Europe, Middle East, etc.). Though the economies of these regions and countries possess high growth potential, they simultaneously pose special challenges to global marketers.
The special issue would include, but should not be limited to, the following topics:
- Theoretical developments in relationship marketing as it applies in international/global markets
- Challenging the extant approaches to relationship marketing in the context of emerging markets
- Advances in the existing models and frameworks applied to relationship marketing in emerging markets
- Types of relationship marketing as found in emerging markets
- Prerequisites for the establishment of business relationships in emerging markets
- Interaction processes and interaction styles among organizational/intermediate buyers in emerging markets
- The process of evolvement of relationships and relational infrastructure in emerging markets
- Interacting companies in emerging markets and the impact on companies’ development
- Relationship marketing and marketing strategy in emerging markets
- Relationship marketing and the characteristics of the marketing strategy variables
- The impact of national and corporate culture on relationship marketing
- Relationship marketing and its role in establishing and sustaining networks and strategic alliances
Authors are encouraged to submit theoretical, empirical or managerial papers. Single country studies will be considered, however, preference will be given to contributions that bridge the gaps among countries and sub-topical issues. The special issue will include submissions that are contextually related to or dealing with relationship marketing issues in emerging markets. All submissions will undergo a thorough double-blind review process. They will be judged and evaluated on the basis of originality, contribution and rigor. It is anticipated that in addition to publishing a double special journal issue, we also plan in developing a hardbound book of readings out of the accepted manuscripts. The book will be published by International Business Press- an imprint of The Haworth Press Inc., of New York, London, and Oxford. The deadline for submission is August 30, 2003.
Submitted papers should be limited to thirty pages, double spaced in length, including figures, tables, notes, and references. The papers should be in line with the Guidelines for Authors of the Journal of Euromarketing which uses American Psychological Association (APA) style guidelines. For further information, please use website address http://www.haworthpressinc.com You can also request a style guideline from either of the Special Issue Guest Editors.
Please note that we do not accept electronic submissions. Send three hardcopy version of your papers to one of the Guest Co-editors of the special issue at the following addresses.
Papers from the USA, Canada, Latin America, Caribbean Nations, Africa, the Middle East and Africa should be sent to: Erdener Kaynak, Ph.D.;D.Sc. JEM Special Issue Guest Co-editor School of Business Administration Pennsylvania State University at Harrisburg 777 West Harrisburg Pike Middletown, PA 17057 USA
Tel: (717) 948-6343 Fax: (717) 948-6456 E-mail: : k9x@psu.edu
Papers from Europe, Commonwealth of Independent States, Central Asia, Asia-Pacific, and Australia and New Zealand should be sent to:
Marin Marinov, Ph.D. JEM Special Issue Guest Co-editor Department of Marketing and International Business Gloucestershire Business School University of Gloucestershire Pallas Villa, Office 203 P.O. Box 220, The Park Campus Cheltenham, Gloucestershire GL50 2QF UNITED KINGDOM
Tel: +44-1242-532763 Fax: +44-1242-543208 E-mail: mmarinov@glos.ac.uk
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