Report on ANZMAC/EMAC Symposium |
Submitted by
Graham Hooley
|
December 2002, Perth, Western Australia
Last December we ran our first joint research colloquium with our sibling association – the Australia and New Zealand Marketing Academy (ANZMAC). Around 50 colleagues were able to attend (despite the last minute transfer of location from Kuala Lumpur to Perth following the Bali bombing), with half being members of EMAC and half members of ANZMAC. There a few colleagues who were already members of both, and we also attracted a handful of non-members from the USA and SEA.
The colloquium was divided into two parallel tracks – one focusing on business to business networks, the other on services and consumer networks. The business to business track followed directly from an IMP meeting the week previously, retaining a tight focus. The second track was more diverse in nature, spanning the implications of technologies (such as the Internet) for networks and networking, networks of consumers, and consumer to business relationships.
From the symposium it was very clear that there is a great deal of interest in networks and networking, and that this is likely to be a fruitful area for research for some time to come. Some of the key themes to emerge include:
- The need to integrate marketing more fully with other management disciplines to more fully understand networking issues and phenomena.
- The need to develop better understanding of the value creation process in networked organisations – to develop metrics to measure value.
- The need for pluralism in research methods, approaches and paradigms investigating networks.
- The implications for cross-cultural research on networks.
- The effects of the Internet on consumer networks and their relationships with business organisations.
These are just a few of the issues discussed and raised. For a more comprehensive view of the discussions take a look at the papers from the colloquium which are now published on the web at (http://www.anzmac.org/symposium). In addition a special issue of the Australasian Journal of Marketing with a selection of full papers developed from presentations at the colloquium will be published in early 2004.
One objective of the colloquium was to encourage networking among colleagues from EMAC and ANZMAC and one measure of how successful that has been will be the research collaborations that emerge. Already colleagues from Australia and New Zealand are working with teams from the UK, Finland, Ireland, Austria and the Netherlands on research into marketing capabilities. Hopefully the colloquium will stimulate further collaboration.
This is not seen as a one off event. We are now discussing possible formats for further colloquia. Watch this space!
Particular thanks for helping with the organisation of the colloquium go to co-chairs, Mark Gabbott of Monash University, Melbourne, and Rod Brodie, of University of Auckland, New Zealand. EMAC track chairs who worked so hard before and during the symposium to make it such a success were Kristian Möller, Hans Kasper, Lars-Gunnar Mattsson and Suzanne Beckmann. Many thanks to you all.
Graham Hooley, Aston Business School, Vice-President, Conferences
|
Top |
Report on 3rd Annual e-Business Conference |
Submitted by
Stan Paliwoda
|
In December, Professor Stan Paliwoda hosted the third annual e-Business Conference at Birmingham Business School, University of Birmingham. This was sponsored by IBM and Kogan Page. The conference showcased the latest research into e-business development and also had a demonstration by IBM of wearable computer technology.
Demonstrating how the technology can improve customer relations management by processing information more rapidly and cost effectively, Pete Jakob, IBM’s Marketing Manager Wireless e-business Europe, said, “The current drive is to extend computing out to mobile workers who can now have full computing power, literally on their belt. Hardware is improving all the time. Wireless technology means fewer wires and headsets are already available with eyepieces and microphones that allow users to view full screen displays and operate speech enabled computers”.
He added that the technology had wide applications, especially in the field of improving customer satisfaction. It can, for instance, be used for ‘queue busting’ by staff at airport check-in, or, in the case of insurance, be used to process information and send images of damage from one site to headquarters to rapidly settle claims.
The technology has many, more critical, applications in the public sector. Records can be accessed and information inputted by police at a crime scene, health workers on home visits and paramedics in transit who could process patient information and use diagnostic tools.
Professor Stanley Paliwoda, Head of the Department of Commerce, commented, “It is particularly appropriate that the Birmingham Business School should host this event in our centenary year. The conference not only demonstrates the School’s depth and range of research but also our commitment to disseminating the latest trends in practical business applications”.
IBM awarded prizes of Mont Blanc pens for the best paper and Kogan Page presented books from their expanding e-business series to both the best paper award winners and the runners-up. Best Paper Award went to Howard Cox and Simon Mowatt of Auckland University of Technology for a paper on “Consumer Driven Innovation Networks and e-business Management Systems”. Adam Lindgreen of Eindhoven University of Technology won the Merit Certificate as runner-up for “The Creation of a Video Chat Service on the Internet”.
Next year’s conference will be hosted by Dr Panos Louvieris at the University of Surrey tel : 0044 1483 686355 for details. |
Top |
Report on Research Project on Marketing Resources, Assets and Capabilities |
Submitted by
Graham Hooley
|
In mid-March a group of colleagues working on a research project investigating marketing resources, assets and capabilities, met for a workshop/symposium at Aston Business School in the United Kingdom. The group consists of many members of EMAC and ANZMAC (The Australian and New Zealand Marketing Academy) working on an ongoing collaborative project.
The purpose of the meeting was to discuss the research project which we call ‘Marketing in the 21st Century’ that is collecting data simultaneously in 13 countries around the world concerning approaches to marketing, the resources developed and used in the pursuit of marketing strategies, competitive positioning issues and ultimately their impact on marketing performance.
We now have responses from 5600 companies across the globe and the results of the project are starting to be presented at ANZMAC and EMAC conferences as well as being written up for journal publication. The picture shows those colleagues who were able to attend. Others participating in the project include Susan Douglas, Hans Kasper, Hans Muhlbacher, Vasilis Theoharakis, Boris Snoj and Valdo Gabrijan. No less than four previous Presidents of EMAC are involved!
|
Top |
2nd Call for Papers - Workshop on Consumer perceptions of healthiness of food and consumer acceptance of new functional foods |
Submitted by
Julia Stacey
|
7-8 April 2003 - Middelfart, Denmark
Introduction The direction (and intensity) of future food developments has been discussed heavily in the light of new technological insights and possibilities. Whereas there is no doubt about the continued development of new functional ingredients and foods, the demands and interests of consumers in future foods are more blurred. On one hand, consumers look for convenience and new possibilities and they care about healthiness. On the other hand, they seek naturalness and worry about safety and technological developments such as genetically modified foods. Consumer perceptions of healthiness, functional ingredients and functional foods are therefore subjects of high importance for every food company and for researchers dealing with market research and product development for future food markets.
Participants and format Participants from academia as well as companies are invited to the workshop. The workshop will include 12 oral presentations on consumer perceptions of healthiness of food and consumer acceptance of new functional foods followed by a panel discussion. Participation in the workshop is limited to 30 people to ensure good interaction among participants.
Place The workshop is held at Hotel Kongebrogaarden in Middelfart – a beautiful conference site about 110 minutes from Copenhagen on the island of Funen. Middelfart is accessible directly by train from Copenhagen Airport. Participants are expected to arrive in the evening of April 7 for a joint dinner and a welcome session. The workshop itself takes place on April 8. After the workshop, there will be transportation to the NFIF welcome party in Copenhagen.
Organisers Professor Klaus G. Grunert and associate professor Karen Brunsø, the MAPP Centre at the Aarhus School of Business in Denmark are responsible for the workshop programme. Please contact mapp@asb.dk with regards to practical matters.
New Functional Ingredients and Foods – Safety, Health and Convenience The workshop ‘Consumer perceptions of healthiness of food and consumer acceptance of new functional foods’ is a pre-conference workshop prior to the conference (NFIF) (New Functional Ingredients and Foods – Safety, Health and Convenience) organised by EFFoST (the European Federation of Food Science and Technology) in association with LMC (the Centre for Advanced Food Studies in Denmark). |
Top |
Call for Papers - 11th International Colloquium in Relationship Marketing |
Submitted by
Adrian Palmer
|
14–17 September 2003 - Cheltenham, England
Each year, leading scholars in the field of Relationship Marketing gather in a colloquium to discuss current developments in theory and application. This year’s colloquium theme is “Refreshing the Challenge of Relationship Marketing”. Papers are particularly invited which present new conceptual frameworks from outside the discipline of marketing, or which develop new methodologies for researching buyer-seller relationships.
The 11th Annual Colloquium in Relationship Marketing will be hosted by the University of Gloucestershire at Cheltenham, England and the colloquium organisers invite the submission of one-page abstracts. These should be submitted by e-mail to papers@icrm2003.com by 25th April 2003. Abstracts will be selected on the basis of their ability to generate critical debate. Full papers for selected abstracts should be submitted by 6th June 2003 for double blind peer reviewing. In order to enhance dialogue within the colloquium, attendance numbers will be limited to 50.
For further information about the colloquium, please visit http://www.icrm2003.com
Adrian Palmer Professor of Services Marketing University of Gloucestershire The Park Cheltenham GL50 2QF, UK Tel. +44 1242 5432 35 E-mail: apalmer@glos.ac.uk |
Top |
Call for Papers - AMA Frontiers in Services Conference 2003 |
Submitted by
Susan Weil
|
The American Marketing Association and the Center for e-Service, Robert H. Smith School of Business, University of Maryland, are pleased to announce this CALL FOR PAPERS for the 12th Annual AMA Frontiers in Services to be held in metropolitan Washington, DC from October 23-26, 2003. This international conference will highlight the latest thinking in service, with all aspects of the following as potential paper topics:
- E-Service
- Customer Relationship Management
- Service Marketing
- Service Operations
- Service Human Resources
- Service Management
Preference for academic abstracts will be given to more rigorous analytical, empirical and behavioral approaches. Reviews of major research areas are especially encouraged. Case studies by practitioners are also encouraged. Conference attendees will consist of both academicians and practitioners, and we ask that the 30-minute presentations be understandable to both groups.
Abstracts of one page should be sent by March 31, 2003 to Roland Rust at the email address below. The conference committee will select abstracts on a competitive basis, and authors will be notified by May 1, 2003.
Abstract Requirements: Each abstract should clearly identify the primary speaker who will present the paper at the conference and include the primary speaker’s brief bio, email address, mailing address, telephone number, and FAX number. Because there will be no published proceedings, we encourage authors to submit their best work, providing it will not have been published by the date of the conference.
E-mail submissions are strongly preferred. To submit an abstract or to obtain further information, please contact:
Roland T. Rust, Ph.D. Robert H. Smith School of Business 3451 Van Munching Hall University of Maryland College Park, MD 20742-1815 USA rrust@rhsmith.umd.edu 301.405.4300 301.314.0614 (fax)
For up-to-date information on the conference, visit the Center for e-Service website at www.rhsmith.umd.edu/ces.
About The Conference This year’s conference will be held in metropolitan Washington, DC. Sessions will be held at the Bethesda Hyatt Regency, located beside a DC subway (Metro) stop in the middle of Bethesda’s famous restaurant district, and in Van Munching Hall, Robert H. Smith School of Business, University of Maryland, minutes from DC’s Beltway. |
Top |
Call for Papers - Customer Research Academy Workshop (CRAWS) |
Submitted by
Margaret Hogg
|
4th CRAWS Conference: March 31st - April 2nd 2004 Changing Perspectives on Customer Behaviour
Conference Chairs: Margaret K. Hogg, Kalipso M. Karantinou and Barbara R. Lewis, Manchester School of Management, UMIST, UK.
The Customer Research Academy was established at UMIST to provide a forum for European academics who are researching customer behaviour. The aim of the Workshop series is to provide an opportunity to examine the latest leading-edge theoretical, conceptual, methodological and empirical progress in customer research across consumer and organisational markets, including profit and not-for-profit sectors.
Following three successful meetings (1998, 2000 and 2002), the 4th workshop will involve a series of themed discussions in which participants will talk briefly about their research papers. The workshop format means that the emphasis throughout will be on informality to encourage discussion and the full participation of all attendees; to foster opportunities for the development of research collaborations; and to build networks of national and international scholarship in customer behaviour.
Venue The 2004 workshop will be held at 'Chancellors' - the University of Manchester Conference Centre, which has en-suite accommodation available onsite. It will begin with dinner on the evening of March 31st, followed by a series of sessions during Thursday, April 1st, and ending at lunchtime Friday, April 2nd.
Paper Abstracts We invite you to submit your paper abstracts which address the workshop theme: Changing Perspectives on Customer Behaviour. Papers which focus on other themes related to customer behaviour will also be welcome. Abstracts should focus on research in progress or completed research into customer behaviour in consumer, organisational, business-to-business or social markets and should identify the contribution of the research (i.e. theoretical/conceptual; methodological; empirical).
Abstracts should be on one page, 300-400 words and should include the author(s) name, affiliation, address, telephone, fax and e-mail. They should be submitted by November 14th 2003 to Ms Janet Denny, Manchester School of Management, UMIST, PO Box 88, Manchester, M60 1QD, UK. Tel: (+44) 161 200 3507; Fax: (+44) 161 200 3167; E-mail: janet.denny@umist.ac.uk.
Successful Papers Abstracts will be reviewed by an internal panel and authors notified during December 2003. Accepted paper abstracts will be published in the 2004 Customer Research Academy Workshop Series, Volume 4 (bound volume with ISBN). Successful participants will be expected to bring copies of their completed papers to the workshop. Authors will also be invited to submit their completed papers for double blind review for a special issue of the Journal of Consumer Behaviour. |
Top |
Call for Papers - 6th Int'l Forum on The Sciences, Techniques and Art Applied to Marketing. Academy and Profession |
Submitted by
Enrique Ortega
|
Venue Faculty of Economics and Business Sciences Complutense University of Madrid November 27th-28th 2003
Deadline for contributions September 15th 2003. Full competitive papers regarding marketing and related areas are welcome. Papers will be subject to double blind peer review.
Further information: www.ucm.es/info/forumint |
Top |
Call for Papers - IV International Conference on Economics and Management of Agri-Food Networks |
Submitted by
Marcos Feneves
|
The IV International Conference on Economics and Management of Agri-Food Networks is to be held in October 28-31, 2003 in the University of Sao Paulo, School of Economics and Business, BRAZIL.
Please visit the web www.fearp.usp.br/egna or contact EMAC Member Marcos Fava Neves (mfaneves@usp.br) for more information. |
Top |
Call for Papers - ANZIBA Annual Conference 2003 |
Submitted by
Vivienne Shaw
|
ANZIBA ANNUAL CONFERENCE 2003 The Challenge of International Business University of Otago Dunedin, New Zealand 7th – 8th November 2003
CALL FOR PAPERS We invite submission of papers for the ANZIBA annual conference. Papers are welcomed in all areas of international business including, but not limited to, the following broad research themes: · International Business Strategy · International Political Economy and International Trade · International Finance, Accounting and Taxation · Exporting and International Marketing · International Strategic Human Resource Management · International Alliances and Networks · International Business Education and Teaching · Macro and Micro-environmental Factors influencing International Business · International Business and the SME · Tourism and International Business · Cross Cultural Management
The conference and proceedings will include Competitive Papers, Working Papers, Special Sessions, Poster Sessions and a Doctoral/Early Researchers Workshop. All papers will be subject to a formal, independent, double blind review process. Deadline for submissions is Monday, 21 July 2003.
Full details can be found at www.anziba.org or email Professor Vivienne Shaw at vshaw@business.otago.ac.nz |
Top |
Call for Papers - Special Issue Journal of Euromarketing |
Submitted by
Delphine Manseau
|
Journal of Euromarketing
Special Issue on Strategic Marketing Issues in Western European Markets
Special Issue Guest Co-editors: Erdener Kaynak, Pennsylvania State University, USA Frederic Jallat, Paris Graduate School of Business, France
Western Europe is not a mass homogeneous market but comprises of markets of different sizes and importance. There are at least three sub-markets namely; European Union countries, European Free Trade Area countries and Eastern and Central European Countries. Understanding marketing systems, marketing practices of companies and/or industries in this region is very critical. The special issue of the Journal of Euromarketing will address the specific topic of strategic marketing in Western European markets. Though the economies of the region and countries therein possess high growth potential, they simultaneously pose special challenges to global marketers.
The special issue would include, but should not be limited to, the following topics:
- International Marketing Strategy in Western Europe: a MNC’s Perspective
- Marketing in Culturally Diverse Environments: The Case of Western Europe
- International Marketing Strategy: a West European SME’s Perspective
- Factors and Risks of European Integration
- Managing a West European Product Range
- Brand Management: Some Lessons from Western Europe
- Alliances and Confrontations: “Europeanization” and the Logic of Trading Blocs
- Doing E-business in Western Europe
- Marketing in Western non-EU countries
- Transfer of Technologies and High-Tech Marketing in Western Europe
- The Impact of the Euro on Marketing: Challenges and Opportunities
- Global Risk Management and Western European Marketing Policies
- A Reappraisal of Future Regional Economic Zones from a Marketing Perspective
- Managing a European Image: Facts and Challenges
- West European Issues in Corporate Governance and Business Ethics
- European Business Networks and Marketing
- Managing Distribution Channels in Western Europe
- Service Marketing in Western Europe
- Western Europe and International Trade Negotiations
- Western Europe: A Marketing Convergence?
- Strategic Alliances, European Competition and Marketing
- Marketing and Management of Knowledge in Western Europe
- Pricing Policies in Western Europe: Building Coherence and Differentiation
- Cross-Cultural Marketing: a Western European Perspective
- Internationalization through Joint Ventures in Europe: A Marketing Perspective
- Legal Issues in European Trade: The Impact on Marketing Strategies
- Environmental and Labor Issues of Free Trade in Western Europe: The Impact on Marketing Strategies
- Western European Integration in the Global World: A Marketing Perspective
- Euro Consumers
Authors are encouraged to submit theoretical/conceptual, empirical, and managerial papers. Single country studies will be considered, however, preference will be given to contributions which are cross-national/cultural and comparative in nature. The most important criteria for acceptance of the manuscripts are the relevance to the themes of the special issue, scholarly rigor of analysis, their originality, and their practical orientation. All submissions will undergo a thorough double-blind review process. It is anticipated that in addition to publishing a double special journal issue, we also plan in developing a hardbound book of readings out of the accepted manuscripts. The book will be published by International Business Press (IBP) - an imprint of The Haworth Press Inc., of New York, London, and Oxford. The deadline for submission is September 1st, 2003.
Submitted papers should not exceed 25 double-spaced pages, including figures, tables, notes, and references. Manuscripts should follow the style guidelines of the American Psychological Association (APA). If in doubt, please use Haworth Press website at http://www.haworthpress.com or request the Instructions for Authors guidelines from one of the Guest Co-editors.
Please note that we do not accept electronic submissions. Send three hardcopy version of your papers to one of the Guest Co-editors of the special issue at the following addresses.
Papers from the USA, Canada, Latin America, Caribbean Nations, the Middle East and Africa should be sent to: Erdener Kaynak, Ph.D.;D.Sc. School of Business Administration Pennsylvania State University at Harrisburg 777 West Harrisburg Pike Middletown, PA 17057 USA
Tel: (717) 948-6343 Fax: (717) 948-6456 E-mail: : k9x@psu.edu
Papers from Europe, Commonwealth of Independent States, Central Asia, Asia-Pacific, Australia and New Zealand should be sent to:
Frederic Jallat, Ph.D. JEM Special Issue Guest Co-editor Paris Graduate School of Business ESCP-EAP 79, avenue de la Republique 75543 Paris Cedex 11 FRANCE
Tel: +33-1- 49232251 Fax: +33-1-49232248 E-mail: jallat@escp-eap.net
|
Top |
Announcement - Academy of Marketing Annual Conference 2003 |
Submitted by
Graham Hooley
|
8-11 July 2003 - Aston Business School, Birmingham, U.K.
The annual conference of the AM will be held at Aston Business School this year. The theme is ‘Marketing: a history of the next decade’ and the focus will be on identifying developments in both theory and practice that will shape the research agenda over the coming years. Keynote speakers include Professor David Montgomery, Stanford University and Singapore Management University, Sir Dominic Cadbury, formerly CEO of Cadbury Schweppes now Chair of the Wellcome Foundation, and Peter Fisk, Director General of the Chartered Institute of Marketing. Special sessions will include a joint symposium on Marketing Psychology Across Borders with the Global SIG of the AMA, Research funding opportunities workshop, a pre-conference doctoral colloquium, and a tribute session to Peter Doyle, one of the founding fathers of EMAC.
Further details available from the conference web site at: http://am2003.abs.aston.ac.uk Or contact the organisers on AM2003@aston.ac.uk |
Top |
ISBM's 2003 Business Marketing Doctoral Support Award Competition |
Submitted by
Gary Holler
|
ISBM's 2003 Business Marketing Doctoral Support Award Competition
Penn State's Institute for the Study of Business Markets announces its thirteenth annual Business Marketing Doctoral Support Award Competition. Up to five candidates in accredited doctoral programs will receive dissertation support awards. Dissertations in any area of business-to-business (industrial) marketing or in any of the methodological areas that support advances in business marketing will be considered.
In addition to applications from Ph.D. students in marketing, we encourage applications from students in economics, management science, organizational psychology, statistics, anthropology and other disciplines whose developments help advance our understanding of the operation of the business marketplace.
The award consists of: Up to $5000 in financial assistance for documented travel, conference attendance, data collection, and other expenses of conducting and presenting the results of the research. Assistance, as needed, in gaining the cooperation of both ISBM member firms and non-member firms for data, interviews, etc. Unlimited use of databases held by or accessible to the ISBM, as needed.
The outstanding submission will receive the ISBM Dissertation Proposal Prize, an additional award of $2000.
Submission Information
Ph.D. candidates interested in the competition should submit an abstract of their research not to exceed five double-spaced pages, along with a current vita and a vita of their dissertation advisor. The abstract should address the potential importance of their work to business marketing practice, its theoretical contributions, the research methodology, and the amount and kind of support requested. The abstract must be submitted no later than September 15, 2003. See special note for Electronic Submissions on the website (http://www.smeal.psu.edu/isbm/award.html).
Proposals will be judged by an academic panel, consisting of representatives of the ISBM and qualified faculty members from other universities. Finalists will be notified by October 10, 2003.
Final proposals not to exceed 15 double-spaced pages are due on 15 November. Winners will be announced by January 10, 2004.
Any pages of the abstract and/or proposal (not including reference pages) exceeding the page limits listed above will not be considered in the review process.
Academics and graduate students interested in requesting research funding other than the competition should see proposal submission information. Send entries or request further information about the ISBM, its databases and the competition from:
Dr. Gary L. Lilien, Research Director ISBM Pennsylvania State University 402 Business Administration Building University Park, PA 16802-3004
Submissions should be sent as MIME or UUENCODED attachments by e-mail. Acceptable formats for submissions are Word, PDF, and RTF. Electronic submissions should be sent to gwh3@psu.edu.
|
Top |
ISBM's 2002 Business Marketing Doctoral Support Award Winners |
Submitted by
Gary Holler
|
ISBM Announces 2002 Doctoral Support Award Winners
Winners have been named in the twelfth annual ISBM Business Marketing Doctoral Support Award Competition. This year, the ISBM named one overall winner along with two additional winners; each named ISBM Business Marketing Doctoral Fellows. Their names and topics are:
Outstanding Submission:
Maria Merino of The University of Texas at Austin, "The Role of Marketing Assets in Reducing Risk and Enhancing Corporate Performance"
Other Winners in the 2002 Competition:
Talai Osmonbekov of Georgia State University, "The Impact of eBusiness Infusion on Reseller Effectiveness: The Moderating Role of Channel Governance"
Amit Saini of Washington State University, "Organizational Assimilation of Technology for Business Marketing: The Case of Customer Relationship Management (CRM)"
We received a total of thirty proposals from which twelve finalists were chosen. The three winners were selected from the finalists. The Institute for the Study of Business Markets will sponsor this competition again in 2003. For information about the competition, email the ISBM at ISBM@psu.edu or visit the web site http://www.smeal.psu.edu/isbm/web/2002.html
|
Top |
Call for Papers - 9th International Conference on Corporate and Marketing Communications |
Submitted by
Elif Karaosmanoglu
|
Call for Papers
The 9th International Conference on Corporate and Marketing Communications (CMC)
Venue: Warwick Business School, University of Warwick, Coventry, UK
Dates: April 5th and 6th, 2004
Expanding the Role of Corporate and Marketing Communications in the New Business Landscape
New technologies, fierce competition at home and abroad, fresh patterns of consumer behaviour and increased demands from governmental regulatory bodies continuously create new challenges for the management of corporate and marketing communications. Journal articles, professional conferences and developments, research funding priorities, and teaching in business and management schools around the world reflect this reality, as does the growth in senior appointments of communication managers, often at board level, and at other managerial levels in industry, commerce, and public sector organisations. Strategies, strictures and methods are being developed to cope with the emerging situation, including new media, integrated communication programmes, strategic communication management, and innovative devices to measure ROI contribution.
Papers are invited on issues, which are crucial to an understanding of corporate and marketing communications in contemporary organisations. In particular, papers, which consider the following, are welcome.
Marketing Communications
- Integrated marketing communications
- New media: Internet, direct-response
- Marketing public relations
- The modern promotional mix
- Efficacy of communications media
- Branding, brand management
- Business-to-consumer and business-to-business
- Measuring attitudinal/behavioural response
- Interaction and Integration
Corporate Communications
Integrated communications
Public affairs
Public relations
Investor relations
Corporate communication
Corporate image, identity and reputation
Corporate branding
Analyst relations
Interaction and integration
Government and lobbying
Related Areas
Internal communications
- Communications research methodology
- Assessing communication effects
- Teaching communications
- Psychology and communications
- Ethical considerations
- Relationship and retention marketing
- Politics of business communication
- Communication knowledge, attitudes, and skills
- Cross-cultural communication issues
- Marketing communications of non-profit and voluntary sector organisations
The above is not intended to be all-inclusive, however, and competitive and working papers in related areas will be welcomed for refereeing. Successful authors will present their papers at the conference and be able to submit their papers for possible journal publication. As in previous years, the best competitive paper will be selected, subject to style amendment, for publication in the Journal of Marketing Communications. Prizes will be awarded for the best competitive and best working paper as judged by a panel of experts.
The conference will consider both full competitive papers (which may be submitted to the Journal of Marketing Communications) and working papers.
Guidelines for Contributors of Papers
Four hard copies plus one copy on diskette in Microsoft Word for Windows (Version 6 or higher) should be sent to arrive no later than November 15th 2003 to:
Dr T C Melewar Warwick Business School University of Warwick Scarman Road Coventry CV4 7AL, United Kingdom Telephone: (+44) 24 7652 8956 Fax: (+44) 24 7652 4628 Email: tc.melewar@wbs.ac.uk http://www.wbs.ac.uk
Full Competitive Paper
· Maximum length: 12 pages (excluding title page) · Margins: all 2.5cm or 1 inch · Text: single spaced in 10pt Times New Roman · Title page: Title, Author(s), Affiliation(s). Contact details at bottom · First page, Top half: Title (no author names). Abstract (no more than 100 words). Bottom half: start of text
Working Paper
A one page extended abstract, with minimal references. Margins and text are as above. The abstract will be subject to peer review. The abstract will appear in the Proceedings.
Please note that all papers must conform to the format instructions and will be subjected to formal double blind review. Authors will be notified of acceptance, rejection or suggested modifications as soon as the review process has been completed. Authors will have at least one month in which to amend their papers. Acceptance of a paper means that the author (or one of the authors) will present the paper at the conference.
Organisation
Conference Chair: Dr T C Melewar
Review Committee
Competitive and working papers will be subject to double blind peer review by a panel of academic experts in the field.
Keynote Speakers
Two keynote speakers will address the conference
Venue
Scarman House, University of Warwick, Scarman Road, Coventry, CV4 7AL, UK
Conference Accommodation
Accommodation (bed and breakfast) is provided by University of Warwick Conference Centre (Scarman House) on campus. Subsequently, it is included in the participation fee.
Programme
Monday 5th April, 2004 Registration (11.00 – 13.00) Welcome lunch (13.00 – 14.00) Start conference (from 14.00)
Tuesday 6th April, 2004 Conference continuation (from 9.00 a.m.)
Conference Fee
The conference registration fee covers admissions to all sessions, conference proceedings, two luncheons, four coffee breaks, conference dinner, bed and breakfast accommodation and annual subscription to the Journal of Marketing Communications. Note: Hotel accommodation is included.
Before January 15th 2004 £ 425 After January 15th 2004 £ 475
Deadlines
Submission of papers: November 15th 2003 Notification of Acceptance: end of December 2003 Receipt of conference Registration Form: January 15th 2004
University of Warwick
Founded in 1965, the University of Warwick has rapidly established itself in the top tier of UK universities. It is currently ranked 5th for its research quality, and 22 out of its 24 departments are assessed as ‘excellent’, including Warwick Business School.
The Warwick campus is an attractive 200 hectare greenfield site, with woods, lakes, and paths for walking. It is also a lively centre of activity, providing shops, banks, restaurants and bars, two sports centre with all facilities for indoor and outdoor activities, and the largest Arts Centre in the UK outside London. It is situated near major motorways and rail networks in the UK, and Birmingham International Airport and the National Exhibition Centre are a 20-minute car drive away. The great castles of Kenilworth and Warwick, and Shakespearean heritage and theatre at Stratford-upon-Avon, are all nearby.
Other facilities on campus include 3 award-winning conference centres. In the last decade, it has invested US$16.5million in campus development.
Warwick Business School
Warwick Business School is an international and leading European business school. It is the first in the UK to gain accreditation from the premier management education accrediting bodies in the USA, Europe and the UK. Its research is ranked 5* by the UK government's Higher Education Funding Council Research Assessment Exercise. One of only three business schools to reach this highest assessment for research of international excellence, it also achieved this quality with more faculty assessed than any other UK business school.
A ‘full service’ business school, WBS provides undergraduate, specialist masters, MBA and research degrees, a growing executive short course programme, and specialist research centres covering the major aspects of working life. Its turnover for the past year was approaching £18million.
With 270 staff and over 4,000 students from 112 countries registered on 18 major programmes, WBS is one of the largest in Europe. Half its students are from outside the UK, and the thriving Alumni Association has over 14,000 members around the globe.
In January 2002 the second phase of a new building opened to accommodate future expansion and to further enhance its modern, impressive facilities.
Scarman House
Please visit www.warwickconferences.com with a link into Scarman House. You can do a virtual tour of reception, bedrooms and restaurant areas.
|
Top |
Call for Papers - 4th Symposium on Consumer Psychology of Tourism, Hospitality and Leisure Research |
Call for Papers
The Fourth CPTHL Symposium Consumer Psychology of Tourism, Hospitality, and Leisure Research
Symposium Themes: Lived Experiences and Advancing Science in Lifestyle, Leisure, and Tourism Location / Dates: HEC Montreal, Canada / 17-20 July 2005 Submission Deadlines: (1) 2-page abstract, 15 January 2005; (2) 20-page paper, 15 April 2005
Following the successful 1998 (Hilo), 2000 (Vienna), and 2003 (Melbourne) CPTHL Symposia and the publications of the symposia papers in Tourism Analysis and in three volumes in the CABI International Book Series on Tourism Studies, the Fourth CPTHL Symposium will be held at the École des HEC/ HEC School of Management. Please submit your paper in a WORD file attachment to one of the five members of the Fourth CPTHL Symposium Chairs:
Psychology, Sociology, Geography, Management, Marketing, Tourism, Leisure Science, Hospitality, and Consumer Research Papers Invited
Papers are sought that contribute to advancing theory, research methods, and useful practices regarding lived experiences and behavioral science topics focusing on lifestyle, leisure, and tourism. Following the mental model that individuals interpret who they are and what they seek in life but what they have done, the Fourth CPTHL Symposium focuses on understanding ourselves deeply by interpreting the conscious, and frequently unconscious, tradeoffs made among work, family, and leisure alternatives.
In addition, the Fourth CPTHL Symposium desires to include original research reports on implemented strategies designed to influence lifestyle, leisure, and tourism behaviors; evaluation research reports of implemented destination marketing strategies; cross-cultural research on the impact of core values in lifestyle, leisure, and tourism decisions/behaviors; laboratory and field true/quasi experiments of impacts of alternative lifestyle, leisure, and tourism pursuits on individuals and household preferences; research on cognitive mapping of lived experiences in lifestyles, leisure, and tourism; consumer satisfaction and/or complaining behavior involving lifestyle, leisure, and tourism activities. For additional information on topics very suitable for paper submissions, please consult publications from prior CPTHL Symposia. For the table of contents of papers published from the previous symposia, for Volume 1 please go to: http://www.oup-usa.org/toc/tc_0851993222.html; and for Volume 2 please go to: http://www.oup-usa.org/toc/tc_0851995357.html.
Deadlines: The organizing committee requests that you submit a two-page abstract by 15 January 2005 and/or a full paper (20-pages of text maximum with up to 10 additional pages of reference pages, exhibits, tables, figures, and appendices). Please double-space the abstract and the full page using 12-point Times New Roman and submit in WORD.
|
Top |
Call for Papers - 9th Cross Cultural Research Conference |
Call for Papers – EXTENDED DEADLINE JULY 15, 2003.
Ninth Cross Cultural Research Conference
Half Moon Bay, Rose Hall, Jamaica December 11-14, 2003
Sponsored by the Association for Consumer Research, the American Psychological Association (Section 23), the Eighth Cross Cultural Research Conference will be held December 11-14, 2003 at the Half Moon Bay Hotel in Rose Hall, Jamaica. Competitive papers, as well as special session proposals, on current topics in cross cultural research and related areas are invited. The complete call for papers and download is at the conference websites: http://marketing.byu.edu/htmlpages/ccrs/ccs.htm or http://www.sam.sdu.dk/ccrc
The journal Consumption, Markets and Culture will publish a special issue including papers from the conference that take critical perspective to cross cultural research issues. Selected papers will have to go through a second round of reviews. Also the journal Qualitative Market Research - An International Journal, has agreed to devote a special issue to selected papers from the conference, following a second round of reviews.
Hotel Information: Conference Rate is $150.00 all taxes included, single or double room.
The Half Moon Bay is located on Jamaica’s North Shore. It is located on a short drive from Montego Bay, the second-largest city of Jamaica and the Islands vacation center, and its international airport. It was voted Caribbean's Leading Hotel for the fifth consecutive year at the 2002 World Travel Awards.
The easy, elegant style of Half Moon is evident throughout the resort’s 419 luxurious guest accommodations, including suites and private villas that blend seamlessly into the lush landscape. Elements of European style effortlessly intermingle with the warmth and vibrant colors of Jamaica. A warm island greeting bids you into the sprawling open-air lobby filled with colorful artwork, tropical plants, gracious furnishings and expansive views of the Caribbean Sea and inspires a sense of calm and relaxation.
Information about the hotel can be accessed at www.halfmoon.com.jm.
Tel: (876) 953-2211, Fax: (+876) 953-2731
Submission Information:
Both empirical and theoretical papers on cross cultural consumer and business studies are invited. Preferences will be given to inter-country comparisons over intra-country studies (i.e. cross-cultural over multi-ethnic research). Topics may include:
- All aspects of cross cultural consumer behavior;
- Comparative marketing studies (e.g., advertising strategies, organizational buyer behavior, services);
- Comparative management practices (e.g., industrial relations, human resource management, organizational behavior); and
- Comparative business studies (e.g., international accounting, finance, and law)
Instructions to Contributors:
(1) Electronic submissions are due not later than July 15, 2003 (complete papers or approximately 2000 word extended abstracts must be sent for review). Notification of acceptance will be e-mailed out by September 1, 2003. Although abstracts will be considered, a full-length version of the paper is preferred for review. Papers should not exceed 15, double spaced pages, including text, references, figures and tables. The first page of the manuscript should begin with the title only. Author names should not be included in any part of the paper except the title page. Journal of Consumer Research format and style should be used (especially for the reference section). If you are not familiar with this format, please check with JCR's style sheet for details. The title page should include (1) The Title; (2) Author(s) Name(s); (3) Organizational Affiliation(s); (4) Address(es); and (5) Telephone numbers. (2) Accepted papers are due no later than November 15, 2003 for publication in the proceedings. Papers should be submitted electronically, formatted under Microsoft Word 97 or higher (preferred) or WordPerfect. Style information and author checklists are available at http://marketing.byu.edu/htmlpages/ccrs/ccs.htm
(3) Special session proposals containing three papers each are due no later than jULY 15, 2003. 500-1000 word abstracts (with reference lists) of each paper as well as a session summary of similar size must be sent to the coordinator of the region of the session chair. The session chair should also provide a title sheet containing (1) Title of the session; (2) Chair’s Name; (3) Organizational Affiliation; (4) Address; and (5) Telephone numbers. The session summary and the abstracts will be reprinted in the proceedings, but full papers can replace the abstracts. Full papers, as well as corrections to session summaries and paper abstracts are due no later than November 15 2003.
Conference Registration Fee: $250 before October 15, 2003 ($275 after October 15). Registration fee includes proceedings, 2 lunches, coffee breaks. Please send registration materials to
Scott Smith Department of Business Management Brigham Young University Provo, Utah 84602, USA Phone: (801) 422-5569 FAX: (509) 472-4835 smsmith@byu.edu
About the Cross Cultural Research Conference: The conference began in 1981 as the "Cross Cultural Research Symposium" in New Orleans at Tulane University under the direction of Professors Charles Keown and Arch Woodside. The conference was then held every 3 years in Honolulu until the 5th Symposium in Hong Kong, which marked the move to biennial conferences and also the internationalization of the conference. The conference will continue to alternate between Hawaii and a non-U.S. site on a biennial basis. The organization is dedicated to advancing relevant knowledge and increasing the professional competence of individuals and institutions that value the integration of cross-cultural skills and the development of business activities for diverse cultures across the globe. The conference is a forum for the presentation and application of research and related scientific activities. The driving objective of the conference is to foster cross-cultural consumer and business studies.
Please submit all proposals and manuscripts to the appropriate regional coordinator below:
Program Chair and coordinator for Europe/Middle East/Africa: Soren Askegaard Department of Marketing Odense University, Campusvej 55 DK-5230 Odense M Denmark Phone: +45 6550 3255 Fax: +45 6615 5129 aske@sam.sdu.dk
Coordinator for The Americas: Lenard Huff Department of Marketing Brigham Young University, Hawaii Laie, HI 96762 USA Phone: 808-293-3392 FAX: (808) 293-3582 huffl@byuh.edu
Coordinator for South & East Asia: Julie Yu Chinese University of Hong Kong Department of Marketing Shatin, New Territories, Hong Kong Phone: 852-2609-7769 FAX: 852-2603-5473 julie@baf.msmail.cuhk.edu.hk
Coordinator for Australia/New Zealand, Oceania: Michael Jay Polonsky School of Hospitality, Tourism and Marketing Victoria University PO Box 14428 Melbourne City, VICTORIA, Australia Phone: 613-9688 4625 FAX: 613-9688 4931 Michael.Polonsky@vu.edu.au
|
Top |
|