Survey Report
33rd EMAC Conference, Murcia 2004
“Worldwide Marketing?”
May 18 – 21, 2004

This document reports the results from last EMAC 2004 Conference carried out in Murcia (Spain). During these days, at the Convention Centre, an independent research agency did a “satisfaction survey” to conference attendees. Personal interviews were done on Tuesday 20th May (N=22) and Friday 21st May (N=19), that is, the last two days of the Conference. The organizing committee has recently received and analyzed the data provided by the research agency. This is the outcome of the analyses.

A total of 41 attendees responded the survey. The results showed that the level of attendees’ satisfaction was very high in all the metrics measured through the survey. A mean of 6.37 (based on 7-point Likert scales) was obtained for overall satisfaction with the conference.

They were most satisfied with the academic and scientific contents of the conference (6.17), the social events (6.12), the meals (6.07), the venue (5.88), and the special sessions and panels (5.80). They were relatively least satisfied with the proceeding (5.49) and with the technical secretariat (5.66).

We found significant differences regarding the technical secretariat, the venue, the social events and the meals depending on the day of data collection. An increase in all of these aspects was observed from Thursday to Friday, thus reflecting a significant improving during the development of the conference. So, we can conclude that the Gala Dinner positively influenced the meals and the social events. Furthermore, in the last day of the conference the attendees have a more precise vision of the Conference as a whole.

Moreover, this year the organizing committee has introduced important changes in the scientific committee of the conference, such as the chair and co-chair assigned to each track, the review process and the selections of reviewers. For this reason, it is important to highlight that this topic has been most valued by the conference attendees and means that changes have received support and been successful.

Finally, we would like to say that all of these results highly recompense the efforts and the wearing down of the organizing committee and all the academic community.

The Organizing Committee of EMAC 2004