Dear Colleagues,
The 33rd EMAC Conference (www.emac2004.org) took place at Murcia (Spain) during the third week of last May. The responsibility of organizing such an exciting event has been held by the University of Murcia.
As a recognized international forum for both networking and learning, every University that take care of an EMAC Conference tries to do its best. Attendees enjoyed the academic atmosphere, papers, and special sessions. In addition, they were offered excellent meals and could get pleasure from our cultural insights.
Perhaps some figures can provide some insights about the dimension and course of the Conference. The Conference aroused great interest among researchers in marketing, and 860 papers were received. After an initial screening, 761 papers were sent for review. Finally, 336 papers were accepted as Papers and 35 as Posters.
Considering our prior Conference experiences, and the work and knowledge accumulated and the Organizing Committee did its best in order to innovate and to add value to our colleagues. A communication platform was specially designed to manage the entire interface: review process, conference information, registration, travel information and other topics. As an international forum, an effort was made to guarantee the quality of the papers. Thus, for every track, both Chair and Co-Chair coordinated and controlled the whole process. Some improvements were made on the logistics, lowering even the conference fee, and extending the scholarships to new countries.
However, the Conference success has been possible due to the whole marketing academic community. This letter recalls the great effort made by the (anonymous) reviewers to have every paper finished on time. A total of 445 researchers participated coming from North America (159), Europe (119) and Australia (16). They were critical for the Conference. Moreover, we would like to express thanks to all the authors who submitted their works to the Conference. Their effort and eagerness have fed the Conference. Finally, publishers and sponsors have also contributed to this conference and therefore should be very much acknowledged.
We hope that the 630 attendees from all five continents have learned and enjoyed from their participation in Murcia. Thanks to all of you!
José Luis Munuera
Chairperson - EMAC 2004
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