The 33rd EMAC Conference (http://www.emac2004.org) will be hold in Murcia (Spain), between the 19th and 21st of May. This year, the 33rd EMAC Conference has reached a record participation of around 600 enrolments. Moreover, the number of papers sent to be considered for reviewing has been greater than ever (over 800). These papers and posters have been evaluated using a rigorous double-blind review process based on a totally electronic web system and guided by two new figures (Track-Chair and Co-Chair). Over 20 track-chairs and 16 co-chairs along with an extensive list of reviewers (more than 400) from different countries have joined in this process.

Besides the presentation of papers and the Doctoral Colloquium, there are some other activities. In particular, it should be emphasized the five special sessions with leading speakers from all around the world (‘Marketing Research and Management Practice’, ‘Innovation and Value Creation in Marketing’, ‘Models and Measurement’, ‘Consumer Behaviour’, and ‘International Marketing’) and the two panels (one concerning leading ‘Marketing Journals’ and the other about the experience of top ‘European Business Schools’).

Apart from the energy and effort devoted to the academic and scientific tasks, we would like to stress others issues that have been considered, such as the surrounding circumstances like the conference site, the warm atmosphere, or the Mediterranean cuisine, among others, with our fellowship atmosphere.