Special issue of MARKETING THEORY

Call for Papers

New Perspectives on the History of Marketing Thought

Special issue editor: Terrence H. Witkowski, Department of Marketing, California State University, Long Beach, USA

This special issue will consist of articles that investigate marketing theory from an historical perspective. The emphasis will be on the marketing’s intellectual history – the evolution of marketing thought – rather than on substantive histories of specific firms, products, industries, business practices, government regulation, or purchasing and consumption trends. Relevant manuscripts bringing new insights are cordially invited for review.

Topics may include, but are not limited to, the following areas:

· Biographies of academics and practitioners who have contributed to the development of marketing thought.
· Histories of the various schools of marketing thought such as the functional, commodity, institutional, managerial, and other schools.
· Histories of key marketing definitions and concepts.
· Histories of marketing thought outside the U.S. and cross-national comparisons.
· Histories of consumer behavior schools, borrowed theories, and indigenous concepts.
· Methodological issues in writing the history of marketing thought.
· How history has been presented in marketing and consumer behavior texts.
· Debunking bad marketing history such as flawed periodization schemes based on poor scholarship.
· Critiquing allegedly “new” marketing theories that have not acknowledged their intellectual forebears.
· Addressing the question: Does the history of marketing thought matter?

The deadline for submitting papers is January 31, 2004. All papers should be sent electronically to Terry Witkowski at witko@csulb.edu. Service will be prompt and gentlemanly.

For manuscript guidelines, follow the links at www.sagepub.co.uk. Full papers should be 5000 –7000 words in length. Lively commentary articles of about 2000 words are also welcome.

Marketing Theory

Editors-in-Chief:
Dawn Burton, University of Leeds, UK
Barbara Stern, Rutgers University, USA

Editors:
Richard P. Bagozzi, Rice University, USA
Rod Brodie, University of Auckland, New Zealand
Gordon R. Foxall, Cardiff Business School, UK
Evert Gummesson, Stockholm University, Sweden
Michael Saren, University of Strathclyde, Scotland

European Review of Agricultural Economics

Call for Papers

Special Issue on Risk Behaviour of Market Participants & Consumers

The European Review of Agricultural Economics is calling for papers for a special issue devoted to risk behaviour of market participants in the food marketing chain & consumers. The special issue will appear no later than mid-2004. The guest editors for the special issue are Olivier Mahul (World Bank & INRA) and Joost M.E. Pennings (University of Illinois at Urbana-Champaign & Wageningen University).

We invite manuscripts on a broad range of topics including but not limited to risk assessment, risk behaviour, risk management and risk policy in primary production and in food supply and marketing chains. Risk in this context may refer to both financial as well as non-financial risk.

In particular, we are seeking papers that address one or more of the following issues: modelling consumer risk behaviour, risk response strategies, interaction between risk behaviour/management of various market participants, interaction between various sources of risk, food safety, and risk management instruments (e.g., insurance, futures, etc.). The methodology to address these and other related topics may be rooted in economics, statistics and psychology.

Submission Details
The submission deadline for the special issue on: Risk Behaviour of Market Participants & Consumers is November 15, 2003. The standard refereeing procedures of the European Review of Agricultural Economics will apply. The submission guidelines of the ERAE may be viewed on the ERAE’s webpage at: http://www3.oup.co.uk/jnls/list/erae/instauth/. Manuscripts should be sent electronically in pdf format, with the identifying cover page in a separate file, to jmpennin@uiuc.edu. A single hard copy should also be sent by post to:

Joost M.E. Pennings
University of Illinois at Urbana-Champaign
Department of Agricultural & Consumer Economics
Marketing / Decision Sciences Group
326 Mumford Hall, MC-710
1301 W. Gregory Drive
Urbana, IL 61801
United States of America

Graham Hooley, John Saunders (both at Aston Business School) and Nigel Piercy (Warwick) are pleased to announce the third edition of their research-based text "Marketing Strategy and Competitive Positioning". The book is intended for strategic marketing courses at PostGraduate (MBA or MSc) or UnderGraduate level. New additions for the third edition include:

• New chapters on the Changing Marketing Environment; and Competing through e-Marketing
  
• Extended cases with discussion questions at the end of each chapter
  
• Extensive updates throughout to include latest thinking and research, together with new and up-to-date examples
  
• A downloadable instructors' website with PowerPoint presentations, teaching suggestions and outlines, and answers to end-of-chapter questions

The book is published by Pearson Education.

New book publication

"La relación del consumidor con las agencias de viajes"
(The consumer-travel agency relationship)

by Sonia San Martín Gutiérrez

Published in Spanish by the Servicio de Publicaciones of the University of Burgos

Abstract

This book analyses the relationships among the consumer’s trust, commitment and perception of the firm’s opportunism using an economic and relationship marketing approach. The proposed model is tested for the relationship between the consumer and his/her usual travel agency. The testing of the model shows that the “affective path” seems to be the best one to get the consumer’s real commitment and to maintain a solid and long-lasting relationship: the consumer’s trust in the firm’s good intentions reduces the fear of the firm’s opportunism and engender affective commitment, which leads to temporal commitment.

Keywords: trust, commitment, opportunism, consumer-travel agency relationship.

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Sonia San Martín Gutiérrez
Departamento de Economía y Administración de Empresas
Facultad de Ciencias Económicas y Empresariales
Universidad de Burgos
C/ Parralillos, s/n
09001-BURGOS
Teléfono: +34 947 25 90 34
e-mail: sanmargu@ubu.es

New book publication

Rumors and Rumor Control

A Manager's Guide to Understanding and Combatting Rumors

by

Allan J. Kimmel, Ph.D.
Professor of Marketing
ESCP-EAP, European School of Management
79, avenue de la Republique
75543 Paris, France
tel: 33(1)49.23.27.72
fax: 33(1)49.23.22.48
e-mail: ajkimmel@wanadoo.fr

Marke Alpen, Bieger T., Tomczak T., Bischof L., Schubiger N.

Study on the identity, image and brand of the alps
IDT HSG & IMH HSG, St. Gallen 2003

The impact of Megaevents on destination Images ? The Case of the Annual Meeting of the WEF in Davos
Conference Paper, presented at the TTRA European Chapter, Glasgow 2003