Sylvie HERTRICH (IECS Strasbourg, Robert Schuman University) and Ulrike MAYRHOFER (Faculty of International Affairs, University of Le Havre and ESC Rouen), have received; for the fourth consecutive year, the Golden Pen of the French Chamber of Commerce and Industry. This prestigious award is given to authors whose case studies are used by an important number of European Business Schools and Universities. The case studies have been published at the Centrale de Cas et de Médias Pédagogiques, CCMP, see http://www.ccip.fr/ccmp).

The two authors have received two distinctions: (1) the Top Case-Study Award in Marketing for "Audi: le lancement de l'A3 Sportback" (also available in English : "Audi: The Launch of the A3 Sportback"), and (2) the Top Authors Award for the following case studies : "Adidas: le marché des chaussures de sport" (also available in English : "Adidas: The Athletic Shoes Market"), "Hilton : le marché de l'hôtellerie" and "Windsor Palace : le développement d'un nouveau concept marketing dans un pays émergent".

The distinguished case studies have been written in close collaboration with the marketing department of the concerned companies. Their
relevance can be explained by the synergy of the professional experience acquired by Sylvie Hertrich as a director of a marketing agency and of the research conducted by Ulrike Mayrhofer, author of several articles and books (e.g. "Marketing", Editions Bréal and "Marketing International", Editions Economica).