Ulrike MAYRHOFER, responsible of the executive program Marketing Management at IECS Strasbourg, Robert Schuman University and Sylvie HERTRICH, responsible of the executive program Event Management at IECS Strasbourg - Graduate School of Management, Robert Schuman University, have received, for the third year, the Golden Pen of the Chamber of Commerce and Industry (Centrale de Cas et de Médias Pédagogiques, CCMP) in Paris.

This prestigious award is given to authors whose case studies are used by an important number of Business Schools and Universities. The two authors have received two distinctions: (1)“the Top Case-Study Prize in Marketing ” (prize of the best marketing case-study) and (2) “the Top Authors Prize” (prize of the best authors). Several case-studies, written in close cooperation with the marketing direction of the concerned companies, meet a very important success: “Adidas: le marché des chaussures de sport” (also available in English: “Adidas: The Athletic Shoes Market” ), “Astérix: ils sont marketing ces Gaulois!” , “Audi: le lancement de l’A3 Sportback” (also available in English: “Audi: The Launch of the A3 Sportback” ), and “Hilton: le marché de l’hôtellerie” (see http://www.ccip.fr/ccmp).

After the success in France, Ulrike Mayrhofer and Sylvie Hertrich are invited to Business Schools and Universities in other countries to present their expertise in the creation and use of the case-study approach. Two seminars have been organised by the University of Pavia in Italy and by the University of Nürnberg in Germany. Other seminars will be held at the University of Manchester as well as at the University L. Senghor in Alexandria in Egypt and at the University Gaston Berger in Saint Louis in Senegal (in collaboration with the Agence Universitaire de la Francophonie).